Closely vs Kennected
Closely
- Platform: LinkedIn + Email
- Best For: Multichannel sales automation and CRM sync
- Strength: AI personalization and data enrichment
- Users: Not specified
Starting at $29/month
Kennected
- Platform: LinkedIn only
- Best For: Simple LinkedIn prospecting
- Strength: Connection request sequences
- Users: Not specified
Starting at $79/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Kennected |
|---|---|---|
| LinkedIn Automation | ✓ Sequences with safe limits and human-like behavior | ✓ Connection requests and follow-ups with throttling |
| Email Outreach | ✓ Multichannel campaigns integrating LinkedIn and email | ✗ Not supported |
| Data Enrichment | ✓ Verified emails, phones from LinkedIn, Sales Navigator exports | ✗ No built-in enrichment |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, and emails | ✗ Not available |
AI Capabilities
| Feature | Closely | Kennected |
|---|---|---|
| AI Personalization | ✓ For DMs, InMails, emails; Sales AI Agents for research and scoring | ✗ No AI features |
| Lead Qualification | ✓ AI agents for qualification, scoring, web research | ✗ Manual processes only |
| Automated Messaging | ✓ AI-enhanced sequences | ✓ Basic personalized templates |
Campaign Management
| Feature | Closely | Kennected |
|---|---|---|
| Multichannel Sequences | ✓ Combining LinkedIn and email steps | ✗ LinkedIn-only campaigns |
| Conditional Sequences | ✓ Advanced builder in Custom plan | ✗ Basic workflows |
| Campaign Analytics | ✓ Advanced across campaigns, sequences, teams | ✓ Basic connection and reply rates |
Integrations & Safety
| Feature | Closely | Kennected |
|---|---|---|
| CRM Integrations | ✓ Deep with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✗ Limited or none confirmed |
| Safety Limits | ✓ Human-like behavior and safe limits | ✓ Throttling within LinkedIn limits |
| White-Labeling | ✓ Custom domain, branding for agencies | ✗ Not available |
| Team Management | ✓ Advanced with analytics and collaboration | ✓ Shared templates for teams |
Onboarding & Support
| Feature | Closely | Kennected |
|---|---|---|
| Training & Templates | ✓ Implied through feature richness | ✓ Dedicated onboarding and messaging templates |
| Email Support | ✓ Standard support | ✓ Business hours for Solo, priority for Team |
| Dedicated Success Manager | ✓ For Custom plans | ✓ For Agency plans |
Pricing Comparison
Closely starts at $29/month (annual) with flexible tiers emphasizing multichannel and AI features, offering better value for teams. Kennected begins at $79/month for basic LinkedIn automation, but limited website access hinders full pricing verification; its higher entry point suits simple needs but lacks Closely's depth.
Closely
Starter Annual
$29/month
Solo users or small teams starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Small teams scaling LinkedIn and email
- 3 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 3,000 credits/month (emails, phones, AI personalizations)
Essential Annual
$145/month
Medium teams with higher volume
- 5 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 5,000 credits/month
Custom
Custom
Large teams or agencies needing tailored setup
- Custom LinkedIn accounts
- Unlimited email accounts
- Conditional sequences, smart inbox, team management
- CRM integrations, webhooks
White-label Unlimited
$999/month
Agencies with multiple clients
- Unlimited seats
- Full customization (logo, domain)
- Client portal, branded reporting
- No usage caps
Kennected
Solo
$79/month
Individual sales professionals
- Single user license
- Basic campaign management
- Activity throttling
- Email support
Team
$149/month
Small sales teams
- Multiple user seats
- Shared templates
- Enhanced reporting
- Priority support
Agency
Custom
Agencies handling client outreach
- High-volume support
- Advanced onboarding
- Dedicated success contact
- Custom reporting
Feature Deep Dive
Outreach Automation Capabilities
Closely
Strengths
- Multichannel sequences blending LinkedIn and email
- Human-like behavior with safe daily limits
- AI-powered personalization for all messages
- Exports from Sales Navigator, posts, events
Workflow
Build sequence → Add LinkedIn/email steps → Personalize with AI → Launch with limits → Monitor unified inbox
Kennected
Strengths
- Automated connection requests with follow-ups
- Campaign workflows for targeted audiences
- Basic personalization via templates
- Throttled activity to avoid restrictions
Workflow
Set up campaign → Target audience → Send requests → Follow up manually or via sequences → Track rates
Closely provides superior multichannel automation with AI enhancements, ideal for complex sales funnels. Kennected excels in simple LinkedIn connections but lacks email integration and advanced personalization, making it suitable for basic prospecting only.
AI Personalization and Lead Intelligence
Closely
Strengths
- AI for DMs, InMails, emails
- Sales AI Agents for research, qualification, scoring
- Web research and data enrichment
- Credit-based usage for scalability
Workflow
Input lead data → AI generates personalized message → Qualify/score lead → Enrich with emails/phones → Integrate to CRM
Limitations
- Credits required for heavy AI use
Kennected
Strengths
- Template-based personalization
- No advanced AI
Limitations
- Lacks AI-driven insights or enrichment
- Manual lead handling
Closely dominates with robust AI for personalization and lead intelligence, transforming outreach into intelligent sales processes. Kennected relies on basic templates, offering no AI depth, which limits its effectiveness for scaled, personalized campaigns.
Integrations and Analytics
Closely
Strengths
- Deep CRM sync with HubSpot, Salesforce, etc.
- Advanced analytics for campaigns, sequences, teams
- Unified inbox for reply management
- Webhooks for custom flows
Workflow
Connect CRM → Run campaigns → Track metrics → Sync qualified leads → Analyze team performance
Kennected
Strengths
- Basic analytics for connections and replies
- Shared reporting for teams
Limitations
- No confirmed CRM integrations
- Limited depth in metrics
Closely offers enterprise-grade integrations and detailed analytics, ensuring seamless CRM attribution. Kennected's basic reporting suffices for simple tracking but falls short for data-driven teams needing CRM connectivity.
Use Case Comparison
Solo Salesperson
Closely
Good
Affordable Starter plan with multichannel and AI, but interface may overwhelm beginners
Best Plan: Starter Annual ($29/month)
Score: 8/10
Kennected 🏆
Excellent
Simple Solo plan focused on LinkedIn connections, ideal for individual prospecting
Best Plan: Solo ($79/month)
Score: 9/10
B2B Sales Team
Closely 🏆
Excellent
Multichannel, AI qualification, CRM sync perfect for team outbound
Best Plan: Growth Annual ($87/month)
Score: 10/10
Kennected
Good
Team plan supports shared campaigns, but lacks AI and integrations
Best Plan: Team ($149/month)
Score: 7/10
Marketing Agency
Closely 🏆
Excellent
White-label unlimited with custom branding for client services
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Kennected
Fair
Agency plan offers custom support, but no white-labeling
Best Plan: Agency (Custom)
Score: 6/10
Founder Scaling Outbound
Closely 🏆
Excellent
Enrichment, AI agents, and analytics help without building SDR team
Best Plan: Essential Annual ($145/month)
Score: 9/10
Kennected
Good
Basic automation saves time, but limited scaling features
Best Plan: Team ($149/month)
Score: 6/10
Sales Leader Needing Analytics
Closely 🏆
Excellent
Advanced team analytics and CRM attribution
Best Plan: Custom
Score: 10/10
Kennected
Fair
Basic performance tracking, insufficient for leadership insights
Best Plan: Team ($149/month)
Score: 5/10
Budget-Conscious Prospector
Closely 🏆
Good
Low annual entry, but features may exceed simple needs
Best Plan: Starter Annual ($29/month)
Score: 8/10
Kennected
Poor
Higher starting price without added value
Best Plan: Solo ($79/month)
Score: 4/10
Agency Offering LinkedIn Services
Closely 🏆
Excellent
White-label, unlimited seats, client portals
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Kennected
Good
Custom agency support, but less branding options
Best Plan: Agency (Custom)
Score: 7/10
SDR Team Prospecting
Closely 🏆
Excellent
Multichannel, enrichment, unified inbox streamline team workflows
Best Plan: Growth Annual ($87/month)
Score: 9/10
Kennected
Good
Shared templates and reporting for teams
Best Plan: Team ($149/month)
Score: 7/10
Consultant for Lead Generation
Closely 🏆
Excellent
AI research and qualification boost efficiency
Best Plan: Starter Annual ($29/month)
Score: 9/10
Kennected
Fair
Basic outreach, no advanced lead intel
Best Plan: Solo ($79/month)
Score: 5/10
Enterprise Sales Organization
Closely 🏆
Good
Custom plans with deep integrations, but may need further scaling
Best Plan: Custom
Score: 8/10
Kennected
Poor
Lacks enterprise features like advanced CRM
Best Plan: Agency (Custom)
Score: 3/10
Multichannel Marketer
Closely 🏆
Excellent
LinkedIn + email campaigns with AI
Best Plan: Essential Annual ($145/month)
Score: 10/10
Kennected
Poor
LinkedIn-only, no email support
Best Plan: Not suitable
Score: 2/10
New to LinkedIn Prospecting
Closely
Fair
Feature-rich but complex; requires onboarding
Best Plan: Starter Annual ($29/month)
Score: 6/10
Kennected 🏆
Excellent
Onboarding and templates ease entry
Best Plan: Solo ($79/month)
Score: 8/10
Pros and Cons
Closely
Pros
- Comprehensive multichannel automation with LinkedIn and email
- Strong AI for personalization, lead research, and qualification
- Deep CRM integrations ensure seamless data flow
- Unified inbox simplifies reply management
- Safe automation with human-like behavior
- Flexible pricing with annual discounts and white-label options
- Advanced analytics for teams and campaigns
Cons
- Complex interface for basic users
- Best for structured outbound, not casual use
- Higher monthly pricing without annual commitment
- AI credits add usage tracking overhead
- Onboarding required for advanced features
- No native content creation or scheduling
Kennected
Pros
- Focused on efficient LinkedIn connection automation
- Saves manual effort in prospecting workflows
- Campaign structure aids iteration on messaging
- Onboarding and templates support new users
- Safety throttling reduces account risks
- Team features for shared resources
Cons
- Website 403 error limits verification and transparency
- No AI, multichannel, or enrichment features
- Potential for spammy outreach if misused
- Higher starting price relative to features
- Risk of LinkedIn restrictions without advanced safety
- Limited integrations and analytics depth
Final Verdict
Closely and Kennected both target LinkedIn outreach for B2B sales, but Closely provides a more advanced, AI-enriched platform with multichannel support and CRM depth, ideal for scaling teams. Kennected offers basic, accessible automation for straightforward prospecting, though website issues raise concerns about reliability and updates.
Opt for Closely if you seek comprehensive, AI-powered outreach with integrations to drive sales efficiency. Choose Kennected for uncomplicated LinkedIn prospecting on a budget-tolerant setup. For evolving needs, start with Kennected and migrate to Closely as complexity grows; note Kennected's site issues may impact long-term viability.
Overall Scores
Closely
Value: 9/10
Kennected
Value: 5/10
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