Brand24 vs Supergrow
Brand24
- Platform: Multi-source monitoring (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand reputation and crisis management
- Strength: AI-driven sentiment and trend analysis
- Users: 4000+ brands
Starting at $149/month
Supergrow
- Platform: LinkedIn only
- Best For: Personal branding and inbound leads
- Strength: AI content generation and engagement tools
- Users: 1,200+ professionals
Starting at $19/month
Table of Contents
At a Glance
Platform Support
| Feature | Brand24 | Supergrow |
|---|---|---|
| ✓ Monitors mentions across LinkedIn as part of 25M+ sources | ✓ LinkedIn-exclusive with deep content and engagement tools | |
| X (Twitter) | ✓ Real-time monitoring of mentions and conversations | ✗ LinkedIn-focused only |
| Facebook & Instagram | ✓ Tracks social mentions, reviews, and engagement | ✗ Not supported |
| News, Blogs, Forums, Podcasts | ✓ Comprehensive coverage of 25M+ online sources | ✗ Not applicable |
| Multi-Language Support | ✓ 108 languages with AI analysis | ✗ English-focused for LinkedIn |
Monitoring & Listening
| Feature | Brand24 | Supergrow |
|---|---|---|
| Real-time Mention Tracking | ✓ Updates every 12 hours (Individual) to real-time (Pro+) | ✗ No monitoring capabilities |
| AI Sentiment Analysis | ✓ Includes emotion and topic analysis | ✗ Not available |
| Crisis Alerts & Notifications | ✓ Storm alerts, push notifications, custom emails | ✗ Not applicable |
| Influencer & Hashtag Analysis | ✓ Reach, volume, and influencer tracking | ✗ No such features |
| Advanced Search & Filtering | ✓ Boolean search, sentiment, reach, language filters | ✗ Not available |
Content Creation & Scheduling
| Feature | Brand24 | Supergrow |
|---|---|---|
| AI-Powered Post Generation | ✗ No content creation tools | ✓ Tailored to LinkedIn audience and style |
| Content Repurposing | ✗ Not available | ✓ From PDFs, YouTube, articles, voice notes |
| Carousel & Visual Creation | ✗ No visual tools | ✓ LinkedIn carousel maker with templates |
| Content Calendar & Scheduling | ✗ No scheduling | ✓ For posts, videos, carousels |
| Idea Generation & Library | ✗ Not applicable | ✓ Viral posts library, swipe files, niche prompts |
Engagement & Analytics
| Feature | Brand24 | Supergrow |
|---|---|---|
| Engagement Tools | ✗ Monitoring only, no direct engagement | ✓ Custom lists, AI comment generation, top commenters |
| Profile & Post Analytics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✓ Follower growth, connections, post performance |
| AI Insights & Trends | ✓ AI Events Detection, Brand Assistant, Topics | ✗ Basic analytics only |
| Reporting & Exports | ✓ Automated reports, white-labeled, PDF/Excel/PPT, QuickShare | ✗ No advanced reporting |
Collaboration & Integrations
| Feature | Brand24 | Supergrow |
|---|---|---|
| Team & Agency Features | ✓ Unlimited users (Team+), Slack/Teams integrations | ✓ Multiple client workspaces, team access control |
| Mobile App | ✓ Full mobile access | ✗ Web-based only |
| API Access | ✓ Optional API with additional fee | ✗ No API mentioned |
| Alert Integrations | ✓ Slack, Microsoft Teams, email alerts | ✗ Not applicable |
Pricing Comparison
Brand24 starts at $149/month (annual Individual) for basic monitoring, scaling to enterprise levels for advanced AI. Supergrow is far more affordable at $19/month for starters, focusing on LinkedIn tools without broad monitoring. Brand24 suits teams needing extensive coverage, while Supergrow offers high value for LinkedIn users.
Brand24
Individual
$199/month
Solo users with basic monitoring needs
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Cost-conscious solo monitors
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams needing collaboration
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Budget team monitoring
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Advanced users with AI needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Value-driven pro monitoring
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Scaling businesses
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Enterprise-like business monitoring
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large organizations with custom needs
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Supergrow
Starter
$19/month
Individuals starting LinkedIn content
- Save and tag content ideas
- Content inspiration via swipe files and viral posts
- AI-powered content creation for LinkedIn posts
- Post repurposing and formatting from existing content
- Mimic your unique content style with on-brand posts
- AI chat assistant similar to ChatGPT for content help
- LinkedIn carousel maker with templates
- Drafts and tags for content management
- Calendar view for scheduling posts and carousels
- Auto-comment on your own posts
Pro
$39/month
Professionals and agencies scaling LinkedIn
- Everything included in Starter
- Custom engagement feeds and lists
- AI-assisted comment generation for faster replies
- See and engage with your top commenters
- Profile analytics to track follower growth
- Connections and engagement growth analytics
- Post-wise performance analytics
- Unlimited engagement actions within custom feeds
- Advanced tools for consistent posting and engagement
Feature Deep Dive
Social Listening & Monitoring
Brand24
Strengths
- Real-time tracking of 25M+ sources including social, news, blogs, forums, podcasts, reviews
- AI-powered sentiment, emotion, and topic analysis in 108 languages
- AI Insights, Events Detection, Brand Assistant for trend and spike analysis
- Hashtag tracking, influencer analysis, reach, and AVE metrics
- Advanced filtering with Boolean search and custom alerts
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Receive alerts → Generate reports
Supergrow
Strengths
- No social listening features
- Focuses on outbound content rather than inbound monitoring
Workflow
N/A
Limitations
- Cannot track brand mentions or sentiment across platforms
Brand24 is purpose-built for comprehensive social listening, offering unparalleled coverage and AI analysis for reputation management. Supergrow lacks any monitoring capabilities, making it unsuitable for listening needs. Choose Brand24 for tracking conversations; Supergrow for creating them on LinkedIn.
Content Creation & Scheduling
Brand24
Strengths
- No direct content creation or scheduling tools
- Provides insights to inform content strategy via analytics
Workflow
Use insights from mentions to inspire content elsewhere
Limitations
- Focused on monitoring, not creation
Supergrow
Strengths
- AI post generator tailored to LinkedIn style and audience
- Viral posts library, swipe files, idea generator for inspiration
- Carousel maker, content repurposing from various sources, voice-to-post
- Content calendar for scheduling posts, videos, carousels
- AI chat assistant for on-brand content
Workflow
Generate ideas → Create/repurpose content → Schedule in calendar → Auto-comment
Supergrow excels in LinkedIn-specific content creation and scheduling with AI tools optimized for personal branding. Brand24 offers no creation features but provides data-driven insights. For content workflows, Supergrow is ideal; for insight-led strategy, pair with Brand24.
Analytics & Reporting
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencer analysis
- AI-driven insights on trends, spikes, and events
- Automated daily/weekly reports, white-labeled options, exports to Excel/PDF/PPT
- QuickShare links for collaboration
Limitations
- Analytics tied to monitoring data only
Supergrow
Strengths
- Profile analytics: follower, connection, engagement growth
- Post-wise performance tracking
- Top commenters and engagement feeds
Limitations
- Limited to LinkedIn; no white-label or advanced exports
- No AI trend detection
Brand24 provides deeper, multi-source analytics with AI insights and robust reporting for teams. Supergrow offers solid LinkedIn-specific metrics but lacks breadth and export options. Brand24 wins for comprehensive reporting; Supergrow for quick personal insights.
Collaboration & Agency Features
Brand24
Strengths
- Unlimited users from Team tier
- Slack and Microsoft Teams integrations for alerts
- White-labeled reports for client sharing
- API for custom integrations (fee applies)
Limitations
- No dedicated workspaces; collaboration via shared access
Supergrow
Strengths
- Multiple client workspaces with access control
- Team collaboration on content and scheduling
- AI tools for ghostwriters managing profiles
Limitations
- No integrations mentioned; agency pricing not detailed
Both support teams, but Supergrow's workspaces are better for multi-client agencies focused on LinkedIn. Brand24's integrations and white-label reports suit monitoring agencies. Choose based on focus: monitoring (Brand24) or content management (Supergrow).
Use Case Comparison
Marketing Team Monitoring Brand Awareness
Brand24 🏆
Excellent
Real-time tracking, sentiment analysis, and campaign metrics across channels provide deep insights into awareness and impact.
Best Plan: Team ($249/month annual)
Score: 10/10
Supergrow
Poor
No monitoring; limited to LinkedIn content creation.
Best Plan: Not suitable
Score: 1/10
PR Professional Managing Crises
Brand24 🏆
Excellent
Storm alerts, real-time updates, and AI event detection enable fast reputation protection.
Best Plan: Pro ($299/month annual)
Score: 10/10
Supergrow
Poor
No crisis tools or broad monitoring.
Best Plan: Not suitable
Score: 1/10
Solo LinkedIn Creator Building Brand
Brand24
Fair
Basic monitoring possible but overkill and expensive for solo use.
Best Plan: Individual ($149/month annual)
Score: 5/10
Supergrow 🏆
Excellent
AI content tools, scheduling, and analytics streamline personal branding affordably.
Best Plan: Starter ($19/month)
Score: 10/10
Ghostwriter Managing Multiple Clients
Brand24
Poor
No content tools; monitoring not aligned with ghostwriting.
Best Plan: Not suitable
Score: 2/10
Supergrow 🏆
Excellent
Client workspaces, AI generation, and repurposing ideal for multi-profile management.
Best Plan: Pro ($39/month)
Score: 9/10
B2B Marketer Focused on LinkedIn Leads
Brand24
Good
Monitors LinkedIn mentions and sentiment but no lead gen tools.
Best Plan: Team ($249/month annual)
Score: 6/10
Supergrow 🏆
Excellent
Engagement feeds, AI comments, and analytics drive inbound leads on LinkedIn.
Best Plan: Pro ($39/month)
Score: 9/10
Enterprise with Global Multi-Language Needs
Brand24 🏆
Excellent
Custom limits, 108 languages, unlimited AI insights for large-scale monitoring.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Supergrow
Poor
LinkedIn-only, no global or multi-language support.
Best Plan: Not suitable
Score: 1/10
Small Business Creating LinkedIn Content
Brand24
Poor
Expensive for content needs; monitoring secondary.
Best Plan: Not suitable
Score: 3/10
Supergrow 🏆
Excellent
Affordable AI tools for content and scheduling fit small budgets.
Best Plan: Starter ($19/month)
Score: 9/10
Agency Handling Multiple Clients
Brand24
Good
Unlimited users and white-label reports for monitoring services.
Best Plan: Business ($499/month annual)
Score: 7/10
Supergrow 🏆
Excellent
Workspaces and team controls perfect for LinkedIn client management.
Best Plan: Pro ($39/month)
Score: 9/10
Founder Building Personal LinkedIn Brand
Brand24
Fair
Can monitor personal mentions but no creation tools.
Best Plan: Individual ($149/month annual)
Score: 4/10
Supergrow 🏆
Excellent
Tailored for founders with content gen, repurposing, and growth analytics.
Best Plan: Pro ($39/month)
Score: 10/10
PR Agency Managing Reputation
Brand24 🏆
Excellent
AI alerts, multi-source tracking, and reports for client reputation services.
Best Plan: Pro ($299/month annual)
Score: 10/10
Supergrow
Poor
No reputation tools.
Best Plan: Not suitable
Score: 2/10
Digital Brand Tracking Reviews
Brand24 🏆
Excellent
Covers reviews, forums, and sentiment for online reputation.
Best Plan: Team ($249/month annual)
Score: 9/10
Supergrow
Fair
Limited to LinkedIn engagement tracking.
Best Plan: Pro ($39/month)
Score: 5/10
Budget-Conscious Content Creator
Brand24
Poor
High cost not justified for creation-focused users.
Best Plan: Not suitable
Score: 2/10
Supergrow 🏆
Excellent
Low entry price with essential LinkedIn tools.
Best Plan: Starter ($19/month)
Score: 10/10
Pros and Cons
Brand24
Pros
- Extensive coverage of social media, news, blogs, forums, podcasts, and review sites
- Powerful AI features including sentiment, emotion, topic analysis, and AI Insights
- Real-time monitoring and alerts on higher-tier plans for fast crisis detection
- Rich analytics with reach, engagement, presence score, AVE, and influencer analysis
- Strong reporting options with white-labeled reports, PDF, Excel, PowerPoint, and QuickShare
- Unlimited users from Team tier for collaboration
- Multi-language support in 108 languages for global brands
Cons
- Entry-level pricing is relatively high for very small teams or solo creators
- Most advanced AI features are reserved for Pro, Business, and Enterprise tiers
- Managing keyword and mention limits can require ongoing optimization
- Interface and feature depth may feel complex for users with simple monitoring needs
- API access incurs an additional fee, adding cost for data-heavy integrations
- No content creation or scheduling capabilities
Supergrow
Pros
- All-in-one LinkedIn-first platform combining inspiration, creation, engagement, and analytics
- Strong AI capabilities for post generation, idea creation, and content repurposing
- Carousel maker and voice-to-post features tailored to LinkedIn workflows
- Custom engagement feeds and AI-assisted comments streamline daily engagement
- Multiple client workspaces and team access control ideal for agencies and ghostwriters
- Affordable pricing starting at $19/month with robust features
- Viral posts library and swipe files for quick inspiration
Cons
- Platform breadth can feel complex or heavy for users who only need simple post generation
- No clearly published separate agency pricing despite references to agencies on the site
- Learning curve for new users who are not used to full-stack LinkedIn tools
- Focused solely on LinkedIn, so not suitable if you need multi-platform social scheduling
- Limited advanced reporting or exports
- No social listening or broad monitoring features
Final Verdict
Brand24 and Supergrow target different aspects of social media management. Brand24 is a robust listening tool for monitoring reputation and trends across vast sources with AI depth. Supergrow is a specialized LinkedIn platform for content-driven growth and engagement. They complement rather than compete directly.
Select Brand24 for comprehensive listening and reputation needs where monitoring is core. Opt for Supergrow if LinkedIn content and growth are your focus, especially on a budget. For hybrid needs, use Supergrow for creation and Brand24 for oversight.
Overall Scores
Brand24
Multi-Platform: 10/10
Agency Features: 8/10
Value: 6/10
Supergrow
Content Creation: 9/10
Agency Features: 8/10
Value: 9/10
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