Brandwatch vs Kennected
Brandwatch
- Platform: Multi-platform social listening and management
- Best For: Consumer intelligence and enterprise monitoring
- Strength: AI-powered insights from massive data
- Users: Enterprise brands and agencies
Starting at Custom
Kennected
- Platform: LinkedIn only
- Best For: B2B lead generation via outreach
- Strength: Automated connection and messaging
- Users: B2B sales teams
Starting at $79/month
Table of Contents
At a Glance
Platform Support
| Feature | Brandwatch | Kennected |
|---|---|---|
| ✓ Listening and management across all major platforms including LinkedIn | ✓ Exclusive focus on LinkedIn outreach | |
| Twitter/X, Facebook, Instagram | ✓ Full multi-platform listening and management | ✗ LinkedIn-only |
| Other Platforms (YouTube, Reddit, etc.) | ✓ Broad coverage including forums and news | ✗ Not supported |
| Social Listening | ✓ Deep monitoring of 1.4+ trillion posts | ✗ No listening capabilities |
Intelligence & Analytics
| Feature | Brandwatch | Kennected |
|---|---|---|
| AI-Powered Insights | ✓ Iris AI for narratives, image analysis, custom classifiers | ✗ Basic campaign analytics only |
| Data Volume | ✓ 1.4+ trillion historical posts, 496M daily | ✗ Limited to LinkedIn connections |
| Custom Dashboards & Reporting | ✓ Fully customizable with alerts | ✗ Basic performance reports |
| Image & Media Analysis | ✓ Neural networks and deep learning | ✗ Not available |
Management & Outreach
| Feature | Brandwatch | Kennected |
|---|---|---|
| Content Calendar & Scheduling | ✓ Collaborative calendar for organic/paid posts | ✗ No scheduling features |
| Unified Inbox | ✓ Centralized for community management | ✗ No inbox |
| Automated Outreach | ✗ Manual management focus | ✓ Connection requests and messaging sequences |
| Lead Generation Automation | ✗ Insights for leads, not automation | ✓ Campaign-based targeting |
Influencer & Collaboration
| Feature | Brandwatch | Kennected |
|---|---|---|
| Influencer Discovery | ✓ 30M+ creator database | ✗ Not available |
| Campaign Management | ✓ Multichannel reporting for influencers | ✓ LinkedIn outreach campaigns |
| Team Collaboration | ✓ Enterprise workflows and governance | ✓ Shared templates for teams |
| Safety & Compliance | ✓ Enterprise governance | ✓ LinkedIn limit throttling |
Integrations & Support
| Feature | Brandwatch | Kennected |
|---|---|---|
| APIs & Integrations | ✓ Major social networks and enterprise tools | ✗ Limited integrations |
| Expert Analyst Support | ✓ Dedicated analysts and consultants | ✗ Email support |
| Onboarding & Training | ✓ Sales-led with services | ✓ Templates and basic training |
| Custom Pricing | ✓ All plans custom | ✗ Tiered monthly pricing |
Pricing Comparison
Brandwatch uses custom enterprise pricing with no public tiers, suited for large budgets, while Kennected offers accessible starting at $79/month but with website access issues limiting verification. Brandwatch's model reflects its depth, Kennected's affordability its niche focus.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Enterprise social teams
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Brands running influencer campaigns
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
PR and crisis teams
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
Kennected
Solo
$79/month
Individual sales pros
- Single user license for LinkedIn outreach
- Basic campaign and sequence management
- Standard activity throttling and safety controls
- Email support during business hours
Team
$149/month
Small sales teams
- Multiple user seats for small sales teams
- Shared templates and campaign libraries
- Enhanced reporting across users
- Priority email support
Agency
Custom
Agencies handling client outreach
- Higher-volume outreach for multiple client accounts
- Advanced onboarding and strategy support
- Dedicated customer success contact
- Custom reporting and integrations
Feature Deep Dive
Consumer Intelligence & Social Listening
Brandwatch
Strengths
- Access to 1.4+ trillion posts and 496M daily
- Iris AI for narrative insights and search
- Image analysis with neural networks
- Custom classifiers via machine learning
- Customizable dashboards and alerts
Workflow
Set monitoring queries → AI analyzes data → Generate insights → Export reports
Kennected
Strengths
- Basic analytics on outreach performance
Workflow
N/A
Limitations
- No social listening or broad intelligence
- Focused solely on personal outreach metrics
Brandwatch dominates in consumer intelligence with massive data and AI depth, ideal for market research. Kennected lacks any listening features, making it unsuitable for this area. Choose Brandwatch for enterprise insights; Kennected for sales-specific metrics.
Social Media Management
Brandwatch
Strengths
- Unified inbox for community and care
- Collaborative content calendar
- Brand monitoring dashboards
- Integration with listening data
Limitations
- Enterprise complexity and custom setup
Kennected
Strengths
- Automated messaging sequences
Limitations
- No content scheduling or inbox
- Outreach-only, no full management
Brandwatch provides comprehensive management across platforms with collaboration. Kennected offers targeted LinkedIn outreach but no broader management. Brandwatch wins for teams; Kennected for solo sales automation.
Lead Generation & Outreach
Brandwatch
Strengths
- Insights from listening to identify leads
- Influencer database for partnerships
- CRM integrations for lead flow
Workflow
Monitor conversations → Identify prospects → Engage via management tools → Track in CRM
Kennected
Strengths
- Automated connection requests
- Personalized messaging campaigns
- Targeting specific LinkedIn audiences
- Analytics for reply rates
Workflow
Build audience → Set sequences → Automate outreach → Analyze responses
Kennected excels in direct LinkedIn sales outreach automation. Brandwatch supports indirect lead gen via intelligence but lacks automation. For B2B sales, Kennected; for intelligence-driven leads, Brandwatch.
Analytics & Reporting
Brandwatch
Strengths
- Advanced AI analytics and custom reports
- Benchmarking and trend analysis
- Expert analyst support
- Multi-module integration
Limitations
- Steep learning curve
Kennected
Strengths
- Connection and reply rate tracking
- Campaign performance basics
Limitations
- Shallow compared to enterprise tools
- No advanced AI insights
Brandwatch offers superior, scalable analytics for enterprises. Kennected provides sufficient basics for sales tracking. Brandwatch for depth; Kennected for simplicity.
Use Case Comparison
Enterprise Social Listening
Brandwatch 🏆
Excellent
Massive data archive and AI make it ideal for monitoring brand reputation and trends at scale.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Kennected
Poor
No listening features; focused on outbound.
Best Plan: Not suitable
Score: 1/10
B2B Sales Outreach on LinkedIn
Brandwatch
Fair
Can inform outreach via insights but no automation.
Best Plan: Social Media Management (Custom)
Score: 5/10
Kennected 🏆
Excellent
Automated sequences and targeting perfect for sales teams.
Best Plan: Team ($149/month)
Score: 9/10
Influencer Marketing Campaigns
Brandwatch 🏆
Excellent
30M+ database and reporting for enterprise campaigns.
Best Plan: Influence (Custom)
Score: 10/10
Kennected
Poor
No influencer tools.
Best Plan: Not suitable
Score: 1/10
Agency Managing Multiple Clients
Brandwatch 🏆
Excellent
Governance and workflows support multi-client enterprise needs.
Best Plan: Full Suite (Custom)
Score: 9/10
Kennected
Good
Agency plan for client outreach, but limited scope.
Best Plan: Agency (Custom)
Score: 6/10
PR Crisis Monitoring
Brandwatch 🏆
Excellent
Real-time alerts and analyst support for reputation management.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Kennected
Poor
No monitoring capabilities.
Best Plan: Not suitable
Score: 1/10
Solo B2B Sales Professional
Brandwatch
Poor
Too complex and costly for individuals.
Best Plan: Not suitable
Score: 2/10
Kennected 🏆
Excellent
Affordable solo plan for LinkedIn automation.
Best Plan: Solo ($79/month)
Score: 9/10
Market Research Team
Brandwatch 🏆
Excellent
Deep data and custom analysis for insights.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Kennected
Poor
No research tools.
Best Plan: Not suitable
Score: 1/10
Global Enterprise Organization
Brandwatch 🏆
Excellent
Multi-region support and integrations.
Best Plan: Full Suite (Custom)
Score: 10/10
Kennected
Fair
Limited to LinkedIn; no global scale.
Best Plan: Agency (Custom)
Score: 4/10
Budget-Conscious Startup
Brandwatch
Poor
Custom pricing too high for startups.
Best Plan: Not suitable
Score: 2/10
Kennected 🏆
Good
Low entry price for sales automation.
Best Plan: Solo ($79/month)
Score: 7/10
SDR Team Using LinkedIn
Brandwatch
Fair
Insights helpful but no automation.
Best Plan: Social Media Management (Custom)
Score: 5/10
Kennected 🏆
Excellent
Team plan for collaborative outreach.
Best Plan: Team ($149/month)
Score: 9/10
PR and Communications Team
Brandwatch 🏆
Excellent
Crisis monitoring and media intelligence.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Kennected
Poor
Not relevant for PR.
Best Plan: Not suitable
Score: 1/10
Founder Seeking Lead Generation
Brandwatch
Fair
Broad insights but complex for solo use.
Best Plan: Consumer Intelligence (Custom)
Score: 4/10
Kennected 🏆
Excellent
Simple automation for personal prospecting.
Best Plan: Solo ($79/month)
Score: 8/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite covering intelligence, management, and influencers
- Strong enterprise readiness with global support and integrations
- Highly customizable for advanced reporting and workflows
- Expert analyst services for strategic insights
Cons
- No public pricing or self-serve plans
- Sales-led process with multi-step demos
- Steep learning curve for smaller teams
- Overkill for simple needs
- Heavier implementation requirements
Kennected
Pros
- Focused LinkedIn automation saves manual effort
- Campaign structure for targeted outreach
- Affordable pricing starting at $79/month
- Safety controls to avoid restrictions
- Onboarding templates for new users
- Suitable for B2B sales motions
Cons
- Website 403 error limits verification
- Risk of spammy outreach if misused
- Potential LinkedIn account bans
- Limited to LinkedIn; no broad features
- Basic analytics without AI depth
- Unclear support and updates due to site issues
Final Verdict
Brandwatch and Kennected target different ends of the social tools spectrum. Brandwatch is a robust enterprise suite for intelligence and management, while Kennected is a niche LinkedIn automation tool for sales. They overlap minimally, with Brandwatch for strategic depth and Kennected for tactical outreach.
Choose Brandwatch for comprehensive social intelligence and management in enterprise settings. Opt for Kennected if LinkedIn sales automation is your core need. For sales teams in larger orgs, pair with Brandwatch for informed outreach.
Overall Scores
Brandwatch
Value: 6/10
Kennected
Value: 8/10
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