Brand24 vs Podawaa
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand reputation monitoring and crisis detection
- Strength: AI sentiment and insights analysis
- Users: 4000+ brands
Starting at $149/month
Podawaa
- Platform: LinkedIn only
- Best For: Boosting post engagement and social proof
- Strength: Automated likes and comments from pods
- Users: 10,000+ users
Starting at €24.90/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | Podawaa |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources including social, news, blogs, forums, podcasts, reviews | ✗ No monitoring capabilities; focuses on outbound engagement |
| Multi-language support | ✓ 108 languages with AI analysis | ✗ LinkedIn-only, language-agnostic but platform-specific |
| Hashtag and keyword tracking | ✓ Advanced Boolean search, reach, and volume metrics | ✗ No tracking; only boosts existing posts |
| LinkedIn-specific monitoring | ✓ Includes LinkedIn in broad source coverage | ✗ No monitoring, but boosts LinkedIn posts |
Engagement & Boosting
| Feature | Brand24 | Podawaa |
|---|---|---|
| Automated likes and comments | ✗ No engagement tools; monitoring only | ✓ Real likes/comments from community pods and premium networks |
| Engagement pods | ✗ N/A | ✓ Community-based credit system for reciprocal engagement |
| Post boosting levels | ✗ N/A | ✓ Super, Mega, Ultra Boost options for intensity |
| Anonymous premium boosting | ✗ N/A | ✓ No account usage or extension required on premium plans |
AI & Analysis
| Feature | Brand24 | Podawaa |
|---|---|---|
| Sentiment analysis | ✓ AI-powered sentiment, emotion, and topic analysis | ✗ No AI analysis; basic educational blog only |
| AI insights and events detection | ✓ AI Events Detection, AI Brand Assistant, AI Topics | ✗ N/A |
| Influencer analysis | ✓ Reach, engagement, presence score, AVE metrics | ✗ No analysis features |
| Engagement metrics | ✓ Comprehensive analytics including reach and engagement | ✗ Tracks boosted post performance indirectly via LinkedIn |
Reporting & Alerts
| Feature | Brand24 | Podawaa |
|---|---|---|
| Automated reports | ✓ Daily/weekly reports, white-labeled, exports to Excel/PDF/PowerPoint | ✗ No reporting; dashboard for boosting only |
| Alerts and notifications | ✓ Storm alerts, push notifications, custom email alerts | ✗ No alerts |
| Mobile app access | ✓ Full mobile app for monitoring | ✓ Mobile-friendly boosting on premium plans |
| Integrations | ✓ Slack, Microsoft Teams, optional API | ✗ Chrome extension for community plans |
Collaboration & Scalability
| Feature | Brand24 | Podawaa |
|---|---|---|
| Unlimited users | ✓ From Team tier upward | ✓ Supports teams and agencies on higher plans |
| Agency features | ✓ White-labeled reports for clients | ✓ Boost multiple user/company posts for agencies |
| Custom enterprise options | ✓ Enterprise tier with custom limits | ✗ Fixed tiers, no custom enterprise |
| Multi-project support | ✓ AI Insights for multiple projects | ✗ Single-platform focus |
Pricing Comparison
Brand24 starts at $149/month (annual) for basic monitoring, scaling to enterprise levels for advanced AI features. Podawaa offers a free tier and starts at €24.90/month for community engagement, with premium plans up to €199.99/month for agencies. Brand24 suits monitoring budgets, while Podawaa provides affordable entry for LinkedIn boosts.
Brand24
Individual (Annual)
$149/month
Solo users starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team (Annual)
$249/month
Small teams needing hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro (Annual)
$299/month
Growing teams with real-time needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Lightning Search
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Larger operations with more data
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- AI Insights for 5 projects
- All Pro features
Enterprise
from $999/month
Global brands with custom needs
- Custom keyword and mentions limits
- Unlimited AI Insights
- All features included
Podawaa
Community Free (Annual)
€0/month
Testing basic boosting
- Chrome extension required
- 5 posts boosted per month
- Access to community engagement pods
Pro Community (Annual)
€24.90/month
Regular LinkedIn posters wanting more boosts
- Chrome extension required
- 12 posts boosted per month
- Super Boost feature
Company Elite (Annual Premium)
€83.00/month
Companies boosting page posts anonymously
- 40 posts boosted per month
- 40 re-boosts
- No Chrome extension
- No account usage
- Mega Boost
- Mobile boosting
Agency Gold (Annual Premium)
€165.00/month
Agencies managing multiple profiles
- 120 posts boosted per month
- 120 re-boosts
- Boost all user posts
- Ultra Boost
- No extension or account usage
- Mobile support
Feature Deep Dive
Social Listening & Monitoring
Brand24
Strengths
- Real-time tracking of 25M+ sources across social, news, blogs, forums, podcasts, reviews
- AI-powered sentiment, emotion, and topic analysis in 108 languages
- Advanced filtering with Boolean search, reach, language, source options
- Hashtag tracking with volume and reach metrics
- Storm alerts and push notifications for crises
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Receive alerts → Generate reports
Podawaa
Strengths
- No listening capabilities
- Focuses on outbound engagement rather than inbound monitoring
Workflow
N/A
Brand24 dominates social listening with extensive source coverage and AI depth, ideal for reputation tracking. Podawaa lacks any monitoring, making it unsuitable for listening needs. Choose Brand24 for comprehensive oversight; Podawaa for post-amplification only.
Engagement Boosting & Automation
Brand24
Strengths
- No direct engagement tools
- Influencer analysis to identify engagement opportunities
Limitations
- Monitoring-focused; no automation for likes/comments
Podawaa
Strengths
- Automated real likes/comments from community pods and premium networks
- Chrome extension or dashboard for easy post boosting
- Super/Mega/Ultra Boost levels for customized intensity
- Anonymous premium plans without account risk
- Supports company pages and multi-user boosting
Workflow
Paste post URL → Select boost level → Configure credits → Automate engagement → Track via LinkedIn
Podawaa excels at quick LinkedIn engagement boosts via pods, providing immediate social proof. Brand24 offers no boosting but helps identify engagement trends. For amplifying posts, Podawaa wins; for understanding engagement context, Brand24 is better.
Analytics & Reporting
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencer analysis
- AI Insights, Events Detection for trend spotting
- Automated daily/weekly reports with white-labeling
- Exports to Excel, PDF, PowerPoint; QuickShare links
- Slack/Teams integrations for collaboration
Limitations
- Advanced features tier-locked
Podawaa
Strengths
- Basic dashboard for boost tracking
- Educational blog with LinkedIn strategy tips
Limitations
- No deep analytics or reporting
- Relies on LinkedIn's native metrics
Brand24 provides rich, AI-enhanced analytics and customizable reports for strategic insights. Podawaa offers minimal tracking focused on boosts. For data-driven decisions, Brand24 is superior; Podawaa suffices for simple visibility gains.
Use Case Comparison
Brand Reputation Monitoring
Brand24 🏆
Excellent
Real-time multi-source tracking with AI sentiment analysis detects reputation issues early.
Best Plan: Team ($249/month annual)
Score: 10/10
Podawaa
Poor
No monitoring; only boosts positive engagement on LinkedIn.
Best Plan: Not suitable
Score: 1/10
LinkedIn Post Growth for Creators
Brand24
Fair
Can monitor LinkedIn mentions but lacks boosting tools.
Best Plan: Individual ($149/month annual)
Score: 5/10
Podawaa 🏆
Excellent
Automates likes/comments for immediate visibility and social proof.
Best Plan: Pro Community (€24.90/month annual)
Score: 9/10
PR Crisis Management
Brand24 🏆
Excellent
Storm alerts, real-time updates, and sentiment analysis enable fast response.
Best Plan: Pro ($299/month annual)
Score: 10/10
Podawaa
Poor
No crisis detection; engagement boosts irrelevant during crises.
Best Plan: Not suitable
Score: 2/10
B2B Agency Managing Client Profiles
Brand24
Good
White-labeled reports and unlimited users support client monitoring.
Best Plan: Business ($499/month annual)
Score: 8/10
Podawaa 🏆
Excellent
Agency Gold plan boosts multiple profiles anonymously.
Best Plan: Agency Gold (€165/month annual)
Score: 9/10
Measuring Campaign Impact
Brand24 🏆
Excellent
Hashtag tracking, reach metrics, and AI Topics analyze spikes and trends.
Best Plan: Pro ($299/month annual)
Score: 10/10
Podawaa
Fair
Boosts campaigns but no analytics for impact measurement.
Best Plan: Company Elite (€83/month annual)
Score: 4/10
Solo LinkedIn Consultant
Brand24
Fair
Useful for client mention tracking but overkill for solo boosting.
Best Plan: Individual ($149/month annual)
Score: 5/10
Podawaa 🏆
Excellent
Affordable boosts enhance personal brand visibility quickly.
Best Plan: Pro Community (€24.90/month annual)
Score: 9/10
Enterprise Global Monitoring
Brand24 🏆
Excellent
Custom limits, multi-language AI, unlimited insights for large-scale needs.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Podawaa
Poor
LinkedIn-only; no global or multi-source support.
Best Plan: Not suitable
Score: 2/10
Startup Building Social Proof on LinkedIn
Brand24
Good
Monitors sentiment and reach for proof validation.
Best Plan: Team ($249/month annual)
Score: 7/10
Podawaa 🏆
Excellent
Quick boosts create visible likes/comments for credibility.
Best Plan: Company Elite (€83/month annual)
Score: 9/10
Marketing Team Needing Analytics
Brand24 🏆
Excellent
Rich analytics, reports, and integrations for team insights.
Best Plan: Business ($499/month annual)
Score: 10/10
Podawaa
Poor
Lacks analytics; only basic boost tracking.
Best Plan: Not suitable
Score: 3/10
Growth Hacker Comfortable with Pods
Brand24
Fair
Tracks growth impacts but no direct hacking tools.
Best Plan: Pro ($299/month annual)
Score: 6/10
Podawaa 🏆
Excellent
Structured pod system for engineered engagement.
Best Plan: Pro Community (€24.90/month annual)
Score: 10/10
PR Professional Managing Reviews
Brand24 🏆
Excellent
Monitors reviews, forums, and sentiment for reputation.
Best Plan: Team ($249/month annual)
Score: 9/10
Podawaa
Poor
No review monitoring; LinkedIn-focused only.
Best Plan: Not suitable
Score: 1/10
Agency Handling LinkedIn Clients
Brand24
Good
Reports for client monitoring across sources.
Best Plan: Business ($499/month annual)
Score: 8/10
Podawaa 🏆
Excellent
Multi-profile boosting without account risks.
Best Plan: Agency Gold (€165/month annual)
Score: 10/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI features: sentiment, emotion, topic analysis, and insights
- Real-time alerts and updates on higher plans for crisis management
- Rich analytics including reach, engagement, AVE, and influencer metrics
- Strong reporting with white-labeled options, multiple exports, and integrations
- Supports 108 languages for global brands
- Unlimited users from Team tier for collaboration
Cons
- High entry pricing ($149/month) limits accessibility for small teams
- Advanced AI reserved for Pro+ tiers
- Keyword and mention limits require careful management
- Interface complexity for basic users
- API access adds extra costs
- No direct engagement or posting tools
Podawaa
Pros
- Fast boosts in likes/comments for LinkedIn post visibility
- Free tier and low starting price (€24.90/month) for easy entry
- Premium plans anonymous, no extension or account usage needed
- Clear workflows via dashboard, extension, or mobile
- Supports company pages and multi-user/agency boosting
- Community credits system for cost-effective engagement
- Educational resources on LinkedIn strategies
Cons
- Pod-based engagement may raise ethical concerns or platform risks
- Potential for LinkedIn enforcement against artificial boosts
- Pricing fragmented across community, premium, legacy options
- Focuses on quantity over content quality or creation
- Chrome extension required for free/community plans
- No monitoring, analytics, or multi-platform support
- Limited to LinkedIn only
Final Verdict
Brand24 and Podawaa target different aspects of social media strategy. Brand24 is a robust AI-driven listening tool for monitoring reputation across vast online sources, ideal for proactive brand management. Podawaa is a specialized LinkedIn engager that automates boosts for visibility, suited for growth-focused users but with ethical considerations.
Choose Brand24 for comprehensive monitoring and analytics to protect and understand your brand. Opt for Podawaa if LinkedIn visibility through boosts is key, especially on a budget. For full strategies, use Brand24 to monitor and Podawaa to amplify LinkedIn efforts, but weigh Podawaa's risks.
Overall Scores
Brand24
Multi-Platform: 9/10
Agency Features: 8/10
Value: 7/10
Podawaa
Multi-Platform: 2/10
Agency Features: 7/10
Value: 9/10
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