B2Brain vs Kontentino
B2Brain
- Platform: Trade shows and events
- Best For: B2B event lead generation
- Strength: Offline conversations to qualified pipeline
- Users: Not specified
Starting at $1,000/show
Kontentino
- Platform: 9+ social media platforms
- Best For: Collaborative social media teams
- Strength: AI content creation and approval workflows
- Users: 24,000 users
Starting at €49/month
Table of Contents
At a Glance
Core Functionality
| Feature | B2Brain | Kontentino |
|---|---|---|
| Lead Capture at Events | ✓ Mobile badge, booth, and business card scanning with unlimited users | ✗ Not applicable; focuses on digital social content |
| Social Media Scheduling | ✗ Not supported; event-focused only | ✓ Drag-and-drop calendar for 9 platforms including Instagram, LinkedIn, TikTok |
| AI-Powered Content Tools | ✗ No AI content generation | ✓ Post ideas, captions, images, hashtags, and brand voice support |
| Contextual Account Intelligence | ✓ Pitch angles, talking points, and signals for prospects | ✗ Not applicable |
Integrations & Collaboration
| Feature | B2Brain | Kontentino |
|---|---|---|
| CRM Integrations | ✓ Deep sync with HubSpot, Salesforce, Freshworks | ✗ No CRM focus; social platform integrations only |
| Approval Workflows | ✗ No workflows; event-day focus | ✓ Internal/external approvals with client roles and task assignment |
| Slack/MS Teams Integration | ✓ For internal collaboration on leads | ✗ No direct Slack/Teams; focuses on in-app collaboration |
| Mobile App | ✓ Mobile-first for scanning and note capture | ✓ For creating, scheduling, and approving on the go (Starter+) |
Analytics & Reporting
| Feature | B2Brain | Kontentino |
|---|---|---|
| Post-Event Analytics | ✓ Prioritization of valuable prospects and ROI tracking | ✗ Not applicable |
| Social Performance Analytics | ✗ No social analytics | ✓ Page/post performance, best time to post, PDF reports (add-on) |
| Competitor Analysis | ✗ Account intelligence but no competitors | ✓ Included in analytics add-on |
| Central Dashboard | ✓ For tracking accounts and team lead usage | ✓ Visual calendar and Kanban views for content |
Platform Support & Accessibility
| Feature | B2Brain | Kontentino |
|---|---|---|
| Event/Trade Show Focus | ✓ Unlimited scans and users on show days | ✗ No event support |
| Multi-Social Platform Support | ✗ Not supported | ✓ Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, YouTube, Threads, Google Business |
| Browser-Based Access | ✓ No heavy installs required | ✓ Web app with mobile companion |
| Voice-to-Text Notes | ✓ For faster data entry at busy booths | ✗ No voice features |
Scalability & Add-Ons
| Feature | B2Brain | Kontentino |
|---|---|---|
| Unlimited Users | ✓ On event plans for large teams | ✗ User seats limited by plan (3- custom) |
| Global Content Management | ✗ No global features | ✓ Add-on for centralized planning across markets |
| Bulk Scheduling | ✗ No scheduling | ✓ Bulk posts, copying, and approvals |
| Dedicated Support | ✓ Onboarding and ongoing support in platform plan | ✓ Human support up to dedicated manager on Unlimited |
Pricing Comparison
B2Brain's pricing is event-centric starting at $1,000 per show, ideal for targeted B2B event investments, while Kontentino offers scalable monthly plans from €49/month for ongoing social media management. B2Brain suits occasional high-impact events, whereas Kontentino provides better long-term value for daily social operations.
B2Brain
Trade Show Solution
$1,000/show
Single event lead capture
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management across events
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Initial evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Kontentino
Starter
€49/month (billed annually) or €69/month (billed monthly)
Small teams or freelancers starting out
- 3 user seats
- 10 social profiles
- 100 posts per month
- 100 prompts in Kontentino AI features
- Human chat support
- Scheduling, planning, and social media calendar
- Optional add-ons: Analytics, Global Content Manager
Starter+
€79/month (billed annually) or €99/month (billed monthly)
Growing teams needing mobility
- 5 user seats
- 10 social profiles
- 200 posts per month
- Everything in Starter
- 500 AI prompts
- Video call support
- Mobile app for creating, scheduling, collaborating, and approving
- Optional add-ons: Analytics, Global Content Manager
Standard
€109/month (billed annually) or €149/month (billed monthly)
Mid-sized teams with unlimited posting
- 10–30 user seats
- 40 social profiles
- Unlimited posts
- Everything in Starter+
- 1000 AI prompts
- Bulk actions for scheduling, copying, and approvals
- Inspirations feature for content ideas
- Optional add-ons: Analytics, Global Content Manager
Unlimited
Custom (request quote)
Large agencies or enterprises
- Unlimited posts
- Custom number of social profiles
- Custom number of users
- Everything in Standard
- Unlimited AI prompts
- Dedicated account manager
- Custom onboarding sessions
- Special care support plan
- Optional add-ons: Analytics, Global Content Manager
Feature Deep Dive
Lead Generation Capabilities
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and business cards with unlimited capacity
- Contextual intelligence including pitch angles, talking points, and real-time signals
- Voice-to-text for quick note capture during conversations
- Enriched lead sync to CRMs like HubSpot and Salesforce
- Post-event prioritization to focus on high-value prospects
Workflow
Scan at booth → Capture notes and intel → Enrich and sync to CRM → Analyze post-event
Kontentino
Strengths
- Indirect lead gen via social engagement analytics and best-time posting
- AI content tools to boost post visibility and interactions
- No direct lead capture; focuses on content-driven engagement
Limitations
- Lacks event-specific or offline lead tools
- Analytics add-on required for performance insights
B2Brain dominates in direct, event-based lead generation with scanning and CRM enrichment, ideal for B2B sales at trade shows. Kontentino supports indirect leads through optimized social content but lacks offline capture. Choose B2Brain for tangible event ROI; Kontentino for digital audience growth.
Content Creation & Collaboration
B2Brain
Strengths
- Focus on conversation notes and intel rather than content creation
- Central dashboard for team monitoring of leads and usage
- Slack/Teams integrations for real-time collaboration
- No AI content tools; event-specific
Limitations
- Not designed for social content; collaboration limited to event teams
Kontentino
Strengths
- AI suite for post ideas, captions, images, hashtags, and brand voice
- Visual calendar with drag-and-drop for 9 platforms
- Approval workflows, task assignment, and client roles
- Bulk scheduling, content labeling, and Kanban views
- Global Content Manager for multi-market localization
Workflow
Generate AI content → Collaborate and approve → Schedule in calendar → Publish and analyze
Kontentino shines in AI-driven social content creation and team workflows, perfect for marketing agencies. B2Brain's collaboration is event-centric for sales teams sharing leads. Kontentino is superior for ongoing content; B2Brain for event intel sharing.
Analytics & Reporting
B2Brain
Strengths
- Post-event analytics for lead prioritization and ROI
- Dashboard tracking of accounts, team usage, and pipeline impact
- Focus on converting event data to sales metrics
Limitations
- No social or ongoing performance analytics
- Tied to events; limited to lead outcomes
Kontentino
Strengths
- Add-on analytics for page/post performance, best times, and competitors
- Customizable PDF reports and automated insights
- Kanban and checklist views for workflow efficiency
- Media storage for asset tracking
Limitations
- Analytics is an extra cost; not core to base plans
B2Brain provides targeted event ROI analytics to justify trade show spends, while Kontentino offers broad social performance tracking for content optimization. B2Brain wins for event measurement; Kontentino for multi-platform social insights.
Integrations & Support
B2Brain
Strengths
- Deep CRM integrations (HubSpot, Salesforce, Freshworks, Salesloft)
- Slack and MS Teams for collaboration
- Onboarding, enablement, and ongoing support in platform plan
- Browser-based with no installs
Limitations
- Integrations focused on sales tools; no social platforms
Kontentino
Strengths
- Native support for 9 social platforms
- Human support scaling to dedicated manager
- Mobile app and video call support on higher plans
- Optional add-ons for advanced needs
Limitations
- No CRM integrations; social-focused only
B2Brain's integrations bridge events to sales pipelines via CRMs, with strong support for B2B teams. Kontentino integrates seamlessly with social APIs and offers tiered human support for marketing. B2Brain for sales integration; Kontentino for social ecosystem.
Use Case Comparison
B2B Trade Show Team
B2Brain 🏆
Excellent
Unlimited scanning and contextual intel turn booth interactions into CRM-ready leads, with post-event prioritization for ROI.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Kontentino
Poor
No event or lead capture features; social focus irrelevant for offline events.
Best Plan: Not suitable
Score: 1/10
Social Media Agency Managing Clients
B2Brain
Poor
Event-only tool lacks multi-client social workflows or platform support.
Best Plan: Not suitable
Score: 2/10
Kontentino 🏆
Excellent
Approval workflows, client roles, and multi-profile support ideal for agencies, with AI to streamline content.
Best Plan: Standard (€109/month) or Unlimited (Custom)
Score: 10/10
In-House Marketing Team with Events
B2Brain 🏆
Excellent
Integrates event leads into CRM for pipeline building, proving event ROI for field marketing.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Kontentino
Fair
Useful for post-event social promotion but no lead capture.
Best Plan: Starter (€49/month)
Score: 5/10
Global Brand Social Media Team
B2Brain
Fair
Useful for event components but lacks global social planning.
Best Plan: Platform Pricing ($5,000/year)
Score: 4/10
Kontentino 🏆
Excellent
Global Content Manager add-on enables centralized control with localized content across markets.
Best Plan: Unlimited (Custom)
Score: 10/10
Sales Team with Account-Based Marketing at Events
B2Brain 🏆
Excellent
Contextual intel and CRM sync support ABM by providing pitch-ready signals at shows.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Kontentino
Poor
Social tools don't align with ABM event needs.
Best Plan: Not suitable
Score: 2/10
Freelancer Managing Social for Clients
B2Brain
Poor
Event focus irrelevant; no social features.
Best Plan: Not suitable
Score: 1/10
Kontentino 🏆
Good
Structured scheduling and approvals for multiple clients, though team-oriented.
Best Plan: Starter (€49/month)
Score: 8/10
Field Marketing Leader Proving Event ROI
B2Brain 🏆
Excellent
Post-event analytics and pipeline tracking demonstrate value from trade shows.
Best Plan: Platform Pricing ($5,000/year)
Score: 10/10
Kontentino
Fair
Social analytics helpful for promotion but not event ROI.
Best Plan: Starter+ (€79/month)
Score: 4/10
Collaborative In-House Social Team
B2Brain
Poor
No social collaboration; event-only.
Best Plan: Not suitable
Score: 2/10
Kontentino 🏆
Excellent
Workflows, Kanban views, and AI tools foster team coordination across profiles.
Best Plan: Standard (€109/month)
Score: 9/10
Small B2B Team Without Events
B2Brain
Poor
Limited value outside events; high cost for non-users.
Best Plan: Not suitable
Score: 3/10
Kontentino 🏆
Good
Affordable social management for brand building without event needs.
Best Plan: Starter (€49/month)
Score: 7/10
Large Booth Sales Organization
B2Brain 🏆
Excellent
Unlimited users remove scaling issues for big teams at shows.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Kontentino
Poor
No booth or lead features.
Best Plan: Not suitable
Score: 1/10
Budget-Conscious Marketer
B2Brain
Fair
High per-show cost; only for justified events.
Best Plan: Free Trial
Score: 5/10
Kontentino 🏆
Excellent
Low entry price with trial; scales affordably.
Best Plan: Starter (€49/month)
Score: 9/10
CRM-Integrated Sales Team
B2Brain 🏆
Excellent
Seamless sync enriches leads directly into HubSpot/Salesforce.
Best Plan: Platform Pricing ($5,000/year)
Score: 10/10
Kontentino
Fair
No CRM ties; social leads manual.
Best Plan: Standard (€109/month)
Score: 4/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event and trade show activity into qualified pipeline
- Unlimited users on event plans remove friction for large booth teams
- Contextual pitch angles and talking points differentiate it from basic lead scanners
- Strong CRM and collaboration integrations, including HubSpot, Salesforce, Slack, and MS Teams
- Mobile-first and browser-based experience is easy to deploy and adopt
Cons
- Pricing starts at levels that may be high for very small teams or occasional event users
- No detailed self-serve monthly tiers are listed publicly, requiring contact for advanced pricing
- Best value is realized only when integrated with a CRM and structured sales process
- Focused primarily on events and trade shows, not a full marketing automation or sales engagement suite
- Some pages like FAQs and Customers currently resolve to generic or 404-style templates, which may limit publicly available documentation
Kontentino
Pros
- Excellent collaboration and approval features, including internal and external approvals and client roles
- AI features tailored to social media content, including post ideas, captions, hashtags, and translations
- Supports nine major social platforms from a single drag-and-drop calendar
- Scales well from small teams to enterprises with add-ons like Global Content Manager and advanced analytics
- Transparent pricing with a 14-day free trial and clear plan limits for users, profiles, and posts
Cons
- May feel too complex or heavy for solo creators or very small teams
- Full analytics and some advanced capabilities require paid add-ons, increasing total cost
- Non-refundable billing policy may be a concern for budget-sensitive users
- Interface and workflows are optimized for teams, which can be overkill if you only need simple scheduling
- Custom Unlimited plan requires contacting sales, which adds friction for users who prefer instant self-service
Final Verdict
B2Brain and Kontentino target distinct aspects of B2B marketing: B2Brain bridges offline events to online sales pipelines via intelligent lead capture, while Kontentino streamlines digital social media collaboration with AI and workflows. They complement rather than compete directly, but B2Brain suits event-heavy strategies, and Kontentino fits ongoing social management.
Opt for B2Brain if events drive your pipeline and you need offline-to-online conversion. Choose Kontentino for collaborative social media operations across digital channels. For hybrid strategies, use B2Brain at events and Kontentino for follow-up engagement to maximize reach.
Overall Scores
B2Brain
Lead Generation: 10/10
Value: 7/10
Kontentino
Lead Generation: 3/10
Value: 9/10
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