AuthoredUp vs Supergrow
AuthoredUp
- Platform: LinkedIn only
- Best For: Content creation and analytics for B2B professionals
- Strength: Deep post analysis and reuse
- Users: 2011 professionals
Starting at $12.46/month
Supergrow
- Platform: LinkedIn only
- Best For: AI-driven personal branding and ghostwriting
- Strength: Content repurposing and engagement tools
- Users: 1,200+ professionals
Starting at $19/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Supergrow |
|---|---|---|
| ✓ LinkedIn-only with support for personal and company pages | ✓ LinkedIn-focused with multi-profile workspaces | |
| Multi-platform (X, Facebook, etc.) | ✗ LinkedIn exclusive | ✗ LinkedIn only, no multi-platform support |
Content Creation
| Feature | AuthoredUp | Supergrow |
|---|---|---|
| Rich text editor with formatting | ✓ Advanced editor with bold, italics, bullets, emojis, and live preview | ✓ AI-powered but includes basic formatting |
| AI-powered post generation | ✗ No native AI generator; relies on templates and user input | ✓ AI generator tailored to audience, style, and niche |
| Unlimited drafts and snippets | ✓ Unlimited drafts, snippets, and 300+ templates for hooks/CTAs | ✓ Drafts and tags with swipe files and viral library |
| Content repurposing | ✓ Historical post reuse and saved-post analysis | ✓ Repurpose from PDFs, YouTube, articles; voice-to-post |
| Carousel creation | ✗ Not available | ✓ Dedicated carousel maker with templates |
| Idea generation tools | ✓ Library of 300+ hooks, endings, CTAs | ✓ Idea generator for niche prompts; viral posts library |
Scheduling & Calendar
| Feature | AuthoredUp | Supergrow |
|---|---|---|
| Content calendar | ✓ Centralized calendar for published and scheduled posts | ✓ Calendar for posts, videos, carousels with scheduling |
| Best time to post recommendations | ✓ Analytics-based best times | ✗ Not specified |
| Post scheduling | ✓ Scheduling via Chrome extension and web | ✓ Integrated scheduling for all content types |
Analytics & Insights
| Feature | AuthoredUp | Supergrow |
|---|---|---|
| Post performance analytics | ✓ Impressions, engagement, growth timelines; CSV export | ✓ Post-wise performance and engagement analytics |
| Follower growth tracking | ✓ Detailed follower growth and profile performance | ✓ Follower, connection, and engagement growth |
| Historical/saved post analysis | ✓ Filters by keyword, author; reuse suggestions | ✗ Not available |
| Chrome extension for insights | ✓ Extension lives inside LinkedIn for preview and posting | ✗ No extension mentioned |
Engagement & Interaction
| Feature | AuthoredUp | Supergrow |
|---|---|---|
| Custom engagement lists/feeds | ✗ Not available | ✓ Custom lists and feeds for focused interactions |
| AI-assisted comments | ✗ Not available | ✓ AI comment generation for replies and auto-comments |
| Top commenters tracking | ✗ Not available | ✓ See and engage with top commenters |
Collaboration & Agency Features
| Feature | AuthoredUp | Supergrow |
|---|---|---|
| Multi-profile management | ✓ Support for multiple company pages; business plan for teams | ✓ Multiple client workspaces and team access |
| Draft collaboration | ✓ Team draft collaboration in business plans | ✗ Not specified |
| Sub-accounts for clients | ✓ Sub-accounts for teams and clients | ✓ Client workspaces for ghostwriters and agencies |
| Team analytics | ✓ Across profiles in organizations | ✓ Profile analytics with team access |
Integrations & Tools
| Feature | AuthoredUp | Supergrow |
|---|---|---|
| Chrome extension | ✓ Full extension for in-LinkedIn editing and preview | ✗ Web-based only |
| CSV export | ✓ For saved-post analysis | ✗ Not mentioned |
| AI chat assistant | ✗ Not available | ✓ Similar to ChatGPT for content help |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly business) with flexible tiers for individuals and teams, emphasizing value for analytics-focused users. Supergrow begins at $19/month, with tiers adding engagement and analytics, but lacks clear agency pricing despite agency features.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo creators managing one profile
- 1 LinkedIn profile connection
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams and agencies with multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in Individual
- Connect and manage multiple profiles
- Sub‑accounts for team members and clients
- Organization management
- Team analytics across profiles
- Draft collaboration
Individual (Yearly)
$16.63/month
Committed solo users seeking savings
- 1 LinkedIn profile
- Billed at $199.50 per year
- Full editor and platform access
- Unlimited drafts and snippets
- 300+ hooks and endings
- Content analytics
Business (Yearly)
$12.46/month per profile
Scaling teams with long-term plans
- Minimum 3 profiles
- Billed at $149.50 per profile per year
- Multi‑profile management
- Sub‑accounts and organization tools
- Team analytics and collaboration
Custom Growth Plan
Custom
Large teams and agencies needing personalization
- Personalized onboarding
- Dedicated training
- Flexible invoicing
- Tailored to team size
Supergrow
Starter
$19/month
Individuals starting with AI content creation
- Save and tag content ideas
- Swipe files and viral posts inspiration
- AI-powered content creation
- Post repurposing and formatting
- On-brand post mimicking
- AI chat assistant
- Carousel maker with templates
- Drafts and calendar
- Auto-comment on own posts
Pro
$39/month
Advanced users needing engagement and analytics
- Everything in Starter
- Custom engagement feeds and lists
- AI-assisted comment generation
- Top commenters tracking
- Profile analytics for growth
- Post-wise performance
- Unlimited engagement actions
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful rich editor with advanced formatting, readability checks, and live LinkedIn preview
- Unlimited drafts, snippets, and 300+ templates for hooks, endings, CTAs
- 1-click reuse of historical top-performing content
- Chrome extension for seamless in-platform creation
- Focused on user-driven ideation with templates
Workflow
Save ideas as snippets → Use templates for structure → Edit in rich editor → Preview and post via extension
Supergrow
Strengths
- AI-powered post generator customized to style and audience
- Viral posts library, swipe files, and niche idea generator
- Carousel maker with templates; voice-to-post and repurposing from various sources
- AI chat assistant for ongoing content help
- On-brand mimicking for consistent voice
Workflow
Generate ideas via AI prompts → Create with AI generator or repurpose content → Build carousels → Draft and tag for calendar
AuthoredUp is superior for manual, precise content editing and template-based ideation, ideal for users who prefer control. Supergrow leads in AI automation for quick generation, repurposing, and carousels, saving time for creators needing inspiration. Choose AuthoredUp for polished, custom posts; Supergrow for efficient, AI-assisted output.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for all posts
- Scheduling integrated with Chrome extension
- Best time recommendations from analytics
- Supports multiple pages under one profile
Limitations
- No advanced automation like recurring posts
- Manual scheduling without AI assistance
- Chrome-centric for optimal use
Supergrow
Strengths
- Full calendar for posts, videos, and carousels
- Integrated scheduling with drafts and tags
- Supports multi-profile workspaces
- Auto-comment on scheduled posts
Limitations
- No best-time automation mentioned
- Less emphasis on historical scheduling insights
- Web-based without extension for in-platform ease
Both offer solid calendars, but AuthoredUp edges out with best-time suggestions and extension-based ease. Supergrow integrates better with AI creation for seamless flow but lacks automation depth. For analytics-driven scheduling, AuthoredUp wins; for AI-content-to-schedule, Supergrow.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth analytics: impressions, engagement, growth timelines
- Posts table with filters by type, account, tags
- Saved-post analysis with keywords, authors, CSV export
- Follower growth and performance patterns
- Historical collection for reuse suggestions
Limitations
- No AI interpretations
- Team analytics require business plan
Supergrow
Strengths
- Profile analytics for follower, connection, engagement growth
- Post-wise performance tracking
- Top commenters and engagement insights
- Unlimited actions in custom feeds (Pro)
Limitations
- Less depth in historical or saved-post analysis
- No CSV export or advanced filtering mentioned
- Focused more on growth metrics than patterns
AuthoredUp provides deeper, more customizable analytics with historical focus and exports, perfect for data-driven creators. Supergrow offers solid growth tracking tied to engagement but lacks granularity. AuthoredUp is better for advanced analysis; Supergrow for quick engagement insights.
Engagement & Interaction Tools
AuthoredUp
Strengths
- Indirect support via analytics of engagement patterns
- Post reuse based on performance to boost future interactions
Limitations
- No direct engagement tools like comment generation or feeds
- Focuses on post creation over interaction management
Supergrow
Strengths
- Custom engagement lists and feeds
- AI-assisted comment generation and auto-comments
- Tracking and engaging top commenters
- Unlimited engagement actions in Pro
Workflow
Set custom feeds → Generate AI comments → Auto-comment on posts → Track top engagers
Supergrow dominates engagement with AI tools and custom feeds, streamlining interactions for branding. AuthoredUp supports via analytics but lacks direct features. For active engagement, Supergrow is essential; AuthoredUp suits post-focused users.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Unlimited drafts, rich editor, and analytics help individuals craft and analyze content without complexity.
Best Plan: Individual (Yearly, $16.63/month)
Score: 9/10
Supergrow
Good
AI generation speeds up creation, but may overwhelm with features for simple needs.
Best Plan: Starter ($19/month)
Score: 7/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Tailored for B2B with deep analytics, historical reuse, and company page support.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 10/10
Supergrow
Good
AI tools aid B2B content, but less emphasis on analytics depth.
Best Plan: Pro ($39/month)
Score: 8/10
Ghostwriter or Small Agency
AuthoredUp
Good
Sub-accounts and collaboration for clients, but no AI for quick drafting.
Best Plan: Business (Monthly, $14.95/month per profile)
Score: 7/10
Supergrow 🏆
Excellent
Multi-client workspaces, AI generation, and engagement ideal for ghostwriting multiple profiles.
Best Plan: Pro ($39/month)
Score: 9/10
Personal Branding Consultant
AuthoredUp
Excellent
Editor and analytics build strong brands through data-driven content.
Best Plan: Individual (Monthly, $19.95/month)
Score: 9/10
Supergrow
Excellent
AI and repurposing tools accelerate branding for consultants.
Best Plan: Starter ($19/month)
Score: 9/10
Sales Team for Social Selling
AuthoredUp
Good
Analytics uncover engagement patterns for pipeline, but no direct engagement tools.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 7/10
Supergrow 🏆
Excellent
Engagement feeds and AI comments facilitate lead nurturing on LinkedIn.
Best Plan: Pro ($39/month)
Score: 9/10
User Repurposing Existing Content
AuthoredUp
Good
Historical reuse strong, but limited to LinkedIn posts without AI repurposing.
Best Plan: Individual (Yearly, $16.63/month)
Score: 6/10
Supergrow 🏆
Excellent
Advanced repurposing from PDFs, videos, voice notes tailored for LinkedIn.
Best Plan: Starter ($19/month)
Score: 10/10
In-House Team Managing Content
AuthoredUp 🏆
Excellent
Organization management, draft collaboration, and team analytics for teams.
Best Plan: Business (Monthly, $14.95/month per profile)
Score: 9/10
Supergrow
Good
Workspaces for teams, but less collaboration depth.
Best Plan: Pro ($39/month)
Score: 7/10
Budget-Conscious Solo User
AuthoredUp 🏆
Excellent
Affordable yearly plans with unlimited core features.
Best Plan: Individual (Yearly, $16.63/month)
Score: 9/10
Supergrow
Fair
Higher starting price without discounts.
Best Plan: Starter ($19/month)
Score: 5/10
Creator Focused on Carousels
AuthoredUp
Poor
No carousel tools; basic post editor only.
Best Plan: Not suitable
Score: 2/10
Supergrow 🏆
Excellent
Dedicated carousel maker with templates and AI integration.
Best Plan: Starter ($19/month)
Score: 10/10
User Needing Deep Analytics
AuthoredUp 🏆
Excellent
Advanced filtering, CSV export, and historical analysis.
Best Plan: Individual (Monthly, $19.95/month)
Score: 10/10
Supergrow
Good
Basic growth analytics, but not as detailed.
Best Plan: Pro ($39/month)
Score: 6/10
Agency Managing Multiple Clients
AuthoredUp
Good
Sub-accounts and multi-profile, but per-profile pricing adds up.
Best Plan: Custom Growth Plan
Score: 7/10
Supergrow 🏆
Excellent
Client workspaces and team access, though pricing may require custom.
Best Plan: Pro ($39/month)
Score: 9/10
Beginner LinkedIn User
AuthoredUp
Fair
Feature-rich but complex interface for novices.
Best Plan: Individual (Yearly, $16.63/month)
Score: 5/10
Supergrow 🏆
Good
AI simplifies creation, but full platform may have learning curve.
Best Plan: Starter ($19/month)
Score: 7/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced platform features
- Powerful editor for formatting, readability, and direct preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics with CSV export and historical reuse
- Supports multiple company pages and team collaboration
- Chrome extension enhances in-platform workflow
- Affordable scaling with per-profile pricing
- Strong privacy with EU hosting
Cons
- Interface can feel complex for basic users
- No native AI for post generation
- Chrome-dependent experience limits browser options
- Pricing per profile adds up for large teams
- LinkedIn-only; no multi-platform
- No direct engagement automation
Supergrow
Pros
- AI-powered tools for generation, repurposing, and comments
- All-in-one for creation, scheduling, engagement, analytics
- Carousel maker and voice-to-post for diverse content
- Custom feeds and lists optimize interactions
- Multi-client workspaces for agencies and ghostwriters
- Viral library and idea generator inspire content
- On-brand AI mimicking maintains voice
- Unlimited engagement in Pro tier
Cons
- Platform can feel heavy for simple posting
- No published agency pricing; custom needed
- Learning curve for full-stack features
- LinkedIn-only limits versatility
- Less depth in historical analytics
- No Chrome extension for in-platform use
Final Verdict
AuthoredUp and Supergrow are both LinkedIn specialists, but AuthoredUp focuses on creator tools like editing, drafts, and analytics for data-informed content. Supergrow emphasizes AI automation for generation, repurposing, and engagement, suiting fast-paced branding. AuthoredUp wins for precision and analysis; Supergrow for efficiency and interaction.
Choose AuthoredUp if analytics and precise editing drive your LinkedIn strategy, especially on a budget. Opt for Supergrow if AI speed and engagement tools are priorities for branding or client work. For comprehensive needs, combine: Supergrow for creation, AuthoredUp for analysis.
Overall Scores
AuthoredUp
Value: 9/10
Supergrow
Value: 7/10
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