B2Brain vs Waalaxy
B2Brain
- Platform: Trade shows and events
- Best For: Offline B2B lead generation
- Strength: Contextual intelligence and CRM sync
- Users: B2B event teams
Starting at $1,000/show
Waalaxy
- Platform: LinkedIn and email
- Best For: Online prospecting automation
- Strength: Multi-channel outreach with AI
- Users: Sales teams and agencies
Starting at €19/user/month
Table of Contents
At a Glance
Lead Capture & Generation
| Feature | B2Brain | Waalaxy |
|---|---|---|
| Badge and business card scanning | ✓ Mobile-first scanning with unlimited users on show days | ✗ Not supported; focuses on digital prospecting |
| LinkedIn automation (invites, messages) | ✗ Event-focused only | ✓ Automated invitations, visits, and follow-ups |
| Cold email sequences | ✗ No email automation | ✓ Multi-step sequences with follow-ups and multiple senders |
| Voice-to-text note capture | ✓ For faster data entry at busy booths | ✗ Not applicable |
| Email Finder | ✗ No built-in finder | ✓ Monthly credits for email discovery |
Intelligence & AI
| Feature | B2Brain | Waalaxy |
|---|---|---|
| Contextual account intelligence | ✓ Pitch angles, talking points, and signals for events | ✗ General prospect enrichment |
| AI message writing assistant | ✗ No AI writing | ✓ Waami AI for outreach messages and lead prioritization |
| Prospect list cleaning | ✗ Event-specific data enrichment | ✓ AI-powered cleaning and prioritization |
| Post-event analytics | ✓ Prioritization of valuable prospects from events | ✓ Team analytics for campaigns |
Integrations & Collaboration
| Feature | B2Brain | Waalaxy |
|---|---|---|
| CRM integrations (HubSpot, Salesforce) | ✓ Deep sync with enriched leads | ✓ Via Zapier, Make, and native connectors |
| Slack and Microsoft Teams | ✓ For internal collaboration on events | ✗ No direct Slack/Teams |
| Team prospecting and shared leads | ✓ Central dashboard for teams at events | ✓ Shared dashboards with anti-duplicate safety |
| Chrome extension for imports | ✗ Browser-based access but no extension | ✓ For LinkedIn and Sales Navigator imports |
Analytics & Reporting
| Feature | B2Brain | Waalaxy |
|---|---|---|
| Post-event ROI tracking | ✓ Analytics to prove event value | ✗ Campaign performance but not event-specific |
| Team analytics dashboard | ✓ Monitor intel and leads usage | ✓ For outreach campaigns and responses |
| Lead prioritization | ✓ Based on event interactions and signals | ✓ AI-driven for prospects |
| Pre-built templates | ✗ No templates; event-focused | ✓ 99+ campaign sequences |
Deployment & Accessibility
| Feature | B2Brain | Waalaxy |
|---|---|---|
| Mobile-first experience | ✓ For booth scanning and notes | ✗ Web-based with Chrome extension |
| Unlimited users on event days | ✓ For large booth teams | ✗ Per-user pricing |
| No desktop installs | ✓ Browser-based | ✓ Cloud-based with extension |
| Support resources (blog, webinars) | ✗ Limited public docs | ✓ Extensive help center and community |
Pricing Comparison
B2Brain starts at $1,000 per show for event-specific use, with annual platform pricing at $5,000/year, while Waalaxy offers a freemium model starting at €19/user/month. B2Brain's pricing suits teams with event budgets, emphasizing ROI from trade shows, whereas Waalaxy provides scalable, low-entry prospecting for ongoing sales efforts.
B2Brain
Trade Show Solution
$1,000/show
Single event teams
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Initial evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Waalaxy
Freemium
€0/month
Testing basic outreach
- 80 LinkedIn invitations per month
- 25 Email Finder credits included
- LinkedIn automation for basic outreach
- Pre-filled message templates
- Live chat with real humans, 5 days a week
Pro
€19/user/month
Individual prospectors
- 300 LinkedIn invitations per month
- 25 Email Finder credits included
- Automated follow-up messages
- Unlimited campaigns
- Smart reply detection
- CRM sync to 2000+ tools
- CSV imports and exports
- Imports from LinkedIn Basic, Sales Navigator, Recruiter Lite
- Duplicate prevention
- Team collaboration features
Advanced
€49/user/month
Scaling users
- 800 LinkedIn invitations per month
- 25 Email Finder credits included
- All Pro features
- Additional 500 invitations compared to Pro
- Live chat support
- Access to advanced campaign options
Business
€69/user/month
Teams with email needs
- 800 LinkedIn invitations per month
- 500 Email Finder credits included
- All Advanced features
- Cold email sequences
- Automated email follow-ups
- Multiple sender accounts
- Priority support
Enterprise
Custom
Large teams or agencies
- 800 LinkedIn invitations per user per month
- 10,000 Email Finder credits included
- All Business features
- Team workspace for large teams or agencies
- Easily expandable team size
- LinkedIn-only or LinkedIn + Email configurations
- Team analytics dashboard
- Anti-duplicate security across accounts
- Multi-account import
- Dedicated onboarding session
LinkedIn Inbox Add-on
Custom
Enhanced messaging
- Enhanced LinkedIn inbox interface
- Response templates
- Scheduled automated follow-ups
- Lead tagging and filtering
- Export data to CRM
- Planned intelligent answer analysis
- Live chat with real humans, 5 days a week
Email Finder Credit Packs
From €30/month
Extra email needs
- Additional Email Finder credits on top of included quotas
- Credit options such as 525, 1025, 2525, 5025, 10025, and 20025 credits per month
- Decreasing per-credit cost for larger packs
Feature Deep Dive
Lead Capture and Enrichment
B2Brain
Strengths
- Mobile-first badge, booth, and business card scanning with unlimited scans
- Voice-to-text for quick notes during conversations
- Contextual intelligence with pitch angles and signals
- Enriched leads synced directly to CRM
Workflow
Scan badge at booth → Capture notes via voice → View account intel → Sync to CRM → Prioritize post-event
Waalaxy
Strengths
- Automated LinkedIn invites and messages for digital capture
- Email Finder for contact enrichment
- AI Waami for lead prioritization and list cleaning
- Chrome extension for easy prospect imports
Workflow
Import prospects from LinkedIn → Find emails → Launch multi-channel campaign → Track responses → Sync to CRM
B2Brain dominates offline event lead capture with mobile scanning and contextual intel, ideal for trade shows. Waalaxy shines in online prospecting with automated LinkedIn and email tools. Choose B2Brain for events, Waalaxy for digital scale.
Integrations and Team Collaboration
B2Brain
Strengths
- Deep CRM integrations (HubSpot, Salesforce, Freshworks)
- Slack and Teams for real-time event collaboration
- Central dashboard to monitor team lead usage
- Unlimited users for booth teams
Limitations
- Event-centric; less for ongoing team prospecting
- Limited public integrations beyond core CRMs
Waalaxy
Strengths
- Zapier, Make, and native CRM syncs to 2000+ tools
- Team workspaces with shared leads and anti-duplicates
- LinkedIn Inbox for collaborative messaging
- Pre-built templates for team campaigns
Limitations
- No direct Slack/Teams integration
- Per-user pricing scales with team size
Both offer strong CRM syncs, but B2Brain's event-focused collaboration with unlimited users suits booth teams, while Waalaxy's shared dashboards and templates better support distributed sales teams. B2Brain wins for events, Waalaxy for ongoing outreach.
Analytics and Reporting
B2Brain
Strengths
- Post-event analytics for lead prioritization and ROI
- Track account intel usage and team performance
- Focus on converting offline interactions to pipeline
Limitations
- Event-specific; no ongoing campaign tracking
- Limited public documentation on advanced reports
Waalaxy
Strengths
- Team analytics for campaign performance and responses
- AI-driven lead prioritization
- Tracking across LinkedIn and email channels
Limitations
- Less depth for event ROI
- Advanced reporting in higher tiers
B2Brain provides targeted post-event analytics to prove trade show value, while Waalaxy offers broader campaign insights for digital prospecting. B2Brain is superior for event ROI, Waalaxy for multi-channel tracking.
Use Case Comparison
B2B Trade Show Team
B2Brain 🏆
Excellent
Unlimited scanning and contextual intel turn booth interactions into qualified leads with CRM sync.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Waalaxy
Poor
No offline capture; focused on digital channels.
Best Plan: Not suitable
Score: 1/10
LinkedIn Sales Prospector
B2Brain
Poor
Event-only; lacks LinkedIn automation.
Best Plan: Not suitable
Score: 2/10
Waalaxy 🏆
Excellent
Automated invites, messages, and AI outreach scale LinkedIn prospecting efficiently.
Best Plan: Pro (€19/user/month)
Score: 10/10
Agency Managing Client Outreach
B2Brain
Fair
Good for event clients but limited to offline; no multi-client workspaces.
Best Plan: Platform ($5,000/year)
Score: 5/10
Waalaxy 🏆
Excellent
Team features, anti-duplicates, and shared analytics support multiple clients.
Best Plan: Enterprise (Custom)
Score: 9/10
Small B2B Sales Team
B2Brain
Fair
Useful for occasional events but pricing high for small budgets.
Best Plan: Trade Show Solution ($1,000/show)
Score: 6/10
Waalaxy 🏆
Excellent
Affordable per-user plans with freemium testing for ongoing prospecting.
Best Plan: Pro (€19/user/month)
Score: 9/10
Field Marketing Leader Proving ROI
B2Brain 🏆
Excellent
Post-event analytics and prioritization demonstrate event impact on pipeline.
Best Plan: Platform ($5,000/year)
Score: 10/10
Waalaxy
Good
Campaign analytics help, but no event-specific ROI tools.
Best Plan: Business (€69/user/month)
Score: 6/10
Recruiter for Candidate Outreach
B2Brain
Poor
Not suited for recruitment; event-focused.
Best Plan: Not suitable
Score: 2/10
Waalaxy 🏆
Excellent
LinkedIn automation and email finder ideal for scaling candidate contacts.
Best Plan: Advanced (€49/user/month)
Score: 10/10
Account-Based Marketing Team
B2Brain 🏆
Excellent
Contextual intel and CRM sync support targeted event interactions.
Best Plan: Platform ($5,000/year)
Score: 9/10
Waalaxy
Good
AI prioritization helps, but less contextual for events.
Best Plan: Business (€69/user/month)
Score: 7/10
Growth Marketer Experimenting with Campaigns
B2Brain
Fair
Limited to events; not for broad experiments.
Best Plan: Free Trial
Score: 4/10
Waalaxy 🏆
Excellent
99+ templates and unlimited campaigns for quick multi-channel tests.
Best Plan: Pro (€19/user/month)
Score: 9/10
Large Booth Team at Conferences
B2Brain 🏆
Excellent
Unlimited users and scans remove friction for big teams.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Waalaxy
Poor
No event support; per-user limits.
Best Plan: Not suitable
Score: 1/10
Budget-Conscious Sales Starter
B2Brain
Poor
High per-show cost not ideal for beginners.
Best Plan: Not suitable
Score: 3/10
Waalaxy 🏆
Excellent
Freemium and low starting price allow easy entry.
Best Plan: Freemium (€0/month)
Score: 9/10
CRM-Heavy Organization
B2Brain 🏆
Excellent
Seamless HubSpot/Salesforce sync enriches event leads.
Best Plan: Platform ($5,000/year)
Score: 9/10
Waalaxy
Good
Broad integrations via Zapier, but less deep for events.
Best Plan: Pro (€19/user/month)
Score: 7/10
Multi-Channel Agency
B2Brain
Fair
Good for event clients but lacks email/LinkedIn.
Best Plan: Platform ($5,000/year)
Score: 5/10
Waalaxy 🏆
Excellent
LinkedIn + email with team safety features for clients.
Best Plan: Enterprise (Custom)
Score: 10/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event and trade show activity into qualified pipeline
- Unlimited users on event plans remove friction for large booth teams
- Contextual pitch angles and talking points differentiate it from basic lead scanners
- Strong CRM and collaboration integrations, including HubSpot, Salesforce, Slack, and MS Teams
- Mobile-first and browser-based experience is easy to deploy and adopt
Cons
- Pricing starts at levels that may be high for very small teams or occasional event users
- No detailed self-serve monthly tiers are listed publicly, requiring contact for advanced pricing
- Best value is realized only when integrated with a CRM and structured sales process
- Focused primarily on events and trade shows, not a full marketing automation or sales engagement suite
- Some pages like FAQs and Customers currently resolve to generic or 404-style templates, which may limit publicly available documentation
Waalaxy
Pros
- Very strong LinkedIn automation capabilities with pre-built multi-step campaigns
- AI assistant Waami helps non-copywriters craft high-performing outreach messages
- Integrated Email Finder and credit system for building multi-channel sequences
- Team features, shared dashboards, and anti-duplicate safety support agencies and larger teams
- Freemium plan and clear upgrade path make it easy to test before committing
Cons
- Channel coverage is focused on LinkedIn and email, lacking built-in calling or advanced pipeline tools
- Pricing can become complex when combining plans, add-ons, and extra email credits
- Reliance on a Chrome extension and LinkedIn’s ecosystem may be sensitive to platform changes
- Advanced sales organizations may eventually outgrow reporting and analytics depth
- Enterprise pricing is custom, requiring a sales conversation for accurate budgeting
Final Verdict
B2Brain and Waalaxy target different stages of B2B sales: B2Brain bridges offline events to CRM pipeline with specialized capture tools, while Waalaxy automates online prospecting via LinkedIn and email for consistent outreach. They complement each other in hybrid workflows but serve distinct needs.
Choose B2Brain if events drive your pipeline and you need offline-to-online conversion. Opt for Waalaxy for digital-first prospecting with automation. For teams doing both, integrate B2Brain for capture and Waalaxy for follow-up to maximize reach.
Overall Scores
B2Brain
Waalaxy
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