Agorapulse vs GaggleAMP
Agorapulse
- Platform: Multi-platform (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Teams and agencies managing social media operations
- Strength: Unified inbox, publishing, and ROI analytics
- Users: Over 2,000 users
Starting at $79/month
GaggleAMP
- Platform: Multi-platform sharing (primarily LinkedIn, Twitter, Facebook)
- Best For: B2B organizations scaling advocacy programs
- Strength: One-click sharing, gamification, and impact reporting
- Users: Not specified, but strong enterprise adoption
Starting at Call for quote
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | GaggleAMP |
|---|---|---|
| Facebook & Instagram | ✓ Full publishing, inbox, and listening support | ✓ Employee sharing and engagement focus |
| Twitter (X) & LinkedIn | ✓ Multi-profile scheduling and reporting | ✓ Primary platforms for advocacy sharing |
| YouTube, TikTok, Pinterest | ✓ Supported for publishing and analytics | ✗ Limited to core social networks for sharing |
| Social Listening | ✓ Across networks, news, and blogs | ✗ No dedicated listening tools |
| Employee Sharing Networks | ✗ Not focused on advocacy | ✓ Curated feeds for LinkedIn, Twitter, etc. |
Publishing & Scheduling
| Feature | Agorapulse | GaggleAMP |
|---|---|---|
| Unlimited Post Scheduling | ✓ Multi-network, bulk via CSV, queues | ✗ One-click sharing, no direct scheduling |
| Shared Content Calendars | ✓ With approvals and internal comments | ✗ Activity feeds for curation |
| AI Writing Assistant | ✓ For posts and alt-text | ✗ AI paraphrasing add-on for messages |
| One-Click Employee Sharing | ✗ Team collaboration but not advocacy-focused | ✓ Curated activities for easy sharing |
| Bulk Scheduling | ✓ CSV import and publishing queues | ✗ Batch activity distribution to members |
Engagement & Inbox
| Feature | Agorapulse | GaggleAMP |
|---|---|---|
| Unified Social Inbox | ✓ Comments, messages, reviews, ad comments | ✗ No centralized inbox |
| Advanced Moderation Rules | ✓ Labels, bulk actions, saved replies | ✗ Engagement tracking but no moderation |
| Employee Engagement Gamification | ✗ Team assignments but no gamification | ✓ Leaderboards, points, rewards |
| AI Reply Suggestions | ✓ Enterprise feature based on past interactions | ✗ AI paraphrasing for posts |
| Ad Comments Management | ✓ Integrated in inbox | ✗ Not supported |
Analytics & Reporting
| Feature | Agorapulse | GaggleAMP |
|---|---|---|
| ROI Tracking | ✓ Ties activity to leads, sales, traffic | ✓ Reach, clicks, pipeline influence |
| Profile-Level Reporting | ✓ Branded exports, competitor benchmarking | ✗ Manager and member impact reports |
| Social Listening Analytics | ✓ Sentiment analysis in enterprise | ✗ No listening |
| Team Performance Reports | ✓ Collaboration insights | ✓ Individual and program impact |
| Pipeline Influence Attribution | ✗ ROI but not advocacy-specific | ✓ Tracks advocacy to sales pipeline |
Collaboration & Advocacy
| Feature | Agorapulse | GaggleAMP |
|---|---|---|
| Approval Workflows | ✓ Multi-step for publishing | ✗ Activity curation but no formal approvals |
| Multiple Workspaces/Gaggles | ✓ For brands/clients | ✓ Segment by business line/region |
| Enterprise SSO & Roles | ✓ Custom roles, SSO | ✓ SSO support, data agreements |
| Gamification for Engagement | ✗ No gamification | ✓ Leaderboards and rewards to boost participation |
| AI-Powered Paraphrasing | ✗ AI writing but not paraphrasing | ✓ Add-on for varied, on-brand messages |
Integrations & Add-ons
| Feature | Agorapulse | GaggleAMP |
|---|---|---|
| API Integrations | ✓ For data and workflows | ✗ Limited transparency |
| SSO Add-on | ✓ Included in enterprise | ✓ $1200/year add-on |
| AI Add-ons | ✗ Built-in AI tools | ✓ Paraphrasing for members/managers |
| Case Studies & Resources | ✗ Support resources | ✓ Extensive eBooks, checklists, ROI reports |
Pricing Comparison
Agorapulse offers transparent per-user pricing starting at $79/month (yearly) with a free plan, scaling to enterprise custom. GaggleAMP uses quote-based pricing with add-ons like AI paraphrasing and SSO, making it less predictable but tailored for enterprises.
Agorapulse
Free
Free
Solo users testing core features
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic audience and content reports
- Branded report exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing collaboration
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring structure and insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports and ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles
- Multi-step approvals
- Full API, sentiment analysis
- Priority support
GaggleAMP
Core Employee Advocacy Package
Call for quote
Organizations starting advocacy programs
- Curated activity feeds for sharing
- One-click actions and scheduling
- Manager and member reports on reach/clicks
- Email/in-app notifications
- Standard onboarding
AI-Powered Paraphrasing for Members
Call for quote
Teams needing varied employee posts
- OpenAI paraphrasing for shared content
- Generate variants for authenticity
- Admin configuration
AI-Powered Paraphrasing for Managers
Call for quote
Marketing teams creating activities
- Auto-paraphrase manager content
- Multiple variants from one post
- Test copy styles
Single Sign-On (SSO)
$1200/year
Enterprises needing secure access
- SSO with identity providers
- Centralized control
Additional Gaggles
Call for quote
Organizations with multiple programs
- Extra gaggles for segmentation
- Discounted rates
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited scheduling across multiple networks and profiles
- Shared calendars with approvals and internal comments
- Bulk scheduling via CSV and publishing queues
- AI Writing Assistant and alt-text generator
- Instagram-specific tools like product tagging and grid preview
Workflow
Plan in shared calendar → Get approvals → Bulk schedule or queue → Publish multi-network
GaggleAMP
Strengths
- Curated activity feeds for one-click employee sharing
- AI-powered paraphrasing for varied, on-brand messages
- Member to-do lists with scheduling options
- Multiple gaggles for segmented distribution
- Focus on amplifying existing content through teams
Workflow
Curate activities → Paraphrase with AI → Distribute to gaggles → Employees share one-click
Agorapulse excels in direct social media publishing and scheduling for teams, with robust workflows and AI creation tools. GaggleAMP is not a scheduler but amplifies reach by enabling easy employee sharing of pre-curated content. Choose Agorapulse for operational publishing; GaggleAMP for advocacy amplification.
Engagement & Inbox Management
Agorapulse
Strengths
- Unified inbox for comments, messages, reviews, ad comments
- Advanced moderation with rules, labels, bulk actions
- Saved replies and assignments for team efficiency
- AI reply suggestions in enterprise
- Social listening integration
Limitations
- No gamification for engagement
GaggleAMP
Strengths
- Gamification with leaderboards and rewards to boost participation
- Tracking of employee interactions and reach
- AI paraphrasing to encourage authentic engagement
- Impact reports on clicks and interactions
Limitations
- No unified inbox or moderation tools
- Focus on outbound sharing, not inbound management
Agorapulse dominates inbound engagement with a powerful unified inbox and moderation. GaggleAMP drives outbound employee engagement through gamification but lacks inbox tools. Agorapulse is better for customer service and response management; GaggleAMP for motivating team advocacy.
Analytics & Reporting
Agorapulse
Strengths
- Profile and post-level reporting with branded exports
- ROI analysis tying social to revenue, leads, traffic
- Competitor benchmarking and sentiment analysis
- Team performance insights
- Advanced ads reports
Limitations
- Full ROI in higher tiers
GaggleAMP
Strengths
- Manager and member impact reports on reach, clicks, interactions
- Pipeline influence attribution for B2B ROI
- Gamification metrics for program health
- Customizable reports for stakeholders
Limitations
- No broad social listening or competitor analysis
- Focused on advocacy metrics only
Both offer strong ROI tracking, but Agorapulse provides comprehensive social analytics including listening and benchmarking, ideal for operational insights. GaggleAMP specializes in advocacy-specific attribution to pipeline. Agorapulse wins for full social reporting; GaggleAMP for employee program measurement.
Collaboration & Advocacy Features
Agorapulse
Strengths
- Shared calendars, assignments, multi-step approvals
- Custom roles, SSO for enterprise teams
- Unlimited profiles in custom plans
- Internal comments and workflows for agencies
Workflow
Assign tasks → Review/approve → Collaborate on reports
GaggleAMP
Strengths
- Multiple gaggles for segmented programs
- SSO and enterprise contracts
- Gamification to sustain employee participation
- AI paraphrasing for collaborative content variation
- Dedicated workflows for branding and social selling
Workflow
Set up gaggles → Curate activities → Track participation → Measure impact
Agorapulse offers robust agency-style collaboration for social operations. GaggleAMP provides specialized advocacy collaboration with gamification to engage employees. Agorapulse is superior for team-based social management; GaggleAMP for employee/partner amplification programs.
Use Case Comparison
Marketing Team Managing Multiple Profiles
Agorapulse 🏆
Excellent
Unified inbox, scheduling, and ROI tools handle multi-profile operations efficiently for teams.
Best Plan: Professional ($119/month per user yearly)
Score: 10/10
GaggleAMP
Poor
Lacks direct publishing and inbox; focused on advocacy, not core management.
Best Plan: Not suitable
Score: 2/10
Digital Agency Handling Multiple Clients
Agorapulse 🏆
Excellent
Shared calendars, approvals, branded reports, and unlimited profiles in enterprise suit agencies.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
GaggleAMP
Fair
Multiple gaggles for clients, but no full social management or reporting for agency ops.
Best Plan: Core Package (quote)
Score: 5/10
B2B Company Running Employee Advocacy
Agorapulse
Fair
Collaboration tools help, but no gamification or one-click sharing for employees.
Best Plan: Advanced ($149/month per user yearly)
Score: 6/10
GaggleAMP 🏆
Excellent
Purpose-built for advocacy with sharing, gamification, and pipeline tracking.
Best Plan: Core + AI Add-ons (quote)
Score: 10/10
E-commerce Brand Using Social for Sales
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for service, ROI to sales tracking.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
GaggleAMP
Good
Employee sharing can amplify promotions, but no direct sales tools.
Best Plan: Core Package (quote)
Score: 6/10
Sales Team Investing in Social Selling
Agorapulse
Good
ROI tracking and inbox help, but no personal branding amplification.
Best Plan: Professional ($119/month per user yearly)
Score: 7/10
GaggleAMP 🏆
Excellent
Dedicated social selling workflows, pipeline attribution via advocacy.
Best Plan: Core + AI (quote)
Score: 9/10
HR Team Focused on Employer Branding
Agorapulse
Fair
Publishing and engagement tools for brand posts, but no employee involvement focus.
Best Plan: Standard ($79/month per user yearly)
Score: 5/10
GaggleAMP 🏆
Excellent
Employee advocacy for authentic branding, with resources for recruiting.
Best Plan: Core Package (quote)
Score: 10/10
Small Business Managing Social Media
Agorapulse 🏆
Good
Free plan and standard tier for basics, but per-user pricing scales up.
Best Plan: Free or Standard ($79/month per user yearly)
Score: 7/10
GaggleAMP
Poor
Overkill for small teams without advocacy needs; quote-based.
Best Plan: Not suitable
Score: 3/10
Enterprise B2B Marketing with Advocacy
Agorapulse
Excellent
Enterprise features for scale, ROI, and collaboration.
Best Plan: Custom Enterprise
Score: 8/10
GaggleAMP 🏆
Excellent
Enterprise-ready with SSO, custom contracts, and program segmentation.
Best Plan: Core + Add-ons (quote)
Score: 9/10
Solo Creator or Small Influencer
Agorapulse 🏆
Fair
Free plan works, but features heavy for solos; better for growth.
Best Plan: Free
Score: 6/10
GaggleAMP
Poor
Designed for teams/employees, not individual creators.
Best Plan: Not suitable
Score: 1/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Inbox for interactions, scheduling for events, ROI for campaigns.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
GaggleAMP
Good
Alumni/employee advocacy for reach, but no direct engagement tools.
Best Plan: Core Package (quote)
Score: 6/10
Retail Brand with Social Customer Service
Agorapulse 🏆
Excellent
Unified inbox, moderation, and ad comments for service.
Best Plan: Advanced ($149/month per user yearly)
Score: 10/10
GaggleAMP
Fair
Employee sharing for promotions, but no service inbox.
Best Plan: Not ideal
Score: 4/10
Startup Founder Building Team Advocacy
Agorapulse
Good
Basic collaboration, but no advocacy specifics.
Best Plan: Standard ($79/month per user yearly)
Score: 6/10
GaggleAMP 🏆
Excellent
Scalable for early teams with gamification to build habits.
Best Plan: Core Package (quote)
Score: 8/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars, approvals, bulk scheduling
- Strong ROI features connecting social to business outcomes
- Advanced moderation and inbox tools for efficiency
- Transparent per-user pricing with free tier
- AI tools like writing assistant and reply suggestions
- Enterprise scalability with SSO and API
Cons
- Per-user pricing expensive for large teams
- Feature-heavy for solo or small users
- Advanced analytics/ROI locked to higher plans
- Requires configuration for many profiles/users
- Less AI-focused on content ideation than specialized tools
- No built-in employee advocacy or gamification
GaggleAMP
Pros
- Purpose-built for employee advocacy with proven case studies
- One-click sharing and curated feeds ease participation
- AI paraphrasing enhances authenticity and variety
- Robust reporting on reach, interactions, pipeline impact
- Gamification sustains long-term engagement
- Multiple gaggles for program segmentation
- Enterprise-ready with SSO and data agreements
- Extensive resources like eBooks and ROI checklists
Cons
- No public pricing; requires sales quote
- Best for organizations with existing content/resources
- Overkill for small teams without advocacy needs
- Integration details not transparent
- AI as add-on increases costs
- Lacks full social management like inbox or scheduling
- No social listening or broad analytics
Final Verdict
Agorapulse and GaggleAMP target different aspects of social media: Agorapulse as a complete management suite for publishing, engagement, and ROI, versus GaggleAMP's niche in employee advocacy for scaled reach and attribution. Agorapulse suits operational teams; GaggleAMP empowers B2B advocacy programs.
Select Agorapulse for end-to-end social media operations and team efficiency. Opt for GaggleAMP if amplifying employee voices and tracking advocacy impact is central. For B2B enterprises, combining both could maximize reach and measurement: Agorapulse for core management, GaggleAMP for advocacy.
Overall Scores
Agorapulse
Value: 8/10
GaggleAMP
Value: 7/10
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