As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of AuthoredUp and Pallyy extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

AuthoredUp

  • Platform: LinkedIn only
  • Best For: LinkedIn content creation and analytics
  • Strength: Deep LinkedIn insights and reuse
  • Users: 2,011 professionals

Starting at $12.46/month

Pallyy

  • Platform: Multiple platforms (Instagram, Facebook, TikTok, etc.)
  • Best For: Multi-platform scheduling and collaboration
  • Strength: Visual calendar and agency features
  • Users: 100,000 brands

Starting at $15/month

Looking for a simpler alternative? Try PostFlow for fast LinkedIn post generation. Try out now

At a Glance

Platform Support

Feature AuthoredUp Pallyy
LinkedIn Deep LinkedIn specialization with company page support Supported as part of multi-platform scheduling
Instagram & Facebook LinkedIn-only focus Full support including Stories and Reels
TikTok & YouTube Not supported Scheduling and analytics for video platforms
X (Twitter) & Threads Not supported Includes Threads and emerging platforms
Pinterest & Others LinkedIn-exclusive Broad coverage of 10+ platforms

Content Creation

Feature AuthoredUp Pallyy
Rich text editor with formatting LinkedIn-specific with bold, italics, bullets, emojis, and live preview Visual editor for multi-platform posts
Drafts and snippets library Unlimited drafts, snippets, and 300+ templates for hooks/CTAs Ideas queue for organizing content ideas
Template library 300+ hooks, endings, and CTAs tailored for LinkedIn Basic caption generators but no extensive library
AI post generation No native AI; relies on user input and templates Free caption and alt text generators
Media tools Text-focused; no built-in media editing Instagram grid maker and media storage

Scheduling & Automation

Feature AuthoredUp Pallyy
Content calendar Centralized calendar for LinkedIn posts with filters Visual calendar for multiple platforms with drag-and-drop
Post scheduling LinkedIn scheduling with best times recommendations Unlimited posts on higher tiers across platforms
Post reuse and historical analysis 1-click reuse from historical content and saved-post analysis No built-in historical reuse suggestions
Collaboration approvals Draft collaboration in Business plan Approvals and shared calendar for teams
Bio link tool Not available Customizable bio link landing pages

Analytics & Reporting

Feature AuthoredUp Pallyy
Post analytics In-depth impressions, engagement, growth timelines, CSV export Basic to advanced analytics on higher tiers
Follower growth tracking LinkedIn-specific follower growth and best times Cross-platform growth metrics
Custom reports Posts table with filters and CSV export Custom reports for agencies
Saved-post analysis Keyword and author filters for saved posts No equivalent feature
Social inbox analytics No inbox Manages messages, comments, reviews

Collaboration & Agency Features

Feature AuthoredUp Pallyy
Team accounts Sub-accounts and organization management in Business plan Multiple users on Agency/Scale plans
Multi-profile management Multiple LinkedIn profiles and company pages Social sets for grouping accounts by brand/client
Approval workflows Draft collaboration for teams Built-in approvals and shared workflows
Client workspaces Sub-accounts for clients in Business plan Social sets and custom reports for agencies

Integrations & Extensions

Feature AuthoredUp Pallyy
Chrome extension Lives inside LinkedIn for direct editing and preview Web-based only
Media storage Text-focused; no media storage Tiered storage with large upload sizes
Free utility tools No free tools mentioned Instagram grid maker, caption generators, alt text
EU hosting and privacy Strong privacy practices with EU hosting Standard security; no specific EU mention
Need a tool that focuses on fast content creation? PostFlow generates LinkedIn posts in under a minute. Try out now

Pricing Comparison

AuthoredUp starts at $12.46/month (yearly Business per profile) with a LinkedIn focus, while Pallyy begins at $15/month for multi-platform basics. AuthoredUp offers value for LinkedIn specialists through unlimited features, but scales per profile; Pallyy provides better scalability for teams with flat-rate higher tiers.

AuthoredUp

Individual (Monthly)

$19.95/month

Solo LinkedIn users

  • 1 LinkedIn profile
  • Full editor with styling and preview
  • Unlimited drafts, snippets, templates
  • Content analytics

Business (Monthly)

$14.95/month per profile

Teams and agencies managing multiple profiles

  • Minimum 3 profiles
  • Multi-profile management
  • Sub-accounts for teams/clients
  • Team analytics and draft collaboration

Individual (Yearly)

$16.63/month

Committed solo users

  • Billed at $199.50/year
  • All Individual features
  • Access to saved posts

Business (Yearly)

$12.46/month per profile

Scaling teams

  • Billed at $149.50 per profile/year
  • All Business features
  • Organization management

Custom Growth Plan

Custom

Large teams and agencies

  • Personalized onboarding
  • Dedicated training
  • Flexible invoicing

Pallyy

Starter

$15/month

Solo creators starting out

  • 1 Social Set, 2 accounts
  • 20 posts/month
  • Bio Link, Basic Analytics
  • 2GB storage

Pro

$25/month

Growing individuals or small teams

  • 1 Social Set, 10 accounts
  • Unlimited posts
  • Social Inbox, Ideas Queue, Approvals

Agency

$99/month

Boutique agencies

  • 10 Social Sets, 10 accounts each
  • Unlimited posts
  • 3 users, Custom Reports

Scale

$199/month

Mid-sized agencies and teams

  • 30 Social Sets, 10 accounts each
  • Unlimited posts
  • 10 users, All Pro features
Want simpler pricing? PostFlow offers straightforward plans focused on fast post creation. Try out now

Feature Deep Dive

Content Creation Capabilities

AuthoredUp

Strengths
  • Powerful LinkedIn editor with formatting, readability scores, and live preview
  • Unlimited drafts, snippets, and 300+ templates for hooks/endings/CTAs
  • Historical post collection with 1-click reuse suggestions
  • Chrome extension for in-LinkedIn editing
  • Focus on text-based LinkedIn posts without AI generation
Workflow

Save ideas as snippets → Use templates for drafting → Preview in LinkedIn → Save drafts or schedule

Pallyy

Strengths
  • Visual content calendar for planning across platforms
  • Ideas queue for capturing and organizing ideas
  • Free tools like caption generators and Instagram grid maker
  • Media storage and large upload sizes for visuals
  • Platform-specific optimization for posts
Workflow

Capture ideas in queue → Generate captions → Build visuals → Add to calendar → Schedule multi-platform

AuthoredUp shines in LinkedIn-specific text creation with templates and reuse, ideal for professional posts. Pallyy is stronger for visual, multi-platform content with utility tools. Choose AuthoredUp for LinkedIn writing depth; Pallyy for broad creative planning.

AuthoredUp rich post editor

Scheduling & Automation

AuthoredUp

Strengths
  • Centralized calendar for published/scheduled LinkedIn posts
  • Best times to post recommendations based on analytics
  • Posts table with filters for organization
  • Support for multiple company pages
Limitations
  • LinkedIn-only; no multi-platform automation
  • No advanced recurring or bulk scheduling

Pallyy

Strengths
  • Visual drag-and-drop calendar for all platforms
  • Unlimited scheduling on Pro+ tiers
  • Social sets for easy multi-account management
  • Approvals for team-reviewed scheduling
Limitations
  • Post limits on Starter (20/month)
  • Less LinkedIn-specific timing insights

Pallyy offers superior multi-platform scheduling with visual tools and team approvals, while AuthoredUp provides targeted LinkedIn calendars and reuse. Pallyy wins for diverse networks; AuthoredUp for streamlined LinkedIn workflows.

Analytics & Reporting

AuthoredUp

Strengths
  • In-depth LinkedIn metrics: impressions, engagement, growth timelines
  • Follower tracking and best post times
  • Saved-post analysis with filters and CSV export
  • Posts table to uncover patterns
Limitations
  • LinkedIn-exclusive; no cross-platform views
  • No unified inbox for engagement tracking

Pallyy

Strengths
  • Advanced analytics on Pro+ with engagement and growth data
  • Custom reports for agencies
  • Social inbox for monitoring interactions
  • Cross-platform performance insights
Limitations
  • Basic analytics on Starter
  • Less depth in LinkedIn-specific historical analysis

AuthoredUp delivers deeper LinkedIn analytics and content reuse insights, perfect for platform specialists. Pallyy provides broader reporting and inbox management for multi-platform users. AuthoredUp for LinkedIn depth; Pallyy for holistic oversight.

AuthoredUp analytics dashboard
Prefer a streamlined tool? PostFlow focuses purely on creating great LinkedIn content quickly. Try out now

Use Case Comparison

Solo LinkedIn Creator

AuthoredUp 🏆

Excellent

Tailored editor, unlimited drafts, and analytics help individuals build consistent LinkedIn presence.

Best Plan: Individual ($16.63/month yearly)

Score: 10/10

Pallyy

Good

Basic scheduling works, but lacks LinkedIn depth like templates and reuse.

Best Plan: Starter ($15/month)

Score: 6/10

Multi-Platform Marketing Agency

AuthoredUp

Poor

LinkedIn-only; no support for other platforms or broad client management.

Best Plan: Not suitable

Score: 2/10

Pallyy 🏆

Excellent

Social sets, approvals, and custom reports ideal for managing multiple clients across networks.

Best Plan: Agency ($99/month)

Score: 10/10

B2B Marketer Focused on LinkedIn

AuthoredUp 🏆

Excellent

Deep analytics, content reuse, and company page support drive B2B growth on LinkedIn.

Best Plan: Business ($12.46/month per profile yearly)

Score: 10/10

Pallyy

Fair

Scheduling available, but no LinkedIn-specific insights or reuse tools.

Best Plan: Pro ($25/month)

Score: 5/10

Small Business Managing Multiple Platforms

AuthoredUp

Poor

Limited to LinkedIn; unsuitable for diverse social needs.

Best Plan: Not suitable

Score: 1/10

Pallyy 🏆

Excellent

Affordable multi-platform scheduling with bio links and analytics.

Best Plan: Pro ($25/month)

Score: 9/10

Building Personal Brand on LinkedIn

AuthoredUp 🏆

Excellent

Templates, editor, and analytics optimize personal LinkedIn branding.

Best Plan: Individual ($19.95/month)

Score: 9/10

Pallyy

Good

Bio link and scheduling help, but less tailored for LinkedIn content.

Best Plan: Starter ($15/month)

Score: 6/10

Freelance Social Media Manager

AuthoredUp

Fair

Good for LinkedIn clients, but lacks multi-platform tools.

Best Plan: Business ($14.95/month per profile)

Score: 5/10

Pallyy 🏆

Excellent

Social sets and approvals suit freelance client management across platforms.

Best Plan: Pro ($25/month)

Score: 9/10

Sales Team Using LinkedIn for Pipeline

AuthoredUp 🏆

Excellent

Analytics and content reuse support social selling on LinkedIn.

Best Plan: Business ($12.46/month per profile yearly)

Score: 9/10

Pallyy

Fair

Inbox helps engagement, but no deep LinkedIn analytics.

Best Plan: Agency ($99/month)

Score: 4/10

Influencer Planning Visual Content

AuthoredUp

Poor

Text-focused; no visual or multi-platform tools.

Best Plan: Not suitable

Score: 2/10

Pallyy 🏆

Excellent

Grid maker, media storage, and calendar perfect for influencers.

Best Plan: Pro ($25/month)

Score: 10/10

Agency Specializing in LinkedIn

AuthoredUp 🏆

Excellent

Multi-profile, sub-accounts, and team analytics for LinkedIn clients.

Best Plan: Business ($12.46/month per profile yearly)

Score: 9/10

Pallyy

Good

Agency features work, but less LinkedIn depth.

Best Plan: Agency ($99/month)

Score: 7/10

Budget-Conscious Small Team

AuthoredUp

Good

Low per-profile cost for LinkedIn, but scales up.

Best Plan: Business ($12.46/month per profile yearly)

Score: 7/10

Pallyy 🏆

Excellent

Starter at $15 with trial; good value for multi-platform.

Best Plan: Starter ($15/month)

Score: 8/10

In-House Marketing Team

AuthoredUp

Fair

Strong for LinkedIn, but limited if other platforms needed.

Best Plan: Business ($14.95/month per profile)

Score: 6/10

Pallyy 🏆

Excellent

Collaboration, reports, and multi-platform suit internal teams.

Best Plan: Scale ($199/month)

Score: 9/10

Consultant Reusing Evergreen Content

AuthoredUp 🏆

Excellent

Historical reuse and snippets ideal for consultants on LinkedIn.

Best Plan: Individual ($16.63/month yearly)

Score: 9/10

Pallyy

Good

Ideas queue helps, but no reuse analysis.

Best Plan: Pro ($25/month)

Score: 6/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

AuthoredUp

Pros

  • Purpose-built for LinkedIn with nuanced features like live preview and formatting
  • Unlimited drafts, snippets, and templates streamline ideation
  • Deep analytics including CSV export and saved-post analysis
  • Chrome extension enhances in-platform workflow
  • Supports multiple company pages and team sub-accounts
  • Strong privacy with EU hosting
  • Affordable per-profile pricing for focused use

Cons

  • Interface may overwhelm basic users
  • No native AI generation; template-reliant
  • Chrome-only extension limits browser options
  • Pricing adds up for large teams (per profile)
  • LinkedIn-exclusive; no multi-platform support
  • No free trial or money-back guarantee specified

Pallyy

Pros

  • Clean, visual interface easy for beginners
  • Supports all major platforms including Threads and YouTube
  • Comprehensive tools: scheduling, inbox, bio links, analytics
  • Responsive team with quick feature updates
  • Competitive pricing with unlimited posts on higher tiers
  • Free utilities like grid maker and generators
  • Strong agency features: social sets, approvals, reports

Cons

  • No focus on paid ads or advanced automations
  • Limited integrations with CRM/marketing stacks
  • Pricing structure requires planning for complex agencies
  • Starter tier has post limits (20/month)
  • Less depth in platform-specific analytics like LinkedIn
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

AuthoredUp and Pallyy cater to different social media needs. AuthoredUp is a LinkedIn powerhouse for content crafting and performance analysis, suiting specialists. Pallyy is a versatile multi-platform manager with collaboration tools, ideal for broader strategies.

Select AuthoredUp for LinkedIn-centric workflows emphasizing creation and insights. Opt for Pallyy for multi-platform management and team tools. Combine them if LinkedIn is core but other platforms matter.

Overall Scores

AuthoredUp

4.6 / 5.0

LinkedIn Focus: 10/10

Content Creation: 9/10

Value: 8/10

Pallyy

4.6 / 5.0

LinkedIn Focus: 6/10

Content Creation: 7/10

Multi-Platform: 10/10

Value: 9/10

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