AuthoredUp vs Emplifi
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn content creation and personal branding
- Strength: Deep LinkedIn insights and reuse
- Users: 2,011 professionals
Starting at $12.46/month
Emplifi
- Platform: Multi-platform (major social networks)
- Best For: Enterprise social operations and customer care
- Strength: Unified AI across marketing, commerce, and care
- Users: Enterprise brands (not specified)
Starting at Custom
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Emplifi |
|---|---|---|
| ✓ Deep specialization with company page support | ✓ Supported as part of multi-platform publishing | |
| X (Twitter), Facebook, Instagram | ✗ LinkedIn-only | ✓ Full omnichannel support with AI optimization |
| TikTok, YouTube, Pinterest | ✗ Not supported | ✓ Broad coverage for social commerce and engagement |
| Emerging platforms (Threads, etc.) | ✗ Not supported | ✓ Scalable to new channels via modular design |
Content Creation
| Feature | AuthoredUp | Emplifi |
|---|---|---|
| Rich post editor | ✓ LinkedIn-specific with bold, bullets, emojis, preview | ✓ AI-powered publishing across platforms |
| Templates and snippets | ✓ 300+ hooks, endings, CTAs; unlimited drafts | ✗ No specific template library mentioned |
| AI post generation | ✗ User-driven with templates, no native AI | ✓ AI-driven content creation and PrimeTime scheduling |
| Historical content reuse | ✓ Saved-post analysis, 1-click reuse | ✗ Focus on new content and UGC |
| UGC and influencer tools | ✗ Not supported | ✓ UGC discovery, rights management, influencer discovery |
Scheduling & Automation
| Feature | AuthoredUp | Emplifi |
|---|---|---|
| Content calendar | ✓ Centralized for LinkedIn posts with filters | ✓ Omnichannel scheduling with AI assistance |
| Best-time recommendations | ✓ LinkedIn-specific timing insights | ✓ PrimeTime AI scheduling across platforms |
| Automation workflows | ✗ Manual scheduling focus | ✓ Advanced automation for engagement and care |
| Multi-profile management | ✓ Multiple LinkedIn profiles and company pages | ✓ Enterprise-scale with governance |
Analytics & Reporting
| Feature | AuthoredUp | Emplifi |
|---|---|---|
| Post performance analytics | ✓ Impressions, engagement, growth timelines, CSV export | ✓ Unified Analytics across marketing, commerce, care |
| Follower growth tracking | ✓ LinkedIn-focused | ✓ Cross-platform with AI insights |
| Social listening | ✗ Not supported | ✓ Real-time AI-driven listening and trends |
| Competitive analysis | ✗ Internal post analysis only | ✓ AI competitive trend analysis |
Customer Care & Commerce
| Feature | AuthoredUp | Emplifi |
|---|---|---|
| Unified inbox | ✗ Not supported | ✓ Social engagement with AI assistance |
| Case management | ✗ Not supported | ✓ Advanced automation, SLAs, urgency scoring |
| Social commerce | ✗ Not supported | ✓ UGC, reviews, live shopping with shoppable video |
| Voice of Customer surveys | ✗ Not supported | ✓ Across social and digital channels |
Collaboration & Enterprise Features
| Feature | AuthoredUp | Emplifi |
|---|---|---|
| Team collaboration | ✓ Draft collaboration, sub-accounts | ✓ Modular for distributed teams, governance |
| Organization management | ✓ For multiple profiles and teams | ✓ Enterprise governance and role-based access |
| Custom onboarding | ✓ Custom Growth Plan | ✓ Dedicated resources and training |
| Influencer management | ✗ Not supported | ✓ End-to-end with AI discovery and reporting |
Integrations & Extensions
| Feature | AuthoredUp | Emplifi |
|---|---|---|
| Chrome extension | ✓ Direct in-LinkedIn editing and preview | ✗ No browser-specific extension |
| CSV export | ✓ For saved posts and analytics | ✓ For reporting and data integration |
| CRM integrations | ✗ Not mentioned | ✓ Escalation to CRM with multilingual support |
| API and custom integrations | ✗ Chrome-centric | ✓ Enterprise modular architecture |
Pricing Comparison
AuthoredUp offers transparent, self-serve pricing starting at $12.46/month (yearly Business) for LinkedIn-focused tools, ideal for individuals and small teams. Emplifi's custom pricing is sales-led, suited for enterprises but lacks transparency, potentially higher for comprehensive suites.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams and agencies managing multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Committed solo users seeking savings
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams with long-term needs
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Agencies needing tailored support
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Emplifi
Custom Social Marketing Suite
Custom
Marketing teams focused on publishing and listening
- AI-powered publishing and scheduling across major social networks
- Unified inbox for engagement with AI assistance and automation
- Social listening with real-time monitoring and trend analysis
- Influencer discovery and campaign management
- Unified Analytics for marketing performance reporting
Custom Social Commerce Suite
Custom
eCommerce brands leveraging UGC and live shopping
- UGC discovery, rights management, and dynamic galleries
- Ratings & Reviews collection and moderation
- Live Advisor live shopping experiences with shoppable video
- Influencer tools focused on commerce and product seeding
- Unified Analytics for commerce performance and conversions
Custom Social Customer Care Suite
Custom
Support teams needing unified case management
- Unified case management across social and messaging channels
- Advanced automation, SLAs, and audit trails
- Sentiment analysis and AI-scored urgency for prioritization
- CRM escalation and multilingual support
- Unified Analytics for care performance and CSAT insights
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich editor with LinkedIn formatting, live preview, and readability tools
- Unlimited drafts, snippets, and 300+ templates for hooks/CTAs
- Historical post collection with 1-click reuse and analysis
- Chrome extension for in-platform editing
- Focus on personal branding and B2B content
Workflow
Save ideas as snippets → Use templates for structure → Edit in rich editor → Preview and schedule
Emplifi
Strengths
- AI-powered publishing with omnichannel optimization
- UGC discovery and rights management for authentic content
- Influencer collaboration tools with AI discovery
- Live shopping and shoppable video integration
- Scalable for enterprise content workflows
Workflow
AI generates/assists content → Schedule via PrimeTime → Incorporate UGC/influencer assets → Publish across channels
AuthoredUp shines for LinkedIn-specific manual creation with templates and reuse, ideal for creators needing precision. Emplifi leverages AI for multi-platform, scalable content including commerce elements. Choose AuthoredUp for focused LinkedIn ideation; Emplifi for AI-assisted enterprise content.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized calendar for published/scheduled posts
- Posts table with filters for patterns
- Best-time recommendations based on analytics
- Support for multiple company pages
Limitations
- LinkedIn-only, no advanced automation
- Manual drafting and scheduling
Emplifi
Strengths
- Omnichannel scheduling with PrimeTime AI
- Advanced automation for engagement and workflows
- Modular for team governance
- Integration with commerce and care processes
Limitations
- Complex setup for enterprises
- Less focus on single-platform depth
AuthoredUp provides straightforward LinkedIn scheduling with insightful calendars, perfect for creators. Emplifi offers robust AI automation across platforms, better for enterprise coordination. AuthoredUp wins for simplicity; Emplifi for scale and AI.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn metrics: impressions, engagement, growth
- Follower tracking and best-time insights
- Saved-post analysis with filters and CSV export
- Historical patterns for content optimization
Limitations
- LinkedIn-only, no cross-platform views
- No real-time listening
Emplifi
Strengths
- Unified Analytics consolidating owned, earned, paid, care data
- AI-driven insights, social listening, competitive analysis
- Cross-channel reporting for marketing, commerce, CSAT
- Real-time trends and performance
Limitations
- Overwhelming for non-enterprise users
- Custom setup required
AuthoredUp delivers deep, actionable LinkedIn analytics for creators to refine content. Emplifi provides enterprise-level, AI-enhanced cross-functional reporting. AuthoredUp is superior for LinkedIn depth; Emplifi for holistic enterprise insights.
Customer Care & Commerce Features
AuthoredUp
Strengths
- Indirect support via content for personal branding and sales
Limitations
- No dedicated care or commerce tools
- Focus solely on publishing and analytics
Emplifi
Strengths
- Unified inbox with AI urgency and automation
- Case management, SLAs, CRM escalation
- UGC, reviews syndication, live shopping
- Voice of Customer surveys and sentiment analysis
Limitations
- Enterprise-oriented, high complexity
AuthoredUp lacks care/commerce features, relying on LinkedIn for indirect engagement. Emplifi excels with integrated AI-driven care and commerce, ideal for customer-facing enterprises. Emplifi dominates this area entirely.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and analytics empower individual creators to build consistently without complexity.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
Emplifi
Poor
Overkill for solo use; custom pricing and enterprise focus don't suit simple LinkedIn needs.
Best Plan: Not suitable
Score: 2/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Deep LinkedIn tools for content, reuse, and analytics support B2B personal branding and pipeline generation.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
Emplifi
Fair
Multi-platform capabilities underutilized; better for broader B2B social strategies.
Best Plan: Custom Social Marketing Suite
Score: 5/10
Enterprise Social Media Team
AuthoredUp
Poor
LinkedIn-only limits scope; lacks enterprise governance and multi-channel support.
Best Plan: Not suitable
Score: 3/10
Emplifi 🏆
Excellent
Modular suites with AI, governance, and cross-team analytics fit complex operations perfectly.
Best Plan: Custom Suites (Marketing + Care)
Score: 10/10
Personal Branding Consultant
AuthoredUp 🏆
Excellent
Templates, historical reuse, and analytics help consultants craft and analyze winning LinkedIn content.
Best Plan: Individual Monthly ($19.95/month)
Score: 10/10
Emplifi
Poor
Enterprise focus misses nuanced personal branding tools for LinkedIn.
Best Plan: Not suitable
Score: 2/10
eCommerce Brand with Social Commerce
AuthoredUp
Poor
No commerce features; limited to LinkedIn publishing.
Best Plan: Not suitable
Score: 1/10
Emplifi 🏆
Excellent
UGC, live shopping, reviews, and influencer tools drive conversions across platforms.
Best Plan: Custom Social Commerce Suite
Score: 10/10
Agency Managing LinkedIn Clients
AuthoredUp 🏆
Good
Sub-accounts, collaboration, and multi-profile support work for LinkedIn-only agencies.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 8/10
Emplifi
Good
Scalable for agencies but custom pricing may be high for LinkedIn focus.
Best Plan: Custom Social Marketing Suite
Score: 7/10
Customer Care Team
AuthoredUp
Poor
No inbox, case management, or care tools.
Best Plan: Not suitable
Score: 1/10
Emplifi 🏆
Excellent
Unified care with AI prioritization, SLAs, and CRM integration streamlines support.
Best Plan: Custom Social Customer Care Suite
Score: 10/10
Mid-Market Brand Managing Multiple Platforms
AuthoredUp
Poor
LinkedIn limitation hinders multi-platform needs.
Best Plan: Not suitable
Score: 2/10
Emplifi 🏆
Excellent
AI publishing, listening, and analytics unify multi-channel efforts.
Best Plan: Custom Social Marketing Suite
Score: 9/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp 🏆
Good
Content tools and analytics aid social selling, though no direct lead capture.
Best Plan: Individual Yearly ($16.63/month)
Score: 7/10
Emplifi
Fair
Engagement tools help, but enterprise scale may exceed sales team needs.
Best Plan: Custom Social Marketing Suite
Score: 5/10
Influencer Campaign Manager
AuthoredUp
Poor
No influencer tools.
Best Plan: Not suitable
Score: 1/10
Emplifi 🏆
Excellent
AI discovery, management, and reporting optimize campaigns.
Best Plan: Custom Social Marketing Suite
Score: 10/10
Global Brand with Governance Needs
AuthoredUp
Fair
Organization management helps, but single-platform limits.
Best Plan: Custom Growth Plan
Score: 4/10
Emplifi 🏆
Excellent
Modular architecture, multilingual support, and strict governance for distributed teams.
Best Plan: Custom Suites
Score: 10/10
Budget-Conscious Solopreneur
AuthoredUp 🏆
Excellent
Low-cost, self-serve plans with unlimited features for LinkedIn.
Best Plan: Individual Yearly ($16.63/month)
Score: 9/10
Emplifi
Poor
Custom pricing inaccessible for solos.
Best Plan: Not suitable
Score: 1/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with tailored editor and preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics including CSV export and historical reuse
- Affordable self-serve pricing starting at $12.46/month
- Chrome extension for seamless in-platform use
- Strong privacy with EU hosting
- Collaboration for teams and agencies via sub-accounts
Cons
- Limited to LinkedIn, no multi-platform support
- No native AI for post generation
- Interface may overwhelm basic users
- Per-profile pricing for business scales costs
- Chrome-dependent experience limits browser flexibility
- Lacks commerce, care, or listening features
Emplifi
Pros
- Comprehensive AI across publishing, listening, commerce, and care
- Unified Analytics for holistic enterprise reporting
- Modular suites customizable for teams and industries
- Advanced automation and governance for scale
- Strong customer success with onboarding and resources
- End-to-end influencer and UGC management
- Real-time insights and competitive analysis
Cons
- Custom pricing lacks transparency and self-serve
- Overwhelming breadth for small teams or simple needs
- Significant implementation time and change management
- Best for enterprises, not individuals or solos
- Limited public documentation on integrations
- High potential costs for full suites
Final Verdict
AuthoredUp and Emplifi target different scales: AuthoredUp is a nimble LinkedIn studio for creators and small teams, emphasizing content tools and insights. Emplifi is a robust enterprise platform unifying AI-powered social functions for large operations spanning marketing to customer care.
Opt for AuthoredUp if LinkedIn is your core channel and you seek creator-focused tools at low cost. Choose Emplifi for enterprise-scale, AI-enhanced social operations. For hybrid needs, integrate AuthoredUp for LinkedIn depth within an Emplifi ecosystem.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Value: 9/10
Emplifi
LinkedIn Focus: 6/10
Content Creation: 8/10
Multi-Platform: 10/10
Value: 6/10
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