AuthoredUp vs Missinglettr
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn personal branding and B2B marketing
- Strength: Deep LinkedIn editor and analytics
- Users: 2011 professionals
Starting at $12.46/month
Missinglettr
- Platform: Facebook, Instagram, Twitter, LinkedIn, Google My Business
- Best For: Content marketing automation and agencies
- Strength: Drip campaigns from blog/video content
- Users: Not specified
Starting at $12/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Missinglettr |
|---|---|---|
| ✓ Deep specialization with company page support | ✓ Supported as one of multiple platforms | |
| Facebook & Instagram | ✗ LinkedIn-only focus | ✓ Full support with brand customization |
| Twitter (X) | ✗ Not supported | ✓ Included in cross-platform automation |
| Google My Business | ✗ Not supported | ✓ Supported for local business posting |
| YouTube Integration | ✗ Not supported | ✓ Drip campaigns from YouTube videos |
Content Creation
| Feature | AuthoredUp | Missinglettr |
|---|---|---|
| Rich text editor with formatting | ✓ Bold, italics, bullets, emojis, live LinkedIn preview | ✗ Basic editing with AI extraction |
| Drafts and snippets library | ✓ Unlimited drafts and reusable snippets | ✗ No dedicated drafts system |
| Template library | ✓ 300+ hooks, endings, CTAs for LinkedIn | ✗ Visual templates for quotes and images |
| AI-powered generation | ✗ No native AI generator | ✓ AI for posts, articles, images (limits apply) |
| Content curation marketplace | ✗ Not available | ✓ Curate marketplace for discovery and sharing |
| Stock image library | ✗ Not available | ✓ Built-in static images, GIFs, animations |
Scheduling & Automation
| Feature | AuthoredUp | Missinglettr |
|---|---|---|
| Content calendar | ✓ Centralized for LinkedIn posts with filters | ✓ Unified calendar for all platforms and campaigns |
| Drip campaigns | ✗ Not available | ✓ Automated year-long campaigns from blogs/videos |
| Post reuse and recycling | ✓ Historical posts collection and reuse suggestions | ✗ No built-in reuse for historical content |
| Best time to post recommendations | ✓ Based on LinkedIn analytics | ✓ Cross-platform insights |
| AI quote/image/hashtag extraction | ✗ Not available | ✓ From long-form content |
Analytics & Reporting
| Feature | AuthoredUp | Missinglettr |
|---|---|---|
| Platform-specific analytics | ✓ In-depth LinkedIn impressions, engagement, growth | ✓ Cross-platform dashboard with posting times, locations |
| Follower growth tracking | ✓ Detailed timelines and recommendations | ✗ Basic engagement metrics |
| Saved-post analysis | ✓ With keyword/author filters and CSV export | ✗ Not available |
| Custom URL shortener | ✗ Not available | ✓ For click tracking and traffic sources |
| Team analytics | ✓ Across multiple profiles in Business plan | ✓ In Pro and Agency plans |
Collaboration & Agency Features
| Feature | AuthoredUp | Missinglettr |
|---|---|---|
| Multiple profile management | ✓ LinkedIn company pages under one profile | ✓ Up to 25 profiles in Agency |
| Team workspaces | ✓ Sub-accounts for teams and clients in Business | ✓ Multiple workspaces in Pro and Agency |
| Draft collaboration | ✓ Between team members | ✗ Basic team access but no draft collab |
| Organization management | ✓ Centralized control in Business | ✓ For multiple clients in Agency |
Integrations & Extensions
| Feature | AuthoredUp | Missinglettr |
|---|---|---|
| Chrome extension | ✓ Lives inside LinkedIn for editing and preview | ✗ No extension mentioned |
| Blog/YouTube integration | ✗ Not available | ✓ For automated drip campaigns |
| CSV export | ✓ For saved-post analysis | ✗ Not specified |
| Brand customization | ✗ Not available | ✓ Quote bubbles, fonts, visual templates |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business per profile) with LinkedIn specialization, while Missinglettr starts at $12/month (yearly Solo) for multi-platform automation. AuthoredUp's per-profile pricing scales for teams, offering value for LinkedIn-focused users, whereas Missinglettr provides broader features at entry levels but higher tiers for agencies.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams and agencies managing multiple LinkedIn profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Committed solo users saving on annual billing
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams with multi-profile needs
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams and agencies needing personalized support
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Missinglettr
Solo (Monthly)
$15/month
Individual content creators
- 1 Workspace
- 1 Extra User
- 3 Social Profiles
- 100 AI Posts Generations
- 100 AI Articles Generations
- 100 AI Image Generations
- Access to Drip Campaigns, Curate, Calendar, and Analytics
- Free trial with no credit card required
Pro (Monthly)
$39/month
Small teams and growing brands
- 3 Workspaces
- 10 Social Profiles
- 500 AI Posts Generations
- 500 AI Articles Generations
- 500 AI Image Generations
- Advanced analytics and scheduling features
Agency (Monthly)
$147/month
Agencies managing multiple clients
- 25 Social Profiles
- High scheduled post limits
- Access to Curate for promoting client content
- Support for multiple clients and brands
- Core agency‑level features for social media management
Solo (Yearly)
$12/month (billed $150/year)
Budget-conscious individuals
- 1 Workspace
- 1 Extra User
- 3 Social Profiles
- 100 AI Posts Generations
- 100 AI Articles Generations
- 100 AI Image Generations
- All core features including Drip Campaigns, Curate, Calendar, and Analytics
Pro (Yearly)
$32/month (billed $390/year)
Teams seeking savings
- 3 Workspaces
- 10 Social Profiles
- 500 AI Posts Generations
- 500 AI Articles Generations
- 500 AI Image Generations
- Advanced analytics and collaboration tools
Agency (Yearly)
$117/month (billed $1415/year)
Scaling agencies
- 25 Social Profiles
- 10,000 Scheduled Posts
- Unlimited Curate Posts per month for promoting client content
- Discounted add‑on profiles
- Custom Domain, Dashboard, Reports, and more
Agency Add‑on / Enhanced Agency
From $147/month
Large agencies needing unlimited scale
- Unlimited Workspaces and Users
- 25 Social Profiles with discounted add‑on profiles
- 10,000 Scheduled Posts
- Unlimited Curate Posts per month
- Custom Domain, Dashboard, Reports, and whitelabel options
Enterprise
Custom
Large organizations
- Increased capacity for profiles and posts
- Deeper integrations with existing systems
- Dedicated Account Manager
- Customizable features and onboarding
- Tailored support for large content and social media teams
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful LinkedIn post editor with bold, italics, bullets, emojis, and live preview
- Unlimited drafts, snippets, and 300+ hooks/endings/CTA templates
- Historical posts collection with 1-click reuse suggestions
- Saved-post analysis with filters for inspiration
- Chrome extension for in-platform editing
Workflow
Save ideas in snippets → Use templates/hooks → Edit in rich editor with preview → Reuse top content → Draft and schedule
Missinglettr
Strengths
- AI-powered post/article/image generation (100-500/month depending on tier)
- AI extraction of quotes, images, hashtags from long-form content
- Curate marketplace for content discovery and sharing
- Built-in stock image library with GIFs and animations
- Brand customization for quote bubbles, fonts, templates
Workflow
Upload blog/video → AI extracts elements → Generate posts/images with AI → Curate from marketplace → Customize with brand assets → Add to calendar
AuthoredUp shines in manual, LinkedIn-tailored creation with rich editing and reuse tools, ideal for crafting nuanced posts. Missinglettr leverages AI for automated generation and curation across platforms, better for repurposing existing content quickly. Choose AuthoredUp for LinkedIn depth, Missinglettr for multi-platform efficiency.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for published/scheduled LinkedIn posts
- Posts table with filters by type, account, tags
- Best times to post based on analytics
- Support for multiple company pages
Limitations
- No automated drip or recurring campaigns
- LinkedIn-only scheduling
- Manual post reuse without automation
Missinglettr
Strengths
- Automated drip campaigns turning blogs/videos into year-long schedules
- Unified social media calendar for planning/editing across platforms
- AI-powered extraction and auto-posting
- Custom URL shortener for tracking
- High post limits (up to 10,000 in Agency)
Limitations
- Less granular for LinkedIn-specific workflows
- Interface complexity for simple scheduling
Missinglettr dominates in automation with drip campaigns and multi-platform scheduling, saving time on evergreen promotion. AuthoredUp offers solid LinkedIn calendars but lacks automation depth. For set-it-and-forget-it across platforms, Missinglettr wins; for precise LinkedIn planning, AuthoredUp is superior.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn analytics: impressions, engagement, growth timelines
- Follower growth tracking and best post times
- Posts table with filters and CSV export
- Saved-post analysis by keyword/author
- Team analytics across profiles
Limitations
- LinkedIn-only metrics
- No cross-platform or whitelabel reports
Missinglettr
Strengths
- Cross-platform dashboard: performance, posting times, channels, locations
- Click tracking via custom URL shortener
- Team analytics in higher tiers
- Automated insights from AI
- Custom reports and whitelabel in Agency
Limitations
- Less depth in LinkedIn-specific metrics like follower growth
- Advanced analytics locked to Pro+
AuthoredUp provides deeper, LinkedIn-centric analytics for pattern analysis and content optimization. Missinglettr offers broader cross-platform reporting with tracking tools, better for holistic campaigns. AuthoredUp for LinkedIn pros, Missinglettr for multi-channel overview.
Drip Campaigns & Curation
AuthoredUp
Strengths
- Post reuse suggestions from historical data
- Library of templates for ongoing inspiration
Limitations
- No automated drip or curation marketplace
- Manual content recycling
Missinglettr
Strengths
- Automated drip campaigns from single blog/video into long-term posts
- Curate marketplace for high-quality content discovery and mutual sharing
- AI-assisted extraction for campaign fuel
- Brand-consistent automation across platforms
Limitations
- Focused on promoting existing content, less for original creation
Missinglettr's drip and curation features automate content longevity across platforms, ideal for marketers with evergreen assets. AuthoredUp supports reuse but manually and LinkedIn-only. Missinglettr is unmatched for automation-driven promotion.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Rich editor, unlimited drafts, templates, and deep analytics tailored for regular LinkedIn posting and personal growth.
Best Plan: Individual (Yearly, $16.63/month)
Score: 10/10
Missinglettr
Fair
Supports LinkedIn but lacks specialized editor; better for automation if content is from blogs/videos.
Best Plan: Solo (Yearly, $12/month)
Score: 5/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Purpose-built for LinkedIn nuances, with analytics for B2B patterns and content reuse for sales enablement.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 9/10
Missinglettr
Good
Drip automation works for LinkedIn but misses deep B2B-specific tools like saved-post analysis.
Best Plan: Pro (Yearly, $32/month)
Score: 6/10
Content Marketer Promoting Blogs
AuthoredUp
Poor
LinkedIn-only and no drip automation; limited to manual posting.
Best Plan: Not suitable
Score: 2/10
Missinglettr 🏆
Excellent
Drip campaigns turn blogs into year-long social pushes across platforms, with curation for discovery.
Best Plan: Pro (Yearly, $32/month)
Score: 10/10
Agency Managing Multiple Clients
AuthoredUp
Good
Sub-accounts and team analytics for LinkedIn clients, but no multi-platform or whitelabel.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 6/10
Missinglettr 🏆
Excellent
Unlimited workspaces, whitelabel reports, and multi-platform for diverse clients; high post limits.
Best Plan: Agency (Yearly, $117/month)
Score: 9/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Editor, templates, and analytics help craft and analyze brand-building posts effectively.
Best Plan: Individual (Monthly, $19.95/month)
Score: 10/10
Missinglettr
Fair
Automation aids consistency but lacks LinkedIn-specific branding tools.
Best Plan: Solo (Monthly, $15/month)
Score: 4/10
Small Business Posting to Multiple Platforms
AuthoredUp
Poor
LinkedIn-only; unsuitable for broader social needs.
Best Plan: Not suitable
Score: 1/10
Missinglettr 🏆
Excellent
Affordable multi-platform scheduling, drip from content, and analytics for small teams.
Best Plan: Pro (Yearly, $32/month)
Score: 9/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp 🏆
Excellent
Content calendar, analytics, and reuse for social selling; tracks engagement for leads.
Best Plan: Business (Monthly, $14.95/month per profile)
Score: 8/10
Missinglettr
Good
LinkedIn support with automation, but no sales-specific insights like post patterns.
Best Plan: Pro (Monthly, $39/month)
Score: 5/10
Blogger with Evergreen Content Library
AuthoredUp
Fair
Reuse suggestions help, but no automated dripping or multi-platform recycling.
Best Plan: Individual (Yearly, $16.63/month)
Score: 5/10
Missinglettr 🏆
Excellent
Drip campaigns automate evergreen promotion from blogs across social channels.
Best Plan: Solo (Yearly, $12/month)
Score: 10/10
In-House Evangelist Building Brand
AuthoredUp 🏆
Excellent
Tailored for subject-matter experts with drafts, analytics, and company page support.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 9/10
Missinglettr
Good
Multi-platform reach, but less focus on personal LinkedIn branding.
Best Plan: Pro (Yearly, $32/month)
Score: 6/10
Freelancer Repurposing Winning Content
AuthoredUp 🏆
Excellent
Historical collection, reuse suggestions, and analysis for top performers on LinkedIn.
Best Plan: Individual (Monthly, $19.95/month)
Score: 9/10
Missinglettr
Good
Drip automation repurposes, but no deep analysis for reuse patterns.
Best Plan: Solo (Monthly, $15/month)
Score: 7/10
Marketing Team Needing Automation
AuthoredUp
Fair
Calendar and team features, but no drip or AI automation.
Best Plan: Business (Monthly, $14.95/month per profile)
Score: 5/10
Missinglettr 🏆
Excellent
Drip campaigns, AI generation, and calendar save hours on multi-platform promo.
Best Plan: Agency (Monthly, $147/month)
Score: 10/10
Consultant Managing Multiple Networks
AuthoredUp
Poor
LinkedIn-only; can't handle diverse platforms.
Best Plan: Not suitable
Score: 2/10
Missinglettr 🏆
Excellent
Cross-platform support, workspaces, and curation for client content.
Best Plan: Pro (Monthly, $39/month)
Score: 9/10
Pros and Cons
AuthoredUp
Pros
- Purpose‑built for LinkedIn, with features tailored to the platform’s nuances
- Powerful editor with formatting, readability, and preview directly in LinkedIn
- Unlimited drafts, snippets, and hooks make content ideation and reuse easier
- Deep analytics and dashboards with CSV export for advanced analysis
- Saved‑post analysis and historical posts help you study and repurpose winning content
- Chrome‑centric experience integrates seamlessly inside LinkedIn
- Strong privacy with EU hosting, suitable for B2B and personal branding
Cons
- Feature‑rich interface can feel complex for users who only need basic posting
- No native AI post generator, so drafting still relies on user input and templates
- Chrome‑centric experience may be limiting for users on other browsers without extensions
- Pricing is per profile for business plans, which can add up for large teams
- Focused only on LinkedIn, so it is not suitable if you need multi‑platform scheduling
- No free trial or money-back guarantee mentioned
Missinglettr
Pros
- Excellent **drip campaign automation** that turns each blog post or video into long‑running social campaigns
- Strong **Curate** marketplace for both discovering content and getting your own content shared by others
- Unified **calendar** view that makes it easy to see, edit, and balance all upcoming posts
- Robust **analytics** with cross‑platform metrics, posting time insights, and location data
- Supports all major social platforms, including **Facebook, Instagram, Twitter, LinkedIn, and Google My Business**
- AI‑powered tools for generation and extraction save time on content prep
- Team collaboration with workspaces and whitelabel options for agencies
Cons
- Best suited to promoting existing content, so it may feel heavy if you mainly need quick one‑off posts
- Some advanced features, especially analytics and higher limits, are locked behind **Pro and Agency** tiers
- Agency and Enterprise pricing can be relatively high for small agencies or freelancers on tight budgets
- The workflow and interface can feel more complex than newer, lighter AI‑only tools
- There is no dedicated contact page; support is primarily via email addresses listed in the FAQ
- AI generation limits may constrain heavy users on lower tiers
Final Verdict
AuthoredUp and Missinglettr cater to different social media needs: AuthoredUp is a LinkedIn specialist for content crafting and insights, empowering creators to excel on one platform. Missinglettr is a multi-platform automator, turning content into sustained campaigns via drips and curation, ideal for broader marketing.
Opt for AuthoredUp if LinkedIn is your core platform and you prioritize creation depth and analytics. Choose Missinglettr for multi-platform automation and content promotion efficiency. For hybrid needs, combine them: AuthoredUp for LinkedIn mastery, Missinglettr for everything else.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Agency Features: 7/10
Value: 8/10
Missinglettr
LinkedIn Focus: 6/10
Content Creation: 7/10
Multi-Platform: 10/10
Agency Features: 9/10
Value: 9/10
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