Agorapulse vs Missinglettr
Agorapulse
- Platform: Multi-platform (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Teams and agencies needing collaboration and ROI tracking
- Strength: Unified inbox and advanced reporting
- Users: Over 2,000 users
Starting at $79/month
Missinglettr
- Platform: Multi-platform (Facebook, Instagram, Twitter, LinkedIn, Google My Business)
- Best For: Content creators automating blog/video promotion
- Strength: Drip campaigns and content curation
- Users: Not specified
Starting at $12/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Missinglettr |
|---|---|---|
| Facebook & Instagram | ✓ Full support with ad comments and product tagging | ✓ Support with platform-specific optimization |
| Twitter (X) | ✓ Unified inbox for mentions and replies | ✓ Automated posting and analytics |
| ✓ Profile-level publishing and reporting | ✓ Drip campaigns for professional content | |
| Google My Business | ✗ Not supported | ✓ Local business posting and analytics |
| YouTube Integration | ✗ No direct support | ✓ Turns videos into drip campaigns |
Content Creation & Scheduling
| Feature | Agorapulse | Missinglettr |
|---|---|---|
| AI Writing Assistant | ✓ AI for posts and alt-text generation | ✓ AI extraction of quotes, images, hashtags from content |
| Bulk Scheduling | ✓ CSV import and publishing queues | ✓ Automated drip from blog posts/videos |
| Shared Content Calendar | ✓ With approvals and internal comments | ✓ Unified view for campaigns and posts |
| Drip Campaigns | ✗ No automated long-term drips | ✓ Turns single content into year-long campaigns |
| Link-in-Bio Tool | ✓ PulseLink for Instagram and others | ✗ Custom URL shortener available |
Inbox & Engagement
| Feature | Agorapulse | Missinglettr |
|---|---|---|
| Unified Social Inbox | ✓ Centralizes comments, messages, reviews, ad comments | ✗ No dedicated inbox; focus on outbound |
| Advanced Moderation Rules | ✓ Labels, bulk actions, automated rules | ✗ Basic engagement tracking |
| Team Assignments | ✓ Post and inbox assignments for collaboration | ✓ Team workspaces on higher plans |
| Social Listening | ✓ Across networks, news, blogs | ✗ Curate marketplace for discovery |
Analytics & Reporting
| Feature | Agorapulse | Missinglettr |
|---|---|---|
| ROI Tracking | ✓ Connects social to leads, sales, traffic | ✗ Cross-platform performance metrics |
| Branded Reports | ✓ Profile and post-level exports | ✓ Dashboard tracking posting times, channels |
| Competitor Benchmarking | ✓ Performance comparison (Advanced plan) | ✗ Location and channel analytics |
| Sentiment Analysis | ✓ Enterprise feature for conversations | ✗ No sentiment tools |
Collaboration & Agency Features
| Feature | Agorapulse | Missinglettr |
|---|---|---|
| Approval Workflows | ✓ Multi-step for governance | ✓ Team collaboration on Pro/Agency |
| Multiple Workspaces | ✗ Per-user licensing, no separate workspaces | ✓ Multiple workspaces for clients |
| SSO and Custom Roles | ✓ Enterprise-level security | ✗ Basic team access |
| Unlimited Profiles | ✓ Enterprise custom | ✗ Limited to plan tiers (e.g., 25 on Agency) |
Integrations & Extras
| Feature | Agorapulse | Missinglettr |
|---|---|---|
| API Integrations | ✓ For data and workflows (Enterprise) | ✗ RSS and blog integrations for drips |
| Stock Image Library | ✗ No built-in library | ✓ Static images, GIFs, animations |
| Curate Marketplace | ✗ Social listening instead | ✓ Content discovery and sharing |
| Mobile App | ✓ iOS and Android access | ✗ Web-based only |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing for team-focused features, scaling to enterprise custom plans. Missinglettr offers better entry-level value at $12/month (yearly) for solo users, with agency plans at $117/month, emphasizing automation limits over users.
Agorapulse
Free
Free
Basic testing for individuals
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Upgrade option to paid plans
Standard (Yearly)
$79/month per user
Solo managers handling core tasks
- Unlimited post scheduling across networks
- Unified inbox for messages and comments
- Basic audience and content reports
- Branded report exports
- Up to 10 social profiles
- Mobile app access
Professional (Yearly)
$119/month per user
Growing teams needing coordination
- Everything in Standard
- PulseLink in-bio tool
- Instagram product tagging
- Calendar notes and ad comment monitoring
- Post/inbox assignments
- Team performance reports
- Up to 10 social profiles
Advanced (Yearly)
$149/month per user
Teams requiring insights and structure
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars with approvals
- Advanced reports, ads reports, ROI analysis
- Competitor benchmarking
- Up to 10 social profiles
Custom (Enterprise)
Tailored Pricing
Large teams or agencies
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations, sentiment analysis
- Priority support with dedicated manager
Missinglettr
Solo (Yearly)
$12/month (billed $150/year)
Individual creators promoting content
- 1 Workspace, 1 extra user
- 3 Social Profiles
- 100 AI generations (posts, articles, images)
- Drip Campaigns, Curate, Calendar, Analytics
- Free trial included
Pro (Yearly)
$32/month (billed $390/year)
Small teams or growing brands
- 3 Workspaces
- 10 Social Profiles
- 500 AI generations
- Advanced analytics and scheduling
- Team collaboration tools
Agency (Yearly)
$117/month (billed $1415/year)
Agencies handling multiple clients
- 25 Social Profiles
- 10,000 Scheduled Posts
- Unlimited Curate Posts
- Discounted add-on profiles
- Custom Domain, Dashboard, Reports
Agency Add-on / Enhanced Agency
From $147/month
Scaling agencies
- Unlimited Workspaces and Users
- 25 Social Profiles with add-ons
- 10,000 Scheduled Posts
- Unlimited Curate
- Whitelabel options
Enterprise
Custom
Large content teams
- Increased capacity for profiles/posts
- Deeper integrations
- Dedicated Account Manager
- Customizable features and onboarding
Feature Deep Dive
Content Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant for posts and alt-text
- Instagram product tagging and grid preview
- Bulk scheduling via CSV
- PulseLink in-bio tool for multi-channel links
- Shared calendars with internal comments
Workflow
Brainstorm in calendar → Use AI to draft → Tag products/assign team → Bulk schedule → Approve and publish
Missinglettr
Strengths
- AI-powered extraction of quotes, images, hashtags from blogs/videos
- Built-in stock image library with GIFs and templates
- Brand customization for visuals and quotes
- Curate marketplace for content discovery and sharing
- Automated drip generation from single content pieces
Workflow
Upload blog/video → AI extracts elements → Customize with brand templates → Set drip campaign → Curate additional content → Schedule across platforms
Agorapulse focuses on collaborative, visual planning with AI assistance for team environments, ideal for structured publishing. Missinglettr excels at automating content repurposing from existing assets via drips and curation, better for creators maximizing evergreen material without heavy manual input.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited post scheduling with multi-network publishing
- Publishing queues for automation
- Shared calendars with approval workflows
- Bulk CSV scheduling
- Instagram grid preview for planning
Limitations
- No built-in drip or evergreen recycling
- Manual setup for queues; team-dependent
Missinglettr
Strengths
- Automated drip campaigns turning content into long-term posts
- Unified calendar for reviewing/editing campaigns
- Cross-platform scheduling with best-time insights
- High limits on scheduled posts (e.g., 10,000 on Agency)
- Automatic content recycling via drips
Limitations
- Less emphasis on team approvals
- Automation tied to content input (blogs/videos)
Missinglettr outperforms in automation with drip campaigns for hands-off, long-term promotion of evergreen content. Agorapulse provides stronger structured scheduling for teams, with workflows and bulk tools, but requires more manual oversight for ongoing campaigns.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox for all comments, messages, reviews, ad comments
- Advanced moderation rules, labels, bulk actions
- Team assignments and saved replies
- Social listening across networks and sources
- AI reply suggestions (Enterprise)
Workflow
Monitor unified inbox → Apply rules/labels → Assign to team → Bulk respond → Track sentiment
Missinglettr
Strengths
- Analytics for engagement tracking
- Curate for discovering shareable content
- Team collaboration on posts
- Custom URL shortener for click tracking
Limitations
- No unified inbox or moderation tools
- Focus on outbound; inbound is manual
Agorapulse dominates inbox and engagement management with its centralized, rule-based system for efficient team handling of conversations. Missinglettr lacks these features, prioritizing outbound automation over interactive response tools.
Analytics & Reporting
Agorapulse
Strengths
- Profile/post-level reporting with branded exports
- ROI analysis tying social to revenue/leads
- Advanced reports including ads and competitors
- Team performance insights
- Historical data import (Enterprise)
Limitations
- Advanced ROI locked to higher plans
- No cross-location deep dives
Missinglettr
Strengths
- Cross-platform dashboard for performance, posting times, channels, locations
- Analytics integrated with campaigns
- Custom reports and whitelabel options (Agency+)
- Click tracking via URL shortener
Limitations
- No ROI or sentiment analysis
- Less depth in business impact metrics
Agorapulse offers superior depth in ROI and business-aligned reporting, essential for teams measuring impact. Missinglettr provides solid cross-platform metrics focused on engagement and timing, but lacks the strategic ROI tools for enterprise use.
Use Case Comparison
Marketing Team Managing Multiple Profiles
Agorapulse 🏆
Excellent
Unified inbox, shared calendars, and team assignments handle complex multi-profile workflows efficiently.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Missinglettr
Good
Multiple workspaces support profiles, but lacks deep inbox and collaboration for teams.
Best Plan: Pro ($32/month yearly)
Score: 7/10
Digital Agency Handling Multiple Clients
Agorapulse 🏆
Excellent
Approval workflows, per-user pricing, and unlimited profiles (Enterprise) ideal for client governance.
Best Plan: Advanced ($149/month per user yearly) or Enterprise
Score: 10/10
Missinglettr
Good
Workspaces and whitelabel reports suit agencies, but limited profiles and no ROI for client reporting.
Best Plan: Agency ($117/month yearly)
Score: 8/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
ROI tracking connects social to sales/leads, with structured approvals for compliance.
Best Plan: Advanced ($149/month per user yearly)
Score: 10/10
Missinglettr
Fair
Basic analytics available, but no ROI features for business impact measurement.
Best Plan: Pro ($32/month yearly)
Score: 4/10
E-commerce Brand Relying on Social Sales
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for customer service, and ROI for sales tracking.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Missinglettr
Good
Drip campaigns promote products, but no inbox for service or ROI for sales attribution.
Best Plan: Pro ($32/month yearly)
Score: 6/10
Blogger Promoting Evergreen Content
Agorapulse
Good
Scheduling and calendars work, but no drip automation for long-term promotion.
Best Plan: Standard ($79/month per user yearly)
Score: 6/10
Missinglettr 🏆
Excellent
Drip campaigns turn blog posts into year-long social pushes, with curation for discovery.
Best Plan: Solo ($12/month yearly)
Score: 10/10
Small Business Focused on Content Marketing
Agorapulse
Fair
Feature-heavy for small ops; per-user pricing may overkill basic needs.
Best Plan: Standard ($79/month per user yearly)
Score: 5/10
Missinglettr 🏆
Excellent
Affordable automation for blog/video promotion, with easy calendar and analytics.
Best Plan: Solo ($12/month yearly)
Score: 9/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Unified inbox for interactions, team collaboration, and reporting for alumni outreach.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Missinglettr
Fair
Drip for event promotion, but no inbox for real-time engagement.
Best Plan: Pro ($32/month yearly)
Score: 5/10
Freelancer Automating Client Content
Agorapulse
Good
Bulk scheduling and reports, but expensive per-user for solos.
Best Plan: Standard ($79/month per user yearly)
Score: 7/10
Missinglettr 🏆
Excellent
Low-cost drips and curation keep client content active without ongoing effort.
Best Plan: Solo ($12/month yearly)
Score: 9/10
Retail Brand Handling Customer Service
Agorapulse 🏆
Excellent
Unified inbox centralizes reviews/messages, with moderation for efficiency.
Best Plan: Advanced ($149/month per user yearly)
Score: 10/10
Missinglettr
Poor
Automation-focused; no tools for inbound service management.
Best Plan: Not ideal
Score: 3/10
Content Creator with Large Library
Agorapulse
Fair
Scheduling works, but no automated recycling for libraries.
Best Plan: Standard ($79/month per user yearly)
Score: 5/10
Missinglettr 🏆
Excellent
Drip campaigns and AI extraction maximize library reuse across platforms.
Best Plan: Pro ($32/month yearly)
Score: 10/10
Agency Requiring ROI for Clients
Agorapulse 🏆
Excellent
ROI analytics and branded reports prove value to clients.
Best Plan: Advanced ($149/month per user yearly)
Score: 10/10
Missinglettr
Good
Analytics and whitelabel, but no ROI depth for client justification.
Best Plan: Agency ($117/month yearly)
Score: 6/10
Solo Creator on a Tight Budget
Agorapulse
Poor
High starting price and feature overload for basic use.
Best Plan: Free (limited)
Score: 3/10
Missinglettr 🏆
Excellent
Low entry cost with powerful automation for solo promotion.
Best Plan: Solo ($12/month yearly)
Score: 9/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizes all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars, approvals, bulk scheduling
- Strong ROI features connecting social to business outcomes
- Advanced moderation, labels, bulk actions for inbox efficiency
- Enterprise tools like SSO, API, sentiment analysis
- Mobile app and priority support
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelming for solos/small businesses
- Advanced analytics/ROI behind higher plans
- Profile management requires careful setup
- Less AI-driven ideation than specialized tools
- No free tier beyond basics; limited profiles on standard plans
Missinglettr
Pros
- Excellent drip automation for long-running campaigns from single content
- Curate marketplace for content discovery and mutual sharing
- Unified calendar simplifies planning and editing
- Robust cross-platform analytics with timing/location insights
- Supports major platforms including Google My Business
- Affordable pricing with high automation value
- AI extractions and brand customization save time
- Team workspaces for multi-client management
Cons
- Best for promoting existing content; less for one-off posts
- Advanced features like higher limits in Pro/Agency tiers
- Agency pricing high for small freelancers
- Interface complex compared to lighter tools
- No unified inbox or moderation for engagement
- Support via email only; no dedicated contact page
- No ROI tracking or deep business analytics
Final Verdict
Agorapulse and Missinglettr cater to different social media needs: Agorapulse is a full-suite platform for teams emphasizing engagement, collaboration, and ROI, while Missinglettr is automation-centric for creators focused on content repurposing and long-term promotion without deep interaction tools.
Select Agorapulse for team-driven, impact-focused social management with strong engagement tools. Opt for Missinglettr if automation and content promotion are your core, especially on a budget. For hybrid needs, use Agorapulse for operations and Missinglettr for campaigns.
Overall Scores
Agorapulse
Value: 7/10
Missinglettr
Value: 9/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
