Brand24 vs Emplifi
Brand24
- Platform: Social listening across 25M+ sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand reputation and crisis monitoring
- Strength: Real-time AI sentiment and insights
- Users: 4000+ brands
Starting at $149/month
Emplifi
- Platform: Multi-channel social management (publishing, listening, care)
- Best For: Enterprise operations in marketing, commerce, and support
- Strength: Unified modular suite with AI across functions
- Users: Enterprise brands (not specified)
Starting at Custom
Table of Contents
At a Glance
Social Listening & Monitoring
| Feature | Brand24 | Emplifi |
|---|---|---|
| Real-time monitoring | ✓ Covers 25M+ sources including social, news, blogs, forums, podcasts, reviews | ✓ Real-time listening with competitive trend analysis |
| Multi-language support | ✓ 108 languages with AI analysis | ✓ Multilingual support in customer care and listening |
| Sentiment analysis | ✓ AI-powered sentiment, emotion, and topic analysis | ✓ AI-driven sentiment in listening and care prioritization |
| Crisis alerts | ✓ Storm alerts, push notifications, real-time on higher tiers | ✓ AI-scored urgency for case management |
| Hashtag tracking | ✓ Reach and volume metrics for campaigns | ✗ Not a core focus; more on publishing and care |
Analytics & Reporting
| Feature | Brand24 | Emplifi |
|---|---|---|
| Reach and engagement metrics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✓ Unified analytics across marketing, commerce, care |
| AI insights | ✓ AI Insights, Events Detection, Brand Assistant, Topics | ✓ AI-driven insights in listening, publishing, and care |
| White-label reports | ✓ White-labeled, Excel/PDF/PowerPoint exports, QuickShare | ✓ Customizable reports in unified analytics |
| Automated reports | ✓ Daily/weekly automated reports and alerts | ✓ Cross-platform automated reporting |
| Competitive analysis | ✗ Focus on own brand mentions | ✓ Competitive trend analysis in listening |
Publishing & Scheduling
| Feature | Brand24 | Emplifi |
|---|---|---|
| Omnichannel scheduling | ✗ No publishing; listening-focused | ✓ AI-powered publishing with PrimeTime Scheduling |
| Content calendar | ✗ Not available | ✓ Visual planning for social content |
| AI content assistance | ✗ AI for analysis, not creation | ✓ AI assistance in publishing and engagement |
Customer Engagement & Care
| Feature | Brand24 | Emplifi |
|---|---|---|
| Unified inbox | ✗ No engagement tools | ✓ Unified inbox with AI automation |
| Case management | ✗ Not available | ✓ End-to-end case management with SLAs and audit trails |
| Voice of Customer surveys | ✗ Sentiment via listening | ✓ Surveys across social and digital channels |
Commerce & Influencer Tools
| Feature | Brand24 | Emplifi |
|---|---|---|
| Social commerce | ✗ No commerce features | ✓ Live Advisor for shoppable video, UGC rights management |
| Influencer management | ✓ Influencer analysis in mentions | ✓ End-to-end discovery, seeding, and reporting |
| UGC discovery | ✗ Monitors reviews but no UGC tools | ✓ Discovery, moderation, and syndication |
| Ratings & Reviews | ✓ Monitoring from review sites | ✓ Collection, moderation, multi-channel syndication |
Integrations & Collaboration
| Feature | Brand24 | Emplifi |
|---|---|---|
| Slack/Teams integration | ✓ Real-time collaboration alerts | ✓ Team collaboration in unified platform |
| API access | ✓ Optional API with additional fee | ✓ Enterprise API for custom integrations |
| Mobile app | ✓ For on-the-go monitoring | ✓ For publishing and care management |
| Modular architecture | ✗ All-in-one listening tool | ✓ Tailorable suites for different teams |
Pricing Comparison
Brand24 offers transparent tiered pricing starting at $149/month (annual Individual), scaling with mentions and keywords, ideal for monitoring-focused teams. Emplifi uses custom, sales-led pricing with no public tiers, suited for enterprises but requiring consultation, potentially higher for full-suite access.
Brand24
Individual (Annual)
$149/month
Solo users or small teams starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Team (Annual)
$249/month
Small teams needing more volume and hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Pro (Annual)
$299/month
Growing teams requiring real-time and advanced AI
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Mid-sized operations with high volume
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large-scale global monitoring
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Emplifi
Custom Social Marketing Suite
Custom
Marketing teams focused on publishing and listening
- AI-powered publishing and scheduling across major social networks
- Unified inbox for engagement with AI assistance and automation
- Social listening with real-time monitoring and trend analysis
- Influencer discovery and campaign management
- Unified Analytics for marketing performance reporting
Custom Social Commerce Suite
Custom
Ecommerce teams emphasizing UGC and sales
- UGC discovery, rights management, and dynamic galleries
- Ratings & Reviews collection and moderation
- Live Advisor live shopping experiences with shoppable video
- Influencer tools focused on commerce and product seeding
- Unified Analytics for commerce performance and conversions
Custom Social Customer Care Suite
Custom
Support teams needing case management
- Unified case management across social and messaging channels
- Advanced automation, SLAs, and audit trails
- Sentiment analysis and AI-scored urgency for prioritization
- CRM escalation and multilingual support
- Unified Analytics for care performance and CSAT insights
Feature Deep Dive
Social Listening & Monitoring Capabilities
Brand24
Strengths
- Monitors 25M+ sources in real-time (on Pro+), including niche areas like podcasts and forums
- AI-powered sentiment, emotion, and topic analysis across 108 languages
- Advanced filtering with Boolean search, alerts for storms/crises
- Hashtag tracking and influencer identification from mentions
- AI Events Detection and Brand Assistant for proactive insights
Workflow
Set keywords → Monitor mentions → Analyze sentiment/topics → Receive alerts → Generate reports
Emplifi
Strengths
- Real-time listening integrated with publishing and care
- AI-driven competitive trends and sentiment analysis
- Modular for marketing or care focus, multilingual support
- Combines listening with action via unified inbox
- Scalable for enterprise with governance
Workflow
Configure listening → Integrate with publishing/care → Analyze trends → Automate responses → Report cross-channel
Brand24 is superior for dedicated, broad-spectrum listening with deep AI analysis and global coverage, ideal for reputation pros. Emplifi's listening is strong but integrated into a larger suite, better for teams needing actionable insights tied to publishing or care. Choose Brand24 for pure monitoring depth; Emplifi for holistic operations.
Analytics & Reporting
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencer analysis
- AI Insights, Topics, and Events for trend detection
- Automated daily/weekly reports, white-labeled exports (PDF/Excel/PPT), QuickShare
- Custom alerts and filters for targeted reporting
- Mobile access for on-the-go insights
Limitations
- Analytics focused on listening data, not publishing or care
- API extra cost for advanced integrations
Emplifi
Strengths
- Unified Analytics consolidating owned, earned, paid, and care data
- Cross-platform reporting for marketing, commerce, CSAT
- AI-scored insights and customizable dashboards
- Automated delivery with governance for teams
- Modular views for different departments
Limitations
- Reporting depth depends on suite modules selected
- Less specialized in pure listening metrics like AVE
Brand24 provides richer listening-specific analytics with AI depth for reputation and campaigns. Emplifi excels in unified, cross-functional reporting for enterprises. For detailed mention analysis, Brand24 wins; for integrated enterprise metrics, Emplifi is better.
Publishing & Scheduling
Brand24
Strengths
- No native publishing; focuses on monitoring post-publish impact
Limitations
- Lacks scheduling tools; users need separate platforms
- Cannot act directly on insights for content planning
Emplifi
Strengths
- AI-powered omnichannel scheduling with PrimeTime optimization
- Visual content calendar for team collaboration
- Integrated with listening for data-driven planning
- Supports major networks with automation
Limitations
- Enterprise-scale; may be overkill for simple scheduling
- Custom pricing affects accessibility
Emplifi is the clear choice for publishing and scheduling with AI assistance and integration. Brand24 has no such features, making it unsuitable for content teams. If publishing is needed, Emplifi dominates; Brand24 complements as a monitoring add-on.
Customer Care & Engagement
Brand24
Strengths
- Indirect support via sentiment monitoring and alerts for care teams
- Influencer and review analysis for engagement insights
Limitations
- No unified inbox, case management, or direct response tools
- Listening-only; no automation for replies or escalation
Emplifi
Strengths
- Unified inbox with AI automation and sentiment prioritization
- Case management with SLAs, audit trails, CRM escalation
- Voice of Customer surveys and multilingual support
- Integrated with commerce for shoppable experiences
Limitations
- Requires full suite for maximum value
- Complex setup for non-enterprise users
Emplifi offers robust, enterprise-grade customer care with automation and integration. Brand24 provides valuable listening inputs but no direct engagement tools. For care operations, Emplifi is essential; Brand24 supports via monitoring.
Use Case Comparison
Marketing Team Monitoring Brand Awareness
Brand24 🏆
Excellent
Real-time monitoring, AI sentiment, and analytics across vast sources help track campaigns and awareness effectively.
Best Plan: Team (Annual) ($249/month)
Score: 10/10
Emplifi
Good
Strong listening but better when combined with publishing; modular for marketing focus.
Best Plan: Custom Social Marketing Suite
Score: 7/10
PR Professionals Handling Crises
Brand24 🏆
Excellent
Storm alerts, real-time updates, and AI Events Detection enable fast reputation protection.
Best Plan: Pro (Annual) ($299/month)
Score: 10/10
Emplifi
Fair
AI urgency scoring helps, but lacks dedicated crisis monitoring depth.
Best Plan: Custom Social Customer Care Suite
Score: 6/10
Enterprise Social Media Operations
Brand24
Good
Scalable Enterprise plan for global monitoring, but no publishing or care integration.
Best Plan: Enterprise (from $999/month)
Score: 7/10
Emplifi 🏆
Excellent
Modular suite unifies all functions with governance for large teams.
Best Plan: Custom Full Suite
Score: 10/10
Agency Managing Multiple Clients
Brand24
Good
Unlimited users and white-label reports support client work, but no workspaces.
Best Plan: Business (Annual) ($499/month)
Score: 8/10
Emplifi 🏆
Excellent
Modular for client-specific setups, consolidated reporting for agencies.
Best Plan: Custom Social Marketing Suite
Score: 9/10
Ecommerce Brands Focused on Social Commerce
Brand24
Fair
Monitors reviews and mentions but no UGC or shoppable tools.
Best Plan: Pro (Annual) ($299/month)
Score: 5/10
Emplifi 🏆
Excellent
UGC, live shopping, ratings syndication drive conversions.
Best Plan: Custom Social Commerce Suite
Score: 10/10
Customer Support Teams
Brand24
Fair
Sentiment alerts inform care, but no case management.
Best Plan: Team (Annual) ($249/month)
Score: 4/10
Emplifi 🏆
Excellent
Unified care with AI prioritization and SLAs.
Best Plan: Custom Social Customer Care Suite
Score: 10/10
Small Business Basic Monitoring
Brand24 🏆
Good
Affordable entry for essentials, but limits may constrain growth.
Best Plan: Individual (Annual) ($149/month)
Score: 7/10
Emplifi
Poor
Custom enterprise focus too complex and costly for small ops.
Best Plan: Not suitable
Score: 2/10
Global Brands Managing Reputation
Brand24 🏆
Excellent
108-language support, vast sources, AI for multi-region insights.
Best Plan: Enterprise (from $999/month)
Score: 9/10
Emplifi
Good
Multilingual care and listening, but less emphasis on broad monitoring.
Best Plan: Custom Full Suite
Score: 8/10
Tracking Influencer Campaigns
Brand24
Excellent
Influencer analysis from mentions, reach metrics.
Best Plan: Business (Annual) ($499/month)
Score: 9/10
Emplifi
Excellent
Full discovery, management, and reporting integrated.
Best Plan: Custom Social Marketing Suite
Score: 9/10
Retail Brands Managing UGC
Brand24
Fair
Monitors UGC mentions but no discovery or rights tools.
Best Plan: Pro (Annual) ($299/month)
Score: 5/10
Emplifi 🏆
Excellent
UGC discovery, rights, galleries for commerce.
Best Plan: Custom Social Commerce Suite
Score: 10/10
SaaS Companies Monitoring Reviews
Brand24 🏆
Excellent
Broad review site coverage with sentiment analysis.
Best Plan: Team (Annual) ($249/month)
Score: 9/10
Emplifi
Good
Ratings collection and moderation, but more commerce-oriented.
Best Plan: Custom Social Commerce Suite
Score: 7/10
Mid-Market Social Media Team
Brand24
Good
Scalable for monitoring, but lacks full management suite.
Best Plan: Business (Annual) ($499/month)
Score: 7/10
Emplifi 🏆
Good
Modular for mid-market, but custom pricing may be high.
Best Plan: Custom Social Marketing Suite
Score: 8/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI features like sentiment, emotion, topic analysis, and Insights
- Real-time alerts and updates on higher tiers for crisis detection
- Rich analytics including reach, presence score, AVE, and influencer tools
- Strong reporting with white-label options, multiple exports, and automation
- Multi-language support (108 languages) for global brands
- Slack/Teams integrations and mobile app for collaboration
- Transparent pricing with scalable tiers
Cons
- Entry-level pricing high ($149/month annual) for small teams
- Advanced AI and real-time features limited to Pro+ tiers
- Keyword/mention limits require optimization and potential upgrades
- Interface complex for basic needs
- No publishing, scheduling, or customer care tools
- API access adds extra cost
- Less suited for enterprise operations beyond monitoring
Emplifi
Pros
- Comprehensive modular suite covering marketing, commerce, and care
- Strong AI across all functions: publishing, listening, influencers, urgency scoring
- Unified analytics consolidating data from multiple channels
- Robust customer care with case management, SLAs, and surveys
- Social commerce tools like UGC, live shopping, and reviews syndication
- Enterprise-grade governance, multilingual support, and team resources
- Influencer end-to-end management integrated with campaigns
- Scalable architecture for distributed global teams
Cons
- No transparent pricing; custom sales process creates uncertainty
- Platform complexity overwhelming for small or simple teams
- Significant onboarding and implementation time required
- Best for enterprises; overkill for monitoring-only or basic needs
- Public documentation lacks details on limits and integrations
- Higher likely costs for full suite access
- Less specialized depth in pure social listening compared to dedicated tools
Final Verdict
Brand24 and Emplifi target different aspects of social media strategy. Brand24 is a specialized AI listening tool excelling in real-time reputation monitoring, sentiment analysis, and broad-source coverage for PR and marketing teams. Emplifi is an enterprise platform unifying social management, commerce, and care with modular AI tools, ideal for complex operations but with custom pricing hurdles.
Opt for Brand24 if your core need is robust social listening and reputation management without the overhead of a full suite—it's efficient and cost-predictable. Choose Emplifi for enterprise-scale social operations requiring integration across publishing, commerce, and care, despite the custom process. For hybrid needs, use Brand24 for monitoring alongside Emplifi's management tools.
Overall Scores
Brand24
Value: 8/10
Emplifi
Value: 6/10
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