As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of B2Brain and lemlist extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

B2Brain

  • Platform: Trade shows and events
  • Best For: Event lead management and ROI tracking
  • Strength: Contextual intelligence at booths
  • Users: Not specified

Starting at $1,000/show

lemlist

  • Platform: Email, LinkedIn, WhatsApp, Calls
  • Best For: High-volume outbound sales
  • Strength: AI personalization and deliverability
  • Users: Not specified

Starting at $55/month

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At a Glance

Lead Capture Methods

Feature B2Brain lemlist
Badge and business card scanning Mobile-first scanning with unlimited scans on show days No physical scanning; focuses on digital leads
Database of leads Event-specific capture only 600M+ B2B leads with 35+ filters
Voice-to-text note capture For busy booths to speed up data entry No voice features; text-based personalization
Website visitor detection Event-focused, no web tracking Intent signals and visitor detection

Enrichment and Intelligence

Feature B2Brain lemlist
Contextual account intelligence Pitch angles, talking points, and signals for events Waterfall enrichment with verified emails/phones
Lead scoring and intent targeting Post-event prioritization Built-in scoring with intent signals
AI-powered personalization No AI; contextual via integrations For text, images, videos, and landing pages

Outreach and Engagement

Feature B2Brain lemlist
Multichannel sequences Offline conversations only Email, LinkedIn, WhatsApp, calls; unlimited campaigns
Centralized inbox Central dashboard for events Multichannel inbox for interactions
Auto warm-up and deliverability N/A for digital outreach lemwarm with inbox rotation and DNS tests
Post-event follow-up Analytics and prioritization for prospects Ongoing campaigns, not event-specific

Integrations

Feature B2Brain lemlist
CRM integrations (HubSpot, Salesforce) Deep sync for enriched leads from events Native with HubSpot, Salesforce, Pipedrive
Collaboration tools (Slack, MS Teams) For internal event team communication No built-in; focuses on sales workflows
Chrome extension for workflows Browser-based access, no extension For LinkedIn, Gmail, CRM
Sales engagement platforms (Salesloft) Event lead sync to SEPs Own engagement features, no SEP focus

Analytics and Reporting

Feature B2Brain lemlist
Post-event analytics Prospect prioritization and ROI tracking Campaign performance, but ongoing
Campaign analytics Event dashboard only Multichannel metrics and lead scoring
Team usage monitoring Central dashboard for intel and leads Per-user, but no event-specific monitoring

User and Deployment

Feature B2Brain lemlist
Unlimited users On show days for large teams Per-seat pricing
Mobile-first access For booth scanning For outreach management
Browser-based, no installs Easy event deployment Cloud-based platform
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Pricing Comparison

B2Brain's pricing is event-centric starting at $1,000 per show, ideal for occasional high-impact events, while lemlist's monthly plans from $55/user suit ongoing outbound efforts. B2Brain offers better value for event-heavy teams, but lemlist scales more affordably for daily prospecting.

B2Brain

Trade Show Solution

$1,000/show

Single event lead capture

  • Unlimited users at the show
  • Unlimited badge, booth, and business card scans on show days
  • Pitch angles, talking points, and account signals
  • Ability to add and save notes on conversations
  • Sync to your CRM with enriched leads

Platform Pricing

$5,000/year

Ongoing account management with events

  • Unlimited users across the organization
  • Track and manage accounts throughout the year
  • Includes accounts scanned and added at trade shows (with Trade Show packages)
  • Integrations to supported CRMs, Slack, and Microsoft Teams
  • Onboarding, enablement, and ongoing support

Free Trial

Free

Evaluating core features

  • Access to B2Brain via a trial flow from the homepage
  • Sample badge to explore the app experience
  • Limited-time evaluation of core trade show intelligence features

lemlist

Email Pro

$55/month

Email-focused outbound

  • Automated outreach with unlimited email follow-ups
  • AI-powered personalization for messages and visuals
  • Up to 3 sending emails per user
  • Email warm-up and deliverability boost via lemwarm
  • Inbox rotation and in-app domain purchase
  • Access to 600M+ leads database
  • 1,000 free enrichment credits per month
  • Lead scoring and basic intent targeting
  • Integrations with HubSpot, Salesforce, and Pipedrive
  • lemlist Chrome extension

Multichannel Expert

$79/month

Full multichannel prospecting

  • Automated outreach with unlimited multichannel follow-ups
  • Auto LinkedIn profile visits, invites, and messages
  • WhatsApp messages as paid add-on ($20/seat/month)
  • In-app calling with bundled call minutes
  • AI-powered personalization for text and visuals
  • Centralized multichannel inbox
  • Up to 5 sending emails per user
  • Email warm-up and deliverability boost via lemwarm
  • Inbox rotation and in-app domain purchase
  • Access to 600M+ leads database

Enterprise

Custom

Large teams with advanced needs

  • All Multichannel Expert features
  • Unlimited multichannel follow-ups with LinkedIn and WhatsApp steps
  • In-app calling with higher call minute allowances
  • AI-powered personalization and centralized multichannel inbox
  • Up to 5 sending emails per user with additional add-ons
  • Email warm-up and deliverability boost via lemwarm
  • Inbox rotation and in-app domain purchase
  • Access to 600M+ leads database
  • 2,500 free enrichment credits per month
  • Lead scoring plus intents and signals targeting
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Feature Deep Dive

Lead Generation and Capture

B2Brain

Strengths
  • Mobile-first scanning for badges, booths, and cards with unlimited capacity
  • Voice-to-text for quick notes during conversations
  • Contextual intelligence with pitch angles and signals at events
  • Enriched lead sync to CRM for immediate pipeline impact
  • Post-event prioritization to focus on high-value prospects
Workflow

Scan at booth → Capture notes → Enrich with intel → Sync to CRM → Analyze post-event

lemlist

Strengths
  • 600M+ B2B lead database with advanced filters and waterfall enrichment
  • Lead scoring, intent signals, and website visitor detection
  • Unlimited campaigns for high-volume prospecting
  • AI personalization across channels to boost response rates
  • Chrome extension for seamless lead workflows
Workflow

Search database → Enrich leads → Build sequences → Personalize and launch → Track in inbox

B2Brain shines in offline event capture with physical scanning and contextual event intel, ideal for trade shows. lemlist dominates digital prospecting with a massive database, enrichment, and intent targeting. Choose B2Brain for events, lemlist for scalable outbound.

B2Brain lead scanning features

Outreach and Engagement

B2Brain

Strengths
  • Focus on offline conversations turned digital via notes and intel
  • Unlimited users for collaborative booth teams
  • Slack/MS Teams for internal follow-up
  • No digital outreach; bridges to CRM for next steps
Limitations
  • No multichannel digital outreach
  • Event-bound; no ongoing engagement tools

lemlist

Strengths
  • Multichannel sequences: email, LinkedIn, WhatsApp, calls
  • AI for dynamic personalization (text, images, videos)
  • Centralized inbox for all interactions
  • Auto warm-up and deliverability to avoid spam
Limitations
  • No offline event support
  • Add-ons for some channels increase costs

lemlist offers robust digital multichannel engagement with personalization and inbox management, far surpassing B2Brain's event-focused capture. B2Brain lacks outreach but excels at initial offline-to-online conversion. lemlist wins for ongoing sales engagement.

Integrations and Analytics

B2Brain

Strengths
  • Deep CRM/SEP integrations (HubSpot, Salesforce, Salesloft, Freshworks)
  • Slack/MS Teams for collaboration
  • Central dashboard for team monitoring and lead tracking
  • Post-event analytics for ROI and prospect prioritization
Limitations
  • Limited to sales tools; no broad marketing integrations
  • Analytics event-specific only

lemlist

Strengths
  • Native CRM integrations (HubSpot, Salesforce, Pipedrive)
  • Chrome extension for LinkedIn/Gmail/CRM workflows
  • Campaign analytics with lead scoring and performance metrics
  • Deliverability reporting and enrichment credits tracking
Limitations
  • No collaboration tools like Slack
  • Analytics focused on outbound, not events

Both have strong CRM integrations, but B2Brain adds event collaboration via Slack/Teams and post-event ROI analytics. lemlist provides broader workflow extensions and multichannel metrics. B2Brain for event integration depth, lemlist for prospecting analytics.

B2Brain integrations and dashboard
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Use Case Comparison

B2B Trade Show Team

B2Brain 🏆

Excellent

Designed for booth lead capture, unlimited users, and event-to-CRM sync prove ROI for event-heavy teams.

Best Plan: Trade Show Solution ($1,000/show)

Score: 10/10

lemlist

Poor

No event scanning or offline tools; better for digital follow-up post-event.

Best Plan: Not suitable

Score: 2/10

Sales Development for Outbound

B2Brain

Fair

Useful for event leads but lacks database and multichannel for daily prospecting.

Best Plan: Platform ($5,000/year)

Score: 5/10

lemlist 🏆

Excellent

Full stack for lead finding, personalization, and multichannel sequences scales high-volume outbound.

Best Plan: Multichannel Expert ($79/month)

Score: 10/10

Account-Based Marketing Teams

B2Brain 🏆

Excellent

Contextual intel and pitch angles at events support ABM with targeted conversations.

Best Plan: Platform ($5,000/year)

Score: 9/10

lemlist

Good

Intent signals and enrichment aid ABM, but less event-focused.

Best Plan: Enterprise (Custom)

Score: 7/10

Small Team on a Budget

B2Brain

Poor

$1,000/show too high for occasional events; no low-entry option.

Best Plan: Not suitable

Score: 3/10

lemlist 🏆

Excellent

$55/month entry with lead database provides value for small outbound teams.

Best Plan: Email Pro ($55/month)

Score: 9/10

Large Event Booth Teams

B2Brain 🏆

Excellent

Unlimited users and mobile scanning handle big teams without friction.

Best Plan: Trade Show Solution ($1,000/show)

Score: 10/10

lemlist

Fair

Per-seat pricing scales poorly for temporary large teams.

Best Plan: Multichannel Expert ($79/month per user)

Score: 4/10

CRM-Centric Organizations

B2Brain 🏆

Excellent

Deep integrations with HubSpot/Salesforce turn event leads into structured pipeline.

Best Plan: Platform ($5,000/year)

Score: 9/10

lemlist

Excellent

Native CRM sync for outbound leads, but less event enrichment.

Best Plan: Multichannel Expert ($79/month)

Score: 8/10

Founders Building Pipeline

B2Brain

Good

Great for conference networking, but limited to events.

Best Plan: Trade Show Solution ($1,000/show)

Score: 6/10

lemlist 🏆

Excellent

Affordable multichannel for solo founders to prospect daily.

Best Plan: Email Pro ($55/month)

Score: 9/10

Field Marketing Leaders

B2Brain 🏆

Excellent

Post-event analytics and intel improve event ROI and prioritization.

Best Plan: Platform ($5,000/year)

Score: 10/10

lemlist

Fair

Useful for digital follow-up but no event tools.

Best Plan: Multichannel Expert ($79/month)

Score: 5/10

Outbound Agencies

B2Brain

Poor

Event focus doesn't scale for client prospecting agencies.

Best Plan: Not suitable

Score: 2/10

lemlist 🏆

Excellent

Multichannel and lead database manage multiple client accounts efficiently.

Best Plan: Enterprise (Custom)

Score: 10/10

Revenue Operations Standardizing Workflows

B2Brain

Good

Integrates events into sales process but not full outbound.

Best Plan: Platform ($5,000/year)

Score: 7/10

lemlist 🏆

Excellent

Standardizes multichannel outbound with deliverability and integrations.

Best Plan: Multichannel Expert ($79/month)

Score: 9/10

Teams with Occasional Events

B2Brain

Fair

$1,000/show viable but high for rare use.

Best Plan: Trade Show Solution ($1,000/show)

Score: 6/10

lemlist 🏆

Good

Ongoing tool; use for post-event digital follow-up.

Best Plan: Email Pro ($55/month)

Score: 7/10

High-Volume Sales Teams

B2Brain

Poor

Event-limited; can't support daily volume.

Best Plan: Not suitable

Score: 3/10

lemlist 🏆

Excellent

Unlimited campaigns and large database handle scale.

Best Plan: Enterprise (Custom)

Score: 10/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

B2Brain

Pros

  • Highly focused on converting event and trade show activity into qualified pipeline
  • Unlimited users on event plans remove friction for large booth teams
  • Contextual pitch angles and talking points differentiate it from basic lead scanners
  • Strong CRM and collaboration integrations, including HubSpot, Salesforce, Slack, and MS Teams
  • Mobile-first and browser-based experience is easy to deploy and adopt
  • Post-event analytics and prioritization to focus on the most valuable prospects

Cons

  • Pricing starts at levels that may be high for very small teams or occasional event users
  • No detailed self-serve monthly tiers are listed publicly, requiring contact for advanced pricing
  • Best value is realized only when integrated with a CRM and structured sales process
  • Focused primarily on events and trade shows, not a full marketing automation or sales engagement suite
  • Some pages like FAQs and Customers currently resolve to generic or 404-style templates, which may limit publicly available documentation

lemlist

Pros

  • All-in-one prospecting stack combining data, outreach, and deliverability in one platform
  • Strong multichannel capabilities across email, LinkedIn, WhatsApp, and calls
  • Robust AI-powered personalization for text, images, videos, and landing pages
  • Built-in lemwarm warm-up and deliverability tools reduce reliance on third-party services
  • Large 600M+ lead database with waterfall enrichment and intent signals
  • Native integrations with HubSpot, Salesforce, Pipedrive, Aircall, Ringover, and more

Cons

  • Feature richness and multichannel workflows can introduce a noticeable learning curve
  • Per-seat pricing may become expensive for large teams or agencies with many users
  • Some advanced capabilities, like WhatsApp steps, require additional paid add-ons
  • Best value is realized by teams that fully commit to multichannel and personalization, which may be overkill for simple use cases
  • Enterprise features like SSO/SAML and advanced API access are locked behind custom pricing
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

B2Brain and lemlist target different stages of B2B pipeline building. B2Brain is specialized for event intelligence, capturing offline leads and integrating them into CRM for qualified pipeline. lemlist is a comprehensive outbound platform for digital prospecting, leveraging data and multichannel personalization to generate leads at scale.

Choose B2Brain if events drive your leads and you need specialized capture tools. Opt for lemlist for digital outbound and prospecting at scale. For hybrid teams, use B2Brain for events and lemlist for follow-up to maximize pipeline.

Overall Scores

B2Brain

4.4 / 5.0

Value: 7/10

lemlist

4.5 / 5.0

Value: 8/10

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