Closely vs Appy Pie
Closely
- Platform: LinkedIn and email outreach
- Best For: Outbound sales and lead generation
- Strength: Multichannel campaigns with AI personalization
- Users: Not specified
Starting at $29/month
Appy Pie
- Platform: Mobile apps, websites, automations
- Best For: No-code development and AI content tools
- Strength: AI-driven builders for apps and workflows
- Users: Not specified
Starting at €14/app/month
Table of Contents
At a Glance
Core Platform Support
| Feature | Closely | Appy Pie |
|---|---|---|
| LinkedIn Automation | ✓ Safe sequences with human-like behavior and limits | ✗ No social media automation support |
| Email Outreach | ✓ Multichannel campaigns integrating LinkedIn and email | ✗ Limited to workflow automation via Appy Pie Automate |
| Mobile App Building | ✗ Not supported | ✓ No-code builder for Android/iOS with AI generator |
| Website Building | ✗ Not supported | ✓ AI Website Builder with templates |
| No-Code Workflow Automation | ✗ Limited to sales sequences | ✓ Appy Pie Automate connects 1000+ apps |
AI Capabilities
| Feature | Closely | Appy Pie |
|---|---|---|
| AI Personalization | ✓ For DMs, InMails, and emails in sales outreach | ✓ App generation from natural language, content creation |
| AI Agents/Chatbots | ✓ Sales AI Agents for lead research and qualification | ✓ Appy Pie Agents for conversational AI assistants |
| Data Enrichment | ✓ Verified emails/phones from LinkedIn data | ✗ No lead enrichment features |
| AI Content Generation | ✗ Limited to outreach personalization | ✓ Appy Pie Copy for text, images, videos, music |
| AI Design Tools | ✗ Not supported | ✓ Pixazo for AI images, videos, animations |
Integrations & CRM
| Feature | Closely | Appy Pie |
|---|---|---|
| CRM Integrations | ✓ Deep sync with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✗ General app integrations via Automate, no CRM focus |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, and emails | ✗ No inbox features |
| App Store Distribution | ✗ Not applicable | ✓ Support for Google Play and Apple App Store |
| Third-Party Automations | ✓ Webhooks and CRM-specific | ✓ Connects to 1000+ services via no-code |
| White-Label Options | ✓ Custom domain, branding for agencies | ✗ No white-label platform |
Analytics & Reporting
| Feature | Closely | Appy Pie |
|---|---|---|
| Outreach Analytics | ✓ Campaign, sequence, and team performance tracking | ✗ App analytics via Google Analytics integration |
| Lead Scoring/Qualification | ✓ AI-based lead scoring | ✗ Not supported |
| App Performance Analytics | ✗ Not applicable | ✓ Downloads, push notifications, user engagement |
| Advanced Reporting | ✓ CRM attribution and team analytics | ✓ Enterprise-grade with dedicated manager |
Security & Compliance
| Feature | Closely | Appy Pie |
|---|---|---|
| CRM Data Sync Security | ✓ Secure integrations with major CRMs | ✗ Broad compliance but not CRM-focused |
| SOC 2, GDPR, HIPAA | ✗ Standard security, no specified certifications | ✓ SOC 2 Type II, GDPR, CCPA, HIPAA, ISO 27001 |
| Unlimited Bandwidth/Hosting | ✗ Not applicable | ✓ Across all app builder plans |
| DDoS Protection | ✗ Not specified | ✓ Included for app hosting |
Pricing Comparison
Closely starts at $29/month (annual) for LinkedIn/email automation, scaling to custom for agencies. Appy Pie begins at €14/app/month for basic app building, with enterprise custom pricing. Closely offers value for sales teams via CRM integrations, while Appy Pie provides scalable no-code tools but per-app pricing can add up.
Closely
Starter Annual
$29/month
Solo users starting outbound sales
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender (1 LinkedIn + 1 email)
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Small teams scaling outreach
- 3 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 3,000 credits/month (emails, phones, AI personalizations)
Essential Annual
$145/month
Growing teams with more accounts
- 5 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 5,000 credits/month
Custom
Custom
Large teams and enterprises
- Custom LinkedIn accounts
- Unlimited campaigns and emails
- Conditional sequences, smart inbox
- CRM integrations, webhooks
White-label Unlimited
$999/month
Agencies with multiple clients
- Unlimited seats
- Full customization (domain, branding)
- Client portal, branded reporting
- No usage caps
Appy Pie
Basic (Gold)
€14/app/month
Simple Android apps
- Android support
- Google Play distribution
- Unlimited bandwidth/hosting
- Up to 500 downloads/push notifications
- Ad-free PWA/Android
- Google Analytics
Gold (Best Value)
€36/app/month
Growing Android apps
- Android support
- Up to 1000 downloads/push notifications
- Unlimited editing/bandwidth
- Monetization via ads
Platinum (Most Popular)
€60/app/month
Cross-platform apps
- Android and iOS
- App Store distribution
- Up to 2000 downloads/push notifications
- Ad-free across platforms
Enterprise
Custom
Large-scale, compliant apps
- All Platinum features
- Enterprise security (SSO, PCI DSS)
- Dedicated manager, unlimited apps
- Regulatory compliance
Feature Deep Dive
Sales Outreach and Automation
Closely
Strengths
- LinkedIn sequences with safe, human-like actions
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and emails
- Sales AI Agents for research, qualification, scoring
- Data enrichment from LinkedIn/Sales Navigator
Workflow
Import leads → Build sequence → AI personalize → Launch multichannel → Track in unified inbox
Appy Pie
Strengths
- No-code workflow automation via Appy Pie Automate
- AI agents for conversational outreach
- Integrations with email services for basic automations
Workflow
Describe workflow in natural language → AI builds automation → Connect apps → Test and deploy
Limitations
- No LinkedIn-specific automation
- Focus on general workflows, not sales outreach
- Lacks lead enrichment or CRM depth
Closely dominates sales outreach with LinkedIn/email focus, AI personalization, and CRM sync, ideal for B2B prospecting. Appy Pie's automation is broader but less specialized for sales, better for general business workflows. Choose Closely for targeted outbound; Appy Pie for versatile no-code integrations.
AI-Powered Tools
Closely
Strengths
- AI for lead research, web scraping, personalization
- Sales agents handling qualification and scoring
- Integrated into outreach sequences
Limitations
- AI limited to sales contexts, no general content/design
- Credit-based usage in higher tiers
Appy Pie
Strengths
- AI App/Website Generator from descriptions
- Appy Pie Copy for content, images, videos
- Agents for chatbots and voice assistants
- Pixazo for design assets
Limitations
- Less focus on sales AI
- Overwhelming options for simple needs
Appy Pie offers a wider AI ecosystem for creation (apps, content, design), while Closely's AI is narrowly powerful for sales tasks like personalization and lead handling. Appy Pie wins for creative no-code; Closely for efficient sales AI.
Integrations and CRM Capabilities
Closely
Strengths
- Deep bidirectional sync with HubSpot, Salesforce, Pipedrive
- Unified inbox for replies across channels
- Webhooks for custom automations
- Exports from LinkedIn to CRM
Workflow
Connect CRM → Run campaigns → Auto-sync leads/replies → Attribute to deals
Appy Pie
Strengths
- No-code connections to 1000+ apps via Automate
- Google Analytics for app insights
- Enterprise SSO and compliance tools
Limitations
- No deep CRM focus
- Integrations more for workflows than sales data sync
Closely excels in sales-specific CRM integrations for seamless lead management. Appy Pie's integrations are versatile for no-code but lack sales depth. Closely is superior for sales teams; Appy Pie for general app ecosystems.
Analytics and Reporting
Closely
Strengths
- Advanced outreach metrics: open rates, replies, conversions
- Team and campaign analytics
- CRM attribution for ROI tracking
- Branded reporting in white-label
Limitations
- Focused on sales metrics, no app/user analytics
Appy Pie
Strengths
- App download, engagement, push notification analytics
- Google Analytics integration
- Enterprise custom reporting with manager support
Limitations
- Less emphasis on sales/outreach metrics
- Basic for non-enterprise
Closely provides detailed sales analytics with CRM ties, perfect for measuring outreach ROI. Appy Pie focuses on app performance metrics. Choose Closely for sales insights; Appy Pie for digital product tracking.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Multichannel LinkedIn/email automation, AI personalization, and CRM integrations streamline prospecting and lead qualification.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Appy Pie
Poor
No sales outreach tools; general automation doesn't target LinkedIn or CRM sync.
Best Plan: Not suitable
Score: 2/10
Small Business Launching a Mobile App
Closely
Poor
No app building capabilities; focused solely on sales automation.
Best Plan: Not suitable
Score: 1/10
Appy Pie 🏆
Excellent
AI app generator and no-code builder enable quick Android/iOS launches with templates.
Best Plan: Platinum (€60/app/month)
Score: 9/10
Sales Agency Offering Lead Gen Services
Closely 🏆
Excellent
White-label platform, unlimited seats, and custom branding support client management.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Appy Pie
Fair
Can build client apps but lacks agency-specific white-label or sales tools.
Best Plan: Enterprise (Custom)
Score: 5/10
Non-Technical Entrepreneur Building Digital Products
Closely
Fair
Useful for personal outreach but not for product development.
Best Plan: Starter Annual ($29/month)
Score: 4/10
Appy Pie 🏆
Excellent
No-code tools for apps, sites, chatbots allow rapid prototyping without developers.
Best Plan: Gold (€36/app/month)
Score: 10/10
B2B Marketer Running Multichannel Campaigns
Closely 🏆
Excellent
Combines LinkedIn, email, and CRM for full-funnel attribution.
Best Plan: Essential Annual ($145/month)
Score: 9/10
Appy Pie
Good
Workflow automation helps but lacks marketing-specific channels like LinkedIn.
Best Plan: Enterprise (Custom)
Score: 6/10
Startup Founder Scaling Sales Without SDR Team
Closely 🏆
Excellent
AI agents and automation replace manual prospecting, with easy CRM sync.
Best Plan: Growth Annual ($87/month)
Score: 9/10
Appy Pie
Fair
Can build sales apps but no direct outreach automation.
Best Plan: Platinum (€60/app/month)
Score: 5/10
Agency Building Apps/Websites for Clients
Closely
Poor
No development tools; sales focus only.
Best Plan: Not suitable
Score: 2/10
Appy Pie 🏆
Excellent
Templates and AI builders speed client projects; enterprise for multi-client.
Best Plan: Enterprise (Custom)
Score: 9/10
Organization in Regulated Industry (e.g., Healthcare)
Closely
Good
Secure CRM integrations but no HIPAA/GDPR specifics.
Best Plan: Custom
Score: 6/10
Appy Pie 🏆
Excellent
HIPAA, GDPR, SOC 2 compliance for apps in sensitive sectors.
Best Plan: Enterprise (Custom)
Score: 10/10
Solo User Prospecting Leads
Closely 🏆
Excellent
Affordable starter plan with unlimited emails and AI personalization.
Best Plan: Starter Annual ($29/month)
Score: 8/10
Appy Pie
Poor
Overkill for prospecting; no relevant features.
Best Plan: Not suitable
Score: 1/10
Content Creator Building a Companion App
Closely
Poor
No app tools; could use for promotion outreach.
Best Plan: Not suitable
Score: 3/10
Appy Pie 🏆
Excellent
AI content tools and app builder integrate seamlessly for creators.
Best Plan: Basic (€14/app/month)
Score: 9/10
Sales Team Needing Collaboration
Closely 🏆
Good
Team management and shared inbox, but limited seats in lower tiers.
Best Plan: Essential Annual ($145/month)
Score: 7/10
Appy Pie
Fair
Enterprise collaboration but not sales-oriented.
Best Plan: Enterprise (Custom)
Score: 4/10
Budget-Conscious Non-Technical Developer
Closely
Fair
Low starting price but irrelevant for development.
Best Plan: Starter Annual ($29/month)
Score: 4/10
Appy Pie 🏆
Excellent
Affordable per-app pricing with unlimited hosting.
Best Plan: Basic (€14/app/month)
Score: 8/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn/email automation with safe limits
- AI personalization and sales agents for efficient outreach
- Deep CRM integrations ensure data sync and attribution
- Unified inbox simplifies reply management
- White-label options for agencies with custom branding
- Flexible pricing with annual discounts and unlimited emails
- Advanced analytics for campaign ROI
Cons
- Interface complex for basic users
- High pricing for solo or casual use
- No content creation or social scheduling beyond outreach
- Onboarding needed for advanced features
- Limited to B2B sales focus, no app/website tools
- Credit system for AI/enrichment may limit usage
Appy Pie
Pros
- Broad no-code ecosystem for apps, sites, automations, AI content
- AI generators speed up creation from descriptions
- Strong security/compliance for regulated industries
- Unlimited bandwidth/hosting across plans
- Vertical templates reduce setup time
- Scalable per-app pricing with enterprise support
Cons
- Overwhelming breadth for focused needs
- Per-app pricing increases costs for multiples
- Download/push limits constrain growth on lower tiers
- No sales outreach or CRM depth
- Additional developer fees for app stores
- Less specialized AI compared to sales tools
Final Verdict
Closely and Appy Pie target different domains: Closely is a specialized sales automation tool for LinkedIn/email prospecting with CRM depth, while Appy Pie is a versatile no-code platform for digital product creation and general automations. Closely suits outbound sales, Appy Pie empowers non-technical builders.
Select Closely for sales-focused automation and lead gen. Opt for Appy Pie for no-code development of apps, sites, and workflows. They complement in scenarios like building a sales app then automating outreach.
Overall Scores
Closely
Lead Generation: 10/10
Value: 7/10
Appy Pie
Lead Generation: 3/10
Value: 8/10
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