B2Brain vs GaggleAMP
B2Brain
- Platform: Events and trade shows
- Best For: Offline lead capture and pipeline building
- Strength: Contextual intelligence at events
- Users: B2B event teams
Starting at $1,000/show
GaggleAMP
- Platform: Social media advocacy
- Best For: Employee-driven social reach and engagement
- Strength: Measurable advocacy impact
- Users: Mid-market and enterprise B2B
Starting at Call for quote
Table of Contents
At a Glance
Core Functionality
| Feature | B2Brain | GaggleAMP |
|---|---|---|
| Trade show lead scanning | ✓ Mobile-first badge, booth, and business card scanning with unlimited scans | ✗ Not applicable; social-focused |
| Employee activity feeds | ✗ Event-focused only | ✓ Curated feeds for one-click social sharing |
| Voice-to-text note capture | ✓ For faster data entry at busy booths | ✗ Not supported |
| AI-powered paraphrasing | ✗ No AI content tools | ✓ For managers and members to vary on-brand messages |
| Post-event analytics | ✓ Prioritization of valuable prospects | ✓ Impact reports on reach, clicks, and pipeline |
Integrations
| Feature | B2Brain | GaggleAMP |
|---|---|---|
| CRM integrations (HubSpot, Salesforce) | ✓ Deep sync with enriched leads | ✗ Not emphasized; focus on social |
| Collaboration tools (Slack, MS Teams) | ✓ For internal event team communication | ✗ SSO support but no specific Slack/Teams |
| SSO and enterprise security | ✗ Browser-based access | ✓ Enterprise-ready with data processing agreements |
| Sales engagement platforms (Salesloft) | ✓ For pipeline handoff | ✗ Social selling workflows but no SEP integrations |
Analytics and Reporting
| Feature | B2Brain | GaggleAMP |
|---|---|---|
| Account intelligence and signals | ✓ Contextual pitch angles and talking points | ✗ Social reach and interaction tracking |
| Gamification and leaderboards | ✗ No gamification | ✓ Points, rewards, and engagement sustainment |
| Pipeline influence tracking | ✓ Post-event prioritization | ✓ Attribution to revenue and ROI |
| Manager and member reports | ✗ Central dashboard for teams | ✓ Individual impact and program-level insights |
User Experience and Deployment
| Feature | B2Brain | GaggleAMP |
|---|---|---|
| Mobile-first access | ✓ For on-site event scanning | ✗ Web-based platform |
| Unlimited users on event days | ✓ For large booth teams | ✗ Defined member limits in plans |
| Multiple program segmentation | ✗ Event-specific | ✓ Gaggles for business lines, regions, partners |
| Browser-based, no installs | ✓ Easy deployment for events | ✓ Web platform with SSO |
Pricing Comparison
B2Brain offers event-specific pricing starting at $1,000 per show, with annual platform access at $5,000/year, ideal for targeted event investments. GaggleAMP uses custom quotes for core packages, with add-ons like SSO at $1,200/year, suiting ongoing advocacy programs but requiring sales discussions for transparency.
B2Brain
Trade Show Solution
$1,000/show
Single event teams needing lead capture
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Organizations with multiple events
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Initial evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
GaggleAMP
Core Employee Advocacy Package
Call for quote
Basic advocacy programs
- Access to GaggleAMP platform for a defined number of members
- Curated activity creation and distribution for social sharing and engagement
- Member to-do lists with one-click actions and scheduling
- Manager reporting on reach, clicks, and social interactions
- Member My Impact reports to show individual contribution
- Email and in-app notifications for new activities
- Standard support and onboarding resources
AI-Powered Paraphrasing for Members
Call for quote
Enhancing member posts
- OpenAI-powered paraphrasing for member-shared social posts
- Ability for members to generate multiple variants of suggested content
- Improved authenticity and variety across employee feeds
- Configuration managed by program administrators
AI-Powered Paraphrasing for Managers
Call for quote
Streamlining content creation
- Automatic paraphrasing of manager-created activities for members
- Multiple message variants generated from a single base post
- Time savings for marketing and social teams
- Support for testing different copy styles and tones
Single Sign-On (SSO)
$1200/year
Enterprise security needs
- SSO authentication for secure, simplified logins
- Integration with common identity providers
- Centralized access control for IT and security teams
Additional Gaggles
Call for quote
Segmented programs
- Ability to add extra gaggles for other business lines or partners
- Discounted rate compared to core package pricing
- Segmentation of advocacy programs by region, brand, or partner type
Feature Deep Dive
Event Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and cards with unlimited users
- Contextual account intelligence including pitch angles and signals
- Voice-to-text for quick note capture during interactions
- Central dashboard for real-time team monitoring
- Deep CRM sync for enriched leads
Workflow
Scan at booth → Capture notes → Enrich with intelligence → Sync to CRM → Prioritize post-event
GaggleAMP
Strengths
- No direct event capture; focuses on social amplification post-event
Workflow
N/A
Limitations
- Not designed for offline lead scanning
- Social-only engagement tracking
B2Brain is purpose-built for trade show lead capture with mobile tools and intelligence, turning events into pipeline. GaggleAMP lacks event-specific features, making B2Brain the clear choice for offline-to-online conversion.
Employee Advocacy and Social Selling
B2Brain
Strengths
- Limited to event collaboration via Slack/Teams
Limitations
- No social sharing or advocacy tools
- Event-focused, not ongoing social
GaggleAMP
Strengths
- Curated feeds with one-click sharing and engagement
- AI paraphrasing for authentic, varied posts
- Gamification with leaderboards and rewards
- Segmented gaggles for targeted programs
- Workflows for advocacy, branding, and social selling
Workflow
Curate content → Assign to members → Paraphrase and share → Track impact → Reward engagement
GaggleAMP dominates employee advocacy with easy sharing, AI, and gamification for sustained social reach. B2Brain offers no comparable features, positioning GaggleAMP as ideal for social amplification.
Analytics and ROI Measurement
B2Brain
Strengths
- Post-event analytics for prospect prioritization
- Central dashboard tracking account intel and lead usage
- Pipeline-focused metrics tied to CRM
- Event ROI proof through qualified leads
Limitations
- Event-centric; no social metrics
GaggleAMP
Strengths
- Reach, clicks, interactions, and pipeline influence reports
- Manager and member impact dashboards
- Attribution for employer branding and social selling
- Extensive case studies and ROI resources
Limitations
- Social-focused; less on offline events
Both provide strong ROI tracking, but B2Brain excels at event-to-pipeline analytics, while GaggleAMP offers deeper social engagement and attribution. Choose based on offline vs. online focus.
Integrations and Team Collaboration
B2Brain
Strengths
- Integrations with HubSpot, Salesforce, Freshworks, Salesloft
- Slack and MS Teams for event team sync
- Unlimited users for booth collaboration
- Browser-based for easy deployment
Limitations
- Event-specific integrations
GaggleAMP
Strengths
- SSO for enterprise access
- Multiple gaggles for program segmentation
- Dedicated workflows for HR, marketing, sales
- Onboarding resources and case studies
Limitations
- Integration details less transparent; no CRM emphasis
B2Brain leads in CRM and sales tool integrations for pipeline handoff, ideal for revenue teams. GaggleAMP focuses on enterprise security and internal segmentation, better for cross-functional social programs.
Use Case Comparison
Trade Show Booth Team
B2Brain 🏆
Excellent
Unlimited scanning and users, contextual intelligence, and CRM sync perfect for capturing and qualifying leads on-site.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
GaggleAMP
Poor
No event capture tools; social advocacy doesn't address offline interactions.
Best Plan: Not suitable
Score: 1/10
Launching Employee Advocacy Program
B2Brain
Poor
Lacks social sharing, gamification, or advocacy workflows.
Best Plan: Not suitable
Score: 2/10
GaggleAMP 🏆
Excellent
Curated feeds, AI paraphrasing, and impact reports drive participation and ROI.
Best Plan: Core Employee Advocacy Package (Call for quote)
Score: 10/10
B2B Event Marketing Team
B2Brain 🏆
Excellent
Mobile tools and post-event analytics prove event ROI and build pipeline.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
GaggleAMP
Fair
Can amplify event buzz socially but no lead capture.
Best Plan: Core Package
Score: 4/10
Sales Reps Focused on Social Selling
B2Brain
Fair
Event intel useful but no ongoing social tools.
Best Plan: Trade Show Solution
Score: 5/10
GaggleAMP 🏆
Excellent
One-click sharing and pipeline influence tracking enhance personal branding.
Best Plan: Core Package with AI add-on
Score: 9/10
HR Team Building Employer Brand
B2Brain
Poor
Event-focused; no branding or social amplification.
Best Plan: Not suitable
Score: 2/10
GaggleAMP 🏆
Excellent
Dedicated workflows for branding, gamification for engagement.
Best Plan: Core Package
Score: 10/10
Field Marketing Leader Proving ROI
B2Brain 🏆
Excellent
Post-event analytics and CRM integration demonstrate event value.
Best Plan: Platform Pricing
Score: 10/10
GaggleAMP
Good
Social ROI tracking but not event-specific.
Best Plan: Core Package
Score: 6/10
Mid-Market B2B with Social Strategy
B2Brain
Fair
Useful for events but limited to offline.
Best Plan: Trade Show Solution
Score: 5/10
GaggleAMP 🏆
Excellent
Scales advocacy for LinkedIn and social growth.
Best Plan: Core Package
Score: 9/10
Large Booth Teams at Conferences
B2Brain 🏆
Excellent
Unlimited users and mobile access eliminate friction for teams.
Best Plan: Trade Show Solution
Score: 10/10
GaggleAMP
Poor
No team event tools.
Best Plan: Not suitable
Score: 1/10
Enterprise with Partner Advocacy
B2Brain
Fair
Event intel for partners but no social scaling.
Best Plan: Platform Pricing
Score: 4/10
GaggleAMP 🏆
Excellent
Gaggles for partner segmentation, SSO for security.
Best Plan: Core + Additional Gaggles
Score: 9/10
Account-Based Marketing at Events
B2Brain 🏆
Excellent
Contextual intel and signals for targeted pitches.
Best Plan: Platform Pricing
Score: 10/10
GaggleAMP
Good
Social amplification for ABM but no event capture.
Best Plan: Core Package
Score: 6/10
Talent Acquisition for Recruiting
B2Brain
Poor
Event leads not suited for recruiting.
Best Plan: Not suitable
Score: 2/10
GaggleAMP 🏆
Excellent
Employer branding workflows boost candidate reach.
Best Plan: Core Package
Score: 9/10
Revenue Teams Building Pipeline
B2Brain 🏆
Excellent
Turns events into qualified CRM pipeline.
Best Plan: Platform Pricing
Score: 9/10
GaggleAMP
Good
Social selling influences pipeline but indirectly.
Best Plan: Core Package
Score: 7/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event and trade show activity into qualified pipeline
- Unlimited users on event plans remove friction for large booth teams
- Contextual pitch angles and talking points differentiate it from basic lead scanners
- Strong CRM and collaboration integrations, including HubSpot, Salesforce, Slack, and MS Teams
- Mobile-first and browser-based experience is easy to deploy and adopt
- Post-event analytics and prioritization to focus on the most valuable prospects
Cons
- Pricing starts at levels that may be high for very small teams or occasional event users
- No detailed self-serve monthly tiers are listed publicly, requiring contact for advanced pricing
- Best value is realized only when integrated with a CRM and structured sales process
- Focused primarily on events and trade shows, not a full marketing automation or sales engagement suite
- Some pages like FAQs and Customers currently resolve to generic or 404-style templates, which may limit publicly available documentation
GaggleAMP
Pros
- Purpose-built employee advocacy platform with a long track record and strong case studies
- Structured activity model and one-click actions make participation easy for busy employees
- AI-powered paraphrasing add-ons reduce repetitive posts and improve authenticity
- Robust reporting on reach, interactions, and pipeline influence supports ROI storytelling
- Gamification features like leaderboards and rewards help sustain engagement over time
- Support for multiple gaggles to segment advocacy by business line, region, or partner group
Cons
- No public base pricing; all core plan costs require a sales conversation
- Best suited to organizations with existing content and internal resources to run programs
- May be overkill for very small teams or early-stage companies with limited social presence
- Integration details are not fully transparent on marketing pages, requiring deeper evaluation
- AI paraphrasing is sold as an add-on, increasing total cost for teams that need it heavily
Final Verdict
B2Brain and GaggleAMP target different B2B challenges: B2Brain bridges offline events to digital pipeline with lead capture and intelligence, while GaggleAMP scales social impact through employee advocacy, gamification, and attribution. They complement rather than compete directly.
Choose B2Brain for event-driven pipeline building and lead qualification. Opt for GaggleAMP if employee-driven social reach and advocacy are core to your strategy. For hybrid needs, integrate both: use B2Brain for events and GaggleAMP to socially nurture leads.
Overall Scores
B2Brain
Value: 7/10
GaggleAMP
Value: 8/10
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