AuthoredUp vs CoSchedule
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn content creation and personal branding
- Strength: Deep LinkedIn editor and analytics
- Users: 2011 professionals
Starting at $19.95/month
CoSchedule
- Platform: 10+ platforms
- Best For: Multi-channel marketing calendars and team coordination
- Strength: Unified planning and automation
- Users: Thousands of teams and agencies
Starting at $19 per user/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | CoSchedule |
|---|---|---|
| ✓ Deep LinkedIn specialization with company pages support | ✓ Supported with Best Time Scheduling | |
| Facebook & Instagram | ✗ LinkedIn-only | ✓ Full support including Social Inbox |
| TikTok, YouTube, Pinterest | ✗ Not supported | ✓ Comprehensive multi-platform publishing |
| Emerging platforms (Threads, Bluesky, Mastodon) | ✗ Not supported | ✓ Includes Threads, Bluesky, Mastodon, Google Business Profiles |
| Google Business Profiles | ✗ Not supported | ✓ Dedicated support for local SEO posting |
Content Creation
| Feature | AuthoredUp | CoSchedule |
|---|---|---|
| Rich text editor with formatting | ✓ Bold, italics, bullets, emojis, live LinkedIn preview | ✗ Basic editor; relies on AI for drafts |
| AI-powered post generation | ✗ No native AI; uses templates and snippets | ✓ AI Assistant and 1600+ AI Project Templates |
| Templates and snippets | ✓ 300+ hooks, endings, CTAs; unlimited snippets | ✓ AI Project Templates for ideas and drafts |
| Drafts and content reuse | ✓ Unlimited drafts; historical post reuse suggestions | ✓ ReQueue for resharing top content |
| Headline optimization | ✗ Not available | ✓ Headline Studio for AI SEO and engagement analysis |
Scheduling & Automation
| Feature | AuthoredUp | CoSchedule |
|---|---|---|
| Content calendar | ✓ Centralized for LinkedIn posts only | ✓ Unified drag-and-drop for projects, tasks, social |
| Best time scheduling | ✓ Recommendations based on analytics | ✓ Automated publishing at optimal times |
| Bulk scheduling | ✗ Manual scheduling | ✓ CSV import for bulk social messages |
| Automation (ReQueue/Resharing) | ✓ 1-click reuse from historical content | ✓ ReQueue for automatic resharing of top performers |
| Chrome extension | ✓ In-LinkedIn editing and preview | ✗ Web-based only |
Analytics & Reporting
| Feature | AuthoredUp | CoSchedule |
|---|---|---|
| Post performance analytics | ✓ Impressions, engagement, growth timelines; CSV export | ✓ Social Analytics & Reports across platforms |
| Follower growth tracking | ✓ LinkedIn-specific | ✓ Multi-platform insights |
| Saved post analysis | ✓ Keyword/author filters, patterns uncovering | ✗ Not available |
| Team reporting | ✓ Across profiles in Business plan | ✓ Project & Campaign Reports |
Collaboration & Agency Features
| Feature | AuthoredUp | CoSchedule |
|---|---|---|
| Team workspaces/sub-accounts | ✓ Sub-accounts for teams/clients in Business plan | ✓ Unlimited client calendars in Agency plan |
| Draft collaboration | ✓ Shared drafts between team members | ✓ Approval workflows and guest access |
| White-label features | ✗ Not available | ✓ Custom branding for agencies |
| Social Inbox for engagement | ✗ LinkedIn-focused only | ✓ Unified for comments, mentions, DMs across networks |
Integrations & Additional Tools
| Feature | AuthoredUp | CoSchedule |
|---|---|---|
| Kanban/Table views | ✗ Posts table with filters | ✓ Kanban and table for workflow management |
| AI Project Templates | ✗ Template library but no AI | ✓ 1600+ templates for content ideation |
| CSV Export/Import | ✓ For saved-post analysis | ✓ Bulk scheduling import |
Pricing Comparison
AuthoredUp starts at $19.95/month for individual LinkedIn users, with per-profile pricing for teams, offering strong value for LinkedIn focus. CoSchedule's free tier is limited, with paid plans starting at $19/user/month for multi-platform, scaling up for agencies and enterprises with per-user costs.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile
- Full editor with styling and preview
- Unlimited drafts, snippets
- 300+ templates
- Content analytics
Business (Monthly)
$14.95/month per profile
Teams and agencies
- Minimum 3 profiles
- Multi-profile management
- Sub-accounts for teams
- Team analytics
- Draft collaboration
Individual (Yearly)
$16.63/month
Committed solo users
- Billed $199.50/year
- All Individual features
- Access to saved posts
Business (Yearly)
$12.46/month per profile
Scaling teams
- Billed $149.50/profile/year
- All Business features
- Shared workflows
Custom Growth Plan
Custom
Large agencies
- Personalized onboarding
- Dedicated training
- Flexible invoicing
CoSchedule
Free Calendar
$0
Basic testing
- 1 user, 1 profile
- 15 scheduled messages
- Drag & Drop Calendar
- AI Assistant
- 20 AI Templates
Social Calendar (Annual)
$19 per user/month
Individuals/teams
- Up to 3 users
- 3 profiles
- 1600+ AI Templates
- Social Analytics
- ReQueue, Bulk Scheduling
Social Calendar (Monthly)
$29 per user/month
Flexible billing
- Same as Annual
- Month-to-month
Agency Calendar (Annual)
$59 per user/month
Agencies
- Unlimited client calendars
- 5 profiles
- White-label, Approvals
- Social Inbox for all
Agency Calendar (Monthly)
$69 per user/month
Flexible agency use
- Same as Annual
Content Calendar
Call
Content teams
- Kanban views
- Custom fields
- Project reports
- Guest access
Marketing Suite
Call
Enterprises
- Sub-calendars
- Approval workflows
- Intake forms
- Digital asset management
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful LinkedIn editor with formatting, readability checks, and live preview
- Unlimited drafts and snippets for idea saving and reuse
- Library of 300+ hooks, endings, and CTAs for inspiration
- Historical posts collection with reuse suggestions for top performers
- Chrome extension integrates directly into LinkedIn
Workflow
Save ideas as snippets → Use templates for drafting → Edit with rich tools → Preview and post
CoSchedule
Strengths
- AI Assistant for idea generation and first-draft copy
- 1600+ AI Project Templates for structured content creation
- Headline Studio for AI-powered headline analysis and SEO
- ReQueue for automated resharing of high-performers
- Bulk CSV import for efficient content loading
Workflow
Generate ideas with AI → Draft using templates → Optimize headlines → Schedule in calendar
AuthoredUp shines in manual, nuanced LinkedIn content creation with a rich editor and templates, ideal for personalized branding. CoSchedule leverages AI for faster, multi-platform ideation and optimization but lacks AuthoredUp's formatting depth for LinkedIn. Choose AuthoredUp for LinkedIn craftsmanship; CoSchedule for AI-driven efficiency across networks.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for published/scheduled posts
- Posts table with filters for pattern analysis
- Best times to post recommendations from analytics
- 1-click reuse and scheduling from historical content
- Support for multiple company pages
Limitations
- LinkedIn-only
- No bulk or automated resharing beyond manual reuse
- No drag-and-drop for projects/tasks
CoSchedule
Strengths
- Unified drag-and-drop calendar integrating social, projects, tasks
- Best Time Scheduling for automatic optimal publishing
- Bulk scheduling via CSV import
- ReQueue automation for resharing top content
- Multi-platform support with profile groups
Limitations
- Setup time for calendar configuration
- Additional costs for extra profiles
CoSchedule dominates in comprehensive automation and multi-platform scheduling with its robust calendar and ReQueue, perfect for scaled operations. AuthoredUp offers solid LinkedIn-specific scheduling with analytics-driven insights but lacks breadth and bulk features. For automated multi-channel posting, CoSchedule wins; for focused LinkedIn planning, AuthoredUp suffices.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth analytics: impressions, engagement, growth timelines
- Follower growth tracking and best post times
- Saved-post analysis with filters and CSV export
- Posts table to uncover patterns by type/account/tags
- Team analytics across profiles
Limitations
- LinkedIn-only
- No multi-platform aggregation
- No white-label options
CoSchedule
Strengths
- Social Analytics & Reports for performance insights across platforms
- Project & Campaign Reports with custom fields
- AI-powered interpretations in higher tiers
- Automated report delivery
- Integration with calendar for workload visibility
Limitations
- Less depth in single-platform analytics like LinkedIn
- Advanced reporting in call-based plans
AuthoredUp provides superior, granular LinkedIn analytics for content optimization and pattern discovery, with easy exports. CoSchedule offers broader, team-oriented reporting across platforms but shallower per-network depth. Opt for AuthoredUp for LinkedIn performance mastery; CoSchedule for holistic multi-channel insights.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, and deep analytics empower consistent, high-quality LinkedIn posting without distractions.
Best Plan: Individual ($19.95/month)
Score: 10/10
CoSchedule
Fair
Overkill for single-platform; free tier too limited, paid adds unnecessary multi-platform features.
Best Plan: Social Calendar ($19/month)
Score: 5/10
Multi-Platform Marketing Agency
AuthoredUp
Poor
LinkedIn-only; no client calendars or white-label for diverse client needs.
Best Plan: Not suitable
Score: 2/10
CoSchedule 🏆
Excellent
Unlimited client calendars, white-label, approvals, and multi-platform support streamline agency workflows.
Best Plan: Agency Calendar ($59/month)
Score: 10/10
B2B Personal Branding
AuthoredUp 🏆
Excellent
Purpose-built for LinkedIn nuances, with hooks/templates and analytics for brand growth.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
CoSchedule
Good
AI templates help, but lacks LinkedIn-specific editor and depth.
Best Plan: Social Calendar ($19/month)
Score: 6/10
Small Business (Multiple Platforms)
AuthoredUp
Poor
No support for non-LinkedIn networks.
Best Plan: Not suitable
Score: 1/10
CoSchedule 🏆
Excellent
Affordable multi-platform scheduling with calendar for organized posting.
Best Plan: Social Calendar ($19/month)
Score: 9/10
Sales Team Using LinkedIn
AuthoredUp 🏆
Excellent
Analytics for best times, content reuse for pipeline generation, multi-page support.
Best Plan: Business ($14.95/month per profile)
Score: 9/10
CoSchedule
Fair
LinkedIn scheduling available, but no deep sales-focused analytics.
Best Plan: Social Calendar ($19/month)
Score: 5/10
Marketing Team Needing Content Calendar
AuthoredUp
Fair
Basic calendar for LinkedIn, but no project/task integration.
Best Plan: Business ($14.95/month)
Score: 4/10
CoSchedule 🏆
Excellent
Unified calendar with tasks, approvals, and multi-channel visibility.
Best Plan: Content Calendar (Call)
Score: 10/10
Consultant Repurposing Content
AuthoredUp 🏆
Excellent
Historical reuse, snippets, and saved-post analysis for efficient repurposing.
Best Plan: Individual ($19.95/month)
Score: 9/10
CoSchedule
Good
ReQueue helps, but less focused on single-platform reuse.
Best Plan: Social Calendar ($19/month)
Score: 7/10
Enterprise Marketing Department
AuthoredUp
Poor
Limited to LinkedIn; no sub-calendars or advanced governance.
Best Plan: Not suitable
Score: 3/10
CoSchedule 🏆
Excellent
Marketing Suite with approvals, intake forms, and team dashboards for large-scale coordination.
Best Plan: Marketing Suite (Call)
Score: 10/10
Budget-Conscious Solopreneur
AuthoredUp
Good
Value-packed for LinkedIn at low entry, but no free tier.
Best Plan: Individual Yearly ($16.63/month)
Score: 8/10
CoSchedule 🏆
Excellent
Free tier for basics, affordable paid for growth.
Best Plan: Free Calendar ($0)
Score: 9/10
Agency Managing LinkedIn Clients
AuthoredUp
Good
Sub-accounts and team analytics for LinkedIn-focused clients.
Best Plan: Business ($14.95/month per profile)
Score: 7/10
CoSchedule 🏆
Excellent
Unlimited calendars per client, but broader than needed for LinkedIn-only.
Best Plan: Agency ($59/month)
Score: 8/10
Content Marketer Seeking AI Tools
AuthoredUp
Fair
Templates aid creation, but no AI generation.
Best Plan: Individual ($19.95/month)
Score: 5/10
CoSchedule 🏆
Excellent
AI Assistant, templates, and Headline Studio accelerate creation.
Best Plan: Social Calendar ($19/month)
Score: 9/10
In-House Brand Evangelist
AuthoredUp 🏆
Excellent
LinkedIn-focused for personal branding with analytics to measure impact.
Best Plan: Individual ($19.95/month)
Score: 10/10
CoSchedule
Good
Calendar helps planning, but less specialized for LinkedIn evangelism.
Best Plan: Social Calendar ($19/month)
Score: 6/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with tailored editor and preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics with CSV export and pattern analysis
- Saved-post tools and historical reuse boost efficiency
- Chrome extension for seamless in-platform experience
- Strong privacy and EU hosting
- Affordable per-profile pricing for focused teams
- Supports multiple company pages under one profile
Cons
- Limited to LinkedIn; no multi-platform support
- No native AI for post generation
- Interface may overwhelm basic users
- Per-profile pricing scales with team size
- Chrome-dependent; less ideal for other browsers
- No social inbox or engagement management
- Lacks advanced team approvals or white-label
CoSchedule
Pros
- Unified calendar centralizes social, content, and tasks
- Multi-platform support with automation like ReQueue and Best Time
- AI Assistant and templates accelerate creation
- Robust agency features: unlimited clients, white-label, approvals
- Social Inbox for cross-platform engagement
- Scalable from free tier to enterprise
- Headline Studio enhances SEO and engagement
- Kanban views and reports for workflow visibility
Cons
- Complex setup and interface for simple needs
- Per-user pricing plus profile add-ons increase costs
- Advanced features in higher/call plans
- Less depth in single-platform like LinkedIn analytics
- No rich LinkedIn-specific editor
- Free tier severely limited (15 messages)
- Twitter/X extra billing
Final Verdict
AuthoredUp and CoSchedule cater to different social media needs: AuthoredUp is a niche LinkedIn powerhouse for content crafting and insights, ideal for creators building on one platform. CoSchedule is a versatile calendar suite for multi-platform teams, emphasizing organization, AI, and collaboration across networks.
Select AuthoredUp for LinkedIn-centric growth with manual depth. Choose CoSchedule for broad, automated multi-platform management. Combine them for LinkedIn excellence within a larger strategy: AuthoredUp for creation, CoSchedule for scheduling.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Value: 8/10
CoSchedule
LinkedIn Focus: 6/10
Content Creation: 7/10
Multi-Platform: 10/10
Value: 7/10
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