B2Brain vs Missinglettr
B2Brain
- Platform: Events and trade shows
- Best For: B2B event lead generation
- Strength: Offline to online pipeline conversion
- Users: Not specified
Starting at $1,000/show
Missinglettr
- Platform: Major social platforms (Facebook, Instagram, Twitter, LinkedIn, Google My Business)
- Best For: Social media automation and content marketing
- Strength: Drip campaigns from existing content
- Users: Not specified
Starting at $12/month
Table of Contents
At a Glance
Core Functionality
| Feature | B2Brain | Missinglettr |
|---|---|---|
| Lead Capture at Events | ✓ Mobile badge, booth, and business card scanning with unlimited users | ✗ Not applicable; focuses on digital content |
| Social Media Scheduling | ✗ Event-focused only | ✓ Unified calendar for planning and editing posts |
| Drip Campaigns | ✗ Not supported | ✓ Automated campaigns from blog posts and videos |
| Content Curation | ✗ Account intelligence for pitches | ✓ Curate marketplace for discovering and sharing content |
| Voice-to-Text Notes | ✓ For faster data entry at booths | ✗ Not applicable |
Platform & Device Support
| Feature | B2Brain | Missinglettr |
|---|---|---|
| Mobile-First Access | ✓ Scanning and note capture on mobile | ✓ Dashboard access via web and mobile |
| Browser-Based | ✓ No heavy installs required | ✓ Web-based platform |
| Social Platform Integrations | ✗ Focus on CRM, not social | ✓ Facebook, Instagram, Twitter, LinkedIn, Google My Business |
| Event-Specific Tools | ✓ Booth and show-day features | ✗ Not supported |
Automation & Intelligence
| Feature | B2Brain | Missinglettr |
|---|---|---|
| Contextual Account Intelligence | ✓ Pitch angles, talking points, signals | ✗ AI for quotes, images, hashtags |
| AI-Powered Content Extraction | ✗ Not supported | ✓ Extracts from long-form content |
| Automated Lead Enrichment | ✓ Syncs enriched leads to CRM | ✗ Not applicable |
| Stock Image Library | ✗ Not supported | ✓ Static images, GIFs, animations |
| Brand Customization | ✗ Not applicable | ✓ Quote bubbles, fonts, templates |
Analytics & Reporting
| Feature | B2Brain | Missinglettr |
|---|---|---|
| Post-Event Analytics | ✓ Prioritization of valuable prospects | ✗ Social performance analytics |
| Cross-Platform Analytics | ✗ Event dashboard only | ✓ Posting times, channels, locations |
| Central Dashboard | ✓ Track accounts and team usage | ✓ Unified view of campaigns |
| Custom URL Shortener | ✗ Not supported | ✓ For tracking clicks and sources |
Integrations & Collaboration
| Feature | B2Brain | Missinglettr |
|---|---|---|
| CRM Integrations | ✓ HubSpot, Salesforce, Freshworks, Salesloft | ✗ Not specified for CRM |
| Collaboration Tools | ✓ Slack, Microsoft Teams | ✓ Multiple workspaces and users |
| Team Unlimited Access | ✓ Unlimited users on show days | ✗ Limited by plan (e.g., 1 extra user on Solo) |
| Agency Workspaces | ✗ Not supported | ✓ Multiple workspaces on Pro and Agency |
Pricing Comparison
B2Brain's pricing is event-centric starting at $1,000 per show, ideal for targeted investments, while Missinglettr offers affordable monthly plans from $12/month for ongoing social automation. B2Brain suits high-value events, whereas Missinglettr provides scalable value for continuous content efforts.
B2Brain
Trade Show Solution
$1,000/show
Single event teams needing unlimited access
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Organizations with multiple events and year-round tracking
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Evaluating core features
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Missinglettr
Solo (Monthly)
$15/month
Individual creators with basic needs
- 1 Workspace
- 1 Extra User
- 3 Social Profiles
- 100 AI Posts Generations
- 100 AI Articles Generations
- 100 AI Image Generations
- Access to Drip Campaigns, Curate, Calendar, and Analytics
- Free trial with no credit card required
Pro (Monthly)
$39/month
Small teams and growing brands
- 3 Workspaces
- 10 Social Profiles
- 500 AI Posts Generations
- 500 AI Articles Generations
- 500 AI Image Generations
- Advanced analytics and scheduling features
Agency (Monthly)
$147/month
Agencies managing multiple clients
- 25 Social Profiles
- High scheduled post limits
- Access to Curate for promoting client content
- Support for multiple clients and brands
- Core agency‑level features for social media management
Solo (Yearly)
$12/month (billed $150/year)
Budget-conscious individuals
- 1 Workspace
- 1 Extra User
- 3 Social Profiles
- 100 AI Posts Generations
- 100 AI Articles Generations
- 100 AI Image Generations
- All core features including Drip Campaigns, Curate, Calendar, and Analytics
Pro (Yearly)
$32/month (billed $390/year)
Teams seeking savings
- 3 Workspaces
- 10 Social Profiles
- 500 AI Posts Generations
- 500 AI Articles Generations
- 500 AI Image Generations
- Advanced analytics and collaboration tools
Agency (Yearly)
$117/month (billed $1415/year)
Scaling agencies
- 25 Social Profiles
- 10,000 Scheduled Posts
- Unlimited Curate Posts per month for promoting client content
- Discounted add‑on profiles
- Custom Domain, Dashboard, Reports, and more
Agency Add‑on / Enhanced Agency
From $147/month
Large agencies needing unlimited
- Unlimited Workspaces and Users
- 25 Social Profiles with discounted add‑on profiles
- 10,000 Scheduled Posts
- Unlimited Curate Posts per month
- Custom Domain, Dashboard, Reports, and whitelabel options
Enterprise
Custom
Large teams with complex needs
- Increased capacity for profiles and posts
- Deeper integrations with existing systems
- Dedicated Account Manager
- Customizable features and onboarding
- Tailored support for large content and social media teams
Feature Deep Dive
Lead Capture and Automation
B2Brain
Strengths
- Mobile-first scanning for badges, booths, business cards with unlimited scans
- Voice-to-text for quick notes during busy events
- Contextual intelligence with pitch angles and signals for personalized follow-up
- Automatic enrichment and sync to CRM for pipeline building
- Post-event prioritization to focus on high-value leads
Workflow
Scan at booth → Capture notes → Enrich with intelligence → Sync to CRM → Analyze post-event
Missinglettr
Strengths
- Automated drip campaigns turn content into ongoing social engagement
- AI extraction of quotes, images, hashtags for post generation
- Curate marketplace for content discovery and sharing
- Custom URL shortener tracks engagement from social posts
- Team collaboration via workspaces for managing campaigns
Workflow
Upload content → AI generates posts → Schedule drip campaigns → Curate additional content → Track analytics
B2Brain is superior for real-time event lead capture and CRM integration, turning offline interactions into qualified pipeline. Missinglettr excels in digital automation for social content distribution but lacks event-specific tools. Choose B2Brain for trade shows; Missinglettr for ongoing social promotion.
Analytics and Reporting
B2Brain
Strengths
- Central dashboard for tracking accounts, team usage, and lead progress
- Post-event analytics to prioritize prospects and measure ROI
- Integration with CRMs for unified pipeline visibility
- Monitoring of intel usage and conversation outcomes
Limitations
- Event-focused; no cross-platform social metrics
- Limited public documentation on advanced reporting
Missinglettr
Strengths
- Cross-platform dashboard for performance, posting times, channels, locations
- AI-powered insights on engagement and traffic sources
- Custom reports and dashboard for teams/agencies
- Tracking of drip campaign effectiveness over time
Limitations
- Less emphasis on lead qualification or CRM syncing
- Advanced analytics in Pro/Agency tiers
B2Brain provides targeted event ROI analytics and lead prioritization, ideal for sales teams. Missinglettr offers broader social performance tracking across platforms. B2Brain wins for event measurement; Missinglettr for ongoing social insights.
Integrations and Collaboration
B2Brain
Strengths
- Deep CRM integrations (HubSpot, Salesforce, Freshworks, Salesloft) for seamless lead flow
- Slack and Microsoft Teams for internal event updates
- Unlimited users during shows for large booth teams
- Central dashboard for team monitoring
Limitations
- No social platform integrations
- Collaboration limited to event contexts
Missinglettr
Strengths
- Support for major social platforms with platform-specific optimization
- Multiple workspaces and users for team/agency collaboration
- Brand customization and whitelabel options on higher tiers
- Custom domain and reports for client management
Limitations
- No direct CRM integrations mentioned
- User limits scale with plans
B2Brain's CRM and collaboration integrations make it ideal for sales-event workflows. Missinglettr focuses on social platform support and agency tools. B2Brain is better for B2B pipeline integration; Missinglettr for multi-client social management.
Use Case Comparison
Trade Show Booth Team
B2Brain 🏆
Excellent
Unlimited scanning and users, contextual intelligence, and CRM sync perfect for capturing and qualifying leads on-site.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Missinglettr
Poor
No event tools; focused on digital social automation.
Best Plan: Not suitable
Score: 1/10
Content Marketing Team
B2Brain
Fair
Useful for event promotion but lacks social automation.
Best Plan: Platform Pricing ($5,000/year)
Score: 4/10
Missinglettr 🏆
Excellent
Drip campaigns and curation automate promotion of blog/video content across social.
Best Plan: Pro ($39/month)
Score: 10/10
B2B Sales Organization
B2Brain 🏆
Excellent
Account-based intelligence and CRM integrations build qualified pipeline from events.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Missinglettr
Good
Social engagement can support top-of-funnel but no direct lead enrichment.
Best Plan: Pro ($39/month)
Score: 6/10
Small Business Social Media
B2Brain
Poor
Event-focused; high cost for occasional use.
Best Plan: Not suitable
Score: 2/10
Missinglettr 🏆
Excellent
Affordable automation for promoting content on multiple platforms.
Best Plan: Solo ($15/month)
Score: 9/10
Marketing Agency Managing Clients
B2Brain
Fair
Good for client events but no multi-client workspaces.
Best Plan: Platform Pricing ($5,000/year)
Score: 5/10
Missinglettr 🏆
Excellent
Workspaces, whitelabel reports, and unlimited Curate for client content promotion.
Best Plan: Agency ($147/month)
Score: 10/10
Field Marketing Leader Proving Event ROI
B2Brain 🏆
Excellent
Post-event analytics and prioritization demonstrate pipeline impact.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Missinglettr
Poor
Social analytics but no event ROI focus.
Best Plan: Not suitable
Score: 3/10
Blogger or Content Creator
B2Brain
Poor
Not designed for content automation.
Best Plan: Not suitable
Score: 1/10
Missinglettr 🏆
Excellent
Turns blog posts into year-long drip campaigns with AI assistance.
Best Plan: Solo ($15/month)
Score: 10/10
Large Event Booth Team
B2Brain 🏆
Excellent
Unlimited users and scans remove team friction.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Missinglettr
Poor
No team-unlimited event features.
Best Plan: Not suitable
Score: 2/10
Freelancer Social Media Manager
B2Brain
Fair
Useful for client events but pricing high.
Best Plan: Trade Show Solution ($1,000/show)
Score: 4/10
Missinglettr 🏆
Good
Affordable for managing client social, but limited on Solo.
Best Plan: Pro ($39/month)
Score: 8/10
Revenue Team with Account-Based Marketing
B2Brain 🏆
Excellent
Contextual intel for targeted pitches at events.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Missinglettr
Fair
Social curation but no ABM-specific tools.
Best Plan: Pro ($39/month)
Score: 5/10
Occasional Event User
B2Brain 🏆
Good
Per-show pricing fits infrequent use, but contact needed.
Best Plan: Trade Show Solution ($1,000/show)
Score: 7/10
Missinglettr
Poor
Not event-oriented.
Best Plan: Not suitable
Score: 1/10
Social Media Consultant
B2Brain
Poor
Limited to events.
Best Plan: Not suitable
Score: 2/10
Missinglettr 🏆
Excellent
Agency features for client management and evergreen content.
Best Plan: Agency ($147/month)
Score: 9/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event activity into qualified pipeline
- Unlimited users on event plans for large booth teams
- Contextual pitch angles and talking points for personalized engagement
- Strong CRM integrations including HubSpot and Salesforce
- Mobile-first and browser-based for easy deployment
- Post-event analytics to prove ROI and prioritize leads
- Slack and Teams for real-time collaboration
Cons
- High starting price ($1,000/show) for small or occasional users
- No public monthly tiers; requires sales contact
- Value depends on CRM integration and structured processes
- Primarily event-focused, not a full sales suite
- Limited public documentation (e.g., FAQ pages incomplete)
Missinglettr
Pros
- Automated drip campaigns for long-term content promotion
- Curate marketplace for content discovery and sharing
- Unified social calendar for easy planning and editing
- Robust cross-platform analytics with AI insights
- Supports major platforms including Instagram and LinkedIn
- AI-powered generation of posts, articles, images
- Agency features like workspaces and whitelabel reports
- Affordable entry with free trial
Cons
- Best for promoting existing content; less for one-off posts
- Advanced features locked in Pro/Agency tiers
- Agency pricing high for small freelancers
- Interface may feel complex compared to simpler tools
- No dedicated contact page; support via email/FAQ
- No event or CRM-specific integrations
Final Verdict
B2Brain and Missinglettr target different aspects of B2B marketing: B2Brain bridges offline events to online pipeline with lead capture and CRM tools, while Missinglettr automates digital social engagement through content drips and analytics. They complement rather than compete directly.
Select B2Brain if events drive your leads and you need offline-to-CRM conversion. Opt for Missinglettr for efficient social content automation across platforms. For hybrid needs, use B2Brain for events and Missinglettr for nurturing via social.
Overall Scores
B2Brain
Lead Generation: 10/10
Multi-Platform: 1/10
Value: 6/10
Missinglettr
Lead Generation: 4/10
Multi-Platform: 10/10
Value: 9/10
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