Brandwatch vs Waalaxy
Brandwatch
- Platform: Multi-social listening and management
- Best For: Enterprise consumer insights and brand monitoring
- Strength: Deep AI-driven analytics on massive data
- Users: Not specified
Starting at Custom
Waalaxy
- Platform: LinkedIn and email
- Best For: B2B sales and recruitment outreach
- Strength: Automated multi-step prospecting campaigns
- Users: Not specified
Starting at €19/user/month
Table of Contents
At a Glance
Data Coverage & Listening
| Feature | Brandwatch | Waalaxy |
|---|---|---|
| Social listening across platforms | ✓ Access to 1.4+ trillion posts, 496M daily, multi-platform monitoring | ✗ Focused on LinkedIn interactions only |
| Historical data archive | ✓ 1.4+ trillion historical posts for deep insights | ✗ No historical data storage |
| Image and visual analysis | ✓ Neural networks and deep learning for image categorization | ✗ No visual analysis capabilities |
| Custom data classifiers | ✓ Machine learning for custom categorization | ✗ No classification tools |
AI Capabilities
| Feature | Brandwatch | Waalaxy |
|---|---|---|
| AI assistant for insights | ✓ Iris AI for narrative insights and search | ✓ Waami AI for message writing and lead prioritization |
| AI-powered search and analysis | ✓ AI search across massive datasets | ✗ AI limited to outreach content |
| Lead prioritization with AI | ✗ No lead prioritization | ✓ AI cleans and prioritizes prospect lists |
Social Management & Engagement
| Feature | Brandwatch | Waalaxy |
|---|---|---|
| Content calendar and scheduling | ✓ Collaborative calendar for organic/paid posts | ✓ Campaign sequences for LinkedIn/email |
| Unified inbox for engagement | ✓ Centralized inbox for community and customer care | ✓ LinkedIn inbox with tags and templates |
| Multi-platform publishing | ✓ Integrations with major social networks | ✗ LinkedIn and email only |
| Automated invitations and messages | ✗ No automation for personal outreach | ✓ LinkedIn auto-invitations, messages, profile visits |
Lead Generation & Prospecting
| Feature | Brandwatch | Waalaxy |
|---|---|---|
| Email finder and cold emailing | ✗ No email prospecting | ✓ Email finder with credits, automated sequences |
| Prospect import from LinkedIn | ✗ No prospecting imports | ✓ Chrome extension for LinkedIn/Sales Navigator imports |
| Brand monitoring and alerts | ✓ Custom alerts and dashboards for reputation | ✗ No monitoring features |
| CRM integrations for leads | ✗ Enterprise integrations but not lead-focused | ✓ Zapier, Make, native CRM sync |
Influencer & Campaign Tools
| Feature | Brandwatch | Waalaxy |
|---|---|---|
| Influencer discovery database | ✓ 30M+ creator database with campaign reporting | ✗ No influencer tools |
| Campaign tracking and reporting | ✓ Multichannel tracking for influencers | ✓ Tracking for outreach campaigns |
| Pre-built campaign templates | ✗ Custom setups required | ✓ 99+ sequences for fast outreach |
Analytics & Reporting
| Feature | Brandwatch | Waalaxy |
|---|---|---|
| Customizable dashboards | ✓ Fully customizable with alerts and segmentation | ✓ Team analytics and campaign performance |
| Expert analyst support | ✓ Media Intelligence with consultants | ✗ Self-serve support resources |
| Benchmarking and trends | ✓ Brand monitoring and competitive benchmarking | ✗ Basic campaign metrics |
Collaboration & Integrations
| Feature | Brandwatch | Waalaxy |
|---|---|---|
| Team collaboration tools | ✓ Workflows and governance for enterprises | ✓ Shared leads, anti-duplicate safety |
| APIs and enterprise integrations | ✓ Integrations with major social and enterprise tools | ✓ Zapier, Make, native connectors |
| Chrome extension support | ✗ No browser extension | ✓ For prospect imports and automation |
Pricing Comparison
Brandwatch uses custom enterprise pricing with no public tiers, ideal for large-scale implementations, while Waalaxy offers transparent, scalable plans starting at €0 (freemium) up to €69/user/month, with add-ons for advanced needs. Brandwatch suits deep intelligence budgets, Waalaxy provides value for sales automation.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Enterprise social teams
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Influencer campaign managers
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
PR and crisis teams
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
Waalaxy
Freemium
€0/month
Individuals testing basic outreach
- 80 LinkedIn invitations per month
- 25 Email Finder credits included
- LinkedIn automation for basic outreach
- Pre-filled message templates
- Live chat with real humans, 5 days a week
Pro
€19/user/month
Solo sales pros or small teams
- 300 LinkedIn invitations per month
- 25 Email Finder credits included
- Automated follow-up messages
- Unlimited campaigns
- Smart reply detection
- CRM sync to 2000+ tools
- CSV imports and exports
- Imports from LinkedIn Basic, Sales Navigator, Recruiter Lite
- Duplicate prevention
- Team collaboration features
Advanced
€49/user/month
Growing teams needing more volume
- 800 LinkedIn invitations per month
- 25 Email Finder credits included
- All Pro features
- Additional 500 invitations compared to Pro
- Live chat support
- Access to advanced campaign options
Business
€69/user/month
Teams with email outreach needs
- 800 LinkedIn invitations per month
- 500 Email Finder credits included
- All Advanced features
- Cold email sequences
- Automated email follow-ups
- Multiple sender accounts
- Priority support
Enterprise
Custom
Large agencies or sales organizations
- 800 LinkedIn invitations per user per month
- 10,000 Email Finder credits included
- All Business features
- Team workspace for large teams or agencies
- Easily expandable team size
- LinkedIn-only or LinkedIn + Email configurations
- Team analytics dashboard
- Anti-duplicate security across accounts
- Multi-account import
- Dedicated onboarding session
LinkedIn Inbox Add-on
Custom
Users needing enhanced LinkedIn engagement
- Enhanced LinkedIn inbox interface
- Response templates
- Scheduled automated follow-ups
- Lead tagging and filtering
- Export data to CRM
- Planned intelligent answer analysis
- Live chat with real humans, 5 days a week
Email Finder Credit Packs
From €30/month
High-volume email prospecting
- Additional Email Finder credits on top of included quotas
- Credit options such as 525, 1025, 2525, 5025, 10025, and 20025 credits per month
- Decreasing per-credit cost for larger packs
Feature Deep Dive
Consumer Intelligence and Listening
Brandwatch
Strengths
- Massive data archive of 1.4+ trillion posts and 496M daily
- Iris AI for narrative insights and advanced search
- Image analysis via neural networks
- Custom ML classifiers for data categorization
- First-party data integration
Workflow
Set up queries and classifiers → AI analyzes data → Customize dashboards → Receive alerts and reports
Waalaxy
Strengths
- No consumer intelligence features
- Focused on individual prospect data via email finder
Workflow
N/A
Brandwatch dominates in consumer intelligence with unparalleled data scale and AI depth, ideal for market research. Waalaxy lacks any listening capabilities, focusing instead on outbound prospecting. Choose Brandwatch for inbound insights, Waalaxy for targeted outreach.
Social Media Management and Engagement
Brandwatch
Strengths
- Unified inbox for multi-platform community management
- Collaborative content calendar for teams
- Brand monitoring with benchmarking
- Social CRM for customer care
- Integrations with major networks
Limitations
- Enterprise complexity may overwhelm small teams
Waalaxy
Strengths
- LinkedIn inbox with tags, templates, and reminders
- Automated engagement via messages and follow-ups
- Team collaboration on shared leads
- Chrome extension for in-platform actions
Limitations
- Limited to LinkedIn; no broad social management
Brandwatch offers robust, multi-platform social management for enterprises, including governance and CRM. Waalaxy provides niche LinkedIn engagement automation but lacks breadth. Brandwatch wins for comprehensive management, Waalaxy for LinkedIn-specific interactions.
Lead Generation and Prospecting
Brandwatch
Strengths
- Indirect leads via consumer insights and monitoring
- Influencer discovery for partnership leads
- No direct prospecting automation
Workflow
Monitor conversations → Identify trends → Engage via social inbox
Waalaxy
Strengths
- Automated LinkedIn invitations, messages, visits
- Cold email sequences with multiple senders
- Email finder with credits
- AI Waami for personalized messages
- Prospect list cleaning and prioritization
Workflow
Import prospects → Build campaign sequence → Automate outreach → Track replies in inbox → Sync to CRM
Waalaxy is purpose-built for outbound B2B prospecting with automation and personalization. Brandwatch supports lead insights through listening but not direct outreach. Waalaxy excels for sales teams, Brandwatch for strategic intelligence.
Analytics and Reporting
Brandwatch
Strengths
- Fully customizable dashboards and alerts
- AI-powered narrative insights
- Benchmarking and segmentation
- Expert analyst support for custom reports
- Crisis monitoring capabilities
Limitations
- Requires setup for advanced use
Waalaxy
Strengths
- Team analytics dashboard for campaign performance
- Reply detection and lead tracking
- Basic metrics on invitations and emails
- Exportable data to CRM
Limitations
- Shallow compared to enterprise analytics
- No advanced segmentation or benchmarking
Brandwatch provides enterprise-grade, customizable analytics with expert support for deep insights. Waalaxy offers practical campaign tracking but lacks depth. For comprehensive reporting, Brandwatch; for outreach metrics, Waalaxy.
Use Case Comparison
Enterprise Brand Monitoring
Brandwatch 🏆
Excellent
Deep listening, alerts, and AI insights perfect for reputation management and crisis detection.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Waalaxy
Poor
No monitoring or listening features; focused on outbound sales.
Best Plan: Not suitable
Score: 1/10
B2B Sales Lead Generation
Brandwatch
Fair
Insights from social data can inform leads, but no automation for outreach.
Best Plan: Social Media Management (Custom)
Score: 5/10
Waalaxy 🏆
Excellent
Automated LinkedIn/email sequences scale outreach efficiently for sales teams.
Best Plan: Pro (€19/user/month)
Score: 10/10
Influencer Marketing Campaigns
Brandwatch 🏆
Excellent
30M+ database, workflow management, and reporting for enterprise campaigns.
Best Plan: Influencer Marketing (Custom)
Score: 10/10
Waalaxy
Poor
No influencer discovery or tools.
Best Plan: Not suitable
Score: 1/10
Recruiter Candidate Outreach
Brandwatch
Poor
No targeted prospecting; better for market trends.
Best Plan: Not suitable
Score: 2/10
Waalaxy 🏆
Excellent
LinkedIn automation ideal for sourcing and following up with candidates.
Best Plan: Advanced (€49/user/month)
Score: 10/10
Agency Managing Multiple Clients
Brandwatch
Good
Enterprise workflows support multi-client, but custom pricing is high.
Best Plan: Full Suite (Custom)
Score: 8/10
Waalaxy 🏆
Excellent
Team features, shared leads, and scalable pricing for agency outreach.
Best Plan: Enterprise (Custom)
Score: 9/10
Market Research and Insights Team
Brandwatch 🏆
Excellent
Massive data, AI analysis, and custom reports for research needs.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Waalaxy
Poor
No research or data analysis capabilities.
Best Plan: Not suitable
Score: 1/10
PR and Crisis Monitoring
Brandwatch 🏆
Excellent
Real-time alerts, sentiment analysis, and expert support for crises.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Waalaxy
Poor
No monitoring or alert systems.
Best Plan: Not suitable
Score: 1/10
Small Business Sales Automation
Brandwatch
Poor
Too complex and expensive for small-scale needs.
Best Plan: Not suitable
Score: 2/10
Waalaxy 🏆
Excellent
Freemium and low-cost plans enable easy automation without overhead.
Best Plan: Pro (€19/user/month)
Score: 9/10
Global Organization Governance
Brandwatch 🏆
Excellent
Multi-region support, workflows, and integrations for large teams.
Best Plan: Full Suite (Custom)
Score: 10/10
Waalaxy
Good
Team safety features, but limited to outreach scope.
Best Plan: Enterprise (Custom)
Score: 7/10
Growth Marketer Experimenting with Campaigns
Brandwatch
Fair
Powerful for testing insights, but steep learning curve.
Best Plan: Consumer Intelligence (Custom)
Score: 6/10
Waalaxy 🏆
Excellent
Pre-built templates and AI for quick multi-channel tests.
Best Plan: Business (€69/user/month)
Score: 9/10
Influencer Marketing Agency
Brandwatch 🏆
Excellent
Comprehensive tools for discovery and management across clients.
Best Plan: Influencer Marketing (Custom)
Score: 10/10
Waalaxy
Fair
Useful for LinkedIn outreach to influencers, but no discovery.
Best Plan: Enterprise (Custom)
Score: 5/10
Scaling Sales Team Outreach
Brandwatch
Poor
Not designed for personal sales automation.
Best Plan: Not suitable
Score: 2/10
Waalaxy 🏆
Excellent
High-volume invitations, email credits, and team dashboards.
Best Plan: Enterprise (Custom)
Score: 10/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts
- Powerful AI like Iris, image analysis, and custom classifiers
- Integrated suite for intelligence, management, and influencers
- Enterprise-ready with global support and integrations
- Highly customizable dashboards and reporting
- Strong for crisis monitoring and reputation management
- Expert analyst support for strategic insights
Cons
- No public pricing or self-serve plans
- Sales-led onboarding with multi-step demos
- Steep learning curve due to complexity
- Overkill for simple scheduling or outreach
- Heavier implementation and governance needs
- Not focused on personal sales prospecting
Waalaxy
Pros
- Strong LinkedIn automation with multi-step campaigns
- AI Waami for crafting outreach messages
- Integrated email finder and multi-channel sequences
- Team features with shared analytics and safety
- Freemium plan and transparent pricing
- Pre-built templates for quick setup
- CRM sync and Chrome extension for ease
- Scalable for agencies and sales teams
Cons
- Limited to LinkedIn and email channels
- Pricing complexity with add-ons and credits
- Sensitive to LinkedIn policy changes
- Shallow analytics compared to enterprise tools
- No broad social listening or intelligence
- May outgrow for advanced sales pipelines
Final Verdict
Brandwatch and Waalaxy target different ends of the social tools spectrum. Brandwatch is an enterprise powerhouse for consumer intelligence, social management, and influencers, leveraging massive data and AI for strategic insights. Waalaxy is a nimble automation tool for LinkedIn and email prospecting, enabling efficient B2B outreach with transparent pricing.
Choose Brandwatch for comprehensive social intelligence and enterprise management where depth matters. Opt for Waalaxy if your goal is automated sales prospecting on LinkedIn/email with ease and affordability. For hybrid needs, use Brandwatch for insights to guide Waalaxy campaigns.
Overall Scores
Brandwatch
Value: 6/10
Waalaxy
Value: 9/10
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