AuthoredUp vs Waalaxy
AuthoredUp
- Platform: LinkedIn only
- Best For: Content creation and analytics
- Strength: Tailored LinkedIn editor and insights
- Users: 2,011 professionals
Starting at $12.46/month
Waalaxy
- Platform: LinkedIn and Email
- Best For: Prospecting and sales outreach
- Strength: AI-assisted multi-channel campaigns
- Users: Not specified
Starting at €19/user/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Waalaxy |
|---|---|---|
| ✓ LinkedIn-only with deep content and analytics focus | ✓ Full automation for invitations, messages, and visits | |
| Email Outreach | ✗ Not supported | ✓ Cold emailing with sequences and multiple senders |
| Multi-Platform Scheduling | ✗ LinkedIn-focused only | ✗ Limited to LinkedIn and email; no social media beyond LinkedIn |
| Chrome Extension | ✓ In-LinkedIn editor and preview | ✓ Prospect import from LinkedIn and Sales Navigator |
Content Creation
| Feature | AuthoredUp | Waalaxy |
|---|---|---|
| Rich Text Editor | ✓ Bold, italics, bullets, emojis, live preview | ✗ Not focused on content creation |
| Drafts and Snippets | ✓ Unlimited drafts and reusable snippets | ✗ No content drafting tools |
| Templates and Hooks | ✓ 300+ hooks, endings, CTA templates | ✓ 99+ pre-built campaign sequences |
| AI Post Generator | ✗ No native AI; relies on user input and templates | ✓ Waami AI for message writing and prospect cleaning |
| Historical Content Reuse | ✓ 1-click reuse from top-performing posts | ✗ No content reuse features |
Scheduling & Automation
| Feature | AuthoredUp | Waalaxy |
|---|---|---|
| Content Calendar | ✓ Centralized calendar for published and scheduled posts | ✗ Campaign-based automation, no traditional calendar |
| Automated Outreach | ✗ Manual scheduling only | ✓ Auto-invitations, messages, follow-ups, profile visits |
| Best Time Recommendations | ✓ Based on analytics | ✗ No posting time optimization |
| Campaign Sequences | ✗ Not available | ✓ Multi-step sequences with smart reply detection |
| Team Collaboration | ✓ Draft collaboration and sub-accounts | ✓ Shared leads, team analytics, anti-duplicate safety |
Lead Generation & Prospecting
| Feature | AuthoredUp | Waalaxy |
|---|---|---|
| Prospect Import | ✗ Not available | ✓ From LinkedIn, Sales Navigator, CSV |
| Email Finder | ✗ Not supported | ✓ Monthly credits with additional packs |
| Automated Follow-ups | ✗ Manual only | ✓ LinkedIn messages and email sequences |
| Lead Prioritization | ✗ Follower growth tracking only | ✓ AI-powered cleaning and prioritization |
| CRM Integrations | ✗ CSV export only | ✓ Zapier, Make, native connectors to 2000+ tools |
Analytics & Reporting
| Feature | AuthoredUp | Waalaxy |
|---|---|---|
| Post Analytics | ✓ Impressions, engagement, growth timelines | ✓ Team analytics and campaign performance |
| Historical Analysis | ✓ Saved-post analysis with filters and CSV export | ✗ No historical content analysis |
| Follower Growth Tracking | ✓ Detailed tracking and recommendations | ✗ Focus on outreach metrics |
| Inbox Analytics | ✗ Not available | ✓ Tags, reminders, response tracking (add-on) |
| Export Options | ✓ CSV for posts and analytics | ✓ CSV imports/exports for prospects |
Collaboration & Integrations
| Feature | AuthoredUp | Waalaxy |
|---|---|---|
| Multi-Profile Management | ✓ Multiple company pages under one profile | ✓ Multi-account import with anti-duplicate |
| Team Workspaces | ✓ Sub-accounts for teams and clients | ✓ Team prospecting and shared dashboards |
| Zapier/Make Integrations | ✗ No integrations mentioned | ✓ Full support for CRM sync |
| Support Resources | ✗ Standard support | ✓ Blog, webinars, community, video tutorials |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business) for LinkedIn content tools, offering strong value for creators. Waalaxy begins at €19/user/month with a freemium option, but costs can rise with add-ons and credits for email finding. AuthoredUp is more straightforward for content-focused users, while Waalaxy's pricing suits sales teams scaling outreach.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo creators managing one profile
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams and agencies with multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Cost-conscious solo users committing long-term
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams seeking discounts
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams or agencies needing tailored support
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Waalaxy
Freemium
€0/month
Testing basic LinkedIn outreach
- 80 LinkedIn invitations per month
- 25 Email Finder credits included
- LinkedIn automation for basic outreach
- Pre-filled message templates
- Live chat with real humans, 5 days a week
Pro
€19/user/month
Individual sales pros starting automation
- 300 LinkedIn invitations per month
- 25 Email Finder credits included
- Automated follow-up messages
- Unlimited campaigns
- Smart reply detection
- CRM sync to 2000+ tools
- CSV imports and exports
- Imports from LinkedIn Basic, Sales Navigator, Recruiter Lite
- Duplicate prevention
- Team collaboration features
Advanced
€49/user/month
Growing teams needing more volume
- 800 LinkedIn invitations per month
- 25 Email Finder credits included
- All Pro features
- Additional 500 invitations compared to Pro
- Live chat support
- Access to advanced campaign options
Business
€69/user/month
Sales teams integrating email outreach
- 800 LinkedIn invitations per month
- 500 Email Finder credits included
- All Advanced features
- Cold email sequences
- Automated email follow-ups
- Multiple sender accounts
- Priority support
Enterprise
Custom
Large agencies or sales organizations
- 800 LinkedIn invitations per user per month
- 10,000 Email Finder credits included
- All Business features
- Team workspace for large teams or agencies
- Easily expandable team size
- LinkedIn-only or LinkedIn + Email configurations
- Team analytics dashboard
- Anti-duplicate security across accounts
- Multi-account import
- Dedicated onboarding session
LinkedIn Inbox Add-on
Custom
Enhancing message management
- Enhanced LinkedIn inbox interface
- Response templates
- Scheduled automated follow-ups
- Lead tagging and filtering
- Export data to CRM
- Planned intelligent answer analysis
- Live chat with real humans, 5 days a week
Email Finder Credit Packs
From €30/month
High-volume prospecting
- Additional Email Finder credits on top of included quotas
- Credit options such as 525, 1025, 2525, 5025, 10025, and 20025 credits per month
- Decreasing per-credit cost for larger packs
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful rich editor with formatting, readability checks, and live LinkedIn preview
- Unlimited drafts, snippets, and 300+ templates for hooks, endings, and CTAs
- Historical posts collection with 1-click reuse of top performers
- Centralized library for inspiration and pattern analysis via filters
- Chrome extension integrates directly into LinkedIn for seamless workflow
Workflow
Save ideas as snippets → Use templates for drafting → Preview and edit → Schedule or publish
Waalaxy
Strengths
- AI Waami assistant for crafting outreach messages and sequences
- 99+ pre-built campaign templates for fast setup
- Message personalization with prospect data
- Smart reply detection for dynamic follow-ups
- Focus on short, targeted outreach rather than long-form content
Workflow
Import prospects → Use AI to generate messages → Set sequence → Automate sending
AuthoredUp is superior for creating engaging LinkedIn posts with its editor, templates, and reuse tools, ideal for personal branding and content marketing. Waalaxy prioritizes concise outreach messages via AI, better for sales prospecting but lacking depth in content ideation or formatting. Choose AuthoredUp for creative workflows, Waalaxy for automated messaging.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for scheduling and viewing posts
- Posts table with filters for organization and patterns
- Best times to post based on analytics
- Support for multiple company pages
- Manual but reliable scheduling with previews
Limitations
- No automated sequences or prospecting
- Relies on user-initiated posting
- No email integration
Waalaxy
Strengths
- Automated LinkedIn actions: invitations, messages, visits, follow-ups
- Multi-step campaign sequences with unlimited campaigns
- Cold email automation with multiple senders and follow-ups
- Anti-duplicate safety and smart reply handling
- Prospect import and cleaning for efficient scaling
Limitations
- No traditional content calendar for organic posts
- Invitation limits per tier (e.g., 300/month on Pro)
- Dependent on LinkedIn API changes
Waalaxy dominates in automation for outreach and prospecting, enabling hands-off lead generation across LinkedIn and email. AuthoredUp offers solid scheduling for content but is manual and LinkedIn-only. For set-it-and-forget-it campaigns, Waalaxy wins; for controlled content publishing, AuthoredUp is better.
Lead Generation & Prospecting
AuthoredUp
Strengths
- Follower growth tracking to identify organic leads
- Analytics on engagement to spot high-potential content
- Historical analysis for repurposing lead-generating posts
- CSV export for external CRM integration
- Indirect support via better content driving inbound interest
Workflow
Create and schedule content → Analyze engagement → Reuse successful posts → Track follower growth
Waalaxy
Strengths
- Automated prospecting with invitations and messages
- Email Finder for building contact lists
- AI prioritization and list cleaning
- Multi-channel sequences (LinkedIn + email)
- CRM sync for seamless pipeline building
- Team-shared leads with duplicate prevention
Workflow
Import prospects → Build sequence with AI → Automate outreach → Track responses → Sync to CRM
Waalaxy is the clear leader for direct lead generation through automated outbound prospecting on LinkedIn and email. AuthoredUp supports inbound leads via content analytics and growth tracking but lacks automation tools. Sales and recruiting teams should choose Waalaxy; content-driven growth favors AuthoredUp.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth post analytics: impressions, engagement, timelines
- Follower growth and best-time recommendations
- Saved-post analysis with keyword/author filters
- Posts table for pattern uncovering
- CSV export for custom reporting
- Team analytics across profiles
Limitations
- LinkedIn-only; no outreach metrics
- No real-time inbox insights
Waalaxy
Strengths
- Campaign performance tracking
- Team analytics dashboard
- Response rates and reply detection
- Lead prioritization metrics
- Export to CSV and CRM integrations
- Inbox add-on for detailed message analytics
Limitations
- Less focus on content performance
- No deep historical post analysis
- Metrics tied to outreach volume
AuthoredUp provides deeper LinkedIn-specific analytics for content performance and growth, ideal for creators optimizing posts. Waalaxy's reporting centers on outreach effectiveness and team metrics, suiting sales workflows. For content insights, AuthoredUp excels; for prospecting ROI, Waalaxy is stronger.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Unlimited drafts, rich editor, and analytics streamline content creation and optimization for personal branding.
Best Plan: Individual (Yearly, $16.63/month)
Score: 10/10
Waalaxy
Poor
Lacks content tools; focused on outreach, not creation.
Best Plan: Freemium
Score: 2/10
B2B Sales Team
AuthoredUp
Fair
Supports content for social selling but no direct outreach automation.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 5/10
Waalaxy 🏆
Excellent
Automated invitations, messages, and email sequences scale lead gen efficiently.
Best Plan: Pro (€19/user/month)
Score: 10/10
Personal Branding Consultant
AuthoredUp 🏆
Excellent
Templates, reuse, and analytics help build and analyze brand growth.
Best Plan: Individual (Monthly, $19.95/month)
Score: 9/10
Waalaxy
Fair
AI messages aid outreach but no branding content tools.
Best Plan: Pro (€19/user/month)
Score: 4/10
Recruiter for Candidate Outreach
AuthoredUp
Poor
Content-focused; no prospecting automation.
Best Plan: Not suitable
Score: 1/10
Waalaxy 🏆
Excellent
Scalable LinkedIn automation for invitations and follow-ups to candidates.
Best Plan: Advanced (€49/user/month)
Score: 10/10
Agency Managing LinkedIn for Clients
AuthoredUp
Good
Sub-accounts and team analytics support multi-client content.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 8/10
Waalaxy 🏆
Excellent
Team workspaces, shared leads, and anti-duplicate for client campaigns.
Best Plan: Business (€69/user/month)
Score: 9/10
Growth Marketer Using Multi-Channel
AuthoredUp
Poor
LinkedIn-only; no email or other channels.
Best Plan: Not suitable
Score: 2/10
Waalaxy 🏆
Excellent
LinkedIn + email campaigns with CRM sync for integrated growth.
Best Plan: Business (€69/user/month)
Score: 9/10
In-House Brand Evangelist
AuthoredUp 🏆
Excellent
Deep analytics and content tools for consistent LinkedIn presence.
Best Plan: Individual (Yearly, $16.63/month)
Score: 10/10
Waalaxy
Fair
Useful for outreach but not for organic content building.
Best Plan: Pro (€19/user/month)
Score: 5/10
Small Business Prospecting
AuthoredUp
Fair
Builds awareness via content but no direct leads.
Best Plan: Individual (Monthly, $19.95/month)
Score: 4/10
Waalaxy 🏆
Good
Affordable automation for leads, with freemium start.
Best Plan: Pro (€19/user/month)
Score: 8/10
User Focused on Content Reuse
AuthoredUp 🏆
Excellent
Historical analysis and 1-click reuse optimize evergreen strategies.
Best Plan: Business (Monthly, $14.95/month per profile)
Score: 9/10
Waalaxy
Poor
No content management or reuse features.
Best Plan: Not suitable
Score: 1/10
Sales Team Generating Pipeline
AuthoredUp
Fair
Indirect via content engagement tracking.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 6/10
Waalaxy 🏆
Excellent
Direct automation fills pipeline with qualified leads.
Best Plan: Enterprise (Custom)
Score: 10/10
Budget-Conscious Starter
AuthoredUp
Good
Low entry price for core features without credits.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 7/10
Waalaxy 🏆
Excellent
Freemium allows testing; scales affordably for basics.
Best Plan: Freemium (€0/month)
Score: 8/10
Team with Heavy Collaboration Needs
AuthoredUp
Good
Draft collaboration and sub-accounts work for small teams.
Best Plan: Custom Growth Plan
Score: 7/10
Waalaxy 🏆
Excellent
Shared dashboards, team analytics, and workspaces for complex teams.
Best Plan: Enterprise (Custom)
Score: 9/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced features like rich editor and live preview
- Unlimited drafts, snippets, and templates accelerate ideation and reuse
- Deep analytics including historical analysis, CSV export, and growth tracking
- Supports multiple company pages and team collaboration via sub-accounts
- Secure, EU-hosted with strong privacy for B2B users
- Affordable per-profile pricing for scaling without per-user fees
- Chrome extension enhances in-platform workflow
Cons
- Interface can overwhelm beginners due to feature density
- No native AI for post generation; relies on manual input
- Chrome-only extension limits non-browser users
- LinkedIn-exclusive; no multi-platform or email support
- No freemium or trial mentioned, higher entry barrier
- Lacks direct lead generation automation
Waalaxy
Pros
- Powerful LinkedIn automation for invitations, messages, and visits at scale
- AI Waami assists with messaging, list cleaning, and prioritization
- Integrated email finder and multi-channel sequences boost outreach
- Freemium plan and clear tiers for easy testing and scaling
- Team features like shared leads, analytics, and CRM integrations
- 99+ templates and Chrome extension for quick prospect imports
- Extensive support resources including community and tutorials
Cons
- Pricing complexity with credits, add-ons, and per-user fees
- Focused on outreach; weak on content creation or organic posting
- Vulnerable to LinkedIn policy changes affecting automation
- Limited analytics depth for content performance
- No money-back guarantee or free trial beyond freemium
- Enterprise requires custom sales process
Final Verdict
AuthoredUp and Waalaxy both enhance LinkedIn strategies but target different goals. AuthoredUp is a content studio for crafting, scheduling, and analyzing posts to build engagement and brands. Waalaxy is a prospecting powerhouse automating outbound efforts across LinkedIn and email to generate leads directly.
Select AuthoredUp if your strategy revolves around high-quality LinkedIn content and performance optimization. Opt for Waalaxy if automating lead generation through outreach is paramount. For comprehensive B2B growth, integrate both: use AuthoredUp for inbound content and Waalaxy for outbound prospecting.
Overall Scores
AuthoredUp
Lead Generation: 4/10
Content Creation: 10/10
Value: 8/10
Waalaxy
Lead Generation: 10/10
Content Creation: 3/10
Value: 7/10
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