Closely vs B2Brain
Closely
- Platform: LinkedIn and Email
- Best For: Outbound sales outreach and prospecting
- Strength: Multichannel automation with AI personalization
- Users: Not specified
Starting at $29/month
B2Brain
- Platform: Trade shows and Events
- Best For: Event lead capture and pipeline generation
- Strength: Contextual intelligence for offline conversations
- Users: Not specified
Starting at $1,000/show
Table of Contents
At a Glance
Outreach Channels
| Feature | Closely | B2Brain |
|---|---|---|
| LinkedIn Automation | ✓ Safe sequences with human-like behavior and limits | ✗ Not supported; event-focused only |
| Email Outreach | ✓ Multichannel campaigns with AI personalization | ✗ Not supported |
| Trade Show Badge Scanning | ✗ Not supported | ✓ Mobile-first with unlimited scans on show days |
| Business Card Scanning | ✗ Not supported | ✓ Voice-to-text notes for quick capture |
| Event Booth Intelligence | ✗ Not supported | ✓ Contextual pitch angles and talking points |
Lead Generation & Enrichment
| Feature | Closely | B2Brain |
|---|---|---|
| AI Lead Research & Qualification | ✓ Sales AI Agents for scoring and web research | ✓ Account signals and prioritization post-event |
| Data Enrichment (Emails/Phones) | ✓ Verified data from LinkedIn, Sales Navigator, events | ✓ Enriched leads synced to CRM from scans |
| Prospect Exports | ✓ From LinkedIn posts, events, and searches | ✗ Event-specific exports only |
| Voice-to-Text Capture | ✗ Not supported | ✓ For faster data entry at busy booths |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, and emails | ✗ Not supported; dashboard for leads |
Automation & Campaigns
| Feature | Closely | B2Brain |
|---|---|---|
| Multichannel Sequences | ✓ Combining LinkedIn and email steps | ✗ Not supported |
| AI Personalization | ✓ For DMs, InMails, and emails | ✓ Pitch angles and talking points for events |
| Conditional Sequence Builder | ✓ Advanced automation in higher tiers | ✗ Not supported |
| Post-Event Prioritization | ✗ Not supported | ✓ Analytics to focus on valuable prospects |
Integrations & Collaboration
| Feature | Closely | B2Brain |
|---|---|---|
| CRM Integrations (HubSpot, Salesforce) | ✓ Deep sync with HubSpot, Salesforce, Pipedrive | ✓ Integrations with HubSpot, Salesforce, Freshworks |
| Sales Engagement Platforms (Salesloft) | ✗ Not specified | ✓ Support for Salesloft and similar |
| Collaboration Tools (Slack, MS Teams) | ✗ Not supported | ✓ For internal team collaboration |
| White-Label for Agencies | ✓ Custom domain, branding, and client portal | ✗ Not supported |
| Team Management & Analytics | ✓ Advanced outreach analytics across teams | ✓ Central dashboard for lead tracking |
Analytics & Reporting
| Feature | Closely | B2Brain |
|---|---|---|
| Outreach Campaign Analytics | ✓ Across sequences, campaigns, and teams | ✗ Not supported |
| Post-Event ROI Analytics | ✗ Not supported | ✓ Prioritization and performance tracking |
| Branded Reporting | ✓ White-label reports for agencies | ✗ Not supported |
| Account Monitoring Dashboard | ✗ Not supported | ✓ Track accounts year-round |
Deployment & Accessibility
| Feature | Closely | B2Brain |
|---|---|---|
| Mobile-First Access | ✗ Web-based platform | ✓ Mobile scanning and browser-based |
| No Desktop Install Required | ✓ Cloud-based | ✓ Browser-based for easy deployment |
| Unlimited Users on Events | ✗ Tiered by LinkedIn accounts | ✓ Unlimited for booth teams |
Pricing Comparison
Closely offers flexible monthly/annual tiers starting at $29/month (annual) for LinkedIn/email automation, scaling to agency white-label at $999/month. B2Brain is event-centric with $1,000 per show or $5,000/year platform access, better for occasional high-impact events rather than daily use.
Closely
Starter Annual
$29/month
Solo users or small teams starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Growing teams with multiple accounts
- 3 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 3,000 credits/month (emails, phones, AI)
Essential Annual
$145/month
Mid-sized teams scaling campaigns
- 5 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 5,000 credits/month
Custom
Custom
Large teams or enterprises
- Custom LinkedIn accounts
- Unlimited campaigns and credits
- Conditional builders, smart inbox, CRM integrations
- Advanced analytics and webhooks
White-label Unlimited
$999/month
Agencies with multiple clients
- Unlimited seats and customization
- Client portal, branded reporting
- No usage caps or setup costs
B2Brain
Trade Show Solution
$1,000/show
Single event lead capture
- Unlimited users and scans
- Pitch angles, notes, CRM sync
Platform Pricing
$5,000/year
Ongoing account management with events
- Unlimited organizational users
- Year-round account tracking
- CRM, Slack, Teams integrations
- Onboarding and support
Free Trial
Free
Testing core features
- Sample badge exploration
- Limited-time evaluation
Feature Deep Dive
Outreach & Automation Capabilities
Closely
Strengths
- LinkedIn sequences with safe limits and human-like actions
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and InMails
- Sales AI Agents for lead qualification and research
- Conditional builders for advanced flows
Workflow
Build prospect list → Enrich data → Create sequence → AI personalize → Automate outreach → Monitor inbox
B2Brain
Strengths
- Mobile badge and card scanning for instant capture
- Contextual intelligence with pitch angles at events
- Voice-to-text for quick notes during conversations
- Post-event lead prioritization
- Unlimited users for team booth operations
Workflow
Prep accounts pre-event → Scan badges on-site → Add notes → Enrich and sync to CRM → Analyze post-event
Closely dominates ongoing digital outreach with LinkedIn/email automation and AI personalization, ideal for scalable prospecting. B2Brain excels in real-time event capture with mobile tools and contextual intel, but lacks multichannel automation. Choose Closely for daily sales; B2Brain for event spikes.
Lead Enrichment & Qualification
Closely
Strengths
- Verified emails/phones from LinkedIn and exports
- AI agents for scoring, qualification, and web research
- Data from Sales Navigator, posts, and events
- Deep CRM attribution for pipeline tracking
Limitations
- Credit-based for enrichment (e.g., 750 emails/3,000 credits)
B2Brain
Strengths
- Enriched leads from scans with account signals
- Pitch angles and talking points for qualification
- Post-event analytics for prioritizing high-value prospects
- Year-round account tracking in platform plan
Limitations
- Event-focused; less for non-event enrichment
Both offer strong enrichment, but Closely provides broader AI-driven research for outbound leads, while B2Brain's is event-specific with contextual signals. Closely suits proactive prospecting; B2Brain reactive event follow-up.
Integrations & Analytics
Closely
Strengths
- Deep integrations with HubSpot, Salesforce, Pipedrive
- Unified inbox and advanced campaign analytics
- Team management and white-label reporting
- CRM attribution for outreach ROI
Limitations
- No native Slack/Teams; focuses on sales tools
B2Brain
Strengths
- Integrations with HubSpot, Salesforce, Salesloft
- Slack and MS Teams for collaboration
- Central dashboard for lead monitoring
- Post-event analytics and prioritization
Limitations
- Less emphasis on ongoing campaign analytics
Closely offers deeper sales/CRM integrations and outreach analytics for structured teams. B2Brain provides event-friendly collaboration tools and post-event insights. Closely wins for sales pipeline sync; B2Brain for event ROI measurement.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Multichannel automation, AI personalization, and CRM integrations scale prospecting efficiently.
Best Plan: Growth Annual ($87/month)
Score: 10/10
B2Brain
Poor
Event-only focus doesn't support daily outreach.
Best Plan: Not suitable
Score: 2/10
Trade Show Booth Team
Closely
Fair
Can export from events but lacks mobile scanning and real-time capture.
Best Plan: Essential Annual ($145/month)
Score: 5/10
B2Brain 🏆
Excellent
Unlimited scans, contextual intel, and mobile access perfect for booths.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Sales Agency Offering Lead Gen
Closely 🏆
Excellent
White-label, unlimited seats, and multichannel for client campaigns.
Best Plan: White-label Unlimited ($999/month)
Score: 9/10
B2Brain
Good
Unlimited users for events but no white-label or ongoing automation.
Best Plan: Platform ($5,000/year)
Score: 6/10
Event Marketing Leader
Closely
Poor
Limited event support beyond exports.
Best Plan: Not suitable
Score: 3/10
B2Brain 🏆
Excellent
Post-event analytics and ROI tracking prove event value.
Best Plan: Platform ($5,000/year)
Score: 10/10
B2B Founder Scaling Prospecting
Closely 🏆
Excellent
Affordable entry, AI agents, and no SDR team needed.
Best Plan: Starter Annual ($29/month)
Score: 9/10
B2Brain
Fair
Useful for conferences but not for ongoing growth.
Best Plan: Trade Show Solution ($1,000/show)
Score: 4/10
CRM-Heavy Sales Organization
Closely 🏆
Excellent
Deep HubSpot/Salesforce sync and attribution.
Best Plan: Custom
Score: 10/10
B2Brain
Good
Strong integrations but event-limited.
Best Plan: Platform ($5,000/year)
Score: 7/10
Field Marketing Team
Closely
Fair
Supports event exports but no mobile capture.
Best Plan: Growth Annual ($87/month)
Score: 5/10
B2Brain 🏆
Excellent
Mobile-first for on-site lead gen and collaboration.
Best Plan: Trade Show Solution ($1,000/show)
Score: 9/10
Account-Based Marketing Strategy
Closely
Good
AI research and personalization for targeted outreach.
Best Plan: Essential Annual ($145/month)
Score: 7/10
B2Brain 🏆
Excellent
Contextual intel and year-round tracking for ABM at events.
Best Plan: Platform ($5,000/year)
Score: 8/10
Small Team on a Budget
Closely 🏆
Good
$29/month annual entry for basic automation.
Best Plan: Starter Annual ($29/month)
Score: 7/10
B2Brain
Poor
$1,000/show too high for occasional use.
Best Plan: Free Trial
Score: 3/10
Team with Large Event Budgets
Closely
Fair
Event exports but no dedicated tools.
Best Plan: Custom
Score: 4/10
B2Brain 🏆
Excellent
Unlimited users and analytics justify investment.
Best Plan: Platform ($5,000/year)
Score: 10/10
Multichannel Campaign Manager
Closely 🏆
Excellent
LinkedIn + email with unified inbox.
Best Plan: Growth Annual ($87/month)
Score: 9/10
B2Brain
Poor
Offline events only, no digital channels.
Best Plan: Not suitable
Score: 2/10
Pipeline Optimization Leader
Closely 🏆
Excellent
Analytics and CRM sync for attribution.
Best Plan: Essential Annual ($145/month)
Score: 8/10
B2Brain
Good
Event-to-pipeline focus with prioritization.
Best Plan: Platform ($5,000/year)
Score: 7/10
Pros and Cons
Closely
Pros
- Comprehensive multichannel automation for LinkedIn and email
- Safe LinkedIn practices with human-like behavior
- AI personalization and lead qualification agents
- Deep CRM integrations for seamless pipeline sync
- Unified inbox simplifies reply management
- Flexible tiers with annual discounts and white-label for agencies
- Advanced analytics across campaigns and teams
Cons
- Complex interface for basic users
- Pricing higher for solos vs lightweight tools
- Best for structured outbound, not casual use
- Onboarding needed for advanced features
- No native event scanning or mobile-first capture
- Credit system for AI/enrichment may limit usage
B2Brain
Pros
- Specialized for turning events into qualified pipeline
- Unlimited users and scans for large booth teams
- Contextual intel like pitch angles differentiates from scanners
- Strong integrations with CRMs and collaboration tools
- Mobile and browser-based for easy deployment
- Post-event analytics to prove ROI
- Free trial for low-risk testing
Cons
- High per-show pricing for small/occasional users
- No self-serve monthly tiers; contact required
- Limited to events, not full sales engagement
- Public docs limited (e.g., FAQ issues)
- No LinkedIn/email automation
- Less value without CRM and structured processes
Final Verdict
Closely and B2Brain target different stages of B2B sales: Closely for proactive digital outreach via LinkedIn/email with AI and CRM depth, B2Brain for reactive event lead capture with mobile intel and pipeline acceleration. They complement rather than compete directly.
Select Closely for daily digital prospecting and automation. Opt for B2Brain if events are your lead source. For hybrid strategies, integrate both: B2Brain for capture, Closely for follow-up outreach.
Overall Scores
Closely
Value: 8/10
B2Brain
Value: 7/10
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