Anyword vs MagicPost
Anyword
- Platform: Multi-channel (ads, emails, social, web)
- Best For: Performance-driven marketing teams
- Strength: AI performance prediction and brand governance
- Users: 1 brand
Starting at $39/month
MagicPost
- Platform: LinkedIn only
- Best For: LinkedIn creators and B2B professionals
- Strength: LinkedIn-specific AI generation and metrics
- Users: Not specified
Starting at $27/month
Table of Contents
At a Glance
Platform Support
| Feature | Anyword | MagicPost |
|---|---|---|
| ✓ Supports social media including LinkedIn for copy optimization | ✓ LinkedIn-only with official API integration | |
| Multi-channel (Ads, Emails, Web) | ✓ Full support for ads, emails, social, SEO, and web content | ✗ LinkedIn-focused only |
| Other Social Platforms | ✓ Broad social media support via copy generation | ✗ No support for other platforms |
Content Creation
| Feature | Anyword | MagicPost |
|---|---|---|
| AI-powered post generation | ✓ Unlimited copy generation with performance predictions | ✓ LinkedIn-specific with custom tone and hooks |
| Idea and hooks generator | ✗ Focuses on optimization rather than ideation | ✓ Built-in tools to overcome writer's block |
| High-performing content library | ✓ A/B-test datasets for optimization | ✓ 500k+ LinkedIn posts for inspiration |
| Blog and long-form content | ✓ Blog Wizard with SEO and plagiarism check | ✗ Short-form LinkedIn posts only |
| Formatting tools (emojis, bold) | ✗ General copy editor | ✓ LinkedIn-specific editor |
Performance & Optimization
| Feature | Anyword | MagicPost |
|---|---|---|
| Real-time performance predictions | ✓ 82% accuracy scores for headlines, ads, etc. | ✗ Metrics dashboard but no predictions |
| A/B testing integration | ✓ Content Intelligence with historical A/B data | ✗ No built-in A/B testing |
| Benchmarking against historical data | ✓ Across channels with performance rows | ✓ LinkedIn metrics for any creator |
| Content improver/boost tools | ✓ 1-click boost and real-time editing predictions | ✗ Basic editing only |
Brand Management
| Feature | Anyword | MagicPost |
|---|---|---|
| Brand voice system | ✓ Centralized tone, messaging, audience profiles | ✓ Custom tone of voice for posts |
| Multi-brand support | ✓ Multiple brand voices in higher tiers | ✗ Single focus per account |
| Governance and rules | ✓ Vocabulary rules and compliance | ✗ Basic tone customization |
Scheduling & Publishing
| Feature | Anyword | MagicPost |
|---|---|---|
| Post scheduling | ✗ No native scheduling; focuses on generation | ✓ Scheduling with tagging and go-live |
| Multi-account management | ✗ Team seats but no account management | ✓ For agencies and teams |
| API publishing | ✓ Gen-AI Content Performance API | ✓ LinkedIn official APIs |
Analytics & Insights
| Feature | Anyword | MagicPost |
|---|---|---|
| Performance analytics | ✓ Benchmarks and historical comparisons | ✓ Centralized LinkedIn metrics dashboard |
| Creator benchmarking | ✗ Industry-specific A/B data | ✓ View metrics of any LinkedIn creator |
| Engagement tracking | ✗ Prediction-focused, not real-time tracking | ✓ Engagement feed (coming soon) |
Integrations & Security
| Feature | Anyword | MagicPost |
|---|---|---|
| Chrome Extension | ✓ Use capabilities in other tools | ✗ No extension mentioned |
| API access | ✓ Full API for custom apps (Enterprise) | ✗ Official LinkedIn APIs only |
| Enterprise security | ✓ SOC 2, ISO 27001, GDPR, HIPAA | ✗ Standard security, no specifics |
| Private LLM options | ✓ Enterprise-grade private models | ✗ Uses GPT-4 and proprietary |
Pricing Comparison
Anyword starts at $39/month (yearly) with a focus on unlimited generation and predictions, scaling to custom Enterprise for high-volume teams. MagicPost starts at $27/month (yearly) for basic LinkedIn posting, offering better entry-level value for LinkedIn specialists but custom pricing for teams.
Anyword
Starter (Yearly)
$39/month
Solo marketers starting with AI copy
- Unlimited copy generation
- 1 seat included
- 1 brand voice
- 100 monthly performance predictions
- 50 performance data rows
- 1-click boost performance and content improver
- 100+ marketing templates and prompts
- Blog Wizard with plagiarism checker
- Anyword Google Chrome Extension
Data-Driven (Yearly)
$79/month
Small teams needing real-time predictions
- Unlimited copy generation
- 3 seats included
- 175 monthly performance predictions
- 50 performance data rows
- Real-time performance predictions for manual edits
- Everything in Starter plan
Business (Yearly, Custom)
Custom
Growing teams with channel integrations
- Unlimited copy generation
- 3 seats included
- 250 monthly performance predictions
- Upload up to 5,000 performance data rows from marketing channels
- Custom-built AI models
- Real-time content intelligence across marketing channels
- Benchmark new content against past published copy
- Identify high-performing talking points and reuse them
- Automated website messaging and A/B testing
- Onboarding and account setup
Enterprise (Yearly, Custom)
Custom
Large organizations with security needs
- Unlimited copy generation
- 500+ monthly performance predictions
- Upload 10,000+ performance data rows from marketing channels
- Enterprise-grade security and SSO
- Private language model (LLM)
- Custom integrations
- Custom-built AI models
- Full API access
- Security and legal review
- Dedicated customer success manager
MagicPost
Starter (Yearly)
$27/month
Solo creators with limited posts
- 1 seat included
- Post generation: 30 posts per month
- Ideas generator
- Hooks generator
- Scheduling and tag features
- Access to core MagicPost platform
- 30% discount for annual billing
Creator (Yearly)
$39/month
Frequent LinkedIn posters needing analytics
- 1 seat included
- Post generation: unlimited posts
- Everything in Starter
- Post inspirations from 500k+ posts
- Metrics dashboard
- LinkedIn metrics of any creator
- Engagement feed (SOON)
- Priority access to new features
Business
Custom
Agencies managing multiple accounts
- From 5 seats (multi-seat setup)
- Post generation: unlimited posts
- Everything in Creator
- Multi-account management for teams and agencies
- Pay-as-you-grow seat expansion
- Connect company pages
- Custom reports (SOON)
- 45-minute onboarding call
- Dedicated account manager
- Priority chat support
Feature Deep Dive
Content Creation Capabilities
Anyword
Strengths
- Unlimited AI copy generation across channels
- Data-driven editor with real-time predictions
- Blog Wizard for SEO-optimized long-form
- 100+ templates for ads, emails, social
- Chrome Extension for in-tool use
Workflow
Input prompt or template → Generate copy → Predict performance → Optimize with 1-click boost → Export or integrate
MagicPost
Strengths
- AI-tuned for LinkedIn posts with tone customization
- Idea and hooks generators for quick starts
- Access to 500k+ high-performing posts
- Built-in editor with LinkedIn formatting
- Unlimited generation in higher tiers
Workflow
Generate ideas/hooks → Create post with AI → Edit with formatting → Schedule or publish → Analyze metrics
Anyword offers versatile, multi-channel content creation with a focus on optimization and predictions, ideal for diverse marketing needs. MagicPost provides specialized LinkedIn tools with inspiration and formatting, better for platform-specific quick generation. Anyword wins for breadth, MagicPost for LinkedIn depth.
Scheduling & Automation
Anyword
Strengths
- Website Automation for personalized messaging
- API for embedding in custom workflows
- No native social scheduling
Limitations
- Lacks direct post scheduling
- Focuses on generation, not publishing
- Requires integrations for automation
MagicPost
Strengths
- Direct LinkedIn scheduling and tagging
- Multi-account management for teams
- Official API for safe publishing
- Go-live and later options
Limitations
- LinkedIn-only; no multi-channel
- Basic automation without advanced recycling
MagicPost is stronger for LinkedIn scheduling and publishing with official integrations, while Anyword lacks native scheduling but offers API and website automation. For social posting, MagicPost wins; for broader automation, Anyword's API provides flexibility.
Performance Optimization & Analytics
Anyword
Strengths
- Content Intelligence with A/B datasets
- Real-time prediction scores (82% accuracy)
- Benchmarking against historical winners
- Performance data rows for channels
- Identification of high-performing elements
Workflow
Connect channels → Upload data → Generate content → Predict and benchmark → Optimize based on insights
MagicPost
Strengths
- Centralized metrics dashboard
- Benchmark against any creator's metrics
- Engagement feed (coming soon)
- Post performance analysis
Limitations
- No predictive scoring
- Limited to LinkedIn metrics
- No A/B or historical benchmarking
Anyword dominates in performance prediction and optimization with data-driven insights across channels. MagicPost offers solid LinkedIn analytics but lacks predictive depth. For measurable ROI, Anyword is superior; for basic LinkedIn tracking, MagicPost suffices.
Use Case Comparison
Solo Content Creator
Anyword
Good
Unlimited generation and predictions help optimize solo output, but complexity may overwhelm simple needs.
Best Plan: Starter ($39/month yearly)
Score: 7/10
MagicPost 🏆
Excellent
Affordable, LinkedIn-focused tools with ideas generator ideal for solo publishing.
Best Plan: Starter ($27/month yearly)
Score: 9/10
Building LinkedIn Personal Brand
Anyword
Fair
Good for copy optimization but lacks LinkedIn-specific inspiration and scheduling.
Best Plan: Data-Driven ($79/month yearly)
Score: 6/10
MagicPost 🏆
Excellent
Tailored AI, 500k+ posts library, and metrics perfect for personal branding on LinkedIn.
Best Plan: Creator ($39/month yearly)
Score: 10/10
Multi-Channel Marketer
Anyword 🏆
Excellent
Supports ads, emails, social, web with predictions for optimized campaigns.
Best Plan: Data-Driven ($79/month yearly)
Score: 10/10
MagicPost
Poor
Limited to LinkedIn; no multi-channel support.
Best Plan: Not suitable
Score: 2/10
B2B Sales Team Using LinkedIn
Anyword
Good
Brand voice and predictions aid social selling copy, but no direct LinkedIn scheduling.
Best Plan: Business (Custom)
Score: 7/10
MagicPost 🏆
Excellent
LinkedIn-focused generation and analytics support thought leadership and social selling.
Best Plan: Creator ($39/month yearly)
Score: 9/10
Marketing Agency
Anyword
Good
Multi-brand support and API for client workflows, but no multi-account scheduling.
Best Plan: Business (Custom)
Score: 8/10
MagicPost 🏆
Excellent
Multi-account management and custom reports ideal for LinkedIn client services.
Best Plan: Business (Custom)
Score: 9/10
Enterprise Marketing Team
Anyword 🏆
Excellent
Enterprise security, private LLMs, and high-volume predictions for large-scale operations.
Best Plan: Enterprise (Custom)
Score: 10/10
MagicPost
Fair
Good for LinkedIn but lacks enterprise security and multi-channel breadth.
Best Plan: Business (Custom)
Score: 5/10
Performance Optimization Focus
Anyword 🏆
Excellent
Core strength in predictions, A/B intelligence, and benchmarking for ROAS.
Best Plan: Data-Driven ($79/month yearly)
Score: 10/10
MagicPost
Fair
Basic metrics but no predictive optimization.
Best Plan: Creator ($39/month yearly)
Score: 4/10
Budget-Conscious User
Anyword
Fair
Higher pricing for advanced features; good value for predictions.
Best Plan: Starter ($39/month yearly)
Score: 6/10
MagicPost 🏆
Excellent
Lower entry price with solid LinkedIn tools.
Best Plan: Starter ($27/month yearly)
Score: 9/10
SEO Content Team
Anyword 🏆
Excellent
Blog Wizard and SEO-friendly generation with plagiarism check.
Best Plan: Starter ($39/month yearly)
Score: 9/10
MagicPost
Poor
No SEO or long-form tools; LinkedIn short-form only.
Best Plan: Not suitable
Score: 1/10
Social Media Manager
Anyword
Good
Social copy optimization with predictions, but no scheduling.
Best Plan: Data-Driven ($79/month yearly)
Score: 7/10
MagicPost 🏆
Excellent
LinkedIn scheduling, generation, and analytics streamline management.
Best Plan: Creator ($39/month yearly)
Score: 10/10
CMO with Strategy Focus
Anyword 🏆
Excellent
Measurable impact, governance, and multi-use case support for strategy.
Best Plan: Business (Custom)
Score: 10/10
MagicPost
Fair
Good for LinkedIn strategy but limited scope.
Best Plan: Business (Custom)
Score: 5/10
Freelance LinkedIn Consultant
Anyword
Fair
Useful for copy but lacks LinkedIn depth.
Best Plan: Starter ($39/month yearly)
Score: 5/10
MagicPost 🏆
Excellent
Inspiration library and metrics for consulting services.
Best Plan: Creator ($39/month yearly)
Score: 9/10
Pros and Cons
Anyword
Pros
- Strong performance prediction with 82% accuracy
- Unlimited copy generation on all paid tiers
- Robust Brand Voice for consistent messaging
- Multi-channel support including SEO and web
- Enterprise-grade security and compliance
- Content Intelligence leverages A/B data
- API and Chrome Extension for integrations
- Supports high-volume teams with custom options
Cons
- Platform complexity for small users
- Higher pricing than basic tools
- Prediction and data limits in lower tiers
- Advanced features like private LLMs are custom
- Learning curve for performance workflows
- No native scheduling or publishing
- Overkill for single-platform needs
MagicPost
Pros
- Deep LinkedIn specialization with official APIs
- Access to 500k+ high-performing posts
- Idea and hooks generators combat writer's block
- Built-in scheduling and metrics dashboard
- Multi-account for agencies and teams
- Affordable yearly pricing starting at $27/month
- LinkedIn-friendly editor with formatting
- Priority support and onboarding in higher tiers
Cons
- Limited to LinkedIn; no multi-channel
- Feature breadth overwhelming for simple use
- Custom business pricing lacks transparency
- Advanced features like engagement feed 'SOON'
- Limited AI model details beyond GPT-4
- Post limits in Starter tier
- Less focus on performance prediction
Final Verdict
Anyword and MagicPost cater to different content needs: Anyword is a comprehensive AI platform for performance-optimized multi-channel marketing, while MagicPost is a niche tool for efficient LinkedIn content creation and growth. Anyword shines in data-driven decisions, MagicPost in platform-specific execution.
Choose Anyword for broad, data-optimized content across channels and teams. Opt for MagicPost if LinkedIn is central to your strategy with needs for quick generation and analytics. For hybrid use, combine Anyword's predictions with MagicPost's publishing.
Overall Scores
Anyword
LinkedIn Focus: 6/10
Content Creation: 9/10
Value: 7/10
MagicPost
LinkedIn Focus: 10/10
Content Creation: 8/10
Value: 9/10
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