GaggleAMP vs CoSchedule
GaggleAMP
- Platform: Employee advocacy across social networks
- Best For: B2B employee amplification and social selling
- Strength: Pipeline influence tracking
- Users: Not specified
Starting at Call for quote (custom)
CoSchedule
- Platform: Multi-platform social and marketing
- Best For: Content calendars and team workflows
- Strength: Automation and collaboration
- Users: 1 user (scalable to teams)
Starting at $19 per user/month
Table of Contents
At a Glance
Platform Support
| Feature | GaggleAMP | CoSchedule |
|---|---|---|
| ✓ Supported via employee sharing and advocacy | ✓ Full scheduling and publishing support | |
| Facebook & Instagram | ✓ Employee sharing on personal profiles | ✓ Direct publishing with optimal timing |
| X (Twitter) | ✓ Advocacy sharing | ✓ Supported but additional cost for profiles |
| TikTok, YouTube, Pinterest | ✗ Focus on professional networks like LinkedIn | ✓ Full support for emerging and visual platforms |
| Emerging platforms (Threads, Bluesky) | ✗ Not supported | ✓ Includes Threads, Bluesky, Mastodon |
Employee Advocacy & Collaboration
| Feature | GaggleAMP | CoSchedule |
|---|---|---|
| Curated feeds for employees | ✓ One-click sharing and engagement for teams | ✗ Team collaboration via calendar but no advocacy focus |
| Gamification (leaderboards, rewards) | ✓ Points and custom rewards to boost participation | ✗ No gamification elements |
| Multiple workspaces/gaggles | ✓ Segment by business line or region | ✓ Unlimited client calendars for agencies |
| Approval workflows | ✗ Admin-curated content but no formal approvals | ✓ Structured review processes for teams |
| SSO and enterprise security | ✓ Enterprise-ready with data agreements | ✗ Standard security but no SSO mentioned |
Content Creation & AI
| Feature | GaggleAMP | CoSchedule |
|---|---|---|
| AI-powered paraphrasing | ✓ Generate varied, on-brand messages for advocacy | ✗ No paraphrasing, but AI for ideas |
| AI Assistant for content generation | ✗ Focused on repurposing existing content | ✓ Idea generation, first-draft copy, templates |
| Headline/SEO optimization | ✗ No built-in SEO tools | ✓ Headline Studio for analysis and optimization |
| Bulk content upload | ✗ Curated feeds from admins | ✓ CSV import for social scheduling |
| Evergreen content automation | ✗ Focus on timely advocacy campaigns | ✓ ReQueue for resharing top content |
Scheduling & Automation
| Feature | GaggleAMP | CoSchedule |
|---|---|---|
| Visual calendar view | ✗ Activity feeds and to-do lists | ✓ Drag-and-drop for projects and social |
| Best-time scheduling | ✗ One-click manual sharing | ✓ Automatic optimal times |
| Social inbox for engagement | ✗ Employee engagement tracked via reports | ✓ Manage comments, mentions, DMs in one dashboard |
| Recurring/automation queues | ✗ Campaign-based, not recurring | ✓ ReQueue and bulk scheduling |
Analytics & Reporting
| Feature | GaggleAMP | CoSchedule |
|---|---|---|
| Reach and interaction tracking | ✓ Employee and manager impact reports | ✓ Social analytics and performance insights |
| Pipeline/ROI influence | ✓ Tracks clicks and pipeline attribution | ✗ Focus on engagement metrics, not sales pipeline |
| Individual contributor reports | ✓ My Impact reports for members | ✗ Team-level reporting |
| White-label reports | ✗ Internal reporting focus | ✓ For agencies and clients |
| Project and campaign reports | ✗ Advocacy-specific metrics | ✓ Marketing workflow tracking |
Integrations & Add-ons
| Feature | GaggleAMP | CoSchedule |
|---|---|---|
| SSO integration | ✓ $1200/year add-on | ✗ No SSO mentioned |
| AI add-ons | ✓ Paraphrasing for members/managers (quote-based) | ✗ Built-in AI assistant |
| Kanban views | ✗ Feed-based interface | ✓ For workflow management |
| Digital asset management | ✗ Content curation only | ✓ Store and index assets |
Pricing Comparison
GaggleAMP requires a custom quote for its core employee advocacy package, making it suitable for enterprises but less transparent. CoSchedule offers a free tier and starts at $19/user/month, providing accessible entry for small teams with scalable options.
GaggleAMP
Core Employee Advocacy Package
Call for quote
Mid-market B2B teams starting advocacy
- Access to GaggleAMP platform for a defined number of members
- Curated activity creation and distribution for social sharing and engagement
- Member to-do lists with one-click actions and scheduling
- Manager reporting on reach, clicks, and social interactions
- Member My Impact reports to show individual contribution
- Email and in-app notifications for new activities
- Standard support and onboarding resources
AI-Powered Paraphrasing for Members
Call for quote
Teams needing varied employee posts
- OpenAI-powered paraphrasing for member-shared social posts
- Ability for members to generate multiple variants of suggested content
- Improved authenticity and variety across employee feeds
- Configuration managed by program administrators
AI-Powered Paraphrasing for Managers
Call for quote
Admins creating scalable content
- Automatic paraphrasing of manager-created activities for members
- Multiple message variants generated from a single base post
- Time savings for marketing and social teams
- Support for testing different copy styles and tones
Single Sign-On (SSO)
$1200/year
Enterprise security needs
- SSO authentication for secure, simplified logins
- Integration with common identity providers
- Centralized access control for IT and security teams
Additional Gaggles
Call for quote
Multi-segment organizations
- Ability to add extra gaggles for other business lines or partners
- Discounted rate compared to core package pricing
- Segmentation of advocacy programs by region, brand, or partner type
CoSchedule
Free Calendar
$0
Solopreneurs testing the platform
- 1 user included
- 1 social profile included
- Up to 15 scheduled social messages
- Drag & Drop Calendar for projects, tasks, and social messages
- Best Time Social Publishing for optimal engagement times
- AI Assistant for idea generation and copy drafting
- 20 AI Project Templates for first-draft content
Social Calendar (Annual)
$19 per user/month
Small teams with social focus
- For individuals and teams needing limitless social publishing
- Purchase up to 3 user seats
- Includes 3 social profiles in base plan
- Additional social profiles for $5/month each (excluding Twitter/X)
- 1600+ AI Project Templates for content generation
- Social Analytics & Reports for performance insights
- Social Inbox for Facebook and Instagram
- Social Automation (ReQueue) for recurring promotions and resharing
- Bulk Social Media Scheduling via CSV import
- Support for major social networks excluding Twitter/X in base price
Social Calendar (Monthly)
$29 per user/month
Flexible small teams
- Same feature set as Social Calendar annual plan
- Flexible month-to-month billing
- Up to 3 user seats
- 3 included social profiles in base plan
- Additional social profiles for $5/month each (excluding Twitter/X)
Agency Calendar (Annual)
$59 per user/month
Agencies managing clients
- For agencies needing calendars for each client
- Purchase up to 3 user seats
- Includes 5 social profiles in base plan
- Additional social profiles for $5/month each (excluding Twitter/X)
- Unlimited Client Calendars for separate client workspaces
- Social Inbox for all supported networks
- Social Profile Groups for multi-profile scheduling
- White Label Features for custom client branding
- Social Approvals to ensure review before publishing
- Read-Only Calendar Sharing for client visibility
Agency Calendar (Monthly)
$69 per user/month
Month-to-month agencies
- Same feature set as Agency Calendar annual plan
- Month-to-month billing flexibility
- Up to 3 user seats
- 5 included social profiles in base plan
- Additional social profiles for $5/month each (excluding Twitter/X)
Content Calendar
Call
Teams integrating content and social
- For teams wanting all content and social on one calendar
- Purchase up to 5 user seats
- Includes 5 social profiles in base plan
- Agency Calendar features plus additional capabilities
- Kanban & Table Views for workflow management
- Marketing Campaigns with grouped project timelines
- Custom Fields for detailed project metadata
- Custom Project Types for recurring work categories
- Project & Campaign Reports for performance tracking
- Guest User Access for external contributors and vendors
Marketing Suite
Call
Large marketing teams
- For marketing teams coordinating processes, projects, and teams
- Custom user limits to invite entire teams
- Includes 5 social profiles in base plan
- Content Calendar features plus advanced capabilities
- Sub-Calendars for departments, product lines, or segments
- Approval Workflows for structured task and content review
- Intake Request Forms for project intake and prioritization
- Team Management Dashboard for workload and delegation
- Digital Asset Management for storing and indexing content
- Advanced Audience Targeting for Facebook and LinkedIn
Feature Deep Dive
Employee Advocacy Capabilities
GaggleAMP
Strengths
- Curated activity feeds with one-click sharing for easy employee participation
- AI-powered paraphrasing to create authentic, varied posts
- Gamification via leaderboards, points, and rewards to sustain engagement
- Multiple gaggles for segmented programs (e.g., by region or partner)
- Dedicated workflows for advocacy, branding, and social selling
Workflow
Admins curate content → Employees receive feeds and share with one-click → Track individual impact → Reward top performers
CoSchedule
Strengths
- Team collaboration through shared calendars and approvals
- No direct advocacy; focuses on centralized content distribution
- Guest access and sub-calendars for internal team alignment
- White-label for agencies but not employee-focused
Workflow
Team plans in calendar → Approvals and assignments → Schedule social posts → Monitor via inbox
GaggleAMP is purpose-built for employee advocacy, making it ideal for amplifying reach through teams with gamification and ROI tracking. CoSchedule supports team collaboration but lacks advocacy-specific tools like curated feeds or rewards. Choose GaggleAMP for employee amplification; CoSchedule for general team planning.
Content Creation & AI Tools
GaggleAMP
Strengths
- AI paraphrasing for managers and members to vary messages and maintain brand voice
- Focus on repurposing company content for employee sharing
- On-brand message generation to reduce repetition
- Admin tools for creating activities tailored to advocacy goals
Workflow
Create base activity → AI generates variants → Distribute to employee feeds → Employees paraphrase and share
CoSchedule
Strengths
- AI Assistant for idea generation and first-draft copy
- 1600+ AI Project Templates for quick starts
- Headline Studio for SEO-optimized headlines
- Bulk CSV import for efficient content loading
Workflow
Use AI for ideas → Draft in templates → Optimize headlines → Bulk schedule to calendar
CoSchedule offers broader AI for original content creation and optimization, suitable for marketing teams building from scratch. GaggleAMP's AI focuses on paraphrasing for advocacy, enhancing authenticity in employee posts. CoSchedule wins for creative workflows; GaggleAMP for repurposing in team contexts.
Scheduling & Automation
GaggleAMP
Strengths
- One-click actions and to-do lists for employee scheduling
- Notifications for new activities
- Support for multiple social networks via personal profiles
Limitations
- No visual calendar or best-time automation
- Manual sharing emphasis over automated posting
- No bulk or recurring queues
CoSchedule
Strengths
- Drag-and-drop calendar for social and projects
- Best Time Scheduling and ReQueue for automation
- Bulk CSV scheduling and social profile groups
- Support for 10+ platforms with optimal publishing
Limitations
- Less emphasis on employee-driven sharing
- Extra costs for additional profiles
CoSchedule dominates in scheduling with visual tools, automation, and multi-platform support, ideal for organized publishing. GaggleAMP prioritizes easy employee participation over advanced automation. For automated calendars, CoSchedule; for advocacy distribution, GaggleAMP.
Analytics & Reporting
GaggleAMP
Strengths
- Manager and member impact reports on reach, clicks, interactions
- Pipeline influence tracking for ROI
- Individual My Impact reports to motivate employees
- Attribution to business outcomes like sales
Limitations
- Advocacy-focused, less on platform-specific metrics
- No white-label options
CoSchedule
Strengths
- Social analytics for engagement and performance
- Project and campaign reports with Kanban views
- White-label reports for agencies
- Integrated with marketing workflows
Limitations
- No direct pipeline attribution
- Focus on content performance over advocacy ROI
GaggleAMP provides superior ROI-focused reporting for advocacy programs, linking social to pipeline. CoSchedule offers robust content and engagement analytics with agency-friendly features. GaggleAMP for business impact measurement; CoSchedule for marketing performance tracking.
Use Case Comparison
Mid-Market B2B Company with Social Strategy
GaggleAMP 🏆
Excellent
Purpose-built for employee advocacy, scaling LinkedIn reach and tracking ROI for B2B marketing and sales.
Best Plan: Core Employee Advocacy Package
Score: 9/10
CoSchedule
Good
Strong calendar for multi-channel campaigns but lacks advocacy amplification.
Best Plan: Social Calendar ($19/user/month)
Score: 7/10
Enterprise HR for Employer Branding
GaggleAMP 🏆
Excellent
Dedicated workflows for branding, gamification to engage employees in recruiting.
Best Plan: Core + Additional Gaggles
Score: 10/10
CoSchedule
Fair
Collaboration tools help but no employee advocacy focus.
Best Plan: Marketing Suite (Call)
Score: 5/10
Sales Team for Social Selling
GaggleAMP 🏆
Excellent
Pipeline influence reports and personal branding tools for reps.
Best Plan: Core Package
Score: 9/10
CoSchedule
Good
Scheduling aids personal posts but no sales attribution.
Best Plan: Social Calendar ($19/user/month)
Score: 6/10
Small Business Needing Social Calendar
GaggleAMP
Poor
Overkill without team advocacy needs; custom pricing too high.
Best Plan: Not suitable
Score: 3/10
CoSchedule 🏆
Excellent
Free tier and low-cost plans for simple scheduling and automation.
Best Plan: Free Calendar or Social ($19/user/month)
Score: 9/10
Marketing Agency Managing Clients
GaggleAMP
Fair
Gaggles for segmentation but no white-label or unlimited clients.
Best Plan: Core + SSO
Score: 5/10
CoSchedule 🏆
Excellent
Unlimited client calendars, white-label, approvals for agency workflows.
Best Plan: Agency Calendar ($59/user/month)
Score: 10/10
Content Marketing Team with Automation Needs
GaggleAMP
Good
AI paraphrasing helps but limited automation.
Best Plan: Core + AI Add-ons
Score: 6/10
CoSchedule 🏆
Excellent
ReQueue, bulk scheduling, AI templates for scaled content.
Best Plan: Content Calendar (Call)
Score: 9/10
Solopreneur Managing Personal Social
GaggleAMP
Poor
Designed for teams; no solo features.
Best Plan: Not suitable
Score: 2/10
CoSchedule 🏆
Excellent
Free tier with AI and scheduling for individuals.
Best Plan: Free Calendar
Score: 8/10
B2B with Partner Advocacy Programs
GaggleAMP 🏆
Excellent
Additional gaggles for partners, segmented advocacy.
Best Plan: Core + Additional Gaggles
Score: 9/10
CoSchedule
Fair
Client calendars work but no partner-specific tools.
Best Plan: Agency Calendar ($59/user/month)
Score: 5/10
Marketing Department Needing Governance
GaggleAMP
Good
SSO and contracts for enterprise but limited workflows.
Best Plan: Core + SSO
Score: 7/10
CoSchedule 🏆
Excellent
Approval workflows, sub-calendars, intake forms for structure.
Best Plan: Marketing Suite (Call)
Score: 9/10
HR Talent Acquisition at Scale
GaggleAMP 🏆
Excellent
Employer branding workflows, employee sharing for recruiting.
Best Plan: Core Package
Score: 10/10
CoSchedule
Good
Calendar for campaign planning but no advocacy.
Best Plan: Content Calendar (Call)
Score: 6/10
Early-Stage Startup with Limited Resources
GaggleAMP
Poor
Custom pricing and team focus not ideal for small setups.
Best Plan: Not suitable
Score: 3/10
CoSchedule 🏆
Excellent
Affordable plans and free tier for bootstrapped teams.
Best Plan: Social Calendar ($19/user/month)
Score: 8/10
B2B Sales Enablement Program
GaggleAMP 🏆
Excellent
Social selling tools, pipeline tracking for reps.
Best Plan: Core Package
Score: 9/10
CoSchedule
Fair
Personal branding scheduling but no sales metrics.
Best Plan: Social Calendar ($19/user/month)
Score: 5/10
Pros and Cons
GaggleAMP
Pros
- Purpose-built employee advocacy platform with a long track record and strong case studies
- Structured activity model and one-click actions make participation easy for busy employees
- AI-powered paraphrasing add-ons reduce repetitive posts and improve authenticity
- Robust reporting on reach, interactions, and pipeline influence supports ROI storytelling
- Gamification features like leaderboards and rewards help sustain engagement over time
- Support for multiple gaggles to segment advocacy by business line or region
- Enterprise-ready with SSO and data processing agreements
Cons
- No public base pricing; all core plan costs require a sales conversation
- Best suited to organizations with existing content and internal resources to run programs
- May be overkill for very small teams or early-stage companies with limited social presence
- Integration details are not fully transparent on marketing pages, requiring deeper evaluation
- AI paraphrasing is sold as an add-on, increasing total cost for teams that need it heavily
CoSchedule
Pros
- Unified drag-and-drop calendar that centralizes social, content, and tasks in one view
- Strong social publishing capabilities across major networks with Best Time Scheduling
- Powerful automation via ReQueue and bulk scheduling to reduce manual work
- AI Assistant and AI Project Templates that accelerate idea generation and copywriting
- Headline Studio and other optimization tools that improve engagement and SEO
- Unlimited client calendars and white-label features for agencies
- Kanban and table views for workflow and project management
Cons
- Feature depth and configuration can feel complex for simple social media needs
- Most advanced capabilities are locked behind higher-tier or sales-contact plans
- Per-user pricing and separate billing for Twitter/X profiles can increase total cost
- Best suited to teams that think in calendar and campaign terms, not ad-hoc posting
- Initial setup and process design may require time investment for smaller teams
Final Verdict
GaggleAMP and CoSchedule target different aspects of social media management. GaggleAMP is an employee advocacy specialist that drives measurable business impact through teams, ideal for B2B amplification. CoSchedule is a versatile marketing calendar that organizes and automates content across platforms, perfect for collaborative planning.
Choose GaggleAMP if employee amplification and business ROI are your core goals in a B2B context. Opt for CoSchedule if you need an all-in-one calendar for multi-platform management and team workflows. For hybrid needs, use GaggleAMP for advocacy and CoSchedule for planning.
Overall Scores
GaggleAMP
Content Creation: 7/10
Multi-Platform: 6/10
Value: 5/10
CoSchedule
Content Creation: 9/10
Multi-Platform: 10/10
Value: 8/10
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