As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Captain Data and Agorapulse extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

Captain Data

  • Platform: B2B data APIs
  • Best For: Sales intelligence and prospecting
  • Strength: Real-time signals and enrichment
  • Users: 500 users

Starting at €99.98/month

Agorapulse

  • Platform: Multi-social networks
  • Best For: Social media management and collaboration
  • Strength: Unified inbox and ROI analytics
  • Users: 2011 users

Starting at $79/month

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At a Glance

Core Functionality

Feature Captain Data Agorapulse
B2B Data Enrichment Buyers Profile, People Profile, and Company Profile APIs for firmographics, skills, and funding data Not applicable; focused on social content
Social Media Scheduling No social scheduling; API-focused for data Unlimited post scheduling across multiple networks with queues and bulk CSV
Intent Signals Monitoring Signals API for career, social, and review signals in real-time Social listening but not B2B intent-focused
Unified Inbox Management No inbox; data extraction only Centralized inbox for comments, messages, reviews, and ad comments
API Access Unified APIs with high concurrency (40 req/sec) for large-scale use API for integrations in Enterprise plan, but UI-primary

Automation & Workflows

Feature Captain Data Agorapulse
Data Extraction & Enrichment Automation Multi-source extraction with structured outputs, smart limits for compliance Automation for moderation rules and bulk actions in inbox
Content Publishing Automation No content publishing Publishing queues, AI writing assistant, and approval workflows
Engagement Workflows Engagement API for messaging, connections, and content interactions Assignment, labels, saved replies, and AI reply suggestions
Scalable Exports Exports for millions of records Branded report exports at profile and post levels

Analytics & Insights

Feature Captain Data Agorapulse
Real-time Signals & Intent Data Buyer’s Ecosystem and Signals APIs for connections and web signals Social listening across networks, but not intent data
ROI & Performance Reporting Data-focused, no ROI tracking Post-level reporting, ROI analysis tying to revenue, competitor benchmarking
Compliance & Security SOC 2 Type II and GDPR compliant Enterprise SSO, custom roles, and data governance

Collaboration & Support

Feature Captain Data Agorapulse
Team Workflows API for engineering teams; no built-in collaboration UI Shared calendars, approvals, assignments, and team reports
Support Levels Bronze to Titanium with custom SLAs Priority support in higher tiers, dedicated CSM in Enterprise
AI Assistance No AI content tools AI Writing Assistant, alt-text generator, reply suggestions

Integrations & Scalability

Feature Captain Data Agorapulse
High Concurrency & Scalability Up to 40 requests/sec for large workloads Scalable for teams but UI-limited
Social Platform Integrations Data sources only Multi-network support including Instagram, Facebook, etc.
Export & API Outputs Structured JSON/CSV for millions of records API in Enterprise for data connectivity
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Pricing Comparison

Captain Data uses a credit-based model starting at €99.98/month for enrichment tasks, ideal for API integrations, while Agorapulse offers per-user pricing from $79/month (yearly) for social management, with a free tier for basics. Captain Data suits data-heavy users but can be unpredictable; Agorapulse provides clearer scaling for teams.

Captain Data

Bronze Enrichment Example

€99.98/month

Small teams starting with data enrichment

  • Approximately 2,500 credits per month for enrichment and collection
  • Most operations at 1 credit per record
  • Real-time API automations
  • Access to all data types
  • Annual billing discount applied in example estimate

Titanium Intent Monitoring Example

Custom (example €1.49 per 1,000 credits)

Large-scale intent tracking

  • Intent monitoring for entities such as companies and people
  • Average of 5 credits per entity per month for comprehensive monitoring
  • Discounted rate of €1.49 per 1,000 credits in example scenario
  • Designed for large-scale tracking of buying signals
  • Higher-tier support with custom SLAs and dedicated resources

Support Levels (Bronze to Titanium)

Custom

Varying support needs

  • Bronze: basic email support
  • Silver: priority email and chat support
  • Gold: 24/7 support across channels
  • Platinum: 24/7 priority Slack support with dedicated account manager
  • Diamond and Titanium: white-glove service and custom SLAs

Agorapulse

Free

Free

Solo users testing basics

  • 1 user and 3 social profiles
  • Access to core publishing and inbox features on a limited scale
  • Ongoing free usage with option to upgrade to paid plans

Standard (Yearly)

$79/month per user

Individual social managers

  • Schedule and publish unlimited posts across supported networks
  • Manage all messages and organic comments from one unified inbox
  • Access basic reports on audience and top content
  • Export branded reports for stakeholders
  • Support for up to 10 social profiles by default
  • Mobile app access for iOS and Android

Professional (Yearly)

$119/month per user

Growing teams

  • Everything in Standard
  • Expanded publishing toolbox with PulseLink in Bio tool
  • Instagram product tagging directly from the composer
  • Calendar notes for campaign coordination
  • Monitoring and replying to ad comments
  • Improved teamwork with post and inbox assignments
  • Team performance reports for collaboration insights
  • Support for up to 10 social profiles by default

Advanced (Yearly)

$149/month per user

Teams needing insights

  • Everything in Professional
  • Operational streamlining with labels and saved replies
  • Automated moderation rules with bulk actions
  • Shared content calendars for alignment
  • Advanced reports and ads reports
  • Social media ROI analysis to tie activity to revenue
  • Competitor benchmarking for performance comparison
  • Support for up to 10 social profiles by default

Custom (Enterprise)

Tailored Pricing

Large teams or enterprises

  • Everything in Advanced
  • Unlimited social profiles for large account portfolios
  • AI‑powered reply suggestions based on past interactions
  • Enterprise collaboration with SSO and custom roles
  • Multi‑step approval workflows for governance
  • Full reporting capabilities including historical data import
  • API integrations for data and workflow connectivity
  • Sentiment analysis for deeper understanding of conversations
  • Priority support with a dedicated Customer Success Manager
Want simpler pricing? PostFlow offers straightforward plans focused on fast post creation. Try out now

Feature Deep Dive

Data Enrichment vs Content Publishing

Captain Data

Strengths
  • Unified APIs for people, companies, and intent data reducing integration complexity
  • Real-time signals from career, social, and reviews across the web
  • Multi-source extraction with structured outputs for AI and sales tools
  • Buyer’s Ecosystem API to map connections and related entities
  • High scalability for millions of records
Workflow

Query API → Enrich data with profiles and signals → Automate prospecting → Export to CRM/AI

Agorapulse

Strengths
  • Unlimited scheduling with multi-profile publishing and queues
  • AI Writing Assistant and alt-text generator for efficient content creation
  • Instagram product tagging and grid preview for visual planning
  • Bulk scheduling via CSV for high-volume posting
  • PulseLink in Bio tool for link-in-bio management
Workflow

Create content with AI → Schedule to calendar → Approve and publish → Track engagement

Captain Data excels in B2B data enrichment and real-time signals for sales automation, making it ideal for technical teams building prospecting workflows. Agorapulse shines in social content publishing with user-friendly tools for marketers. Choose Captain Data for data-driven sales; Agorapulse for social media content management.

Captain Data API enrichment workflow

Automation & Engagement Workflows

Captain Data

Strengths
  • Engagement API for messaging, connection workflows, and content interactions
  • Smart limits and high concurrency for safe, compliant automation
  • Scalable dataset exports and multi-source data collection
  • Real-time API for large-scale prospecting and enrichment
Limitations
  • Requires engineering for setup
  • No UI for non-technical users
  • Focused on data, not social engagement UI

Agorapulse

Strengths
  • Unified inbox with moderation rules, labels, and bulk actions
  • Shared calendars, approval workflows, and team assignments
  • Automated publishing queues and AI reply suggestions
  • Social listening and ad comment monitoring
Limitations
  • Less emphasis on B2B data automation
  • Scalability tied to user count
  • Advanced automation in higher tiers

Captain Data offers robust API-based automation for sales prospecting and data workflows, with strong scalability for enterprises. Agorapulse provides intuitive automation for social engagement and team collaboration. Captain Data wins for technical sales automation; Agorapulse for social media operations.

Analytics & Reporting

Captain Data

Strengths
  • Signals API for real-time intent and ecosystem insights
  • Company Profile API with growth, funding, and employee data
  • Structured outputs for custom analytics integration
  • Compliance-focused for enterprise data handling
Limitations
  • No built-in ROI or social analytics
  • Requires external tools for visualization

Agorapulse

Strengths
  • Profile-level and post-level reporting with branded exports
  • ROI analysis linking social to leads, sales, and traffic
  • Competitor benchmarking and advanced ads reports
  • Sentiment analysis and historical data import in Enterprise
Limitations
  • No B2B intent data
  • Basic reports in lower tiers

Captain Data provides deep B2B intent and profile analytics via APIs for sales intelligence. Agorapulse delivers comprehensive social ROI and performance reporting for marketing impact. Select Captain Data for sales data insights; Agorapulse for social media analytics.

Captain Data signals and insights
Prefer a streamlined tool? PostFlow focuses purely on creating great LinkedIn content quickly. Try out now

Use Case Comparison

B2B Sales Prospecting

Captain Data 🏆

Excellent

Real-time intent data, enrichment APIs, and signals enable automated prospecting and lead scoring.

Best Plan: Bronze Enrichment (€99.98/month)

Score: 10/10

Agorapulse

Poor

Lacks B2B data tools; social-focused only.

Best Plan: Not suitable

Score: 2/10

Social Media Agency Management

Captain Data

Poor

No social tools or collaboration UI; API-only.

Best Plan: Not suitable

Score: 1/10

Agorapulse 🏆

Excellent

Unlimited profiles, approvals, white-label reports, and team features for client management.

Best Plan: Advanced ($149/month yearly)

Score: 10/10

Revenue Operations Team

Captain Data 🏆

Excellent

Unified APIs replace static databases with live intent data for outbound workflows.

Best Plan: Titanium Intent Monitoring (Custom)

Score: 9/10

Agorapulse

Fair

ROI tracking useful but not core to revops data needs.

Best Plan: Professional ($119/month yearly)

Score: 5/10

Marketing Team Managing Multiple Profiles

Captain Data

Poor

No social profile management.

Best Plan: Not suitable

Score: 2/10

Agorapulse 🏆

Excellent

Shared calendars, bulk scheduling, and inbox for multi-brand handling.

Best Plan: Advanced ($149/month yearly)

Score: 9/10

AI Product Development with B2B Data

Captain Data 🏆

Excellent

Real-time APIs plug directly into AI agents for sales intelligence.

Best Plan: Bronze Enrichment (€99.98/month)

Score: 10/10

Agorapulse

Poor

AI tools limited to content writing, not data integration.

Best Plan: Not suitable

Score: 3/10

E-commerce Social Sales

Captain Data

Fair

Data enrichment for leads, but no social sales tools.

Best Plan: Bronze Enrichment (€99.98/month)

Score: 6/10

Agorapulse 🏆

Excellent

Instagram tagging, ROI to sales, and inbox for customer service.

Best Plan: Professional ($119/month yearly)

Score: 9/10

Growth Team Running Outbound Campaigns

Captain Data 🏆

Excellent

Large-scale enrichment and intent monitoring for prospecting.

Best Plan: Titanium Intent Monitoring (Custom)

Score: 10/10

Agorapulse

Good

Social listening and reporting, but not outbound data-focused.

Best Plan: Advanced ($149/month yearly)

Score: 7/10

Digital Agency Team Collaboration

Captain Data

Poor

No team UI or approvals.

Best Plan: Not suitable

Score: 2/10

Agorapulse 🏆

Excellent

Multi-step approvals, SSO, and dedicated support for agencies.

Best Plan: Enterprise (Custom)

Score: 10/10

SaaS Company Sales Intelligence

Captain Data 🏆

Excellent

Intent data APIs for building revenue products.

Best Plan: Bronze Enrichment (€99.98/month)

Score: 10/10

Agorapulse

Fair

Social ROI useful for marketing, but not sales data.

Best Plan: Standard ($79/month yearly)

Score: 4/10

Higher Education Social Engagement

Captain Data

Poor

B2B-focused, not educational social.

Best Plan: Not suitable

Score: 1/10

Agorapulse 🏆

Excellent

Inbox and reporting for student/alumni interactions.

Best Plan: Professional ($119/month yearly)

Score: 9/10

Enterprise Data Compliance Needs

Captain Data 🏆

Excellent

SOC 2 and GDPR with smart limits for safe automation.

Best Plan: Titanium (Custom)

Score: 9/10

Agorapulse

Good

SSO and roles, but social-focused compliance.

Best Plan: Enterprise (Custom)

Score: 7/10

Solo Marketer Handling Social

Captain Data

Poor

Too technical for solo social use.

Best Plan: Not suitable

Score: 3/10

Agorapulse 🏆

Excellent

Free tier and intuitive UI for individuals.

Best Plan: Free or Standard ($79/month yearly)

Score: 8/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

Captain Data

Pros

  • Unified API for people, company, and intent data, reducing integration complexity
  • Strong focus on real-time signals rather than static databases
  • Rich set of enrichment and data collection actions across multiple sources
  • High scalability with concurrency and smart limits for safe automation
  • Compliance with SOC 2 Type II and GDPR, suitable for enterprise use
  • Flexible credit-based pricing for variable workloads
  • Ideal for replacing static databases with live data in SaaS/AI products

Cons

  • Credit-based pricing can be hard to predict for new users
  • Best value requires engineering resources and technical integration
  • Not ideal for non-technical marketers who just need simple lead lists
  • Pricing examples are clear, but full tier structure and exact names are not fully disclosed publicly
  • Focused on infrastructure and data, not on content creation or personal branding
  • No free tier or trial mentioned, higher entry barrier
  • Limited to B2B data; no social media management features

Agorapulse

Pros

  • Unified social inbox that centralizes comments, messages, reviews, and ad comments across networks
  • Intuitive interface that is easier to learn than many legacy enterprise tools
  • Robust publishing workflows with shared calendars, approvals, and bulk scheduling
  • Strong reporting and ROI features that connect social activity to leads, sales, and traffic
  • Advanced moderation rules, labels, and bulk actions for efficient inbox management
  • Free tier for testing, with scalable per-user pricing
  • AI tools for writing and replies enhance productivity
  • Enterprise features like SSO and unlimited profiles for large teams

Cons

  • Per‑user pricing can become expensive for large teams with many collaborators
  • Feature set may feel heavy for solo creators or very small businesses
  • Advanced analytics and ROI features are locked behind higher‑tier plans
  • Managing many profiles and users can require careful configuration and governance
  • Less focused on pure AI‑driven content ideation than specialized AI tools
  • No B2B intent data or sales intelligence capabilities
  • Limited to social media; not for data enrichment workflows
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Captain Data and Agorapulse target different domains: Captain Data is a powerful API platform for B2B sales intelligence and data automation, excelling in real-time enrichment and compliance. Agorapulse is a comprehensive social media tool for publishing, engagement, and ROI, ideal for marketing and agencies. They complement rather than compete directly.

Opt for Captain Data if your priority is B2B data for sales and AI; choose Agorapulse for social media operations and team workflows. For integrated strategies, use Captain Data for lead gen and Agorapulse for social nurturing.

Overall Scores

Captain Data

4.4 / 5.0

Value: 7/10

Agorapulse

4.5 / 5.0

Value: 8/10

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