Closely vs Anyword
Closely
- Platform: LinkedIn and Email
- Best For: Outbound sales and prospecting
- Strength: Multichannel automation with CRM sync
- Users: Not specified
Starting at $29/month
Anyword
- Platform: Multi-channel marketing content
- Best For: Content generation and optimization
- Strength: Data-driven performance predictions
- Users: 1 brand
Starting at $39/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Anyword |
|---|---|---|
| LinkedIn Automation | ✓ Safe sequences with human-like behavior and limits | ✗ No direct platform automation; focuses on content |
| Email Outreach | ✓ Multichannel campaigns with unlimited accounts | ✓ AI-optimized email copy generation and prediction |
| Social Media Content | ✗ Limited to LinkedIn DMs and posts export | ✓ Supports social ads, posts, and multi-channel content |
| Web and SEO Content | ✗ No native support | ✓ Blog Wizard for SEO-friendly long-form content |
AI Capabilities
| Feature | Closely | Anyword |
|---|---|---|
| AI Personalization | ✓ For DMs, InMails, and emails with lead research | ✓ Real-time performance scores for copy optimization |
| Performance Prediction | ✗ Outreach analytics but no predictive scoring | ✓ 82% accuracy predictions based on A/B data |
| Data Enrichment | ✓ Verified emails/phones from LinkedIn | ✗ No enrichment; focuses on content intelligence |
| AI Agents for Research | ✓ Lead qualification, scoring, and web research | ✗ No sales AI agents |
Automation & Workflows
| Feature | Closely | Anyword |
|---|---|---|
| Multichannel Campaigns | ✓ LinkedIn + email sequences with conditional builders | ✗ No campaign automation; content-focused |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, and emails | ✗ No inbox; integrates with other tools |
| Content Generation Limits | ✗ No content gen; unlimited emails in campaigns | ✓ Unlimited generation, limited predictions/data rows |
| Website Automation | ✗ No support | ✓ Hyper-personalized on-site messaging |
Integrations & CRM
| Feature | Closely | Anyword |
|---|---|---|
| CRM Integrations | ✓ Deep with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✗ API for custom; no native CRM |
| API Access | ✓ Webhooks in Custom tier | ✓ Gen-AI Content Performance API in Enterprise |
| Chrome Extension | ✗ No extension | ✓ For use inside other tools and websites |
| White-Label Options | ✓ Custom domain, branding for agencies | ✗ Enterprise customization but no white-label |
Analytics & Reporting
| Feature | Closely | Anyword |
|---|---|---|
| Outreach Analytics | ✓ Campaign, sequence, and team-level metrics | ✗ No outreach analytics |
| Content Performance Benchmarks | ✗ No content benchmarks | ✓ Compares against A/B datasets and historical winners |
| Brand Governance | ✗ No brand voice tools | ✓ Centralized tone, messaging, and rules |
| Security & Compliance | ✗ Standard security | ✓ SOC 2, ISO 27001, GDPR, HIPAA; private LLMs |
Pricing Comparison
Closely starts at $29/month (annual) for sales automation, offering value for teams with multichannel needs. Anyword starts at $39/month (annual) for content optimization, with pricing reflecting its data-driven features and enterprise focus.
Closely
Starter Annual
$29/month
Solo users or small teams starting with outbound
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender (1 LinkedIn + 1 email)
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Growing teams needing more accounts and credits
- 3 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 3,000 credits/month (emails, phones, AI personalizations)
Essential Annual
$145/month
Mid-sized teams with higher volume
- 5 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 5,000 credits/month
White-label Unlimited
$999/month
Agencies with unlimited needs
- Unlimited seats for clients
- Full customization and branding
- No usage caps or per-seat fees
Custom
Custom
Enterprise sales teams
- Custom accounts and credits
- Advanced analytics, CRM integrations, webhooks
Anyword
Starter (Yearly)
$39/month
Solo marketers testing content optimization
- Unlimited copy generation
- 1 seat, 1 brand voice
- 100 monthly performance predictions
- 50 performance data rows
- Blog Wizard, Chrome Extension
- 100+ templates
Data-Driven (Yearly)
$79/month
Small teams needing more predictions
- Unlimited copy generation
- 3 seats
- 175 monthly performance predictions
- 50 performance data rows
- Real-time predictions for edits
Business (Yearly, Custom)
Custom
Marketing teams with channel integrations
- Unlimited copy generation
- 3 seats
- 250 monthly predictions
- 5,000 performance data rows
- Custom AI models, content intelligence
- Automated website messaging, onboarding
Enterprise (Yearly, Custom)
Custom
Large organizations with compliance needs
- Unlimited copy generation
- 500+ predictions
- 10,000+ data rows
- Private LLM, full API, SSO
- Custom integrations, dedicated support
Feature Deep Dive
Sales Outreach and Automation
Closely
Strengths
- LinkedIn sequences with safe limits and human-like actions
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and Sales AI Agents for research
- Data enrichment with verified contacts
- Unified inbox for all replies
Workflow
Prospect leads → Enrich data → Build multichannel sequence → Automate outreach → Track in CRM
Anyword
Strengths
- No direct outreach; AI-optimized copy for emails and ads
- Performance predictions for outreach messaging
Workflow
Generate optimized copy → Predict performance → Integrate into external tools
Limitations
- Lacks automation sequences or inbox management
- Content-focused, not sales workflow
Closely dominates sales automation with full multichannel support and CRM sync, ideal for outbound teams. Anyword supports outreach via better copy but lacks execution tools. Choose Closely for end-to-end sales; Anyword for enhancing manual efforts.
Content Creation and Optimization
Closely
Strengths
- AI personalization for outreach messages
- Exports from LinkedIn for content ideas
- No broad content tools
Workflow
Research leads → Generate personalized messages → Sequence delivery
Limitations
- Not focused on marketing content; limited to sales messaging
- No generation for blogs, ads, or social
Anyword
Strengths
- Unlimited AI copy generation for ads, emails, social, blogs
- Data-driven Editor with real-time scores
- Blog Wizard for SEO content with plagiarism check
- Brand Voice for consistent messaging
- Content Intelligence from A/B data
Workflow
Define brand voice → Generate copy → Optimize with predictions → Benchmark and deploy
Anyword is superior for marketing content creation with predictive optimization and multi-channel support. Closely offers basic personalization for sales but no creative tools. Anyword wins for content teams; Closely for sales-specific messaging.
Analytics and Insights
Closely
Strengths
- Advanced outreach analytics across campaigns and teams
- CRM attribution for pipeline tracking
- Lead scoring and qualification metrics
Limitations
- Focused on outreach performance, not content benchmarks
- No predictive modeling
Anyword
Strengths
- Performance predictions and benchmarks against A/B data
- Historical winner comparisons and talking point identification
- Analytics tied to marketing channels
Limitations
- No sales-specific outreach tracking
- Limits on data rows for predictions
Closely provides robust sales analytics for outreach ROI, while Anyword excels in content performance prediction. Closely for sales leaders; Anyword for marketers measuring copy impact.
Integrations and Customization
Closely
Strengths
- Deep CRM integrations (HubSpot, Salesforce, etc.)
- Webhooks and custom setups
- White-label for agencies
Limitations
- Limited to sales tools; no marketing platform integrations
Anyword
Strengths
- Gen-AI API for custom apps
- Chrome Extension for workflow embedding
- Enterprise custom integrations and private LLMs
Limitations
- No native CRM; relies on API for sales tools
Closely's CRM depth suits sales stacks, while Anyword's API and extension enable flexible marketing integrations. Closely for sales ecosystems; Anyword for custom content workflows.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Multichannel automation, AI personalization, and CRM integrations streamline prospecting and follow-up.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Anyword
Fair
Useful for optimizing outreach copy but lacks automation or lead management.
Best Plan: Data-Driven Yearly ($79/month)
Score: 4/10
Content Marketing Team
Closely
Poor
No content generation or optimization; sales-focused only.
Best Plan: Not suitable
Score: 2/10
Anyword 🏆
Excellent
AI generation, predictions, and brand voice ensure high-performing multi-channel content.
Best Plan: Business Custom
Score: 10/10
Sales or Lead Gen Agency
Closely 🏆
Excellent
White-label, unlimited seats, and custom branding for client outreach services.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Anyword
Good
Content optimization for client campaigns, but no agency-specific tools.
Best Plan: Enterprise Custom
Score: 6/10
Performance Marketer (ROAS Focus)
Closely
Fair
Outreach analytics help track sales impact, but no ad/content optimization.
Best Plan: Essential Annual ($145/month)
Score: 5/10
Anyword 🏆
Excellent
Predictive scoring and A/B insights directly boost conversion rates.
Best Plan: Data-Driven Yearly ($79/month)
Score: 9/10
B2B Founder Scaling Outbound
Closely 🏆
Excellent
Affordable entry, AI agents, and CRM sync replace building an SDR team.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Anyword
Poor
Content tools don't address prospecting needs.
Best Plan: Not suitable
Score: 3/10
Marketing Operations Team
Closely
Fair
CRM integrations useful for attribution, but no governance tools.
Best Plan: Custom
Score: 4/10
Anyword 🏆
Excellent
Brand voice, workflows, and API for scalable content ops.
Best Plan: Business Custom
Score: 10/10
Social Media Manager
Closely
Good
LinkedIn post exports and DM automation for engagement.
Best Plan: Growth Annual ($87/month)
Score: 6/10
Anyword 🏆
Excellent
Data-backed copy for organic/paid social campaigns.
Best Plan: Starter Yearly ($39/month)
Score: 8/10
CMO Overseeing Multi-Channel
Closely
Good
Analytics and integrations for sales-marketing alignment.
Best Plan: Essential Annual ($145/month)
Score: 7/10
Anyword 🏆
Excellent
Measurable content impact across channels for strategic decisions.
Best Plan: Enterprise Custom
Score: 9/10
Solo Sales Professional
Closely 🏆
Excellent
Simple setup for personal outreach without team overhead.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Anyword
Fair
Overkill for solo; basic copy gen available elsewhere cheaper.
Best Plan: Starter Yearly ($39/month)
Score: 5/10
Enterprise Marketing Team
Closely
Good
Custom integrations for sales, but limited to outreach.
Best Plan: Custom
Score: 6/10
Anyword 🏆
Excellent
Compliance, private LLMs, and scalable API for large-scale content.
Best Plan: Enterprise Custom
Score: 10/10
Demand Generation Specialist
Closely 🏆
Excellent
Prospecting and multichannel for lead gen campaigns.
Best Plan: Growth Annual ($87/month)
Score: 9/10
Anyword
Good
Optimized content for demand assets like emails/ads.
Best Plan: Business Custom
Score: 7/10
Small Agency Handling Content
Closely
Fair
White-label for sales services, but no content focus.
Best Plan: Starter Annual ($29/month)
Score: 4/10
Anyword 🏆
Good
Unlimited gen for client content, but no white-label.
Best Plan: Data-Driven Yearly ($79/month)
Score: 8/10
Pros and Cons
Closely
Pros
- Comprehensive multichannel automation for LinkedIn and email
- Safe LinkedIn practices with human-like behavior
- Deep CRM integrations for seamless sales attribution
- Unified inbox simplifies reply management
- AI agents for lead research and scoring
- White-label and flexible pricing for agencies
- Data enrichment enhances prospect quality
Cons
- Complex interface for basic users
- High pricing for solo or casual use
- No content creation or social scheduling focus
- Onboarding needed for advanced features
- Limited to sales outreach; no marketing breadth
- Credit system for enrichments/AI may add costs
Anyword
Pros
- Powerful performance predictions with 82% accuracy
- Unlimited content generation across tiers
- Robust brand voice and governance tools
- Content intelligence from real A/B data
- Enterprise security and compliance standards
- Versatile for ads, emails, social, and web
- Chrome extension for easy integration
Cons
- Overkill for simple writing needs
- Higher pricing than basic AI tools
- Prediction and data limits require upgrades
- Learning curve for performance workflows
- No automation or sales-specific features
- Custom enterprise deals needed for advanced API
Final Verdict
Closely and Anyword target different ends of the go-to-market spectrum. Closely is a sales automation powerhouse for LinkedIn/email prospecting with CRM depth, while Anyword is a marketing content platform leveraging data for optimized, high-ROI copy across channels.
Select Closely if sales outreach is your core need, especially with LinkedIn. Opt for Anyword if content optimization drives your marketing strategy. For aligned sales-marketing, integrate both: Anyword for crafting messages, Closely for delivery and tracking.
Overall Scores
Closely
Lead Generation: 10/10
Content Creation: 4/10
Value: 8/10
Anyword
Lead Generation: 1/10
Content Creation: 10/10
Value: 7/10
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