AuthoredUp vs MagicPost
AuthoredUp
- Platform: LinkedIn only
- Best For: Thoughtful content creation and analytics
- Strength: Rich editor and historical post reuse
- Users: 2011 professionals
Starting at $12.46/month
MagicPost
- Platform: LinkedIn only
- Best For: AI-driven content and growth tracking
- Strength: Fast generation from 500k+ posts
- Users: Not specified
Starting at $27/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | MagicPost |
|---|---|---|
| LinkedIn Personal Profiles | ✓ Full support with multi-profile management in Business plan | ✓ Supports personal profiles with multi-account in Business |
| LinkedIn Company Pages | ✓ Unlimited company pages under one profile | ✓ Connect company pages in Business plan |
| Other Platforms (X, Facebook, etc.) | ✗ LinkedIn-only focus | ✗ LinkedIn-only focus |
Content Creation
| Feature | AuthoredUp | MagicPost |
|---|---|---|
| AI-powered post generation | ✗ No native AI; relies on user input and templates | ✓ AI with custom tone, unlimited in Creator plan |
| Rich text editor with formatting | ✓ Bold, italics, bullets, emojis, live preview in LinkedIn | ✓ Built-in editor with emojis and bold text |
| Idea and hooks generator | ✓ Library of 300+ hooks, endings, CTA templates | ✓ AI idea and hooks generator, access to 500k+ posts |
| Unlimited drafts and snippets | ✓ Unlimited for saving ideas and reusable blocks | ✗ No specific unlimited drafts mentioned |
| Post inspiration library | ✗ Historical posts collection for reuse | ✓ 500k+ high-performing posts for benchmarking |
Scheduling & Automation
| Feature | AuthoredUp | MagicPost |
|---|---|---|
| Content calendar | ✓ Centralized calendar for published and scheduled posts | ✓ Scheduling with tagging and go-live options |
| Post scheduling | ✓ Scheduling via Chrome extension and web | ✓ LinkedIn-verified API for safe publishing |
| Best time to post recommendations | ✓ Based on analytics | ✗ Not specified |
| Post reuse automation | ✓ 1-click reuse from historical content | ✗ Manual inspiration from library |
Analytics & Reporting
| Feature | AuthoredUp | MagicPost |
|---|---|---|
| Post performance analytics | ✓ Impressions, engagement, growth timelines, CSV export | ✓ Centralized metrics dashboard |
| Follower growth tracking | ✓ Detailed tracking and recommendations | ✗ View metrics of any creator for benchmarking |
| Saved-post analysis | ✓ Keyword and author filters, CSV export | ✗ Not available |
| Team analytics | ✓ Across profiles in Business plan | ✓ In Business plan with custom reports (soon) |
| Engagement feed | ✗ Not available | ✓ Coming soon for efficient tracking |
Collaboration & Agency Features
| Feature | AuthoredUp | MagicPost |
|---|---|---|
| Multi-account management | ✓ Minimum 3 profiles in Business, sub-accounts | ✓ From 5 seats in Business, multi-account |
| Draft collaboration | ✓ Between team members | ✗ Not specified |
| Organization management | ✓ Centralized control for admins | ✓ Pay-as-you-grow seat expansion |
| Dedicated onboarding | ✓ In Custom Growth Plan | ✓ 45-minute call in Business |
Integrations & Extensions
| Feature | AuthoredUp | MagicPost |
|---|---|---|
| Chrome extension | ✓ Lives directly inside LinkedIn for editing and preview | ✗ Not available |
| LinkedIn official API | ✗ Chrome extension based, secure but not API-verified | ✓ LinkedIn-verified for safe publishing |
| CSV export | ✓ For saved-post analysis | ✗ Not specified |
| Custom reports | ✗ Not available | ✓ Coming soon in Business |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly) with a focus on unlimited features for individuals, while MagicPost begins at $27/month (yearly) emphasizing AI generation limits in lower tiers. AuthoredUp offers better value for manual creators needing deep analytics, while MagicPost justifies higher pricing with AI efficiency for high-volume users.
AuthoredUp
Individual (Yearly)
$16.63/month
Solo creators managing one profile
- 1 LinkedIn profile
- Full editor with formatting and preview
- Unlimited drafts, snippets, company pages
- 300+ hooks and templates
- Content analytics
- Billed at $199.50/year
Business (Yearly)
$12.46/month per profile
Teams and agencies with multiple profiles
- Minimum 3 profiles
- Multi-profile management
- Sub-accounts for teams/clients
- Team analytics and draft collaboration
- Organization management
- Billed at $149.50/profile/year
Custom Growth Plan
Custom
Large teams needing personalized support
- Personalized onboarding
- Dedicated training
- Flexible invoicing
- Tailored to team needs
MagicPost
Starter (Yearly)
$27/month
Beginners testing AI generation
- 1 seat
- 30 posts/month generation
- Ideas and hooks generator
- Scheduling and tags
- Core platform access
- 30% annual discount
Creator (Yearly)
$39/month
Frequent posters needing unlimited AI
- 1 seat
- Unlimited post generation
- 500k+ post inspirations
- Metrics dashboard
- Creator metrics benchmarking
- Engagement feed (soon)
Business
Custom
Agencies and teams scaling accounts
- From 5 seats
- Unlimited generation
- Multi-account management
- Company pages
- Custom reports (soon)
- Onboarding call and dedicated manager
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful editor with bold, italics, bullets, emojis, and live LinkedIn preview
- Unlimited drafts and snippets for idea saving and reusable blocks
- 300+ hooks, endings, CTA templates for inspiration
- Historical posts collection with 1-click reuse suggestions
- Chrome extension integrates directly into LinkedIn feed
Workflow
Save ideas as snippets → Use templates for hooks → Edit in rich editor with preview → Reuse top content
MagicPost
Strengths
- AI post generation with custom tone of voice, unlimited in Creator
- Idea and hooks generator to overcome writer's block
- Access to 500k+ high-performing posts for inspiration and benchmarking
- Built-in editor with LinkedIn-friendly formatting and emojis
- Tone modeling for consistent brand voice
Workflow
Generate ideas/hooks with AI → Create post via AI → Edit formatting → Draw inspiration from library
AuthoredUp shines for users who prefer manual crafting with advanced editing and reuse tools, ideal for nuanced personal branding. MagicPost is superior for speed and volume, using AI to generate content quickly with vast inspiration sources. Choose AuthoredUp for depth in creation, MagicPost for efficiency.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for published and scheduled posts
- Posts table with filters by type, account, tags
- Scheduling via web and Chrome extension
- Support for multiple company pages
Limitations
- No advanced automation like recurring posts
- Relies on manual scheduling
- Chrome-centric for seamless integration
MagicPost
Strengths
- Scheduling with tagging, go-live, and later publishing
- LinkedIn-verified API for safe, reliable posting
- Multi-account scheduling for teams
- Integration with AI generation for end-to-end workflow
Limitations
- No best-time recommendations
- Engagement feed for tracking coming soon
- Less emphasis on calendar visualization
MagicPost edges out with verified API for secure scheduling and team-friendly multi-account features, making it better for agencies. AuthoredUp's calendar and filters aid organization for solo users, but lacks API verification. For reliable automation, MagicPost wins; for integrated editing-scheduling, AuthoredUp.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth analytics: impressions, engagement, growth timelines
- Follower growth tracking and best times to post
- Posts table with filters to uncover patterns
- Saved-post analysis with keywords, authors, CSV export
- Team analytics across profiles
Limitations
- No benchmarking against other creators
- Focused on own data, no external metrics
MagicPost
Strengths
- Centralized LinkedIn metrics dashboard
- View metrics of any creator for benchmarking
- Performance analysis tied to AI-generated posts
- Team analytics in Business
- Custom reports coming soon
Limitations
- Less depth in historical and saved-post analysis
- No CSV export mentioned
- Follower growth not explicitly tracked
AuthoredUp provides deeper, more customizable analytics with CSV exports and pattern discovery, perfect for data-driven creators. MagicPost offers solid dashboards with unique benchmarking, aiding competitive analysis. For comprehensive self-analysis, AuthoredUp; for external insights, MagicPost.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp
Excellent
Unlimited drafts, rich editor, and deep analytics support consistent, high-quality posting without AI dependency.
Best Plan: Individual Yearly ($16.63/month)
Score: 9/10
MagicPost
Excellent
AI generation speeds up workflow, with inspiration library for ideas, ideal for frequent posters.
Best Plan: Starter Yearly ($27/month)
Score: 9/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Tailored for B2B with historical reuse and analytics to optimize content for professional networks.
Best Plan: Individual ($16.63/month)
Score: 10/10
MagicPost
Good
AI tuned for LinkedIn engagement, but less emphasis on B2B-specific reuse and patterns.
Best Plan: Creator ($39/month)
Score: 8/10
Building Personal Brand on LinkedIn
AuthoredUp
Excellent
Editor and templates help craft authentic voice, analytics track brand growth.
Best Plan: Individual Yearly ($16.63/month)
Score: 9/10
MagicPost
Excellent
AI with tone customization maintains brand consistency, benchmarking inspires strategy.
Best Plan: Creator ($39/month)
Score: 9/10
Agency Managing Multiple LinkedIn Clients
AuthoredUp
Good
Business plan supports sub-accounts and team analytics, but per-profile pricing scales.
Best Plan: Business Yearly ($12.46/profile)
Score: 7/10
MagicPost 🏆
Excellent
Multi-account from 5 seats, dedicated manager, and onboarding for efficient client handling.
Best Plan: Business (Custom)
Score: 9/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp
Good
Analytics and best-time posts aid engagement, but no direct lead tools.
Best Plan: Business ($12.46/profile)
Score: 7/10
MagicPost
Good
AI for quick thought leadership posts, metrics benchmarking for strategy.
Best Plan: Creator ($39/month)
Score: 7/10
Consultant Publishing High-Volume Content
AuthoredUp
Fair
Unlimited drafts help, but manual creation slows high volume.
Best Plan: Individual ($16.63/month)
Score: 6/10
MagicPost 🏆
Excellent
Unlimited AI generation handles volume, scheduling streamlines output.
Best Plan: Creator ($39/month)
Score: 10/10
Budget-Conscious Solopreneur
AuthoredUp 🏆
Excellent
Low entry price with unlimited features, no generation limits.
Best Plan: Business Yearly ($12.46/month) for value
Score: 9/10
MagicPost
Fair
Higher price and post limits in Starter restrict value.
Best Plan: Starter ($27/month)
Score: 5/10
In-House Evangelist Needing Analytics
AuthoredUp 🏆
Excellent
Deep analytics, CSV export, and pattern filters for performance insights.
Best Plan: Individual ($16.63/month)
Score: 10/10
MagicPost
Good
Dashboard and benchmarking useful, but less depth in exports.
Best Plan: Creator ($39/month)
Score: 7/10
Founder with Limited Time for Content
AuthoredUp
Good
Templates and reuse save time, but manual drafting required.
Best Plan: Individual ($16.63/month)
Score: 7/10
MagicPost 🏆
Excellent
AI generates posts quickly, reducing creation time significantly.
Best Plan: Creator ($39/month)
Score: 9/10
B2B Agency Focused on LinkedIn
AuthoredUp
Good
Sub-accounts and collaboration for clients, strong for B2B nuances.
Best Plan: Business ($12.46/profile)
Score: 8/10
MagicPost 🏆
Excellent
Multi-seat, onboarding, and AI for efficient client content scaling.
Best Plan: Business (Custom)
Score: 9/10
Thought Leader Repurposing Winning Content
AuthoredUp 🏆
Excellent
Historical collection, reuse suggestions, and analysis for top performers.
Best Plan: Individual ($16.63/month)
Score: 10/10
MagicPost
Fair
Inspiration library helps, but no dedicated reuse tools.
Best Plan: Creator ($39/month)
Score: 6/10
Marketing Team Needing Collaboration
AuthoredUp
Good
Draft collaboration and team analytics in Business.
Best Plan: Business ($12.46/profile)
Score: 8/10
MagicPost
Good
Multi-account and shared workflows in Business, but less draft focus.
Best Plan: Business (Custom)
Score: 8/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced platform features
- Powerful editor including formatting, readability, and preview
- Unlimited drafts, snippets, and hooks for easy ideation
- Deep analytics with CSV export and pattern uncovering
- Saved-post analysis and historical reuse for winning content
- Chrome extension for seamless in-LinkedIn experience
- Strong privacy with EU hosting
- Affordable pricing, especially yearly Business
Cons
- No native AI post generator, relying on manual input
- Interface complex for basic users
- Chrome-centric, limiting for other browsers
- Per-profile pricing adds up for large teams
- LinkedIn-only, no multi-platform support
- No scheduling API verification mentioned
MagicPost
Pros
- AI-powered generation tuned for LinkedIn engagement
- LinkedIn-verified API for safe publishing and analytics
- 500k+ high-performing posts for inspiration and benchmarking
- Custom tone of voice for consistent content
- Efficient scheduling and multi-account management
- Metrics dashboard with creator benchmarking
- Dedicated support and onboarding in Business
- Upcoming features like engagement feed enhance growth
Cons
- Overwhelming for users needing only quick generation
- Custom Business pricing lacks transparency
- Advanced features (feed, reports) coming soon
- Limited post generation in Starter (30/month)
- Less depth in manual editing and reuse tools
- Higher pricing, especially without annual commitment
Final Verdict
AuthoredUp and MagicPost are both excellent LinkedIn-only tools, but AuthoredUp focuses on manual craftsmanship, unlimited organization, and profound analytics for deliberate creators. MagicPost prioritizes AI acceleration, vast inspiration, and secure scheduling for efficient growth. Both score 4.6, with differentiation in creation philosophy.
Choose AuthoredUp if you thrive on manual control, need robust analytics, and want value pricing. Opt for MagicPost if AI speed, inspiration, and secure automation drive your workflow. For hybrid needs, use MagicPost for generation and AuthoredUp for editing/analytics.
Overall Scores
AuthoredUp
Value: 9/10
MagicPost
Value: 7/10
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