Kontentino vs Waalaxy
Kontentino
- Platform: 9 social platforms
- Best For: Marketing teams and agencies
- Strength: Collaboration and AI content tools
- Users: 24,000 users
Starting at €49/month
Waalaxy
- Platform: LinkedIn and email
- Best For: B2B sales and lead generation
- Strength: Automated outreach campaigns
- Users: Not specified
Starting at €19/user/month
Table of Contents
At a Glance
Platform Support
| Feature | Kontentino | Waalaxy |
|---|---|---|
| Facebook, Instagram, LinkedIn | ✓ Full support with drag-and-drop calendar | ✗ LinkedIn only for social; no Facebook/Instagram |
| TikTok, X (Twitter), Pinterest | ✓ Supports nine platforms including these | ✗ No support for these platforms |
| YouTube, Threads, Google Business Profile | ✓ Comprehensive multi-platform coverage | ✗ Focused on LinkedIn and email only |
| LinkedIn Automation | ✓ Scheduling and posting only | ✓ Deep automation: invitations, messages, visits |
| Email Outreach | ✗ No email features | ✓ Cold email sequences with follow-ups |
Content Creation & AI
| Feature | Kontentino | Waalaxy |
|---|---|---|
| AI Post Ideas and Caption Generator | ✓ Tailored for social media with brand voice support | ✗ No social content creation |
| AI Image and Hashtag Generator | ✓ Integrated for social posts | ✗ No image/hashtag tools |
| AI Message Writer for Outreach | ✗ No outreach messaging | ✓ Waami AI for LinkedIn messages and emails |
| Content Translation and Enhancer | ✓ Supports global teams | ✗ No translation features |
| Prospect List Cleaning | ✗ No prospecting tools | ✓ AI for lead prioritization and cleaning |
Scheduling & Automation
| Feature | Kontentino | Waalaxy |
|---|---|---|
| Visual Drag-and-Drop Calendar | ✓ For social media planning across platforms | ✗ No social calendar |
| Bulk Scheduling and Approvals | ✓ With previews and first comments | ✗ No bulk social scheduling |
| Automated Outreach Sequences | ✗ No automation sequences | ✓ Multi-step LinkedIn and email campaigns |
| Follow-Up Automation | ✗ No follow-ups | ✓ Smart reply detection and automated responses |
| Pre-Built Campaign Templates | ✗ No templates for outreach | ✓ 99+ sequences for fast setup |
Collaboration & Workflows
| Feature | Kontentino | Waalaxy |
|---|---|---|
| Approval Workflows | ✓ Internal/external with client roles and tasks | ✗ No approval workflows |
| Team Collaboration Tools | ✓ Kanban views, checklists, permissions | ✓ Shared leads, team analytics, anti-duplicate |
| Client Roles and Permissions | ✓ Customizable for agencies | ✗ Team features but no client-specific roles |
| Global Content Manager | ✓ For centralized planning across markets | ✗ No global management |
| Shared Prospecting Dashboards | ✗ No prospecting | ✓ For team lead management |
Analytics & Integrations
| Feature | Kontentino | Waalaxy |
|---|---|---|
| Social Media Analytics | ✓ Page/post performance, best time to post (add-on) | ✗ No social analytics |
| Outreach Analytics | ✗ No outreach tracking | ✓ Team analytics for campaigns |
| CRM Integrations | ✗ No native CRM sync | ✓ Zapier, Make, native connectors to 2000+ tools |
| Customizable Reports | ✓ PDF reports, competition analysis (add-on) | ✗ No reporting beyond analytics dashboard |
| Chrome Extension | ✗ No extension | ✓ For importing prospects from LinkedIn |
Pricing Comparison
Kontentino starts at €49/month for team-focused social management, while Waalaxy offers a freemium plan and starts at €19/user/month for prospecting. Kontentino's pricing scales with team size and add-ons, suiting collaborative needs, whereas Waalaxy's per-user model with credits fits sales teams experimenting with outreach.
Kontentino
Starter
€49/month (billed annually) or €69/month (billed monthly)
Small teams starting with social scheduling
- 3 user seats
- 10 social profiles
- 100 posts per month
- 100 prompts in Kontentino AI features
- Human chat support
- Scheduling, planning, and social media calendar
- Optional add-ons: Analytics, Global Content Manager
Starter+
€79/month (billed annually) or €99/month (billed monthly)
Growing teams needing mobility
- 5 user seats
- 10 social profiles
- 200 posts per month
- Everything in Starter
- 500 AI prompts
- Video call support
- Mobile app for creating, scheduling, collaborating, and approving
- Optional add-ons: Analytics, Global Content Manager
Standard
€109/month (billed annually) or €149/month (billed monthly)
Medium teams with unlimited posting
- 10–30 user seats
- 40 social profiles
- Unlimited posts
- Everything in Starter+
- 1000 AI prompts
- Bulk actions for scheduling, copying, and approvals
- Inspirations feature for content ideas
- Optional add-ons: Analytics, Global Content Manager
Unlimited
Custom (request quote)
Large agencies and enterprises
- Unlimited posts
- Custom number of social profiles
- Custom number of users
- Everything in Standard
- Unlimited AI prompts
- Dedicated account manager
- Custom onboarding sessions
- Special care support plan
- Optional add-ons: Analytics, Global Content Manager
Waalaxy
Freemium
€0/month
Individuals testing LinkedIn outreach
- 80 LinkedIn invitations per month
- 25 Email Finder credits included
- LinkedIn automation for basic outreach
- Pre-filled message templates
- Live chat with real humans, 5 days a week
Pro
€19/user/month
Solo sales pros scaling outreach
- 300 LinkedIn invitations per month
- 25 Email Finder credits included
- Automated follow-up messages
- Unlimited campaigns
- Smart reply detection
- CRM sync to 2000+ tools
- CSV imports and exports
- Imports from LinkedIn Basic, Sales Navigator, Recruiter Lite
- Duplicate prevention
- Team collaboration features
Advanced
€49/user/month
Teams needing more volume
- 800 LinkedIn invitations per month
- 25 Email Finder credits included
- All Pro features
- Additional 500 invitations compared to Pro
- Live chat support
- Access to advanced campaign options
Business
€69/user/month
Sales teams with email focus
- 800 LinkedIn invitations per month
- 500 Email Finder credits included
- All Advanced features
- Cold email sequences
- Automated email follow-ups
- Multiple sender accounts
- Priority support
Enterprise
Custom
Large teams or agencies
- 800 LinkedIn invitations per user per month
- 10,000 Email Finder credits included
- All Business features
- Team workspace for large teams or agencies
- Easily expandable team size
- LinkedIn-only or LinkedIn + Email configurations
- Team analytics dashboard
- Anti-duplicate security across accounts
- Multi-account import
- Dedicated onboarding session
LinkedIn Inbox Add-on
Custom
Enhanced LinkedIn management
- Enhanced LinkedIn inbox interface
- Response templates
- Scheduled automated follow-ups
- Lead tagging and filtering
- Export data to CRM
- Planned intelligent answer analysis
- Live chat with real humans, 5 days a week
Email Finder Credit Packs
From €30/month
High-volume email prospecting
- Additional Email Finder credits on top of included quotas
- Credit options such as 525, 1025, 2525, 5025, 10025, and 20025 credits per month
- Decreasing per-credit cost for larger packs
Feature Deep Dive
Content Creation Capabilities
Kontentino
Strengths
- AI-powered tools for post ideas, captions, images, copy enhancement, hashtags, and brand voice
- Inspirations feature for content ideas
- Global Content Manager for localized adaptations
- Bulk content actions and media storage
Workflow
Generate ideas with AI → Create/enhance content → Label and organize → Schedule via calendar
Waalaxy
Strengths
- Waami AI for writing outreach messages, cleaning prospect lists, and prioritizing leads
- Pre-built templates for 99+ campaign sequences
- No social content creation; focused on personalized messages
Workflow
Import prospects → Use AI to craft messages → Set up sequence templates → Automate sending
Kontentino is superior for social media content creation with comprehensive AI tools tailored to posts across platforms. Waalaxy's AI focuses on outreach messaging for prospecting, lacking social content features. Choose Kontentino for marketing content; Waalaxy for sales messages.
Scheduling & Automation
Kontentino
Strengths
- Visual drag-and-drop calendar for nine platforms
- Bulk scheduling, copying, approvals with previews
- Kanban views, checklists, and content labeling
- Mobile app for on-the-go management
Limitations
- No prospecting automation
- Add-ons needed for advanced scheduling in global setups
Waalaxy
Strengths
- Automated LinkedIn actions: invitations, messages, visits, follow-ups
- Cold email sequences with multiple senders and smart replies
- Campaign templates and duplicate prevention
- Chrome extension for prospect imports
Limitations
- No social media scheduling beyond LinkedIn posting
- Invitation limits per tier; credits for email finder
Kontentino dominates social scheduling with multi-platform calendars and team workflows, ideal for content teams. Waalaxy excels in outreach automation for LinkedIn/email, but lacks broad scheduling. Kontentino for social automation; Waalaxy for prospecting sequences.
Lead Generation & Prospecting
Kontentino
Strengths
- Indirect via social analytics and best-time posting
- No direct lead capture or enrichment
- Focus on content-driven engagement
Workflow
Schedule engaging content → Analyze performance → Manually follow up on interactions
Waalaxy
Strengths
- LinkedIn auto-prospecting: invitations, profile visits, messages
- Email finder with credits and multi-channel sequences
- Lead prioritization, tagging, and CRM export
- Anti-duplicate and team-shared leads
Workflow
Find/import prospects → Build sequence → Automate outreach → Track responses in inbox
Waalaxy is the clear leader in direct lead generation through automated LinkedIn/email outreach. Kontentino supports engagement via social content but lacks prospecting tools. Waalaxy for sales leads; Kontentino for brand awareness.
Analytics & Reporting
Kontentino
Strengths
- Page/post performance, best time to post, competition analysis (add-on)
- Customizable PDF reports
- Media storage and workflow insights
Limitations
- Analytics as paid add-on
- No outreach-specific metrics
Waalaxy
Strengths
- Team analytics for campaign performance
- Response tracking and lead prioritization
- Inbox analytics with tags and reminders
Limitations
- No social media reporting
- Basic compared to dedicated analytics tools
Kontentino provides deeper social media analytics and reports for content performance. Waalaxy focuses on outreach metrics like response rates. Kontentino for social insights; Waalaxy for prospecting ROI.
Use Case Comparison
Marketing Agency Managing Clients
Kontentino 🏆
Excellent
Approval workflows, client roles, multi-profile support, and visual calendar ideal for client collaboration.
Best Plan: Standard (€109/month)
Score: 10/10
Waalaxy
Fair
Team features for shared leads, but limited to LinkedIn/email; no social management.
Best Plan: Business (€69/user/month)
Score: 5/10
B2B Sales Team Prospecting
Kontentino
Poor
Social scheduling helps brand building but no direct outreach or lead capture.
Best Plan: Not suitable
Score: 2/10
Waalaxy 🏆
Excellent
Automated LinkedIn invitations, emails, and sequences perfect for scaling outreach.
Best Plan: Advanced (€49/user/month)
Score: 10/10
In-House Marketing Team
Kontentino 🏆
Excellent
AI content tools, calendar, and approvals streamline team coordination across platforms.
Best Plan: Starter+ (€79/month)
Score: 9/10
Waalaxy
Poor
Not designed for social content management; outreach-focused only.
Best Plan: Not suitable
Score: 3/10
Recruiter for Candidate Outreach
Kontentino
Fair
LinkedIn scheduling possible, but no automation for invitations or follow-ups.
Best Plan: Starter (€49/month)
Score: 4/10
Waalaxy 🏆
Excellent
Tailored for LinkedIn prospecting with imports from Recruiter Lite and automated messaging.
Best Plan: Pro (€19/user/month)
Score: 9/10
Global Brand with Localized Content
Kontentino 🏆
Excellent
Global Content Manager for centralized planning and AI translations.
Best Plan: Unlimited (Custom)
Score: 10/10
Waalaxy
Poor
No multi-market or localization features; single-channel focus.
Best Plan: Not suitable
Score: 1/10
Freelancer Handling Multiple Clients
Kontentino
Good
Structured scheduling and approvals, but may be overkill for solos.
Best Plan: Starter (€49/month)
Score: 7/10
Waalaxy 🏆
Good
Affordable for client outreach, with team features for small agencies.
Best Plan: Pro (€19/user/month)
Score: 8/10
Small Business Social Media Management
Kontentino 🏆
Good
Multi-platform support, but higher price and complexity for small needs.
Best Plan: Starter (€49/month)
Score: 6/10
Waalaxy
Fair
Useful for LinkedIn growth, but lacks full social tools.
Best Plan: Freemium (€0/month)
Score: 5/10
Growth Marketer Experimenting with Campaigns
Kontentino
Fair
Content-focused; limited for direct campaigns.
Best Plan: Starter+ (€79/month)
Score: 5/10
Waalaxy 🏆
Excellent
Multi-channel templates and AI for quick campaign testing.
Best Plan: Business (€69/user/month)
Score: 9/10
Enterprise Sales Organization
Kontentino
Poor
Social management only; no enterprise prospecting scale.
Best Plan: Not suitable
Score: 2/10
Waalaxy 🏆
Good
Custom enterprise plan with high credits and team workspaces.
Best Plan: Enterprise (Custom)
Score: 8/10
Content Team Needing Collaboration
Kontentino 🏆
Excellent
Workflows, permissions, and mobile app for seamless teamwork.
Best Plan: Standard (€109/month)
Score: 10/10
Waalaxy
Fair
Shared leads but no content collaboration.
Best Plan: Advanced (€49/user/month)
Score: 4/10
Solo Prospector on Budget
Kontentino
Poor
Team-oriented; too complex and pricey for solo outreach.
Best Plan: Not suitable
Score: 1/10
Waalaxy 🏆
Excellent
Freemium start and low-cost plans with full automation.
Best Plan: Freemium (€0/month)
Score: 10/10
Agency Offering Outreach Services
Kontentino
Fair
Good for social clients, but no outreach automation.
Best Plan: Unlimited (Custom)
Score: 5/10
Waalaxy 🏆
Excellent
Team workspaces, anti-duplicate, and CRM sync for client campaigns.
Best Plan: Enterprise (Custom)
Score: 9/10
Pros and Cons
Kontentino
Pros
- Excellent collaboration and approval features, including internal and external approvals and client roles
- AI features tailored to social media content, including post ideas, captions, hashtags, and translations
- Supports nine major social platforms from a single drag-and-drop calendar
- Scales well from small teams to enterprises with add-ons like Global Content Manager and advanced analytics
- Transparent pricing with a 14-day free trial and clear plan limits for users, profiles, and posts
- Mobile app and human customer support with dedicated managers on higher tiers
Cons
- May feel too complex or heavy for solo creators or very small teams
- Full analytics and some advanced capabilities require paid add-ons, increasing total cost
- Non-refundable billing policy may be a concern for budget-sensitive users
- Interface and workflows are optimized for teams, which can be overkill if you only need simple scheduling
- Custom Unlimited plan requires contacting sales, which adds friction for users who prefer instant self-service
Waalaxy
Pros
- Very strong LinkedIn automation capabilities with pre-built multi-step campaigns
- AI assistant Waami helps non-copywriters craft high-performing outreach messages
- Integrated Email Finder and credit system for building multi-channel sequences
- Team features, shared dashboards, and anti-duplicate safety support agencies and larger teams
- Freemium plan and clear upgrade path make it easy to test before committing
- CRM integrations and Chrome extension for seamless prospecting
Cons
- Channel coverage is focused on LinkedIn and email, lacking built-in calling or advanced pipeline tools
- Pricing can become complex when combining plans, add-ons, and extra email credits
- Reliance on a Chrome extension and LinkedIn’s ecosystem may be sensitive to platform changes
- Advanced sales organizations may eventually outgrow reporting and analytics depth
- Enterprise pricing is custom, requiring a sales conversation for accurate budgeting
Final Verdict
Kontentino and Waalaxy target distinct needs in digital marketing. Kontentino is a robust social media management tool for collaborative content planning and scheduling across platforms. Waalaxy is a prospecting specialist for automating LinkedIn and email outreach to generate leads efficiently.
Choose Kontentino for social media management and team coordination. Opt for Waalaxy if lead generation via LinkedIn/email is your priority. For hybrid needs, integrate both: Kontentino for content, Waalaxy for prospecting.
Overall Scores
Kontentino
Lead Generation: 3/10
Content Creation: 9/10
Value: 7/10
Waalaxy
Lead Generation: 10/10
Content Creation: 4/10
Value: 9/10
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