Brand24 vs Pallyy
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand monitoring and reputation management
- Strength: Real-time AI insights and sentiment analysis
- Users: 4000+ brands
Starting at $149/month
Pallyy
- Platform: Major social platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Threads)
- Best For: Content scheduling and management
- Strength: Visual calendar and collaborative workflows
- Users: 100,000+ brands
Starting at $15/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | Pallyy |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources in real-time on higher tiers | ✗ No monitoring capabilities |
| Sentiment analysis | ✓ AI-powered across 108 languages | ✗ Basic analytics only, no sentiment |
| Crisis alerts and notifications | ✓ Storm alerts, push notifications, email alerts | ✗ No alert system |
| Influencer and hashtag tracking | ✓ Reach, volume, and influencer analysis | ✗ No tracking features |
| Multi-source coverage (news, blogs, forums, podcasts) | ✓ Comprehensive online sources beyond social | ✗ Social platforms only for posting |
Content Management & Scheduling
| Feature | Brand24 | Pallyy |
|---|---|---|
| Visual content calendar | ✗ No scheduling tools | ✓ Drag-and-drop visual calendar for multiple platforms |
| Post scheduling and publishing | ✗ Monitoring only, no publishing | ✓ Unlimited posts on higher tiers across major platforms |
| Media storage and upload | ✗ No media management | ✓ Tiered storage (2GB+), 350MB file uploads |
| Ideas queue and approvals | ✗ No content ideation tools | ✓ Ideas queue, approvals, and shared calendar for teams |
| Bio link builder | ✗ No link tools | ✓ Customizable bio link landing pages |
Analytics & Reporting
| Feature | Brand24 | Pallyy |
|---|---|---|
| Engagement and reach analytics | ✓ Presence score, AVE, reach, engagement for mentions | ✓ Platform-specific analytics on higher tiers |
| Custom reports and exports | ✓ White-labeled, PDF/Excel/PowerPoint, QuickShare | ✓ Custom reports for agencies, basic exports |
| AI-powered insights | ✓ AI Insights, Events Detection, Topics | ✗ No AI analytics |
| Automated reports | ✓ Daily/weekly automated reports | ✗ Manual report generation |
Collaboration & Integrations
| Feature | Brand24 | Pallyy |
|---|---|---|
| Team collaboration tools | ✓ Unlimited users on most tiers, Slack/Teams integrations | ✓ Unlimited users on higher tiers, approvals and shared calendar |
| Social inbox for messages/comments | ✗ Mention monitoring, no direct inbox | ✓ Unified inbox for DMs, comments, reviews |
| API access | ✓ Optional API with additional fee | ✗ No public API mentioned |
| Mobile app | ✓ Mobile app for on-the-go monitoring | ✗ Web-based, no dedicated mobile app |
AI & Advanced Features
| Feature | Brand24 | Pallyy |
|---|---|---|
| AI sentiment and emotion analysis | ✓ Across 108 languages, topic and emotion analysis | ✗ No AI features |
| Boolean search and advanced filtering | ✓ Filters by sentiment, reach, language, source | ✗ Basic search only |
| Free utility tools | ✗ No free tools | ✓ Instagram grid maker, caption/alt text generators |
Pricing Comparison
Brand24 starts at $149/month (annual) for monitoring-focused plans with keyword and mention limits, while Pallyy starts at $15/month for scheduling with social set-based limits. Brand24's higher pricing reflects advanced AI monitoring, whereas Pallyy offers accessible entry for content management.
Brand24
Individual (Annual)
$149/month
Solo users needing basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team (Annual)
$249/month
Small teams with moderate monitoring needs
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro (Annual)
$299/month
Growing teams requiring real-time and AI insights
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Real-time updates
- Lightning Search
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Larger organizations with high-volume monitoring
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Real-time updates
- AI Insights for 5 projects
- Advanced AI tools
Enterprise
from $999/month
Global enterprises with custom requirements
- Custom keyword and mentions
- Unlimited users
- Unlimited AI Insights
- Full suite of AI and monitoring features
Pallyy
Starter
$15/month
Solo creators with limited accounts
- 1 Social Set
- Maximum 2 social accounts per set
- 20 posts per month
- 1 user included
- Bio Link
- Basic Analytics
- 2GB media storage
Pro
$25/month
Freelancers and small teams
- 1 Social Set
- Maximum 10 social accounts per set
- Unlimited posts
- 1 user included
- Social Inbox
- Ideas Queue
- Approvals
- Shared Calendar
Agency
$99/month
Agencies managing multiple clients
- 10 Social Sets included
- Maximum 10 social accounts per set
- Unlimited posts
- 3 users included
- Social Inbox
- Custom Reports
Scale
$199/month
Growing teams and larger agencies
- 30 Social Sets included
- Maximum 10 social accounts per set
- Unlimited posts
- 10 users included
- Social Inbox
- Custom Reports
Feature Deep Dive
Monitoring & Social Listening Capabilities
Brand24
Strengths
- Real-time tracking of 25M+ sources including social, news, blogs, forums, podcasts, reviews
- AI sentiment, emotion, and topic analysis in 108 languages
- Advanced filtering with Boolean search, alerts for storms and spikes
- Influencer analysis, hashtag tracking, and presence score metrics
Workflow
Set keywords → Monitor mentions in real-time → Analyze sentiment and trends → Receive alerts → Generate reports
Pallyy
Strengths
- No dedicated monitoring; focuses on post-performance analytics post-publishing
Workflow
N/A
Limitations
- Lacks mention tracking, sentiment analysis, or external source monitoring
- Basic engagement metrics only after posting
Brand24 dominates in monitoring with comprehensive AI-driven listening across vast sources, ideal for reputation management. Pallyy has no equivalent features, making it unsuitable for proactive listening. Choose Brand24 for crisis detection and trend spotting.
Scheduling & Publishing
Brand24
Strengths
- No scheduling; focuses solely on monitoring
Limitations
- Cannot publish or schedule content
- Monitoring data must be exported for action elsewhere
Pallyy
Strengths
- Visual drag-and-drop calendar for multi-platform scheduling
- Unlimited posts on Pro+, support for all major networks including Threads and YouTube
- Social sets for organizing accounts by brand/client, ideas queue for planning
- Generous media storage and large file uploads
Workflow
Capture ideas → Build in calendar → Approve and schedule → Publish across platforms
Pallyy excels in intuitive scheduling and publishing with a clean visual interface, perfect for content workflows. Brand24 offers no such features, requiring integration with other tools. For content creation and distribution, Pallyy is the clear choice.
Analytics & Reporting
Brand24
Strengths
- Rich metrics: reach, engagement, AVE, presence score, influencer analysis
- AI Insights, Events Detection for trend understanding
- Automated daily/weekly reports, white-labeled exports in multiple formats
- Custom alerts and QuickShare for collaboration
Limitations
- Focused on mention analytics, not post performance
Pallyy
Strengths
- Advanced analytics on higher tiers for engagement, growth across platforms
- Custom reports for agencies, basic on Starter
- Integrated with scheduling for post-performance tracking
Limitations
- No AI-driven insights or sentiment analysis
- Less comprehensive for external mentions
Brand24 provides deeper AI-powered monitoring analytics for reputation and trends, with superior reporting options. Pallyy offers solid post-focused analytics but lacks breadth in listening data. Use Brand24 for holistic brand insights, Pallyy for publishing metrics.
Collaboration & AI Features
Brand24
Strengths
- Unlimited users on Team+, Slack/Teams integrations, mobile app
- Advanced AI: Brand Assistant, Topics, Insights for automated analysis
- API for custom integrations (fee-based)
Workflow
Team monitors shared dashboard → AI flags issues → Collaborate via integrations → Export reports
Pallyy
Strengths
- Shared calendars, approvals, social sets for client management
- Unlimited users on higher tiers, social inbox for team responses
- Free tools like caption generators enhance collaboration
Limitations
- No AI features or advanced integrations like API
- No mobile app
Brand24's AI elevates collaboration through intelligent insights and integrations, suited for monitoring teams. Pallyy's strengths lie in visual, approval-based workflows for content teams. Brand24 wins for AI depth, Pallyy for ease in scheduling collaboration.
Use Case Comparison
Solo Content Creator
Brand24
Fair
Basic monitoring possible but high price and complexity may overwhelm; limited to 3 keywords on entry plan.
Best Plan: Individual ($149/month annual)
Score: 5/10
Pallyy 🏆
Excellent
Affordable, visual scheduling with bio links and ideas queue perfect for individuals managing personal brands.
Best Plan: Starter ($15/month)
Score: 9/10
Marketing Team Monitoring Campaigns
Brand24 🏆
Excellent
Real-time tracking, hashtag analysis, and AI insights ideal for measuring campaign impact across channels.
Best Plan: Pro ($299/month annual)
Score: 9/10
Pallyy
Good
Strong for scheduling campaigns but lacks monitoring for external conversations.
Best Plan: Pro ($25/month)
Score: 7/10
PR Professional Managing Reputation
Brand24 🏆
Excellent
Crisis alerts, sentiment analysis, and media coverage tracking essential for PR crises and reputation.
Best Plan: Business ($499/month annual)
Score: 10/10
Pallyy
Poor
No reputation monitoring; only post management.
Best Plan: Not suitable
Score: 2/10
Small Agency Handling Clients
Brand24
Good
Unlimited users and white-label reports for client monitoring, but no scheduling.
Best Plan: Team ($249/month annual)
Score: 7/10
Pallyy 🏆
Excellent
Social sets, approvals, and custom reports tailored for agencies at low cost.
Best Plan: Agency ($99/month)
Score: 9/10
Enterprise Brand with Global Monitoring
Brand24 🏆
Excellent
Custom limits, multi-language AI, and unlimited insights for large-scale reputation management.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Pallyy
Fair
Scalable sets but lacks global monitoring and advanced AI.
Best Plan: Scale ($199/month)
Score: 6/10
Influencer or Brand Manager
Brand24
Good
Influencer analysis and mention tracking useful, but overkill for posting needs.
Best Plan: Pro ($299/month annual)
Score: 6/10
Pallyy 🏆
Excellent
Visual tools, bio links, and analytics for managing influencer content across platforms.
Best Plan: Pro ($25/month)
Score: 9/10
Crisis Management Team
Brand24 🏆
Excellent
Real-time alerts, emotion analysis, and storm detection for rapid response.
Best Plan: Pro ($299/month annual)
Score: 10/10
Pallyy
Poor
No alert or monitoring features for crises.
Best Plan: Not suitable
Score: 1/10
Content Team Needing Collaboration
Brand24
Fair
Unlimited users but no approval workflows or calendars.
Best Plan: Team ($249/month annual)
Score: 5/10
Pallyy 🏆
Excellent
Shared calendars, approvals, and inbox streamline team content workflows.
Best Plan: Agency ($99/month)
Score: 10/10
Budget-Conscious Starter
Brand24
Poor
High starting price not ideal for beginners.
Best Plan: Not suitable
Score: 3/10
Pallyy 🏆
Excellent
Low entry at $15/month with trial, scalable as needed.
Best Plan: Starter ($15/month)
Score: 9/10
Global Marketing with Multi-Language Needs
Brand24 🏆
Excellent
108-language support and global source coverage.
Best Plan: Business ($499/month annual)
Score: 9/10
Pallyy
Good
Multi-platform but no language-specific monitoring.
Best Plan: Scale ($199/month)
Score: 7/10
Agency Specializing in Social Listening
Brand24 🏆
Excellent
White-label reports and unlimited users for client monitoring services.
Best Plan: Business ($499/month annual)
Score: 10/10
Pallyy
Fair
Good for scheduling clients but no listening.
Best Plan: Agency ($99/month)
Score: 5/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI features like sentiment, emotion, and topic analysis in 108 languages
- Real-time updates and alerts on higher tiers for crisis management
- Rich analytics including reach, AVE, and influencer insights
- Strong reporting with white-labeled options and multiple exports
- Unlimited users and integrations like Slack/Teams for collaboration
- Mobile app for on-the-go access
Cons
- High entry pricing ($149/month) unsuitable for small budgets
- Advanced AI reserved for Pro+ tiers
- Keyword and mention limits require careful management
- Interface complex for basic needs
- API access adds extra cost
- No content scheduling or publishing features
Pallyy
Pros
- Clean, visual interface easy for beginners and teams
- Supports all major platforms including emerging ones like Threads
- Comprehensive scheduling, inbox, analytics, and bio links in one tool
- Competitive pricing starting at $15/month with unlimited posts on Pro+
- Strong collaboration: approvals, shared calendars, social sets for clients
- Generous media storage and free utility tools like caption generators
- Responsive team with frequent updates based on user feedback
Cons
- No social listening or monitoring capabilities
- Lacks advanced AI or real-time alerts
- Social set pricing may complicate scaling for unique structures
- Limited integrations beyond basics; no API
- May not suffice for enterprises needing governance or deep automation
- No mobile app for mobile-first management
Final Verdict
Brand24 and Pallyy complement rather than compete directly: Brand24 is a powerhouse for AI-driven listening and reputation protection, while Pallyy is a user-friendly scheduler for content execution. Together, they cover listening-to-publishing workflows.
Choose Brand24 if monitoring and insights drive your strategy. Opt for Pallyy for efficient content management and scheduling. For complete social media operations, integrate both: use Brand24 to listen and inform, Pallyy to publish and engage.
Overall Scores
Brand24
Value: 6/10
Pallyy
Value: 9/10
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