AuthoredUp vs GaggleAMP
AuthoredUp
- Platform: LinkedIn only
- Best For: Personal branding and LinkedIn analytics
- Strength: Deep content creation and post performance insights
- Users: 2011 professionals
Starting at $12.46/month
GaggleAMP
- Platform: Multiple social platforms (LinkedIn, X, Facebook, etc.)
- Best For: Employee advocacy and social selling
- Strength: Gamified sharing and ROI measurement
- Users: Mid-market and enterprise B2B teams
Starting at Call for quote
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | GaggleAMP |
|---|---|---|
| ✓ LinkedIn-only with deep integration via Chrome extension | ✓ Supported as primary advocacy channel | |
| X (Twitter) | ✗ LinkedIn-focused only | ✓ Full support for employee sharing |
| Facebook & Instagram | ✗ Not supported | ✓ Employee sharing and engagement across Meta platforms |
| Multi-platform advocacy | ✗ Single platform focus | ✓ Curated feeds for multiple networks |
Content Creation
| Feature | AuthoredUp | GaggleAMP |
|---|---|---|
| Rich text editor | ✓ Advanced LinkedIn editor with formatting, previews, and templates | ✗ Focus on sharing existing content, not creation |
| Drafts and snippets | ✓ Unlimited drafts, reusable snippets, and 300+ templates | ✗ No native creation tools |
| AI-powered paraphrasing | ✗ No AI generation | ✓ AI for varying messages to maintain authenticity |
| Content templates and hooks | ✓ Library of hooks, endings, and CTAs | ✗ Curated activity feeds from company content |
Advocacy & Sharing
| Feature | AuthoredUp | GaggleAMP |
|---|---|---|
| Employee activity feeds | ✗ Individual-focused | ✓ Curated feeds with one-click sharing |
| Gamification (leaderboards, rewards) | ✗ No gamification | ✓ Points, leaderboards, and custom rewards |
| One-click sharing | ✗ Direct LinkedIn posting | ✓ Simplified actions for busy employees |
| Multiple groups (gaggles) | ✗ Multi-profile support but individual-centric | ✓ Segmented by business line, region, or partners |
Analytics & Reporting
| Feature | AuthoredUp | GaggleAMP |
|---|---|---|
| Post performance analytics | ✓ Impressions, engagement, growth timelines, CSV export | ✓ Reach, clicks, interactions, pipeline influence |
| Historical content analysis | ✓ Saved-post analysis with filters and reuse suggestions | ✗ Focus on advocacy impact, not historical posts |
| Follower growth tracking | ✓ LinkedIn-specific with best times to post | ✓ Aggregate reach and engagement across shares |
| ROI and pipeline reporting | ✗ Individual post analytics | ✓ Manager reports on business impact |
Collaboration & Team Features
| Feature | AuthoredUp | GaggleAMP |
|---|---|---|
| Team drafts collaboration | ✓ Draft collaboration in Business plan | ✓ Workflows for managers and members |
| Sub-accounts for teams/clients | ✓ Sub-accounts and organization management | ✗ Member management within gaggles |
| SSO and enterprise security | ✗ EU hosting and privacy focus | ✓ SSO support and data processing agreements |
| Multi-profile management | ✓ Multiple LinkedIn profiles under one account | ✓ Support for multiple gaggles |
Integrations & Add-ons
| Feature | AuthoredUp | GaggleAMP |
|---|---|---|
| Chrome extension | ✓ In-browser LinkedIn editor and preview | ✗ No extension mentioned |
| AI add-ons | ✗ Template-based, no AI | ✓ AI paraphrasing as add-on |
| CSV export | ✓ For saved-post analysis | ✗ Reporting but format not specified |
| Custom enterprise plans | ✓ Custom Growth Plan with onboarding | ✓ Quote-based with SSO add-on |
Pricing Comparison
AuthoredUp offers transparent, per-profile pricing starting at $12.46/month (yearly Business), ideal for LinkedIn-focused users. GaggleAMP requires a sales quote for all plans, with add-ons like SSO at $1200/year, suiting enterprise advocacy needs but lacking upfront cost visibility.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo creators managing one LinkedIn profile
- 1 LinkedIn profile connection
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams or agencies managing multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Cost-conscious solo users committing annually
- 1 LinkedIn profile connection
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams seeking discounts
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams needing personalized support
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
GaggleAMP
Core Employee Advocacy Package
Call for quote
Organizations starting advocacy programs
- Access to GaggleAMP platform for a defined number of members
- Curated activity creation and distribution for social sharing and engagement
- Member to-do lists with one-click actions and scheduling
- Manager reporting on reach, clicks, and social interactions
- Member My Impact reports to show individual contribution
- Email and in-app notifications for new activities
- Standard support and onboarding resources
AI-Powered Paraphrasing for Members
Call for quote
Teams needing varied employee posts
- OpenAI-powered paraphrasing for member-shared social posts
- Ability for members to generate multiple variants of suggested content
- Improved authenticity and variety across employee feeds
- Configuration managed by program administrators
AI-Powered Paraphrasing for Managers
Call for quote
Marketing teams creating content
- Automatic paraphrasing of manager-created activities for members
- Multiple message variants generated from a single base post
- Time savings for marketing and social teams
- Support for testing different copy styles and tones
Single Sign-On (SSO)
$1200/year
Enterprise security needs
- SSO authentication for secure, simplified logins
- Integration with common identity providers
- Centralized access control for IT and security teams
Additional Gaggles
Call for quote
Segmented programs
- Ability to add extra gaggles for other business lines or partners
- Discounted rate compared to core package pricing
- Segmentation of advocacy programs by region, brand, or partner type
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich LinkedIn post editor with bold, italics, bullets, emojis, and live preview
- Unlimited drafts and snippets for idea saving and reusable blocks
- Library of 300+ hooks, endings, and CTA templates for inspiration
- Historical posts collection with reuse suggestions for top performers
- Chrome extension integrates directly into LinkedIn interface
Workflow
Save ideas as snippets → Use templates for drafting → Preview and edit → Schedule or post directly
GaggleAMP
Strengths
- AI-powered paraphrasing for managers and members to create varied, on-brand messages
- Curated activity feeds pulling from company content for easy sharing
- Support for multiple message variants to avoid repetition
- Focus on adapting existing content rather than from-scratch creation
Workflow
Managers create base activity → AI generates variants → Employees select and paraphrase → One-click share
AuthoredUp is superior for original LinkedIn content creation with its specialized editor and templates, ideal for personal branding. GaggleAMP excels at repurposing and varying company content for advocacy, but lacks robust creation tools. Choose AuthoredUp for solo drafting; GaggleAMP for team-based sharing.
Advocacy & Sharing Features
AuthoredUp
Strengths
- Centralized content calendar for personal posts
- Posts table with filters for pattern analysis
- Support for multiple company pages under one profile
- Direct posting with preview to ensure LinkedIn compliance
Limitations
- No employee or team sharing mechanics
- Individual-focused, no gamification for participation
- Limited to personal or small team publishing
GaggleAMP
Strengths
- Curated feeds with one-click sharing and engagement actions
- Gamification via leaderboards, points, and reward redemptions
- Multiple gaggles for segmented advocacy (e.g., by region or line of business)
- Dedicated workflows for employer branding, social selling, and recruiting
Limitations
- Relies on pre-existing company content
- No native content creation beyond paraphrasing
- Best for organizations with internal champions
GaggleAMP dominates in employee advocacy with gamified sharing and segmentation, amplifying reach through teams. AuthoredUp focuses on individual LinkedIn posting without advocacy scaling. For personal content, AuthoredUp wins; for team amplification, GaggleAMP is unmatched.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth analytics: impressions, engagement, growth timelines
- Follower growth tracking and best times to post recommendations
- Saved-post analysis with keyword/author filters and CSV export
- Posts table for uncovering patterns by type, account, tags
Limitations
- LinkedIn-only, no cross-platform or pipeline attribution
- Individual or team dashboards, but not enterprise-scale ROI
GaggleAMP
Strengths
- Manager and member impact reports: reach, clicks, interactions, pipeline influence
- My Impact reports for individual contributions
- Robust attribution for ROI storytelling with case studies
- Tracking across multiple platforms and gaggles
Limitations
- Less focus on individual post creation analytics
- Details require sales demo for full transparency
AuthoredUp provides deeper, LinkedIn-specific post and profile analytics for creators optimizing personal content. GaggleAMP offers broader advocacy metrics with ROI focus for teams proving business value. AuthoredUp for personal insights; GaggleAMP for program-level measurement.
Team Collaboration & Management
AuthoredUp
Strengths
- Sub-accounts for team members and clients in Business plan
- Draft collaboration and shared workflows
- Organization management for centralized control
- Team analytics across multiple profiles
Limitations
- Primarily for LinkedIn profile management, not broad advocacy
- No gamification or member motivation tools
- Per-profile pricing for scaling
GaggleAMP
Strengths
- Dedicated workflows for managers, members, and admins
- SSO and enterprise contracts with data agreements
- Gamification to drive participation
- Segmented gaggles for different teams or partners
Limitations
- No sub-accounts for client management
- Collaboration centered on sharing, not content co-creation
- Custom pricing for large-scale teams
Both support teams, but AuthoredUp is better for collaborative LinkedIn content creation and analytics. GaggleAMP shines in motivating employee participation through gamification and workflows. For agency content teams, AuthoredUp; for internal advocacy programs, GaggleAMP.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and deep analytics perfect for individuals building personal brands.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
GaggleAMP
Poor
Advocacy-focused, lacks content creation tools for solo use; overkill without a team.
Best Plan: Not suitable
Score: 2/10
B2B Professional Building Personal Brand
AuthoredUp 🏆
Excellent
LinkedIn-specific features like hooks, previews, and performance tracking optimize branding efforts.
Best Plan: Individual Monthly ($19.95/month)
Score: 9/10
GaggleAMP
Fair
Can amplify shares but no creation tools; better for company-aligned branding.
Best Plan: Core Package (quote)
Score: 4/10
Launching Employee Advocacy Program
AuthoredUp
Poor
No sharing feeds, gamification, or team motivation; individual tool only.
Best Plan: Not suitable
Score: 1/10
GaggleAMP 🏆
Excellent
Curated feeds, one-click actions, gamification, and ROI reports built for advocacy.
Best Plan: Core Employee Advocacy Package (quote)
Score: 10/10
Sales Team Using Social Selling
AuthoredUp
Good
Analytics and content reuse help personalize LinkedIn outreach, but no team amplification.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 7/10
GaggleAMP 🏆
Excellent
Pipeline influence tracking and social selling workflows enable reps to share effectively.
Best Plan: Core with AI Paraphrasing (quote)
Score: 9/10
Agency Managing LinkedIn for Clients
AuthoredUp 🏆
Excellent
Sub-accounts, multi-profile management, and collaboration suit agency workflows.
Best Plan: Business Monthly ($14.95/month per profile)
Score: 9/10
GaggleAMP
Fair
Good for client advocacy programs but lacks content creation for agency services.
Best Plan: Core with Additional Gaggles (quote)
Score: 5/10
HR Team for Employer Branding
AuthoredUp
Fair
Useful for company page content but no employee involvement features.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 5/10
GaggleAMP 🏆
Excellent
Workflows for branding and recruiting, with employee shares boosting visibility.
Best Plan: Core Package (quote)
Score: 10/10
Mid-Market B2B Marketing Team
AuthoredUp
Good
Strong for LinkedIn content but limited team scaling without advocacy.
Best Plan: Custom Growth Plan
Score: 6/10
GaggleAMP 🏆
Excellent
Scales content distribution via employees, with reporting for strategy alignment.
Best Plan: Core with SSO (quote)
Score: 9/10
Enterprise Social Media Strategy
AuthoredUp
Poor
LinkedIn-only and no enterprise security like SSO; not for broad strategies.
Best Plan: Not suitable
Score: 3/10
GaggleAMP 🏆
Excellent
Enterprise-ready with SSO, custom contracts, and multi-gaggle segmentation.
Best Plan: Custom with Add-ons (quote)
Score: 10/10
Consultant Repurposing Winning Content
AuthoredUp 🏆
Excellent
Historical analysis, reuse suggestions, and snippets ideal for repurposing.
Best Plan: Individual Yearly ($16.63/month)
Score: 9/10
GaggleAMP
Fair
Paraphrasing helps vary content but no personal reuse library.
Best Plan: AI Paraphrasing Add-on (quote)
Score: 4/10
Startup Founder on LinkedIn
AuthoredUp 🏆
Excellent
Affordable, focused tools for growth without multi-platform complexity.
Best Plan: Individual Monthly ($19.95/month)
Score: 8/10
GaggleAMP
Poor
Too enterprise-oriented for solo founders; no creation focus.
Best Plan: Not suitable
Score: 2/10
Agency Running Client Advocacy Programs
AuthoredUp
Fair
Multi-profile for clients but no advocacy mechanics.
Best Plan: Business ($14.95/month per profile)
Score: 5/10
GaggleAMP 🏆
Excellent
Gaggles for client segmentation, reporting for ROI proof.
Best Plan: Core with Additional Gaggles (quote)
Score: 9/10
Sales Enablement Team
AuthoredUp
Good
Content tools for personal selling but no team amplification.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 6/10
GaggleAMP 🏆
Excellent
Social selling workflows and pipeline tracking align with enablement goals.
Best Plan: Core Package (quote)
Score: 10/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced platform features
- Powerful editor for formatting, readability, and direct preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics with CSV export and pattern uncovering
- Saved-post analysis aids in studying and repurposing winners
- Chrome extension enhances in-platform experience
- Transparent pricing with annual discounts for value
Cons
- Interface complexity for basic users
- No native AI for post generation
- Chrome-dependent, limiting other browsers
- Per-profile pricing scales costs for teams
- LinkedIn-only, no multi-platform support
- No advocacy or gamification for team amplification
GaggleAMP
Pros
- Mature employee advocacy with proven case studies and ROI focus
- One-click actions and curated feeds ease employee participation
- AI paraphrasing enhances authenticity and variety
- Gamification sustains long-term engagement
- Robust reporting on reach, pipeline, and impact
- Enterprise-ready with SSO and custom contracts
- Segmented gaggles for targeted programs
Cons
- Opaque pricing requires sales contact
- Assumes existing content and internal resources
- Overkill for small teams or individuals
- Integration details not transparent upfront
- AI as costly add-on
- No strong content creation capabilities
Final Verdict
AuthoredUp and GaggleAMP target different ends of B2B social media: AuthoredUp as a creator's studio for LinkedIn excellence, GaggleAMP as an advocacy engine for team-powered reach. AuthoredUp suits individuals optimizing personal output; GaggleAMP scales organizational impact through employees.
Select AuthoredUp for LinkedIn-centric creation and insights without team complexity. Opt for GaggleAMP if advocacy and measurable team impact drive your strategy. For hybrid needs, use AuthoredUp for content and GaggleAMP for distribution.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Value: 8/10
GaggleAMP
LinkedIn Focus: 7/10
Content Creation: 4/10
Value: 6/10
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