Brand24 vs CoSchedule
Brand24
- Platform: Monitoring across 25M+ sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand reputation and crisis detection
- Strength: AI sentiment and emotion analysis in 108 languages
- Users: 4000+ brands
Starting at $149/month
CoSchedule
- Platform: Publishing to 10+ social networks (Facebook, Instagram, LinkedIn, TikTok, etc.)
- Best For: Marketing calendar and team coordination
- Strength: Drag-and-drop calendar with AI content generation
- Users: Thousands of marketers and agencies
Starting at $19 per user/month
Table of Contents
At a Glance
Social Listening & Monitoring
| Feature | Brand24 | CoSchedule |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources including social, news, blogs, forums, podcasts, and reviews | ✗ No native listening; focuses on publishing |
| AI sentiment analysis | ✓ AI-powered sentiment, emotion, and topic analysis in 108 languages | ✗ Basic analytics post-publishing, no sentiment |
| Crisis detection and alerts | ✓ Storm alerts, push notifications, and AI Events Detection for spikes | ✗ No monitoring or alert features |
| Influencer and hashtag tracking | ✓ Influencer analysis and hashtag metrics for campaigns | ✗ No tracking; hashtag suggestions in content creation |
| Boolean search and advanced filters | ✓ Filters by sentiment, reach, language, source | ✗ Search within calendar and inbox only |
Content Creation & Publishing
| Feature | Brand24 | CoSchedule |
|---|---|---|
| AI-powered content generation | ✗ No publishing; AI for insights and analysis only | ✓ AI Assistant, Headline Studio, and 1600+ templates for copy and ideas |
| Social media scheduling | ✗ Monitoring only, no scheduling | ✓ Drag-and-drop calendar, bulk CSV import, Best Time Scheduling |
| Multi-platform publishing | ✗ Tracks but does not publish to platforms | ✓ Supports Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, etc. |
| Evergreen content automation | ✗ No automation for content | ✓ ReQueue for resharing top content automatically |
| Visual marketing calendar | ✗ Dashboard for mentions, no calendar | ✓ Unified drag-and-drop calendar for projects, tasks, and posts |
Analytics & Reporting
| Feature | Brand24 | CoSchedule |
|---|---|---|
| Reach, engagement, and presence metrics | ✓ Reach, engagement, presence score, AVE, influencer analysis from monitoring | ✓ Post performance analytics and reports for published content |
| Custom reports and exports | ✓ White-labeled reports, Excel, PDF, PowerPoint, QuickShare | ✓ Automated reports, but less emphasis on white-label |
| AI-driven insights | ✓ AI Insights, AI Topics, AI Brand Assistant for trends and spikes | ✓ AI for content optimization and basic performance insights |
| Campaign measurement | ✓ Hashtag tracking and AVE for PR/campaigns | ✓ Analytics tied to calendar projects and campaigns |
Collaboration & Team Features
| Feature | Brand24 | CoSchedule |
|---|---|---|
| Unlimited users | ✓ Unlimited users from Team tier up | ✓ Per-user pricing, up to custom in higher tiers |
| Approval workflows | ✗ No workflows; focus on alerts and sharing | ✓ Social approvals and task review in calendar |
| Client management | ✓ White-labeled reports for agencies | ✓ Unlimited client calendars and white-label in Agency tier |
| Integrations (Slack, Teams, API) | ✓ Slack, Microsoft Teams, optional API (fee) | ✓ Integrations for calendar and social, including Zapier |
| Social inbox for engagement | ✗ Monitors mentions but no unified inbox for replies | ✓ Social Inbox for comments, mentions, DMs across platforms |
AI & Advanced Tools
| Feature | Brand24 | CoSchedule |
|---|---|---|
| Multi-language support | ✓ 108 languages for global monitoring | ✗ English-focused content tools |
| Mobile app | ✓ Mobile app for on-the-go monitoring | ✗ Web-based, no dedicated mobile app |
| Project templates and optimization | ✗ No templates; AI for analysis | ✓ 1600+ AI Project Templates, Headline Studio for SEO |
Pricing Comparison
Brand24 starts at $149/month (annual Individual) for monitoring, scaling to enterprise levels for advanced AI. CoSchedule offers a free tier and starts at $19/user/month for social scheduling, with higher plans for full marketing suites. Brand24's pricing suits monitoring needs but is higher; CoSchedule provides better entry-level value for publishing.
Brand24
Individual (Annual)
$149/month
Solo users with basic monitoring
- 3 keywords
- 2,000 mentions/month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Core sources (social, news, blogs, forums, reviews)
Team (Annual)
$249/month
Small teams needing hourly updates
- 7 keywords
- 10,000 mentions/month
- Unlimited users
- Updates every hour
- Priority support
- Full standard monitoring and analytics
Pro (Annual)
$299/month
Advanced users with real-time needs
- 12 keywords
- 40,000 mentions/month
- Unlimited users
- Real-time updates
- Lightning Search
- AI Events Detection, AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Larger teams with more volume
- 25 keywords
- 100,000 mentions/month
- Unlimited users
- Real-time updates
- AI Insights for 5 projects
- All Pro features
Enterprise
from $999/month
Global enterprises
- Custom keywords and mentions
- Unlimited users
- Unlimited AI Insights
- All features plus custom integrations
CoSchedule
Free Calendar
$0
Individuals testing basic planning
- 1 user, 1 social profile
- Up to 15 scheduled messages
- Drag & Drop Calendar
- Best Time Publishing
- AI Assistant and 20 templates
Social Calendar (Annual)
$19 per user/month
Individuals/teams for social publishing
- Up to 3 users
- 3 social profiles (add $5 each)
- 1600+ AI Templates
- Social Analytics, ReQueue automation
- Bulk scheduling, Social Inbox (FB/IG)
Agency Calendar (Annual)
$59 per user/month
Agencies with multiple clients
- Up to 3 users
- 5 social profiles (add $5 each)
- Unlimited Client Calendars
- White Label, Approvals, Profile Groups
Content Calendar
Call
Teams integrating content and social
- Up to 5 users
- 5 social profiles
- Kanban/Table Views, Custom Fields
- Campaigns, Guest Access, Reports
Marketing Suite
Call
Full marketing teams
- Custom users
- 5 social profiles
- Sub-Calendars, Approval Workflows
- Intake Forms, DAM, Team Dashboard
Feature Deep Dive
Social Listening & Monitoring Capabilities
Brand24
Strengths
- Real-time tracking of 25M+ sources across social, news, blogs, forums, podcasts, reviews
- AI sentiment, emotion, topic analysis in 108 languages
- AI Events Detection and Storm Alerts for crisis management
- Advanced filtering with Boolean search, reach, and source options
- Influencer analysis and hashtag tracking for campaigns
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Receive alerts → Generate reports
CoSchedule
Strengths
- Social Inbox for managing comments, mentions, replies, DMs
- Basic engagement tracking post-publishing
- No deep listening; focuses on outbound content
Workflow
Schedule content → Monitor inbox for responses → Reply manually
Brand24 dominates in comprehensive social listening with AI-driven insights and global coverage, ideal for reputation management. CoSchedule offers basic engagement handling but lacks monitoring depth. Choose Brand24 for inbound conversation tracking; CoSchedule for outbound response management.
Content Scheduling & Automation
Brand24
Strengths
- Automated alerts and reports for monitoring data
- No publishing capabilities
Limitations
- Purely reactive tool; no scheduling or automation for content creation/publishing
- Focuses on listening, not actioning posts
CoSchedule
Strengths
- Unified drag-and-drop calendar for social, projects, tasks
- Best Time Scheduling, Bulk CSV import, ReQueue for evergreen resharing
- Support for 10+ platforms with platform-specific optimization
- AI Assistant for content ideas and drafts
Limitations
- Setup time for workflows
- Per-profile costs for expansion
CoSchedule excels in scheduling and automation for multi-channel publishing, reducing manual work. Brand24 has no such features, focusing solely on monitoring. For content organization and automation, CoSchedule is superior; Brand24 complements by informing what to publish.
Analytics & Reporting
Brand24
Strengths
- Rich metrics: reach, engagement, presence score, AVE, influencer analysis
- AI Insights, AI Topics for trend detection
- Automated daily/weekly reports, white-labeled exports (PDF, Excel, PPT)
- Custom alerts and QuickShare links
Limitations
- Analytics tied to mentions, not publishing performance
- Advanced AI limited to higher tiers
CoSchedule
Strengths
- Social analytics for post performance, engagement insights
- Campaign and project reports integrated with calendar
- AI optimization via Headline Studio for better results
- Automated report delivery
Limitations
- Less depth in sentiment or global metrics
- No white-label in base plans
Brand24 provides deeper monitoring analytics with AI sentiment and global reach, perfect for PR. CoSchedule focuses on publishing metrics and campaign tracking. Brand24 wins for reputation insights; CoSchedule for content performance.
Collaboration & Agency Features
Brand24
Strengths
- Unlimited users from Team tier
- Slack/Teams integrations for alerts
- White-labeled reports and QuickShare for clients
- API for custom integrations
Limitations
- No approval workflows or client-specific dashboards
- Collaboration centered on sharing monitoring data
CoSchedule
Strengths
- Unlimited client calendars in Agency tier
- Approval workflows, guest access, team dashboards
- White-label features, sub-calendars for departments
- Kanban views for workflow management
Limitations
- Per-user pricing scales costs
- Complex setup for large teams
CoSchedule offers robust collaboration for publishing teams and agencies with workflows and client management. Brand24 supports sharing via reports but lacks structured approvals. CoSchedule is better for coordinated content teams; Brand24 for monitoring collaboration.
Use Case Comparison
Brand Reputation Monitoring
Brand24 🏆
Excellent
Real-time tracking, AI sentiment, and alerts perfect for protecting reputation across global sources.
Best Plan: Pro ($299/month annual)
Score: 10/10
CoSchedule
Poor
No listening features; only post-publishing engagement.
Best Plan: Not suitable
Score: 2/10
Crisis Management for PR Teams
Brand24 🏆
Excellent
Storm alerts, AI Events Detection, and real-time updates enable fast response to negative spikes.
Best Plan: Business ($499/month annual)
Score: 10/10
CoSchedule
Fair
Social Inbox helps respond to comments, but no proactive monitoring.
Best Plan: Social Calendar ($19/user/month)
Score: 4/10
Content Calendar for Marketing Teams
Brand24
Poor
No calendar or scheduling; monitoring only informs content strategy.
Best Plan: Not suitable
Score: 2/10
CoSchedule 🏆
Excellent
Unified calendar, automation, and AI templates streamline multi-channel planning.
Best Plan: Content Calendar (Call)
Score: 10/10
Agency Managing Multiple Clients
Brand24
Good
White-label reports and unlimited users for sharing insights, but no client workspaces.
Best Plan: Business ($499/month annual)
Score: 7/10
CoSchedule 🏆
Excellent
Unlimited client calendars, approvals, and white-label ideal for agency workflows.
Best Plan: Agency Calendar ($59/user/month)
Score: 10/10
Measuring Campaign Impact
Brand24 🏆
Excellent
Hashtag tracking, reach, AVE, and influencer analysis measure awareness and sentiment.
Best Plan: Pro ($299/month annual)
Score: 9/10
CoSchedule
Good
Campaign reports and analytics track publishing performance, but no external mention tracking.
Best Plan: Content Calendar (Call)
Score: 7/10
Social Scheduling for Small Businesses
Brand24
Poor
High cost and no publishing; overkill for basic needs.
Best Plan: Not suitable
Score: 3/10
CoSchedule 🏆
Excellent
Affordable plans with free tier, automation, and multi-platform support.
Best Plan: Social Calendar ($19/user/month)
Score: 9/10
Global Monitoring for Enterprises
Brand24 🏆
Excellent
Custom limits, 108 languages, unlimited AI for large-scale reputation management.
Best Plan: Enterprise (from $999/month)
Score: 10/10
CoSchedule
Good
Marketing Suite for teams, but English-focused and no global listening.
Best Plan: Marketing Suite (Call)
Score: 6/10
Content Planning for Solopreneurs
Brand24
Fair
Individual plan for basic monitoring, but expensive without publishing.
Best Plan: Individual ($149/month annual)
Score: 5/10
CoSchedule 🏆
Excellent
Free tier and low-cost plans with AI tools for easy planning.
Best Plan: Free Calendar ($0)
Score: 9/10
Influencer and Partnership Analysis
Brand24 🏆
Excellent
Influencer analysis and reach metrics identify and track partners.
Best Plan: Pro ($299/month annual)
Score: 9/10
CoSchedule
Fair
Calendar for scheduling collabs, but no discovery or analysis.
Best Plan: Social Calendar ($19/user/month)
Score: 5/10
Team Workflow Coordination
Brand24
Good
Unlimited users and integrations for sharing alerts, but no task management.
Best Plan: Team ($249/month annual)
Score: 6/10
CoSchedule 🏆
Excellent
Kanban views, approvals, and dashboards for full team coordination.
Best Plan: Content Calendar (Call)
Score: 10/10
Budget-Conscious Marketing
Brand24
Fair
High entry price limits accessibility for small budgets.
Best Plan: Individual ($149/month annual)
Score: 4/10
CoSchedule 🏆
Excellent
Free and low-cost tiers provide high value for starters.
Best Plan: Social Calendar ($19/user/month)
Score: 9/10
PR and Media Coverage Tracking
Brand24 🏆
Excellent
Tracks news, blogs, podcasts for comprehensive coverage analysis.
Best Plan: Business ($499/month annual)
Score: 10/10
CoSchedule
Poor
No media monitoring; only social publishing.
Best Plan: Not suitable
Score: 2/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI for sentiment, emotion, topic analysis in 108 languages
- Real-time alerts and crisis detection on higher plans
- Rich analytics including reach, AVE, and influencer insights
- Strong reporting with white-label, multi-format exports
- Unlimited users and integrations for team collaboration
- Mobile app for on-the-go access
Cons
- High entry pricing ($149/month) unsuitable for small budgets
- Advanced AI features limited to Pro+ tiers
- Keyword/mention limits require careful management
- Interface complexity for basic users
- No publishing or scheduling capabilities
- API access adds extra costs
CoSchedule
Pros
- Unified calendar centralizes planning, scheduling, and tasks
- Strong automation with ReQueue, bulk scheduling, Best Time
- AI tools for content creation, optimization, and templates
- Multi-platform support including emerging networks
- Robust agency features: client calendars, approvals, white-label
- Free tier and affordable scaling for small teams
- Social Inbox for efficient engagement management
Cons
- No social listening or monitoring features
- Per-user and per-profile pricing can accumulate costs
- Complex setup for workflows in larger teams
- Advanced suites require sales contact
- Limited to English for AI content tools
- No dedicated mobile app
Final Verdict
Brand24 and CoSchedule complement rather than compete directly: Brand24 is a listening powerhouse for reputation and insights, while CoSchedule is a publishing and organization expert for content workflows. Brand24 tracks conversations; CoSchedule drives them through structured posting.
Choose Brand24 if monitoring and analytics are your core need for reputation management. Opt for CoSchedule for content creation, scheduling, and team organization. For complete social strategy, integrate both: use Brand24 to listen and inform, CoSchedule to publish and engage.
Overall Scores
Brand24
Value: 6/10
CoSchedule
Value: 9/10
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