Agorapulse vs MagicPost
Agorapulse
- Platform: Multi-platform (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Teams and agencies needing full social management
- Strength: Unified inbox and ROI analytics
- Users: Over 2,000 users since 2011
Starting at $79/month
MagicPost
- Platform: LinkedIn only
- Best For: LinkedIn creators and B2B growth
- Strength: AI post generation from 500k+ inspirations
- Users: Not specified
Starting at $27/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | MagicPost |
|---|---|---|
| ✓ Full support with publishing, inbox, and analytics | ✓ LinkedIn-only with verified API integration | |
| Facebook & Instagram | ✓ Comprehensive support including product tagging and grid preview | ✗ Not supported |
| Twitter/X, YouTube, TikTok | ✓ Multi-network publishing and listening | ✗ LinkedIn-focused only |
| Social Listening Across Networks | ✓ Monitors networks, news, and blogs | ✗ Limited to LinkedIn metrics |
Content Creation & Scheduling
| Feature | Agorapulse | MagicPost |
|---|---|---|
| AI-Powered Post Generation | ✓ AI Writing Assistant and alt-text generator | ✓ Custom tone-of-voice AI for LinkedIn posts |
| Unlimited Post Scheduling | ✓ Multi-network with queues and bulk CSV | ✓ LinkedIn scheduling with tagging |
| Post Inspiration Library | ✗ No built-in library | ✓ 500k+ high-performing LinkedIn posts |
| Idea & Hooks Generator | ✗ Basic AI assistance only | ✓ Dedicated tools to overcome writer's block |
| Bulk Scheduling via CSV | ✓ Supports automation queues | ✗ Manual scheduling focus |
Inbox & Engagement Management
| Feature | Agorapulse | MagicPost |
|---|---|---|
| Unified Social Inbox | ✓ Centralizes comments, messages, reviews, ad comments | ✗ No inbox features |
| Advanced Moderation Rules | ✓ Labels, bulk actions, saved replies | ✗ Not available |
| LinkedIn Metrics Dashboard | ✓ Profile and post-level reporting | ✓ Centralized with creator benchmarking |
| Engagement Feed | ✓ Via unified inbox | ✓ Coming soon |
Analytics & Reporting
| Feature | Agorapulse | MagicPost |
|---|---|---|
| ROI Tracking | ✓ Connects social to leads, sales, traffic | ✗ Basic LinkedIn metrics only |
| Branded Report Exports | ✓ Profile and post-level with exports | ✗ No custom reports (coming soon in Business) |
| Competitor Benchmarking | ✓ Advanced reports | ✓ View any creator's metrics |
| Sentiment Analysis | ✓ In Enterprise plan | ✗ Not available |
Collaboration & Agency Features
| Feature | Agorapulse | MagicPost |
|---|---|---|
| Shared Content Calendars | ✓ With approvals and internal comments | ✗ Basic team access in Business |
| Team Assignments & Workflows | ✓ Post and inbox assignments, multi-step approvals | ✓ Multi-account management for agencies |
| Unlimited Profiles | ✓ In Enterprise | ✓ In Business for company pages |
| SSO & Custom Roles | ✓ Enterprise governance | ✗ Not available |
Integrations & Tools
| Feature | Agorapulse | MagicPost |
|---|---|---|
| API Integrations | ✓ For data and workflows | ✗ LinkedIn official APIs only |
| Link-in-Bio Tool | ✓ PulseLink for Instagram and others | ✗ Not available |
| Mobile App | ✓ iOS and Android | ✗ Web-based |
| AI Reply Suggestions | ✓ Based on past interactions (Enterprise) | ✗ Not available |
Pricing Comparison
Agorapulse starts at $79/month (yearly Standard) with a free tier for basics, scaling per user for teams. MagicPost starts at $27/month (yearly Starter) with unlimited posts in higher tiers, offering better entry value for LinkedIn users but custom pricing for teams.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic audience and content reports
- Branded exports
- Up to 10 profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing collaboration
- Everything in Standard
- PulseLink in-bio tool
- Instagram product tagging
- Ad comment monitoring
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring insights and structure
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced and ads reports
- ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations
- Sentiment analysis
- Priority support
MagicPost
Starter (Yearly)
$27/month
Individuals starting with LinkedIn
- 1 seat
- 30 posts per month
- Ideas and hooks generator
- Scheduling and tagging
- Core platform access
Creator (Yearly)
$39/month
Frequent LinkedIn publishers
- 1 seat
- Unlimited posts
- Everything in Starter
- 500k+ post inspirations
- Metrics dashboard
- Creator benchmarking
- Engagement feed (soon)
Business
Custom
Teams and agencies
- From 5 seats
- Unlimited posts
- Everything in Creator
- Multi-account management
- Company pages
- Custom reports (soon)
- Onboarding call
- Dedicated manager
- Priority support
Feature Deep Dive
Content Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant for posts
- AI alt-text generator
- Bulk scheduling via CSV
- Instagram product tagging and grid preview
- PulseLink in-bio tool
Workflow
Plan in shared calendar → Use AI to draft → Bulk schedule or queue → Publish multi-network
MagicPost
Strengths
- AI post generation with custom tone
- Idea and hooks generator
- 500k+ high-performing posts for inspiration
- Built-in editor with emojis and bold
- LinkedIn-specific formatting
Workflow
Generate ideas/hooks → AI create post → Edit and format → Schedule or publish
MagicPost shines in LinkedIn-specific AI content ideation with its vast inspiration library, ideal for quick, engaging posts. Agorapulse offers broader multi-platform creation tools but less specialized AI for ideation. Choose MagicPost for LinkedIn creativity; Agorapulse for structured, team-based publishing.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited scheduling with multi-profile publishing
- Publishing queues for automation
- Bulk CSV import
- Shared calendars with approvals
Limitations
- No AI-driven evergreen recycling
- Focused on manual workflows over pure automation
MagicPost
Strengths
- Scheduling with go-live and later options
- Tagging for organization
- Multi-account support in Business
- LinkedIn-verified safe publishing
Limitations
- No bulk or queue automation
- Limited to LinkedIn, no multi-platform queues
Agorapulse excels in scalable scheduling for multiple platforms and teams with bulk tools and workflows. MagicPost provides simple, reliable LinkedIn scheduling but lacks depth for automation. For multi-platform or team scheduling, Agorapulse wins; for straightforward LinkedIn posts, MagicPost suffices.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox for all interactions
- Advanced moderation, labels, bulk actions
- Ad comments and reviews handling
- AI reply suggestions (Enterprise)
Workflow
Centralize messages → Apply rules/labels → Assign and respond → Bulk actions
MagicPost
Strengths
- Engagement feed (coming soon)
- Metrics tracking for interactions
- Benchmarking other creators
Limitations
- No dedicated inbox or moderation
- Focus on publishing, not response management
Agorapulse dominates with its powerful unified inbox and moderation for efficient engagement across platforms. MagicPost offers basic tracking but no response tools. If engagement management is key, Agorapulse is essential; MagicPost is for creators focused on outbound content.
Analytics & Reporting
Agorapulse
Strengths
- Profile/post-level reporting
- ROI analysis tying to revenue
- Competitor benchmarking
- Branded exports
- Sentiment analysis (Enterprise)
Limitations
- Advanced ROI in higher tiers
- Multi-platform focus may dilute LinkedIn depth
MagicPost
Strengths
- Centralized LinkedIn metrics
- Creator benchmarking
- Performance analysis dashboard
- Custom reports (soon)
Limitations
- No ROI or sentiment features
- Limited to LinkedIn data
Agorapulse provides superior multi-platform analytics with ROI tracking for business impact. MagicPost offers solid LinkedIn-specific metrics for growth tracking. For comprehensive reporting, choose Agorapulse; for LinkedIn benchmarking, MagicPost is targeted.
Use Case Comparison
Marketing Team Managing Multiple Platforms
Agorapulse 🏆
Excellent
Unified inbox, multi-network publishing, and ROI tracking streamline multi-platform efforts for teams.
Best Plan: Professional ($119/month per user)
Score: 10/10
MagicPost
Poor
LinkedIn-only limits utility for broader platform needs.
Best Plan: Not suitable
Score: 2/10
Digital Agency Handling Multiple Clients
Agorapulse 🏆
Excellent
Shared calendars, approvals, unlimited profiles (Enterprise), and branded reports support agency workflows.
Best Plan: Advanced ($149/month per user) or Enterprise
Score: 10/10
MagicPost
Fair
Multi-account in Business, but lacks full collaboration and multi-platform support.
Best Plan: Business (Custom)
Score: 6/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
Advanced ROI analytics connect social to sales and leads, perfect for structured B2B reporting.
Best Plan: Advanced ($149/month per user)
Score: 9/10
MagicPost
Poor
Basic metrics, no ROI features for business impact measurement.
Best Plan: Not suitable
Score: 3/10
Solo LinkedIn Creator
Agorapulse
Fair
Supports LinkedIn but feature-heavy for solo use; free tier limited.
Best Plan: Free or Standard ($79/month)
Score: 5/10
MagicPost 🏆
Excellent
AI generation, inspirations, and unlimited posts tailored for individual LinkedIn growth.
Best Plan: Creator ($39/month)
Score: 10/10
Entrepreneur Building LinkedIn Personal Brand
Agorapulse
Good
Publishing and basic analytics work, but lacks LinkedIn-specific AI ideation.
Best Plan: Standard ($79/month)
Score: 6/10
MagicPost 🏆
Excellent
Tone-customized AI, hooks generator, and 500k+ inspirations boost personal branding.
Best Plan: Creator ($39/month)
Score: 10/10
E-commerce Brand Using Social for Sales
Agorapulse 🏆
Excellent
Product tagging, inbox for customer service, and ROI to track sales impact.
Best Plan: Professional ($119/month per user)
Score: 9/10
MagicPost
Fair
LinkedIn focus limits sales across platforms; no tagging or inbox.
Best Plan: Creator ($39/month)
Score: 4/10
B2B Sales Team on LinkedIn
Agorapulse
Good
Publishing and reporting help, but no specialized lead gen beyond analytics.
Best Plan: Advanced ($149/month per user)
Score: 7/10
MagicPost 🏆
Excellent
AI content for thought leadership and metrics for engagement tracking in sales.
Best Plan: Creator ($39/month)
Score: 9/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Unified inbox for interactions, team collaboration, and multi-platform reach.
Best Plan: Professional ($119/month per user)
Score: 9/10
MagicPost
Poor
LinkedIn-only not ideal for broad student engagement.
Best Plan: Not suitable
Score: 2/10
Small Business on a Budget
Agorapulse
Fair
Free tier helps, but paid plans add up for features.
Best Plan: Free
Score: 5/10
MagicPost 🏆
Good
Affordable for LinkedIn focus, but limited if multi-platform needed.
Best Plan: Starter ($27/month)
Score: 8/10
Agency Managing LinkedIn Clients
Agorapulse
Good
Collaboration tools work for LinkedIn, but better for full social.
Best Plan: Advanced ($149/month per user)
Score: 7/10
MagicPost 🏆
Excellent
Multi-account, custom reports (soon), and AI for efficient client LinkedIn management.
Best Plan: Business (Custom)
Score: 9/10
Content Team Needing Collaboration
Agorapulse 🏆
Excellent
Shared calendars, assignments, and approvals for team alignment.
Best Plan: Professional ($119/month per user)
Score: 10/10
MagicPost
Fair
Basic team access, but lacks robust workflows.
Best Plan: Business (Custom)
Score: 5/10
Solo Creator Seeking AI Assistance
Agorapulse
Fair
AI tools available, but platform is heavier for solo AI use.
Best Plan: Standard ($79/month)
Score: 6/10
MagicPost 🏆
Excellent
Deep AI for LinkedIn, including tone and inspirations, perfect for solo efficiency.
Best Plan: Creator ($39/month)
Score: 10/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizes all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars and approvals
- Strong ROI features linking social to business outcomes
- Advanced moderation and bulk actions for inbox efficiency
- Scalable for teams with per-user pricing and Enterprise options
- Multi-platform support including emerging features like product tagging
Cons
- Per-user pricing escalates for large teams
- Feature set overwhelming for solo or small users
- Advanced analytics and ROI behind higher plans
- Configuration needed for many profiles/users
- Less AI-focused on content ideation than specialized tools
MagicPost
Pros
- Deep LinkedIn AI tuned for posts and engagement
- Verified API for safe publishing and analytics
- Idea/hooks generators combat writer's block
- 500k+ post library for inspiration and benchmarking
- Built-in editor with LinkedIn formatting
- Affordable unlimited posts in Creator tier
- Multi-account for agencies in Business plan
Cons
- Overwhelming for simple generation needs
- Custom Business pricing lacks transparency
- Features like engagement feed still 'soon'
- Limited AI details beyond GPT-4
- Yearly commitment for best value
- LinkedIn-only, no multi-platform breadth
Final Verdict
Agorapulse and MagicPost target different social media challenges. Agorapulse is a versatile all-in-one platform for multi-platform management, team workflows, and ROI measurement, ideal for structured operations. MagicPost is a specialized AI tool for accelerating LinkedIn content and growth, suiting creators and B2B users focused on one network.
Opt for Agorapulse if you require comprehensive social management across platforms with team tools and ROI insights. Choose MagicPost for efficient, AI-powered LinkedIn publishing and growth. For hybrid needs, integrate MagicPost for content into Agorapulse's management framework.
Overall Scores
Agorapulse
Multi-Platform: 10/10
Value: 7/10
MagicPost
Multi-Platform: 2/10
Value: 9/10
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