Agorapulse vs Cloud Campaign
Agorapulse
- Platform: Multi-platform (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Google My Business, Review sites)
- Best For: Teams and agencies needing ROI tracking and structured workflows
- Strength: Unified inbox and advanced reporting
- Users: Thousands of teams and agencies
Starting at $79/month
Cloud Campaign
- Platform: Multi-platform (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google My Business)
- Best For: Agencies and franchises with white-label needs
- Strength: Unlimited AI and client portals
- Users: 2,000+ agencies
Starting at $41/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Cloud Campaign |
|---|---|---|
| Facebook & Instagram | ✓ Full support with product tagging and grid preview | ✓ Full support with platform-specific optimization |
| Twitter (X) & LinkedIn | ✓ Multi-profile publishing and listening | ✓ Scheduling with AI captions |
| TikTok, YouTube, Pinterest | ✓ Scheduling and reporting support | ✓ Unlimited accounts with evergreen campaigns |
| Google My Business & Review Sites | ✓ Unified inbox for reviews | ✓ Integrated posting and analytics |
| Ad Comments & Monitoring | ✓ Centralized in unified inbox | ✓ AI responses for ads |
Publishing & Scheduling
| Feature | Agorapulse | Cloud Campaign |
|---|---|---|
| Unlimited Post Scheduling | ✓ Multi-network with queues and bulk CSV | ✓ Drag-and-drop with evergreen drip campaigns |
| Shared Content Calendars | ✓ With approvals and internal comments | ✓ Collaborative with client portals |
| Bulk Scheduling & Automation | ✓ CSV imports and publishing queues | ✓ Bulk uploads and auto-filled schedules |
| Evergreen Content Recycling | ✗ No automatic recycling | ✓ Content libraries with automatic reuse |
| Link-in-Bio Tools | ✓ PulseLink for Instagram | ✗ No dedicated tool |
Inbox & Engagement
| Feature | Agorapulse | Cloud Campaign |
|---|---|---|
| Unified Social Inbox | ✓ For comments, messages, reviews, ad comments | ✓ AI Social Inbox with brand voice responses |
| Advanced Moderation Rules | ✓ Labels, bulk actions, automated rules | ✗ Basic AI moderation |
| AI Response Generation | ✓ AI-powered reply suggestions (Enterprise) | ✓ Unlimited AI prompts in brand voice |
| Social Listening | ✓ Across networks, news, blogs | ✗ Basic monitoring via inbox |
| Sentiment Analysis | ✓ Enterprise feature for conversations | ✗ No dedicated sentiment tools |
AI & Content Creation
| Feature | Agorapulse | Cloud Campaign |
|---|---|---|
| AI Writing Assistant | ✓ For posts and alt-text | ✓ CaptionAI for unlimited captions |
| AI Alt-Text & Image Tools | ✓ Built-in alt-text generator | ✗ No specific alt-text |
| Content Library | ✗ No dedicated library | ✓ With categories, watermarking, hashtag reuse |
| Unlimited AI Prompts | ✗ Limited in lower tiers | ✓ Unlimited on all plans |
Analytics & Reporting
| Feature | Agorapulse | Cloud Campaign |
|---|---|---|
| ROI Tracking | ✓ Connects activity to leads, sales, traffic | ✗ Basic analytics, no ROI |
| Branded Exports | ✓ Profile and post-level reports | ✓ White-labeled exportable reports |
| Competitor Benchmarking | ✓ Advanced feature | ✗ No benchmarking |
| Paid Social Reporting | ✓ In Advanced tier | ✓ Agency tier only |
| Team Performance Reports | ✓ For collaboration insights | ✗ Client-focused reports |
Collaboration & Agency Features
| Feature | Agorapulse | Cloud Campaign |
|---|---|---|
| Team Workflows & Approvals | ✓ Multi-step approvals, assignments | ✓ Client approval portals |
| Unlimited Users | ✗ Per-user pricing | ✓ Unlimited on all plans |
| White-Label Dashboards | ✗ No white-labeling | ✓ Full on Studio+ plans |
| Client Portals | ✗ Internal collaboration only | ✓ Access and approval portals |
| SSO & Custom Roles | ✓ Enterprise | ✓ Agency tier |
Integrations & Support
| Feature | Agorapulse | Cloud Campaign |
|---|---|---|
| Zapier Integration | ✓ API for workflows | ✓ 7,000+ tools via Zapier |
| Canva & Google Drive | ✗ No direct | ✓ Direct integrations |
| RSS Feeds | ✗ No RSS | ✓ For content automation |
| Priority Support | ✓ Dedicated CSM in Enterprise | ✓ Phone and Agency Coach |
Pricing Comparison
Agorapulse starts at $79/month (yearly per user) with per-user scaling, ideal for structured teams but costly for large groups. Cloud Campaign starts at $41/month (annual) with unlimited users, offering better value for agencies through flat-rate plans and included AI features.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing collaboration
- Everything in Standard
- PulseLink in-bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring insights and structure
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports, ads reports, ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large enterprises with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations, sentiment analysis
- Priority support with CSM
Cloud Campaign
Freelancer (Annual)
$41/month
Freelancers managing few clients
- 1+ brand workspaces
- 7 social accounts per client
- Unlimited users and AI captions
- Full scheduling tools
- Chat support
Studio (Annual)
$191/month
Small agencies scaling operations
- 5+ brand workspaces
- Unlimited social accounts and users
- Standard white-labeling
- On-demand training, phone support
- Client portals
Agency (Annual)
$291/month
Large agencies with multiple clients
- Everything in Studio
- Advanced white-labeling
- Paid social reporting
- API workflows, SSO
- Client migration support
- Dedicated manager
Feature Deep Dive
Content Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant for posts and alt-text generation
- Instagram product tagging and grid preview for visuals
- Bulk scheduling via CSV for efficient creation
- PulseLink in-bio tool for link management
Workflow
Generate with AI → Add alt-text → Tag products → Bulk schedule via CSV → Preview grid
Cloud Campaign
Strengths
- CaptionAI for unlimited AI-generated captions in brand voice
- Content library with categories, watermarking, and hashtag reuse
- Integrations with Canva and Google Drive for asset management
- Drag-and-drop scheduler for quick creation
Workflow
Import assets from Canva/Drive → Generate captions with AI → Organize in library → Schedule with drip campaigns
Agorapulse offers targeted AI for post writing and visual planning, ideal for e-commerce. Cloud Campaign provides unlimited AI captions and a robust library for agencies reusing content. Choose Agorapulse for structured creation; Cloud Campaign for scalable, AI-heavy ideation.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited scheduling with multi-profile publishing
- Shared calendars with approval workflows
- Publishing queues and bulk CSV for automation
- Mobile app for on-the-go scheduling
Limitations
- No evergreen recycling
- Limited to 10 profiles in base plans
Cloud Campaign
Strengths
- Drag-and-drop multi-platform scheduler
- Evergreen drip campaigns and auto-filled schedules
- Unlimited accounts and bulk uploads
- Content library automation for reuse
Limitations
- Less emphasis on approval workflows
- Onboarding needed for complex automations
Both excel in scheduling, but Agorapulse shines with structured approvals and queues for teams, while Cloud Campaign leads in evergreen automation and unlimited scale for agencies. Agorapulse for workflow governance; Cloud Campaign for hands-off recycling.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox for all interactions including reviews and ad comments
- Advanced moderation with rules, labels, and bulk actions
- Social listening across networks and external sources
- AI reply suggestions in Enterprise
Workflow
Centralize messages → Apply moderation rules → Bulk actions/labels → Listen and respond with AI
Cloud Campaign
Strengths
- AI Social Inbox with customizable brand voice responses
- Unlimited AI prompts for replies
- Client assignments via portals
- Integrated with scheduling for quick responses
Limitations
- Less advanced moderation tools
- No broad social listening
Agorapulse dominates with a comprehensive unified inbox and moderation for high-volume engagement. Cloud Campaign's AI inbox is efficient for branded responses but lacks depth in listening and rules. Agorapulse for complex engagement; Cloud Campaign for AI-assisted simplicity.
Analytics & Reporting
Agorapulse
Strengths
- Profile/post-level reporting with ROI tying to revenue
- Branded exports and competitor benchmarking
- Ads reports and team performance insights
- Historical data import in Enterprise
Limitations
- Advanced ROI locked to higher tiers
- No white-labeling
Cloud Campaign
Strengths
- White-labeled, exportable analytics and paid social reports
- AgencyHub for multi-brand coordination
- Integrations for extended data
- Automated delivery via portals
Limitations
- No ROI or sentiment analysis
- Paid reporting in Agency tier only
Agorapulse provides superior ROI and benchmarking for business impact, while Cloud Campaign offers white-label reports tailored for client-facing agencies. Agorapulse for internal metrics; Cloud Campaign for branded client deliverables.
Use Case Comparison
Solo Social Media Manager
Agorapulse
Good
Free tier and intuitive interface suit basics, but per-user pricing limits scaling.
Best Plan: Free or Standard ($79/month)
Score: 7/10
Cloud Campaign 🏆
Excellent
Unlimited users/AI at low cost, ideal for freelancers starting out.
Best Plan: Freelancer ($41/month)
Score: 9/10
Digital Marketing Agency
Agorapulse
Good
Strong collaboration and ROI for client reporting, but no white-labeling.
Best Plan: Advanced ($149/month per user)
Score: 8/10
Cloud Campaign 🏆
Excellent
White-label dashboards, unlimited users, client portals perfect for agencies.
Best Plan: Agency ($291/month)
Score: 10/10
E-commerce Brand
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for customer service, ROI for sales tracking.
Best Plan: Professional ($119/month)
Score: 9/10
Cloud Campaign
Good
AI captions and scheduling help, but less ROI focus.
Best Plan: Studio ($191/month)
Score: 7/10
B2B Marketing Team
Agorapulse 🏆
Excellent
ROI analytics, approvals, and reporting tie social to leads/sales.
Best Plan: Advanced ($149/month)
Score: 10/10
Cloud Campaign
Fair
Good collaboration but lacks deep ROI.
Best Plan: Studio ($191/month)
Score: 6/10
Franchise Network
Agorapulse
Good
Multi-profile management and approvals for locations, but per-user cost adds up.
Best Plan: Enterprise (Custom)
Score: 7/10
Cloud Campaign 🏆
Excellent
Unlimited accounts, white-label for locations, AgencyHub for coordination.
Best Plan: Agency ($291/month)
Score: 9/10
SaaS Platform Embedding Social Tools
Agorapulse
Fair
API integrations available, but no white-label reselling.
Best Plan: Enterprise (Custom)
Score: 5/10
Cloud Campaign 🏆
Excellent
Built for SaaS reselling with white-label and API workflows.
Best Plan: Agency ($291/month)
Score: 10/10
Higher Education Institution
Agorapulse 🏆
Excellent
Engagement management for students/alumni, ROI for campaigns.
Best Plan: Advanced ($149/month)
Score: 9/10
Cloud Campaign
Good
Multi-brand for departments, but less ROI.
Best Plan: Studio ($191/month)
Score: 7/10
Small Business with Limited Budget
Agorapulse
Fair
Free tier helps, but paid plans pricey for small teams.
Best Plan: Free
Score: 6/10
Cloud Campaign 🏆
Excellent
Affordable entry with unlimited features for growth.
Best Plan: Freelancer ($41/month)
Score: 8/10
Large Enterprise Social Team
Agorapulse 🏆
Excellent
Custom enterprise features like SSO, unlimited profiles, sentiment analysis.
Best Plan: Enterprise (Custom)
Score: 9/10
Cloud Campaign
Good
Scalable but less enterprise governance.
Best Plan: Agency ($291/month)
Score: 7/10
Social Media Consultant Scaling to Agency
Agorapulse
Good
Collaboration tools for clients, but per-user limits scaling.
Best Plan: Professional ($119/month)
Score: 7/10
Cloud Campaign 🏆
Excellent
Unlimited users, white-label for client transition.
Best Plan: Studio ($191/month)
Score: 9/10
Retail Brand Managing Customer Service
Agorapulse 🏆
Excellent
Unified inbox for reviews/messages, moderation for high volume.
Best Plan: Advanced ($149/month)
Score: 9/10
Cloud Campaign
Good
AI inbox helps, but less moderation depth.
Best Plan: Studio ($191/month)
Score: 7/10
Marketer Managing Multiple Brands
Agorapulse
Good
Shared calendars and approvals, but profile limits.
Best Plan: Enterprise (Custom)
Score: 8/10
Cloud Campaign 🏆
Excellent
Unlimited workspaces and accounts for brands.
Best Plan: Agency ($291/month)
Score: 10/10
Pros and Cons
Agorapulse
Pros
- Unified inbox centralizes all interactions for efficient management
- Intuitive interface easier than legacy tools
- Robust workflows with calendars, approvals, and bulk tools
- Strong ROI features linking social to business outcomes
- Advanced moderation and social listening
- Transparent per-user pricing with free tier
- Excellent support and mobile app
Cons
- Per-user pricing escalates for large teams
- Heavy feature set overwhelming for small users
- Advanced analytics/ROI in higher tiers
- Configuration needed for many profiles
- Less AI focus than specialized tools
- No white-labeling or unlimited users
Cloud Campaign
Pros
- White-label capabilities for agency branding
- Unlimited users and AI prompts on all plans
- Evergreen campaigns and content libraries for automation
- Client portals streamline approvals and access
- Integrations with 7,000+ tools via Zapier
- Scalable flat pricing for growth
- AI inbox and caption generation in brand voice
Cons
- Overpowered for very small teams
- Limitations on stories/media in some formats
- White-labeling only on higher plans
- Advanced reporting in Agency tier
- Interface requires onboarding
- No ROI or sentiment analysis
Final Verdict
Agorapulse and Cloud Campaign both cater to teams and agencies but differ in focus: Agorapulse provides all-in-one management with strong ROI and inbox tools for measurable impact, while Cloud Campaign prioritizes white-label scalability, unlimited AI, and automation for client-facing operations.
Select Agorapulse for comprehensive internal management and ROI focus. Opt for Cloud Campaign if agency white-labeling and scalability are priorities. For hybrid needs, use Agorapulse internally and Cloud Campaign client-facing.
Overall Scores
Agorapulse
Content Creation: 8/10
Multi-Platform: 9/10
Agency Features: 7/10
Value: 7/10
Cloud Campaign
Content Creation: 9/10
Multi-Platform: 9/10
Agency Features: 10/10
Value: 9/10
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