Lately.ai vs Cloud Campaign
Lately.ai
- Platform: Multi-channel with AI repurposing
- Best For: Content-rich B2B repurposing and employee advocacy
- Strength: Neuroscience-trained voice models
- Users: 1 user
Starting at $14/month
Cloud Campaign
- Platform: Multi-platform with white-labeling
- Best For: Agencies and franchises managing multiple brands
- Strength: Unlimited users and AI-assisted workflows
- Users: 2,000+ agencies
Starting at $41/month
Table of Contents
At a Glance
Platform Support
| Feature | Lately.ai | Cloud Campaign |
|---|---|---|
| Multi-channel formatting (LinkedIn, X, Facebook, Instagram, etc.) | ✓ Channel-specific optimization for major networks | ✓ Drag-and-drop scheduler for all major platforms including stories |
| Audio and video repurposing | ✓ Automated conversion of longform audio/video to posts | ✗ Focuses on text and image content |
| Multilingual and regional dialects | ✓ Support for multiple languages in Enterprise | ✗ English-focused with basic localization |
| Evergreen drip campaigns | ✗ Focus on one-time repurposed posts | ✓ Built-in evergreen scheduling |
Content Creation
| Feature | Lately.ai | Cloud Campaign |
|---|---|---|
| AI-powered post generation | ✓ Neuroscience-driven, trained on user analytics for voice models | ✓ CaptionAI for unlimited captions in brand voice |
| Longform content repurposing | ✓ Transforms blogs, podcasts, videos into dozens of posts | ✗ Basic content library but no deep repurposing |
| Brand voice customization | ✓ Voice Models for tone, style, and patterns | ✓ Customizable AI responses in brand voice |
| Content library with reuse | ✗ No dedicated library; focuses on generation | ✓ Categorized library with watermarking and hashtags |
| Bulk content upload | ✗ Single asset processing | ✓ Bulk uploads and RSS integration |
Scheduling & Automation
| Feature | Lately.ai | Cloud Campaign |
|---|---|---|
| AI-powered scheduling | ✓ Predictive modeling based on analytics | ✗ Drag-and-drop with evergreen drips |
| Full social calendar management | ✓ Integrated calendar with long-range planning | ✓ Visual scheduler with auto-fill |
| Employee advocacy automation | ✓ Compliant sharing tools for employees | ✗ No specific advocacy features |
| AI Social Inbox for responses | ✗ No inbox; focus on outbound | ✓ AI-generated responses |
Analytics & Reporting
| Feature | Lately.ai | Cloud Campaign |
|---|---|---|
| Performance analytics | ✓ Predictive modeling for future content | ✓ Exportable analytics and paid social reports |
| White-label reports | ✗ Standard analytics | ✓ Branded, exportable for clients (Studio+) |
| AI-powered insights | ✓ Based on trained voice models | ✗ Basic AI in inbox, not analytics |
Collaboration & Agency Features
| Feature | Lately.ai | Cloud Campaign |
|---|---|---|
| Multi-account governance | ✓ Enterprise governance and key messaging controls | ✓ AgencyHub for multi-brand coordination |
| Unlimited users | ✗ Limited seats in lower plans | ✓ Unlimited on all plans |
| Client approval portals | ✗ No portals; internal workflows | ✓ Streamlined approval and access portals |
| White-label dashboards | ✗ No white-labeling | ✓ Full white-label on Studio+ |
Integrations & Advanced Tools
| Feature | Lately.ai | Cloud Campaign |
|---|---|---|
| CRM and marketing integrations | ✓ Hootsuite, HubSpot, Salesforce, etc. | ✗ Canva, Google Drive, Zapier |
| Zapier integration | ✗ Specific tool integrations | ✓ 7,000+ tools via Zapier |
| RSS feed integration | ✓ In Growth+ for automated pulls | ✓ Direct RSS support |
Pricing Comparison
Lately.ai starts at $14/month (annual) with a focus on AI repurposing, offering strong value for content-heavy teams. Cloud Campaign begins at $41/month (annual) emphasizing agency scalability with unlimited users, but higher tiers unlock white-label features.
Lately.ai
Starter (Annual)
$14/month
Solo creators repurposing basic content
- Repurpose longform text, audio, and video
- Basic scheduling and analytics
- 1 Voice Model
- 5 social channels
- 1 user seat
- Free trial available
Starter (Monthly)
$19/month
Solo creators needing flexibility
- Repurpose longform text, audio, and video
- Basic scheduling and analytics
- 1 Voice Model
- 5 social channels
- 1 user seat
- Free trial available
Growth (Annual)
$199/month
Small teams with analytics needs
- Everything in Starter
- Full calendar plus AI scheduling
- Performance analytics
- Voice Model editing
- RSS feed integration
- 1 Voice Model
- 5 social channels
- 3 user seats
Growth (Monthly)
$239/month
Small teams preferring monthly billing
- Everything in Starter
- Full calendar plus AI scheduling
- Performance analytics
- Voice Model editing
- RSS feed integration
- 1 Voice Model
- 25 social channels
- 5 user seats
Enterprise (Annual/Monthly)
Custom
Large organizations and agencies
- Everything in Growth
- 100% automation of workflows
- Multiple client governance
- Regional dialects and languages
- Employee advocacy
- Unlimited Voice Models, channels, users
- White Glove support
Cloud Campaign
Freelancer (Annual)
$41/month
Freelancers managing few clients
- 1+ brand workspaces
- 7 social accounts per client
- Unlimited users
- Unlimited AI caption generation
- Chat support
- Full time-saving tools
Freelancer (Monthly)
$49/month
Freelancers with monthly flexibility
- 1+ brand workspaces
- 7 social accounts per client
- Unlimited users
- Unlimited AI caption generation
- Chat support
- Full time-saving tools
Studio (Annual)
$191/month
Small agencies scaling clients
- 5+ brand workspaces
- Unlimited users and accounts
- Standard white-labeling
- On-demand training
- Dedicated manager
- Phone support
Studio (Monthly)
$229/month
Small agencies monthly
- 5+ brand workspaces
- Unlimited users and accounts
- Standard white-labeling
- On-demand training and workshops
- Phone support
Agency (Annual)
$291/month
Large agencies with advanced needs
- Everything in Studio
- Advanced white-labeling
- Paid social reporting
- API workflows
- Client migration support
- SSO
Agency (Monthly)
$349/month
Large agencies monthly
- Everything in Studio
- Advanced white-labeling
- Paid social reporting
- Client migration support
- SSO
- API on commitments
Feature Deep Dive
Content Creation Capabilities
Lately.ai
Strengths
- Neuroscience-driven AI trained on user analytics for high-performing posts
- Voice Models capture brand, regional, and individual tones
- Repurposes longform text, audio, video into dozens of optimized posts
- Multilingual support for global scale
- Predictive generation based on past engagement
Workflow
Upload longform asset → Train/select Voice Model → Generate posts → Edit and format → Schedule
Cloud Campaign
Strengths
- CaptionAI for unlimited AI-generated captions in brand voice
- AI Social Inbox for response generation
- Content library with categories, watermarks, and hashtag reuse
- Bulk uploads and RSS for efficient creation
- Platform-specific optimization during scheduling
Workflow
Create/import content → Use AI for captions/responses → Organize in library → Bulk schedule
Lately.ai leads in deep, personalized repurposing from longform assets using neuroscience AI, ideal for content-rich teams. Cloud Campaign offers practical AI for captions and libraries but lacks advanced repurposing. Choose Lately.ai for transforming existing content; Cloud Campaign for quick, collaborative creation.
Scheduling & Automation
Lately.ai
Strengths
- AI-powered scheduling with predictive modeling
- Full calendar for long-range planning
- Automated repurposing and posting workflows
- Channel-specific formatting
- Enterprise automation for 100% workflows
Limitations
- No evergreen drips or bulk evergreen queues
- Best for one-off repurposed posts
Cloud Campaign
Strengths
- Drag-and-drop multi-platform scheduler
- Evergreen drip campaigns and auto-filled schedules
- Bulk uploads and RSS automation
- Unlimited AI prompts for scheduling aids
- High reliability with error handling
Limitations
- No predictive AI scheduling
- Less focus on content generation during scheduling
Lately.ai's AI scheduling shines for predictive, brand-specific planning from repurposed content. Cloud Campaign excels in flexible, evergreen automation for agencies. Lately.ai wins for intelligent automation; Cloud Campaign for scalable, multi-client scheduling.
Collaboration & Agency Features
Lately.ai
Strengths
- Multi-account governance and key messaging controls
- Employee advocacy tools for compliant sharing
- Unlimited users/channels in Enterprise
- Voice Models for consistent multi-brand voices
- Integrations with CRM for team workflows
Workflow
Set governance rules → Train Voice Models per brand → Automate advocacy → Monitor via analytics
Cloud Campaign
Strengths
- Unlimited users on all plans
- White-label dashboards, emails, and domains (Studio+)
- Client Approval and Access Portals
- AgencyHub for multi-brand coordination
- SSO and API for integrations
Limitations
- No employee advocacy
- Governance less AI-driven
Cloud Campaign dominates agency collaboration with white-labeling and portals for client-facing ops. Lately.ai focuses on enterprise governance and advocacy for internal/distributed teams. Agencies need Cloud Campaign; enterprises with advocacy prefer Lately.ai.
Analytics & Reporting
Lately.ai
Strengths
- Performance analytics with predictive modeling
- Trained on user data for future content insights
- Voice Model performance tracking
- Enterprise-level reporting
Limitations
- No white-label export
- Requires data connection for depth
Cloud Campaign
Strengths
- White-labeled, exportable analytics and ad reports
- Paid social reporting (Agency)
- Integrated with scheduling for performance views
- Automated report delivery
Limitations
- No AI predictive insights
- Less personalized to brand voice
Lately.ai provides AI-driven, predictive analytics tailored to content performance. Cloud Campaign offers robust, client-ready white-label reports. For forecasting and optimization, Lately.ai; for agency reporting, Cloud Campaign.
Use Case Comparison
Solo Content Creator Repurposing Blogs/Podcasts
Lately.ai 🏆
Excellent
Low-cost Starter plan repurposes longform into posts quickly with basic AI voice.
Best Plan: Starter ($14/month annual)
Score: 9/10
Cloud Campaign
Fair
Unlimited AI captions but higher price and no deep repurposing; overkill for solo.
Best Plan: Freelancer ($41/month annual)
Score: 5/10
B2B Marketing Team with Longform Assets
Lately.ai 🏆
Excellent
Voice Models and analytics train on B2B data for high-engagement posts across channels.
Best Plan: Growth ($199/month annual)
Score: 10/10
Cloud Campaign
Good
AI captions and scheduling work, but lacks personalized repurposing for B2B content.
Best Plan: Studio ($191/month annual)
Score: 7/10
Social Media Agency Managing Multiple Clients
Lately.ai
Good
Enterprise governance for multi-account, but limited white-label and portals.
Best Plan: Enterprise (Custom)
Score: 7/10
Cloud Campaign 🏆
Excellent
White-label, unlimited users, client portals, and AgencyHub perfect for scaling clients.
Best Plan: Agency ($291/month annual)
Score: 10/10
Franchise Network Coordinating Locations
Lately.ai
Good
Employee advocacy and regional voices for distributed teams.
Best Plan: Enterprise (Custom)
Score: 8/10
Cloud Campaign 🏆
Excellent
Multi-brand workspaces and white-label for franchise consistency.
Best Plan: Studio ($191/month annual)
Score: 9/10
Enterprise Social Media Team at Scale
Lately.ai 🏆
Excellent
Unlimited everything, governance, multilingual, and full automation for global ops.
Best Plan: Enterprise (Custom)
Score: 10/10
Cloud Campaign
Good
Unlimited users and API, but less AI depth for enterprise content.
Best Plan: Agency ($291/month annual)
Score: 8/10
Running Employee Advocacy Program
Lately.ai 🏆
Excellent
Dedicated tools for compliant, controlled sharing with brand voice.
Best Plan: Enterprise (Custom)
Score: 10/10
Cloud Campaign
Poor
No specific advocacy features; focuses on agency/client workflows.
Best Plan: Not ideal
Score: 3/10
SaaS Platform Embedding Social Tools
Lately.ai
Fair
Integrations available, but no white-label for reselling.
Best Plan: Growth ($199/month annual)
Score: 6/10
Cloud Campaign 🏆
Excellent
Built for SaaS reselling with white-label and API.
Best Plan: Agency ($291/month annual)
Score: 10/10
Small Team on a Budget Needing Basics
Lately.ai 🏆
Excellent
Affordable Starter with core AI repurposing.
Best Plan: Starter ($14/month annual)
Score: 9/10
Cloud Campaign
Fair
Higher entry and unlimited users unnecessary for small teams.
Best Plan: Freelancer ($41/month annual)
Score: 5/10
Global Brand Needing Multilingual Content
Lately.ai 🏆
Excellent
Regional dialects and languages in Enterprise.
Best Plan: Enterprise (Custom)
Score: 10/10
Cloud Campaign
Poor
Limited language support.
Best Plan: Not suitable
Score: 4/10
Consultant Scaling to Multi-Client Operations
Lately.ai
Good
Governance in Enterprise, but no portals.
Best Plan: Enterprise (Custom)
Score: 7/10
Cloud Campaign 🏆
Excellent
Freelancer to Agency progression with white-label.
Best Plan: Studio ($191/month annual)
Score: 9/10
Team Focused on Full Content Automation
Lately.ai 🏆
Excellent
100% automation with AI scheduling and repurposing.
Best Plan: Enterprise (Custom)
Score: 9/10
Cloud Campaign
Good
Evergreen and bulk, but less AI depth.
Best Plan: Agency ($291/month annual)
Score: 7/10
In-House Team Needing Stakeholder Reports
Lately.ai
Good
Predictive analytics, but no white-label.
Best Plan: Growth ($199/month annual)
Score: 6/10
Cloud Campaign 🏆
Excellent
White-label reports for internal stakeholders.
Best Plan: Studio ($191/month annual)
Score: 9/10
Pros and Cons
Lately.ai
Pros
- Highly personalized AI trained on social analytics
- Excellent longform repurposing for text/audio/video
- Strong Voice Models for brand consistency
- Built-in AI scheduling and predictive calendar
- Robust enterprise features like governance and advocacy
- Multilingual support for global teams
- Integrations with key CRM/marketing tools
- Affordable entry for AI features
Cons
- High pricing for Growth/Enterprise tiers
- Complex for simple post needs
- Requires analytics connection and content volume
- Learning curve for interface
- Some site 404 errors
- Limited users/channels in base plans
- No white-label or client portals
Cloud Campaign
Pros
- Strong white-label for agencies and franchises
- Unlimited users and AI prompts on all plans
- Robust scheduling with evergreen and bulk
- Client portals reduce collaboration friction
- Integrated AI for captions and inbox
- Zapier for 7,000+ integrations
- Scalable from freelancer to enterprise
- Exportable white-label reports
Cons
- Overpowered/expensive for small solo teams
- Limitations on stories/media formats
- White-label only on higher plans
- Advanced reporting/API in Agency tier
- Onboarding needed for interface
- No deep content repurposing
- No employee advocacy tools
Final Verdict
Lately.ai and Cloud Campaign target different social media challenges. Lately.ai uses neuroscience AI for personalized content repurposing and enterprise advocacy, suiting content-focused B2B teams. Cloud Campaign provides white-label scalability for agencies with unlimited collaboration and evergreen tools.
Select Lately.ai for AI-powered content transformation and brand consistency in B2B/enterprise settings. Opt for Cloud Campaign if agency white-labeling and multi-client scalability are priorities. Combine them for agencies handling content-heavy clients: Lately.ai for creation, Cloud Campaign for management.
Overall Scores
Lately.ai
Multi-Platform: 8/10
Value: 8/10
Cloud Campaign
Multi-Platform: 9/10
Value: 7/10
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