Agorapulse vs Waalaxy
Agorapulse
- Platform: Multi-platform social media (Facebook, Instagram, Twitter, etc.)
- Best For: Social media teams and agencies managing engagement and ROI
- Strength: Unified inbox and ROI tracking
- Users: 2011user
Starting at $79/month
Waalaxy
- Platform: LinkedIn and email
- Best For: B2B sales and recruiters for lead generation
- Strength: Automated outreach sequences
- Users: Not specified
Starting at €19/user/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Waalaxy |
|---|---|---|
| Multi-social platforms (Facebook, Instagram, Twitter, etc.) | ✓ Supports multiple networks with unified publishing and inbox | ✗ Focused on LinkedIn and email only |
| ✓ Publishing, inbox, and listening for LinkedIn | ✓ Deep automation for invitations, messages, and profile visits | |
| Email/Outreach | ✗ No email prospecting | ✓ Cold email sequences with multiple senders and follow-ups |
| Instagram-specific tools | ✓ Product tagging, grid preview, and link-in-bio | ✗ No Instagram support |
Content Creation & Scheduling
| Feature | Agorapulse | Waalaxy |
|---|---|---|
| AI writing assistant | ✓ AI for social posts and alt-text | ✓ AI for outreach messages and lead prioritization |
| Unlimited post scheduling | ✓ Multi-network publishing with queues and bulk CSV | ✗ Limited by invitation credits (e.g., 300/month in Pro) |
| Shared content calendars | ✓ With approvals and internal comments | ✗ No content calendar for social posts |
| Campaign templates | ✗ No pre-built outreach templates | ✓ 99+ sequences for LinkedIn and email |
Inbox & Engagement Management
| Feature | Agorapulse | Waalaxy |
|---|---|---|
| Unified social inbox | ✓ Centralizes comments, messages, reviews across networks | ✗ No social inbox; focuses on outbound |
| LinkedIn inbox management | ✓ For organic engagement | ✓ Add-on for tags, templates, and reminders |
| Moderation rules and bulk actions | ✓ Advanced rules, labels, and bulk actions | ✗ No moderation for social |
| Automated follow-ups | ✗ No outbound automation | ✓ Smart reply detection and multi-step sequences |
Lead Generation & Prospecting
| Feature | Agorapulse | Waalaxy |
|---|---|---|
| Social listening | ✓ Across networks, news, and blogs | ✗ No listening; focuses on outbound |
| LinkedIn auto-prospecting | ✗ No automation for invitations or visits | ✓ Automated invitations, messages, and profile visits |
| Email finder and cold emailing | ✗ No email tools | ✓ Monthly credits and multi-sender support |
| Lead prioritization | ✗ No lead scoring | ✓ AI-powered cleaning and prioritization |
Analytics & Reporting
| Feature | Agorapulse | Waalaxy |
|---|---|---|
| ROI tracking | ✓ Connects social to leads, sales, and traffic | ✗ Basic team analytics only |
| Profile and post-level reporting | ✓ With branded exports | ✗ No detailed social reporting |
| Competitor benchmarking | ✓ For performance comparison | ✗ No benchmarking |
| Team performance reports | ✓ Collaboration insights | ✓ Shared dashboards for outreach |
Collaboration & Integrations
| Feature | Agorapulse | Waalaxy |
|---|---|---|
| Team collaboration tools | ✓ Approvals, assignments, shared calendars | ✓ Shared leads, anti-duplicate safety |
| Agency features | ✓ Multi-step approvals, SSO, custom roles | ✓ Team workspaces, multi-account import |
| CRM integrations | ✓ API and general integrations | ✓ Zapier, Make, native connectors to 2000+ tools |
| Chrome extension | ✗ Mobile app only | ✓ For importing prospects from LinkedIn |
Pricing Comparison
Agorapulse starts at $79/month per user for social management, scaling with team size, while Waalaxy offers a freemium model starting at €19/user/month for prospecting, with add-ons for emails. Agorapulse suits structured social teams, while Waalaxy provides better entry value for solo prospectors.
Agorapulse
Free
Free
Testing core features
- 1 user and 3 social profiles
- Access to core publishing and inbox features on a limited scale
- Ongoing free usage with option to upgrade to paid plans
Standard (Monthly)
$99/month per user
Social media managers handling it all themselves
- Schedule and publish unlimited posts across supported networks
- Manage all messages and organic comments from one unified inbox
- Access basic reports on audience and top content
- Export branded reports for stakeholders
- Support for up to 10 social profiles by default
- Mobile app access for iOS and Android
Standard (Yearly)
$79/month per user
Social media managers handling it all themselves
- All Standard (Monthly) features
- Discounted annual pricing compared with monthly
- Support for up to 10 social profiles by default
Professional (Monthly)
$149/month per user
Growing teams who need to move faster together
- Includes everything in Standard
- Expanded publishing toolbox with PulseLink in Bio link‑in‑bio tool
- Instagram product tagging directly from the composer
- Calendar notes for campaign coordination
- Monitoring and replying to ad comments
- Improved teamwork with post and inbox assignments
- Team performance reports for collaboration insights
- Support for up to 10 social profiles by default
Professional (Yearly)
$119/month per user
Growing teams who need to move faster together
- All Professional (Monthly) features
- Discounted annual pricing compared with monthly
- Support for up to 10 social profiles by default
Advanced (Monthly)
$199/month per user
Teams needing structure and deeper insights
- Includes everything in Professional
- Operational streamlining with labels and saved replies
- Automated moderation rules with bulk actions
- Shared content calendars for alignment
- Advanced reports and ads reports
- Social media ROI analysis to tie activity to revenue
- Competitor benchmarking for performance comparison
- Support for up to 10 social profiles by default
Advanced (Yearly)
$149/month per user
Teams needing structure and deeper insights
- All Advanced (Monthly) features
- Discounted annual pricing compared with monthly
- Support for up to 10 social profiles by default
Custom (Enterprise)
Tailored Pricing
Large teams or enterprises with complex needs
- Includes everything in Advanced
- Unlimited social profiles for large account portfolios
- AI‑powered reply suggestions based on past interactions
- Enterprise collaboration with SSO and custom roles
- Multi‑step approval workflows for governance
- Full reporting capabilities including historical data import
- API integrations for data and workflow connectivity
- Sentiment analysis for deeper understanding of conversations
- Priority support with a dedicated Customer Success Manager
Waalaxy
Freemium
€0/month
Testing basic outreach
- 80 LinkedIn invitations per month
- 25 Email Finder credits included
- LinkedIn automation for basic outreach
- Pre-filled message templates
- Live chat with real humans, 5 days a week
Pro
€19/user/month
Individuals starting prospecting
- 300 LinkedIn invitations per month
- 25 Email Finder credits included
- Automated follow-up messages
- Unlimited campaigns
- Smart reply detection
- CRM sync to 2000+ tools
- CSV imports and exports
- Imports from LinkedIn Basic, Sales Navigator, Recruiter Lite
- Duplicate prevention
- Team collaboration features
Advanced
€49/user/month
Teams needing more volume
- 800 LinkedIn invitations per month
- 25 Email Finder credits included
- All Pro features
- Additional 500 invitations compared to Pro
- Live chat support
- Access to advanced campaign options
Business
€69/user/month
Businesses with email needs
- 800 LinkedIn invitations per month
- 500 Email Finder credits included
- All Advanced features
- Cold email sequences
- Automated email follow-ups
- Multiple sender accounts
- Priority support
Enterprise
Custom
Large teams or agencies
- 800 LinkedIn invitations per user per month
- 10,000 Email Finder credits included
- All Business features
- Team workspace for large teams or agencies
- Easily expandable team size
- LinkedIn-only or LinkedIn + Email configurations
- Team analytics dashboard
- Anti-duplicate security across accounts
- Multi-account import
- Dedicated onboarding session
LinkedIn Inbox Add-on
Custom
Enhanced LinkedIn management
- Enhanced LinkedIn inbox interface
- Response templates
- Scheduled automated follow-ups
- Lead tagging and filtering
- Export data to CRM
- Planned intelligent answer analysis
- Live chat with real humans, 5 days a week
Email Finder Credit Packs
From €30/month
Additional email needs
- Additional Email Finder credits on top of included quotas
- Credit options such as 525, 1025, 2525, 5025, 10025, and 20025 credits per month
- Decreasing per-credit cost for larger packs
Feature Deep Dive
Social Media Management Capabilities
Agorapulse
Strengths
- Unified inbox for all interactions across networks
- Unlimited scheduling with bulk tools and queues
- Shared calendars with approval workflows
- Advanced moderation and labels for efficient handling
- Instagram-specific features like product tagging
Workflow
Plan content in calendar → Get approvals → Schedule/bulk publish → Monitor inbox → Report ROI
Waalaxy
Strengths
- No broad social management
- Limited to LinkedIn inbox add-on for basic engagement
Workflow
N/A - Focused on outbound prospecting
Agorapulse dominates social management with full publishing, inbox, and collaboration tools across platforms. Waalaxy lacks these, making it unsuitable for general social teams. Choose Agorapulse for engagement and content workflows.
Prospecting & Outreach Automation
Agorapulse
Strengths
- Social listening for inbound insights
- No outbound automation
Limitations
- Lacks LinkedIn invitation or email sequences
- No lead finder tools
Waalaxy
Strengths
- Automated LinkedIn actions: invitations, messages, visits
- Cold email sequences with AI message writing
- Email finder with credits and multi-channel campaigns
- Pre-built templates and smart follow-ups
- Chrome extension for prospect import
Workflow
Import prospects → Build sequence with AI → Automate outreach → Track replies → Sync to CRM
Waalaxy excels in automated prospecting for B2B leads via LinkedIn and email. Agorapulse offers no comparable outbound tools, focusing on inbound social. Waalaxy is ideal for sales outreach; Agorapulse for social response.
Analytics & Reporting
Agorapulse
Strengths
- Profile/post-level reports with branded exports
- ROI analysis tying social to business outcomes
- Competitor benchmarking and sentiment analysis
- Team performance insights
Limitations
- Advanced features in higher tiers
Waalaxy
Strengths
- Team analytics dashboard for outreach performance
- Lead prioritization and reply tracking
Limitations
- No ROI or competitor tools
- Basic compared to social analytics
Agorapulse provides deeper, ROI-focused analytics for social impact. Waalaxy's reporting is outreach-specific but shallower. For business-aligned social metrics, Agorapulse wins; for prospecting tracking, Waalaxy suffices.
Collaboration & Agency Features
Agorapulse
Strengths
- Shared calendars, assignments, and multi-step approvals
- Enterprise SSO, custom roles, and unlimited profiles
- AI reply suggestions and priority support
Workflow
Assign tasks → Review/approve content → Collaborate in inbox → Export reports
Waalaxy
Strengths
- Shared leads, team analytics, and anti-duplicate safety
- Team workspaces and multi-account import
- Dedicated onboarding for enterprises
Limitations
- Less structured approvals than social tools
Both support teams, but Agorapulse offers more robust social-specific collaboration like approvals and inboxes. Waalaxy focuses on shared prospecting. Agencies managing social choose Agorapulse; those doing outreach pick Waalaxy.
Use Case Comparison
Social Media Marketing Team
Agorapulse 🏆
Excellent
Unified inbox, scheduling, and ROI tools perfect for managing multiple profiles and engagement.
Best Plan: Professional ($119/month yearly)
Score: 10/10
Waalaxy
Poor
No social management; limited to LinkedIn outreach.
Best Plan: Not suitable
Score: 2/10
B2B Sales Team Using LinkedIn
Agorapulse
Fair
Good for LinkedIn publishing and listening, but no outbound automation.
Best Plan: Standard ($79/month yearly)
Score: 6/10
Waalaxy 🏆
Excellent
Automated invitations, messages, and email sequences ideal for lead gen.
Best Plan: Business (€69/user/month)
Score: 10/10
Digital Agency Managing Social for Clients
Agorapulse 🏆
Excellent
Agency tools like approvals, unlimited profiles, and branded reports for multi-client work.
Best Plan: Advanced ($149/month yearly)
Score: 9/10
Waalaxy
Good
Team workspaces for client outreach, but no social features.
Best Plan: Enterprise (Custom)
Score: 5/10
Recruiter for Candidate Sourcing
Agorapulse
Poor
No prospecting automation; basic LinkedIn support only.
Best Plan: Not suitable
Score: 3/10
Waalaxy 🏆
Excellent
LinkedIn automation and email finder tailored for recruiters.
Best Plan: Advanced (€49/user/month)
Score: 10/10
E-commerce Brand Managing Social Sales
Agorapulse 🏆
Excellent
Instagram tagging, inbox for customer service, and ROI to track sales.
Best Plan: Professional ($119/month yearly)
Score: 9/10
Waalaxy
Poor
No e-commerce social tools; outreach not aligned.
Best Plan: Not suitable
Score: 1/10
Growth Marketer Experimenting with Outreach
Agorapulse
Good
Social listening and publishing for experiments, but no email.
Best Plan: Standard ($79/month yearly)
Score: 7/10
Waalaxy 🏆
Excellent
Multi-channel LinkedIn/email campaigns with templates for quick tests.
Best Plan: Pro (€19/user/month)
Score: 9/10
Small Business Handling Social Media
Agorapulse 🏆
Good
Free tier for basics, but pricing scales quickly for teams.
Best Plan: Free or Standard ($79/month yearly)
Score: 7/10
Waalaxy
Fair
Freemium for light LinkedIn use, but not for general social.
Best Plan: Freemium (€0)
Score: 4/10
Agency Managing Outreach for Clients
Agorapulse
Poor
No prospecting; social only.
Best Plan: Not suitable
Score: 2/10
Waalaxy 🏆
Excellent
Shared workspaces and anti-duplicate for multi-client campaigns.
Best Plan: Enterprise (Custom)
Score: 9/10
B2B Company Tracking Social ROI
Agorapulse 🏆
Excellent
Advanced ROI, reporting, and approvals for structured teams.
Best Plan: Advanced ($149/month yearly)
Score: 10/10
Waalaxy
Fair
Basic analytics, but no ROI tying to business.
Best Plan: Business (€69/user/month)
Score: 5/10
Solo Freelancer Prospecting Leads
Agorapulse
Poor
Overkill for prospecting; no automation.
Best Plan: Not suitable
Score: 2/10
Waalaxy 🏆
Excellent
Freemium and low-cost plans with AI for easy start.
Best Plan: Pro (€19/user/month)
Score: 9/10
Higher Education Managing Alumni Engagement
Agorapulse 🏆
Excellent
Inbox and listening for community management; ROI for campaigns.
Best Plan: Professional ($119/month yearly)
Score: 9/10
Waalaxy
Fair
LinkedIn outreach for recruitment, but no broad engagement.
Best Plan: Advanced (€49/user/month)
Score: 5/10
Retail Brand with Social Customer Service
Agorapulse 🏆
Excellent
Unified inbox for reviews, comments, and ad responses.
Best Plan: Advanced ($149/month yearly)
Score: 10/10
Waalaxy
Poor
No customer service tools.
Best Plan: Not suitable
Score: 1/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with calendars, approvals, and bulk scheduling
- Strong ROI features connecting to business outcomes
- Advanced moderation and labels for inbox efficiency
- Scalable for agencies with enterprise collaboration
- AI tools for writing and alt-text
Cons
- Per-user pricing expensive for large teams
- Heavy for solo or small users
- Advanced analytics locked in higher plans
- Configuration needed for many profiles
- Less AI focus than specialized tools
- No prospecting or outbound automation
Waalaxy
Pros
- Strong LinkedIn automation with multi-step campaigns
- AI assistant for messages and lead management
- Integrated email finder and multi-channel sequences
- Team features with shared dashboards and safety
- Freemium plan for easy testing
- Chrome extension for quick prospect imports
- Extensive integrations via Zapier and native
Cons
- Limited to LinkedIn/email; no broad social support
- Pricing complex with add-ons and credits
- Sensitive to LinkedIn platform changes
- Shallow analytics for advanced sales needs
- No social inbox or publishing tools
- Enterprise requires sales contact
Final Verdict
Agorapulse and Waalaxy target distinct areas: Agorapulse is a full social media suite for publishing, engagement, and ROI, ideal for teams building community. Waalaxy automates LinkedIn/email outreach for lead gen, suiting sales and recruiters. They complement rather than compete directly.
Select Agorapulse for comprehensive social operations and engagement. Opt for Waalaxy if outbound prospecting is core. For hybrid needs, integrate both: use Agorapulse for social presence and Waalaxy for lead acquisition.
Overall Scores
Agorapulse
Multi-Platform: 10/10
Value: 7/10
Waalaxy
Multi-Platform: 3/10
Value: 9/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
