Closely vs Agorapulse
Closely
- Platform: LinkedIn & Email
- Best For: Outbound sales and prospecting
- Strength: Safe automation with AI personalization
- Users: Not specified
Starting at $29/month
Agorapulse
- Platform: Multi-social networks
- Best For: Social media teams and agencies
- Strength: Unified inbox and ROI analytics
- Users: 2011 users
Starting at $79/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Agorapulse |
|---|---|---|
| LinkedIn Automation | ✓ Deep automation with safe limits and human-like behavior | ✓ Scheduling and publishing support, no advanced automation |
| Email Outreach | ✓ Multichannel campaigns with AI personalization | ✗ Not supported |
| Facebook & Instagram | ✗ Not supported | ✓ Full publishing, inbox, and product tagging |
| X (Twitter), YouTube, TikTok | ✗ Not supported | ✓ Multi-network scheduling and monitoring |
| CRM Integrations | ✓ Deep sync with HubSpot, Salesforce, Pipedrive | ✗ Basic integrations via Zapier |
Automation & Campaigns
| Feature | Closely | Agorapulse |
|---|---|---|
| Multichannel Sequences | ✓ LinkedIn + email campaigns with conditional steps | ✗ Not supported |
| AI Personalization | ✓ For DMs, InMails, emails, and lead research | ✓ AI writing assistant and alt-text generator |
| Bulk Scheduling | ✗ Campaign-based, not bulk CSV | ✓ CSV import and publishing queues |
| Data Enrichment | ✓ Verified emails/phones from LinkedIn | ✗ Not supported |
| Social Listening | ✗ Not supported | ✓ Across networks, news, and blogs |
Inbox & Engagement
| Feature | Closely | Agorapulse |
|---|---|---|
| Unified Inbox | ✓ LinkedIn DMs, InMails, and emails | ✓ Comments, messages, reviews, ad comments across networks |
| Moderation Rules | ✗ Not supported | ✓ Advanced rules, labels, bulk actions |
| Assignment & Collaboration | ✓ Team management in campaigns | ✓ Post/inbox assignments, approval workflows |
Analytics & Reporting
| Feature | Closely | Agorapulse |
|---|---|---|
| Outreach Analytics | ✓ Campaign, sequence, and team performance | ✗ Not supported |
| ROI Tracking | ✗ Not supported | ✓ Ties activity to leads, sales, traffic |
| Branded Reports | ✓ White-label for agencies | ✓ Profile/post-level with exports |
| Competitor Benchmarking | ✗ Not supported | ✓ Performance comparison |
Collaboration & Agency Features
| Feature | Closely | Agorapulse |
|---|---|---|
| White-Label Platform | ✓ Custom domain, branding for agencies | ✓ Branded reports and client portals |
| Team Workflows | ✓ Team management and advanced analytics | ✓ Shared calendars, approvals, SSO |
| Unlimited Profiles | ✗ Limited by plan (1-5 LinkedIn accounts) | ✓ Enterprise unlimited |
Integrations & Extras
| Feature | Closely | Agorapulse |
|---|---|---|
| CRM Depth | ✓ HubSpot, Salesforce, Pipedrive, GoHighLevel | ✗ Zapier, basic API |
| Link-in-Bio Tool | ✗ Not supported | ✓ PulseLink for Instagram |
| AI Agents | ✓ For lead research, qualification, scoring | ✗ Not supported |
| Mobile App | ✗ Not specified | ✓ iOS and Android access |
Pricing Comparison
Closely starts at $29/month (annual) for LinkedIn/email automation, scaling with accounts and credits. Agorapulse offers a free tier and starts at $79/month per user for multi-platform management, with per-user pricing that can add up for teams. Closely provides better value for sales-focused users, while Agorapulse suits collaborative social teams.
Closely
Starter Annual
$29/month
Solo users starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- White-label included
- Access to outreach automation and multichannel campaigns
Growth Annual
$87/month
Small teams scaling campaigns
- 3 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 3,000 credits per month (emails, phones, AI)
Essential Annual
$145/month
Growing teams with more accounts
- 5 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 5,000 credits per month
Custom
Custom
Larger teams needing flexibility
- Custom LinkedIn accounts
- Unlimited campaigns and credits
- Conditional builder, CRM integrations, webhooks
- Advanced analytics and team management
White-label Unlimited
$999/month
Agencies with many clients
- Unlimited seats
- Full customization and branding
- Client portal, no usage caps
Agorapulse
Free
Free
Testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
Standard (Yearly)
$79/month per user
Solo managers
- Unlimited posts, unified inbox
- Basic reports, up to 10 profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams
- PulseLink, Instagram tagging
- Assignments, team reports, up to 10 profiles
Advanced (Yearly)
$149/month per user
Structured teams
- Moderation rules, shared calendars
- ROI analysis, competitor benchmarking, up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large enterprises
- Unlimited profiles
- AI reply suggestions, SSO, multi-approvals
- Full API, sentiment analysis, priority support
Feature Deep Dive
Outreach & Automation Capabilities
Closely
Strengths
- Safe LinkedIn sequences with human-like behavior and limits
- Multichannel campaigns blending LinkedIn and email steps
- AI personalization for messages and Sales AI Agents for research/qualification
- Data enrichment from LinkedIn exports and events
- Conditional sequence builder for advanced flows
Workflow
Build prospect list → Enrich data → Create AI-personalized sequence → Launch multichannel campaign → Monitor in unified inbox
Agorapulse
Strengths
- Unlimited post scheduling across networks with queues
- Bulk CSV scheduling and best-time automation
- Instagram product tagging and grid preview
- AI writing assistant for posts
- Publishing workflows with approvals
Workflow
Plan in shared calendar → Create/schedule posts → Approve and queue → Publish multi-network → Track performance
Closely dominates in sales-oriented automation with LinkedIn/email multichannel and AI lead handling, ideal for prospecting. Agorapulse shines in content scheduling across social platforms with collaborative tools, but lacks outreach depth. Choose Closely for B2B sales, Agorapulse for broad social publishing.
Inbox & Engagement Management
Closely
Strengths
- Unified inbox for LinkedIn DMs, InMails, and email replies
- Team collaboration on responses
- Integration with CRM for lead tracking
Limitations
- Focused on outreach replies, no broad social moderation
- No ad comments or review handling
Agorapulse
Strengths
- Centralized inbox for comments, messages, reviews, ad comments
- Advanced moderation rules, labels, saved replies, bulk actions
- Assignments, AI reply suggestions (Enterprise)
- Social listening integration
Limitations
- No email or LinkedIn-specific depth
- Per-user access may limit team scale
Agorapulse offers a more comprehensive social inbox with moderation and listening, perfect for customer service. Closely provides a targeted inbox for sales conversations. For multi-channel engagement, Agorapulse wins; for sales follow-ups, Closely is superior.
Analytics & Reporting
Closely
Strengths
- Advanced outreach analytics for campaigns, sequences, teams
- CRM attribution for lead scoring and conversions
- White-label reports with custom branding
Limitations
- Focused on outreach metrics, no social ROI or benchmarking
- No historical data import
Agorapulse
Strengths
- Profile/post-level reporting with branded exports
- ROI analysis linking to revenue/traffic
- Competitor benchmarking, ads reports
- Automated delivery and sentiment analysis (Enterprise)
Limitations
- Less emphasis on sales attribution
- Advanced features in higher tiers
Agorapulse provides broader social ROI and benchmarking for marketing teams. Closely excels in sales-specific analytics with CRM ties. Select Agorapulse for holistic social impact, Closely for outbound performance tracking.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Multichannel LinkedIn/email automation, AI personalization, and CRM integrations streamline prospecting and lead qualification.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Agorapulse
Poor
Lacks sales automation and enrichment; better for general social engagement.
Best Plan: Not suitable
Score: 2/10
Social Media Agency
Closely
Good
White-label and team features for LinkedIn services, but limited to outreach.
Best Plan: White-label Unlimited ($999/month)
Score: 7/10
Agorapulse 🏆
Excellent
Unlimited profiles, client portals, approvals, and multi-platform support ideal for client management.
Best Plan: Advanced (Yearly) ($149/month per user)
Score: 10/10
B2B Marketer Generating Leads
Closely 🏆
Excellent
AI agents for lead research/scoring and multichannel campaigns drive pipeline.
Best Plan: Essential Annual ($145/month)
Score: 9/10
Agorapulse
Fair
ROI tracking helps, but no lead enrichment or automation.
Best Plan: Professional (Yearly) ($119/month per user)
Score: 5/10
E-commerce Brand
Closely
Fair
Limited to LinkedIn/email; useful for B2B sales but not social selling.
Best Plan: Starter Annual ($29/month)
Score: 4/10
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for customer service, ROI for sales impact.
Best Plan: Advanced (Yearly) ($149/month per user)
Score: 9/10
Small Team Scaling Outbound
Closely 🏆
Excellent
Affordable tiers with unlimited emails and CRM sync replace SDR hires.
Best Plan: Growth Annual ($87/month)
Score: 9/10
Agorapulse
Good
Collaboration tools help, but no outbound focus.
Best Plan: Standard (Yearly) ($79/month per user)
Score: 6/10
Higher Education Engagement
Closely
Poor
Sales-focused, not suited for community building.
Best Plan: Not suitable
Score: 3/10
Agorapulse 🏆
Excellent
Multi-platform inbox and listening for student/alumni interactions.
Best Plan: Professional (Yearly) ($119/month per user)
Score: 10/10
Founder Prospecting on LinkedIn
Closely 🏆
Excellent
Safe automation and enrichment for solo scaling without large teams.
Best Plan: Starter Annual ($29/month)
Score: 10/10
Agorapulse
Fair
Basic LinkedIn scheduling, but no prospecting tools.
Best Plan: Standard (Yearly) ($79/month per user)
Score: 4/10
Digital Agency Managing Clients
Closely
Good
White-label for LinkedIn services, but single-platform limit.
Best Plan: Custom
Score: 7/10
Agorapulse 🏆
Excellent
Workspaces, approvals, unlimited profiles for multi-client social.
Best Plan: Custom (Enterprise)
Score: 10/10
Retail Customer Service
Closely
Poor
Outreach-focused, not for service inbox.
Best Plan: Not suitable
Score: 2/10
Agorapulse 🏆
Excellent
Unified inbox handles reviews, comments, ad responses efficiently.
Best Plan: Advanced (Yearly) ($149/month per user)
Score: 9/10
Sales Leader Needing Analytics
Closely 🏆
Excellent
Campaign analytics and CRM attribution for outreach ROI.
Best Plan: Essential Annual ($145/month)
Score: 9/10
Agorapulse
Good
ROI tracking, but social-focused not sales.
Best Plan: Advanced (Yearly) ($149/month per user)
Score: 6/10
Marketer Running Multichannel Campaigns
Closely 🏆
Excellent
LinkedIn + email integration with analytics.
Best Plan: Growth Annual ($87/month)
Score: 8/10
Agorapulse
Good
Social multichannel, but no email.
Best Plan: Professional (Yearly) ($119/month per user)
Score: 7/10
Solo Social Media Manager
Closely
Fair
Good for LinkedIn, but complex for general social.
Best Plan: Starter Annual ($29/month)
Score: 5/10
Agorapulse 🏆
Excellent
Free tier to start, unlimited posts, easy interface.
Best Plan: Standard (Yearly) ($79/month per user)
Score: 9/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn/email automation with safe, human-like behavior
- AI personalization and agents for efficient lead handling
- Deep CRM integrations for seamless sales attribution
- Unified inbox simplifies multichannel replies
- Flexible pricing with annual discounts and white-label options
- Data enrichment and exports from LinkedIn sources
- Advanced analytics for campaigns and teams
Cons
- Interface complex for basic users
- High pricing for solo/casual use
- No native content creation or broad social scheduling
- Onboarding needed for white-label/advanced features
- Limited to LinkedIn/email, no multi-social
- Credits system for AI/enrichment adds management
Agorapulse
Pros
- Unified social inbox centralizes all interactions
- Intuitive interface with robust publishing workflows
- Strong ROI and reporting to measure business impact
- Advanced moderation and collaboration tools
- Free tier and mobile app for accessibility
- Multi-platform support including emerging networks
- AI assistants for content and replies
Cons
- Per-user pricing escalates for large teams
- Heavy for solo/small businesses
- Advanced features/ROI in higher tiers
- No LinkedIn/email automation or CRM depth
- Configuration needed for many profiles
- Less AI focus than specialized tools
Final Verdict
Closely and Agorapulse target distinct needs: Closely for targeted sales automation via LinkedIn/email with CRM depth, Agorapulse for comprehensive social management, engagement, and ROI across platforms. Closely suits outbound pros, Agorapulse fits social teams.
Opt for Closely if sales outreach via LinkedIn/email is core, especially with CRM needs. Choose Agorapulse for multi-platform social operations, engagement, and team collaboration. Combine for sales + social strategies in B2B.
Overall Scores
Closely
Value: 8/10
Agorapulse
Value: 7/10
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