Brand24 vs MeetEdgar
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Reputation management and crisis detection
- Strength: AI-driven insights and multi-language support
- Users: 4000+ brands
Starting at $149/month
MeetEdgar
- Platform: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, Pinterest, Google Business Profile, Threads
- Best For: Evergreen content scheduling and automation
- Strength: Limitless content library with AI-assisted creation
- Users: 20 team members support
Starting at $24.91/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | MeetEdgar |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources in real-time on higher tiers | ✗ No monitoring capabilities; focused on posting |
| Sentiment and emotion analysis | ✓ AI-powered across 108 languages | ✗ Not applicable |
| Crisis detection and alerts | ✓ Storm alerts, push notifications, and AI Events Detection | ✓ No alert system |
| Influencer and hashtag tracking | ✓ Reach, volume, and influencer analysis | ✗ Basic hashtag suggestions via AI |
Content Management & Scheduling
| Feature | Brand24 | MeetEdgar |
|---|---|---|
| Evergreen content library | ✗ No content creation or scheduling | ✓ Limitless library with automatic resharing |
| Automated scheduling | ✗ Not supported | ✓ Category-based queues and recurring weekly schedules |
| Bulk content import | ✗ No content tools | ✓ Bulk import and content variations |
| AI content generation | ✗ AI for insights, not creation | ✓ Inky AI for captions and hashtags |
Platform Support
| Feature | Brand24 | MeetEdgar |
|---|---|---|
| Social media monitoring | ✓ Broad coverage including social, news, blogs, forums, podcasts, reviews | ✗ Posting only to major social networks |
| Facebook & Instagram | ✓ Monitoring mentions | ✓ Scheduling and posting |
| X/Twitter & LinkedIn | ✓ Real-time tracking | ✓ Multi-platform scheduling |
| TikTok, Pinterest, Threads | ✓ Monitoring across sources | ✓ Full posting support including Google Business Profile |
| Non-social sources (news, blogs, podcasts) | ✓ 25M+ sources including podcasts and reviews | ✗ Social-only focus |
Analytics & Reporting
| Feature | Brand24 | MeetEdgar |
|---|---|---|
| Engagement and reach analytics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✓ Post performance and engagement tracking |
| AI-powered insights | ✓ AI Insights, Topics, and Brand Assistant | ✗ Basic analytics without deep AI |
| Custom reports and exports | ✓ White-labeled, Excel, PDF, PowerPoint, QuickShare | ✓ Performance reports, but less customizable |
| Automated alerts and notifications | ✓ Daily/weekly reports, email alerts, push notifications | ✗ No alerts for monitoring |
AI Capabilities
| Feature | Brand24 | MeetEdgar |
|---|---|---|
| Sentiment and topic analysis | ✓ AI sentiment, emotion, and topic analysis in 108 languages | ✗ Not applicable |
| Content creation assistance | ✗ AI for monitoring insights only | ✓ Inky AI for captions, hashtags, and ideas |
| Event and trend detection | ✓ AI Events Detection and Topics for spikes/trends | ✗ No trend detection |
| Multi-language support | ✓ 108 languages | ✗ English-focused AI |
Integrations & Collaboration
| Feature | Brand24 | MeetEdgar |
|---|---|---|
| Team collaboration | ✓ Unlimited users on most tiers, Slack/Teams integrations | ✓ Up to 20 team members, social inbox for engagement |
| API access | ✓ Optional API with additional fee | ✗ No API mentioned |
| Mobile app | ✓ Full mobile app for on-the-go monitoring | ✗ Web-based only |
| Third-party integrations | ✓ Slack, Microsoft Teams | ✓ Canva, link shortening, browser extensions |
Pricing Comparison
Brand24 starts at $149/month (annual Individual plan) with a focus on monitoring limits and AI features unlocking at higher tiers, making it pricier for comprehensive listening. MeetEdgar starts at $24.91/month, offering strong value for scheduling and automation, ideal for budget-conscious teams needing consistent posting without advanced monitoring.
Brand24
Individual (Annual)
$149/month
Solo users starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team (Annual)
$249/month
Small teams needing hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Full standard analytics
Pro (Annual)
$299/month
Growing teams with real-time needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Larger operations with high volume
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Global enterprises with custom requirements
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
MeetEdgar
Eddie (Monthly)
$24.91/month
Solo users or small teams with basic needs
- 5 social accounts
- Unlimited scheduled posts
- 10 weekly automations
- 4 content categories
- 20 team members
- Additional social account add-on at $3.99
- 15 Inky (AI) credits per 30 days
- Access to all supported social networks
- Email support and help center access
Edgar (Monthly)
$41.58/month
Growing teams managing more accounts
- 25 social accounts
- Unlimited scheduled posts
- 1,000 weekly automations
- Unlimited content categories
- 20 team members
- Additional social account add-on at $1.99
- 50 Inky (AI) credits per 30 days
- Access to all supported social networks
- Priority-style support for growing teams
Eddie (Annual)
$299/year
Budget-conscious solos committing long-term
- 5 social accounts
- Unlimited scheduled posts
- 10 weekly automations
- 4 content categories
- 20 team members
- Additional social account add-on at $4.99
- 15 Inky (AI) credits per 30 days
- All core scheduling and automation features
Edgar (Annual)
$499/year
Teams seeking full features at lower monthly rate
- 25 social accounts
- Unlimited scheduled posts
- 1,000 weekly automations
- Unlimited content categories
- 20 team members
- Additional social account add-on at $2.99
- 50 Inky (AI) credits per 30 days
- Full access to automation, analytics, and integrations
Feature Deep Dive
Social Listening and Monitoring
Brand24
Strengths
- Real-time tracking of 25M+ sources including social, news, blogs, forums, podcasts, and reviews
- AI-powered sentiment, emotion, and topic analysis in 108 languages
- Advanced filtering with Boolean search, reach, and source options
- Storm alerts, push notifications, and AI Events Detection for crisis response
- Influencer analysis and hashtag tracking with metrics
Workflow
Set keywords → Monitor mentions → Analyze sentiment/topics → Receive alerts → Generate reports
MeetEdgar
Strengths
- No dedicated listening; focuses on post-engagement via social inbox
- Basic performance tracking post-scheduling
Workflow
N/A
Limitations
- Lacks mention tracking, sentiment analysis, or broad source coverage
- Not designed for proactive reputation monitoring
Brand24 dominates social listening with comprehensive, AI-enhanced monitoring across diverse sources, ideal for reputation management. MeetEdgar has no equivalent features, making it unsuitable for listening needs. Use Brand24 for insights into conversations; MeetEdgar complements by scheduling responses.
Content Scheduling & Automation
Brand24
Strengths
- No scheduling; integrates with tools for response actions
Limitations
- Focused solely on monitoring, not content creation or posting
- Requires third-party tools for automation
MeetEdgar
Strengths
- Limitless evergreen library with automatic resharing and category queues
- Recurring weekly schedules and bulk import for efficiency
- Multi-platform support with platform-specific optimization
- Inky AI for quick caption and hashtag generation
- Social inbox for engagement management
Limitations
- Weekly automation caps on lower tiers
- No ad management or real-time trend-based posting
MeetEdgar excels in automated scheduling with evergreen focus, saving time on consistent posting across platforms. Brand24 offers no scheduling, but its insights can inform content strategies. For automation, MeetEdgar wins; pair with Brand24 for data-driven scheduling.
AI Capabilities and Insights
Brand24
Strengths
- AI Sentiment Analysis, Emotion Analysis, and Topic Analysis
- AI Insights, Events Detection, Brand Assistant, and Topics for trend understanding
- Multi-language support enhances global applicability
- Deeper analysis of spikes, trends, and customer conversations
Workflow
Input keywords → AI analyzes mentions → Generate insights/reports → Act on trends
MeetEdgar
Strengths
- Inky AI assistant for captions, hashtags, and content ideas
- AI credits for generation, with analytics interpretation
- Supports content repurposing but limited to creation aids
Limitations
- No sentiment or trend analysis; AI focused on output, not input monitoring
- Credits limited on base plans
Brand24's AI is superior for analytical insights from monitoring data, providing reputation and trend intelligence. MeetEdgar's AI aids content creation but lacks depth in analysis. Choose Brand24 for understanding audiences; MeetEdgar for generating posts.
Analytics & Reporting
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencer analysis
- Automated daily/weekly reports with white-label options
- Exports to Excel, PDF, PowerPoint, and QuickShare links
- AI-enhanced insights for deeper understanding
Limitations
- Tied to monitoring data; no post-performance tracking
MeetEdgar
Strengths
- Engagement and performance analytics for scheduled posts
- Basic reports on post success across platforms
- Social inbox for interaction tracking
Limitations
- Less depth than dedicated analytics tools; no white-label or advanced exports
- Focused on output metrics, not inbound conversations
Brand24 provides richer, AI-driven reporting for monitoring and reputation, with customizable exports. MeetEdgar offers solid post-analytics but lacks breadth. Brand24 is better for strategic insights; MeetEdgar for tactical posting review.
Use Case Comparison
Solo Entrepreneur Managing Personal Brand
Brand24
Fair
Useful for basic mention tracking but high cost and complexity may overwhelm solos without dedicated monitoring needs.
Best Plan: Individual ($149/month annual)
Score: 5/10
MeetEdgar 🏆
Excellent
Affordable automation for consistent posting across platforms, with evergreen library ideal for time-strapped solos.
Best Plan: Eddie ($24.91/month)
Score: 9/10
Marketing Team Monitoring Campaigns
Brand24 🏆
Excellent
Real-time tracking, sentiment analysis, and hashtag metrics perfect for measuring campaign impact and awareness.
Best Plan: Team ($249/month annual)
Score: 10/10
MeetEdgar
Good
Strong for scheduling campaign content but lacks monitoring to gauge real-time reception.
Best Plan: Edgar ($41.58/month)
Score: 7/10
PR Professional Handling Reputation
Brand24 🏆
Excellent
AI alerts, crisis detection, and multi-source monitoring essential for reputation management and media coverage.
Best Plan: Pro ($299/month annual)
Score: 10/10
MeetEdgar
Poor
No reputation tools; scheduling alone insufficient for PR crises.
Best Plan: Not suitable
Score: 2/10
Small Business Maintaining Social Presence
Brand24
Fair
Basic monitoring possible but pricing too high for simple needs without advanced analytics.
Best Plan: Individual ($149/month annual)
Score: 4/10
MeetEdgar 🏆
Excellent
Low-cost, automated posting ensures consistent presence without daily effort.
Best Plan: Eddie ($24.91/month)
Score: 9/10
Digital Agency Managing Multiple Clients
Brand24
Good
White-label reports and unlimited users support client monitoring, but no client workspaces.
Best Plan: Business ($499/month annual)
Score: 7/10
MeetEdgar 🏆
Good
Team support for 20 members and multi-account scheduling, but limited advanced collaboration.
Best Plan: Edgar ($41.58/month)
Score: 8/10
Content Creator Repurposing Material
Brand24
Poor
No content tools; monitoring could inform topics but not creation.
Best Plan: Not suitable
Score: 3/10
MeetEdgar 🏆
Excellent
Evergreen library and bulk import perfect for recycling content across platforms.
Best Plan: Edgar ($41.58/month)
Score: 10/10
Enterprise Brand with Global Reach
Brand24 🏆
Excellent
Custom limits, multi-language AI, and unlimited insights for large-scale monitoring.
Best Plan: Enterprise (from $999/month)
Score: 10/10
MeetEdgar
Fair
Scalable accounts but lacks global monitoring or deep enterprise reporting.
Best Plan: Edgar ($41.58/month) with add-ons
Score: 5/10
Freelancer Building Online Presence
Brand24
Fair
Sentiment tracking helpful but overkill and costly for basic needs.
Best Plan: Individual ($149/month annual)
Score: 4/10
MeetEdgar 🏆
Excellent
Budget-friendly automation for maintaining presence without constant input.
Best Plan: Eddie ($24.91/month)
Score: 9/10
Crisis Management Specialist
Brand24 🏆
Excellent
Real-time alerts and AI detection crucial for rapid response to negative mentions.
Best Plan: Pro ($299/month annual)
Score: 10/10
MeetEdgar
Poor
No crisis tools; scheduling irrelevant in urgent scenarios.
Best Plan: Not suitable
Score: 1/10
Social Media Manager for Campaigns
Brand24
Good
Campaign tracking via hashtags and analytics, but no direct posting.
Best Plan: Team ($249/month annual)
Score: 8/10
MeetEdgar 🏆
Excellent
Automated queues and multi-platform scheduling streamline campaign execution.
Best Plan: Edgar ($41.58/month)
Score: 9/10
Global Marketer Monitoring International Sentiment
Brand24 🏆
Excellent
108-language support and broad source coverage for worldwide insights.
Best Plan: Business ($499/month annual)
Score: 10/10
MeetEdgar
Fair
Multi-platform but English-centric AI limits global utility.
Best Plan: Edgar ($41.58/month)
Score: 6/10
Budget-Conscious Team Needing Basics
Brand24
Poor
High entry price not justified for basic monitoring.
Best Plan: Not suitable
Score: 2/10
MeetEdgar 🏆
Excellent
Low starting price with core automation features.
Best Plan: Eddie ($24.91/month)
Score: 10/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI features like sentiment, emotion, and topic analysis in 108 languages
- Real-time updates and alerts on higher tiers for quick crisis response
- Rich analytics including reach, engagement, AVE, and influencer insights
- Strong reporting with white-label options, multiple exports, and automations
- Unlimited users and integrations like Slack/Teams for collaboration
- Mobile app for on-the-go access
Cons
- High entry pricing ($149/month annual) limits small teams
- Advanced AI reserved for Pro+ tiers
- Keyword and mention limits require careful management
- Interface complex for simple needs
- API access adds extra fees
- No content creation or scheduling capabilities
MeetEdgar
Pros
- Affordable starting price with unlimited scheduled posts
- Evergreen content library automates resharing and reduces planning
- Supports all major platforms including emerging ones like Threads
- Inky AI speeds up caption and hashtag creation
- Intuitive interface easy for non-technical users
- Up to 20 team members and social inbox for engagement
- Integrations with Canva and browser extensions enhance workflow
- Top-rated support Monday-Friday
Cons
- Limited collaboration compared to enterprise tools
- Analytics basic, lacking depth for advanced reporting
- Automation caps restrictive for high-volume users
- No built-in monitoring, sentiment, or crisis tools
- Focus on evergreen may not fit trend-driven strategies
- AI credits limited on lower plans
Final Verdict
Brand24 and MeetEdgar target different aspects of social media management. Brand24 is a robust listening tool for monitoring, analyzing, and protecting brand reputation with AI depth. MeetEdgar is an efficient scheduler for automating evergreen content and maintaining multi-platform presence, but lacks monitoring capabilities.
Select Brand24 if your priority is listening to and analyzing online conversations for reputation and strategy. Opt for MeetEdgar if you need to automate content distribution for ongoing engagement. For complete workflows, integrate both: use Brand24's insights to guide MeetEdgar's scheduling.
Overall Scores
Brand24
Value: 6/10
MeetEdgar
Value: 9/10
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