Agorapulse vs lemlist
Agorapulse
- Platform: Multiple social networks (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Social media teams and agencies
- Strength: Unified inbox and ROI analytics
- Users: 2011+ users
Starting at $79/month
lemlist
- Platform: Email, LinkedIn, WhatsApp, Calls
- Best For: B2B sales development
- Strength: Lead database and AI personalization
- Users: Not specified
Starting at $55/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | lemlist |
|---|---|---|
| Social Media Networks (Facebook, Instagram, Twitter, LinkedIn) | ✓ Full support for multi-network publishing and engagement | ✗ Limited to LinkedIn for outreach, no native social management |
| Email Outreach | ✗ No email features | ✓ Core feature with unlimited campaigns and warm-up |
| LinkedIn Outreach | ✓ Publishing and inbox management | ✓ Automated visits, invites, and messages |
| WhatsApp and Calls | ✗ Not supported | ✓ Multichannel sequences including WhatsApp add-on and in-app calling |
| Social Listening | ✓ Across networks, news, and blogs | ✗ Intent signals and website visitor detection only |
Content and Outreach Creation
| Feature | Agorapulse | lemlist |
|---|---|---|
| AI-Powered Content Generation | ✓ AI Writing Assistant and alt-text generator for social posts | ✓ AI personalization for text, images, videos, and landing pages |
| Bulk Scheduling/Publishing | ✓ CSV bulk scheduling and queues for social posts | ✓ Unlimited campaigns with sequences |
| Personalization Tools | ✗ Limited to social post customization | ✓ Dynamic personalization with variables and AI |
| Link-in-Bio Tools | ✓ PulseLink for Instagram and other channels | ✗ Dynamic landing pages for outreach |
| Product Tagging | ✓ Instagram product tagging and grid preview | ✗ Not applicable |
Engagement and Inbox Management
| Feature | Agorapulse | lemlist |
|---|---|---|
| Unified Inbox | ✓ For comments, messages, reviews, ad comments across social | ✓ Centralized for prospect interactions across channels |
| Moderation Rules and Bulk Actions | ✓ Advanced rules, labels, and bulk actions | ✗ No social moderation |
| Assignment and Collaboration | ✓ Post and inbox assignments for teams | ✗ Team performance reports but no social assignments |
| Auto Warm-Up and Deliverability | ✗ Not applicable for social | ✓ lemwarm with inbox rotation and spam protection |
| Sentiment Analysis | ✓ In enterprise plan for conversations | ✗ Lead scoring but no sentiment |
Lead Generation and Prospecting
| Feature | Agorapulse | lemlist |
|---|---|---|
| Lead Database | ✗ No built-in database | ✓ 600M+ B2B leads with 35+ filters |
| Enrichment and Verification | ✗ Not applicable | ✓ Waterfall enrichment with verified emails/phones |
| Intent Signals and Scoring | ✗ Social listening but no sales intent | ✓ Lead scoring, intent targeting, website visitors |
| ROI Tracking from Social | ✓ Connects social to leads, sales, traffic | ✗ No social ROI |
| Competitor Benchmarking | ✓ For social performance | ✗ Not available |
Analytics and Reporting
| Feature | Agorapulse | lemlist |
|---|---|---|
| Profile and Post-Level Reporting | ✓ With branded exports | ✗ Campaign performance but sales-focused |
| Team Performance Reports | ✓ For collaboration insights | ✓ For outreach efficiency |
| Ads and ROI Analytics | ✓ Ad comments monitoring and ROI analysis | ✗ No ads support |
| Historical Data Import | ✓ In enterprise for full reporting | ✗ Not specified |
| Chrome Extension | ✗ Mobile app only | ✓ For LinkedIn, Gmail, CRM workflows |
Collaboration and Integrations
| Feature | Agorapulse | lemlist |
|---|---|---|
| Shared Calendars and Approvals | ✓ With internal comments and workflows | ✗ No shared calendars |
| SSO and Custom Roles | ✓ Enterprise collaboration | ✓ In enterprise for security |
| CRM Integrations | ✗ API but no native CRM | ✓ Native with HubSpot, Salesforce, Pipedrive |
| API and Workflow Connectivity | ✓ For data and governance | ✓ Advanced API in enterprise |
| Priority Support | ✓ Dedicated CSM in enterprise | ✓ In higher plans |
Pricing Comparison
Agorapulse starts at $79/month (yearly) for social management, scaling per user for teams, while lemlist starts at $55/month for email outreach, with multichannel add-ons. Agorapulse's per-user model suits collaborative social teams, but can get expensive; lemlist's flat pricing per seat offers value for sales reps focusing on prospecting.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Ongoing free usage
Standard (Yearly)
$79/month per user
Individual social managers
- Unlimited post scheduling
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams
- Everything in Standard
- PulseLink in-bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams needing insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports, ads reports, ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams or agencies
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations, sentiment analysis
- Priority support with CSM
lemlist
Email Pro
$55/month
Solo sales reps focusing on email
- Unlimited email campaigns
- AI personalization
- Up to 3 sending emails
- lemwarm warm-up and deliverability
- 600M+ leads database
- 1,000 enrichment credits
- Lead scoring, basic integrations
- Chrome extension
Multichannel Expert
$79/month
Teams using multiple channels
- Everything in Email Pro
- Unlimited multichannel sequences
- LinkedIn automation
- WhatsApp add-on ($20/seat/month)
- In-app calling
- Centralized inbox
- Up to 5 sending emails
Enterprise
Custom
Scaling sales teams
- Everything in Multichannel Expert
- Unlimited follow-ups
- Higher call minutes
- 2,500 enrichment credits
- Advanced lead scoring and intents
- SSO/SAML, advanced API
Feature Deep Dive
Content and Outreach Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant for social posts
- AI alt-text generator
- Bulk scheduling via CSV
- Instagram product tagging and grid preview
- PulseLink in-bio tool
Workflow
Plan content in shared calendar → Use AI to generate/write → Schedule bulk or individually → Preview and approve → Publish across networks
lemlist
Strengths
- AI-powered personalization for text, images, videos
- Dynamic landing pages
- Unlimited campaigns with sequences
- Chrome extension for quick setup
Workflow
Find leads in database → Enrich data → Create personalized sequence with AI → Set multichannel steps → Launch and monitor
Agorapulse focuses on social content creation with publishing tools for teams, ideal for marketing. lemlist emphasizes sales outreach personalization, better for prospecting sequences. Choose Agorapulse for social posts, lemlist for cold outreach.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited post scheduling with queues
- Shared content calendars
- Approval workflows
- Bulk CSV scheduling
- Publishing queues for automation
Limitations
- No sales sequence automation
- Social-focused only
lemlist
Strengths
- Unlimited multichannel sequences
- Auto LinkedIn actions
- Inbox rotation and warm-up
- Automated follow-ups
- Lead scoring for targeting
Limitations
- No social publishing calendars
- Add-ons for full multichannel
Agorapulse shines in social scheduling with collaboration, while lemlist automates sales outreach sequences. Agorapulse for marketing automation, lemlist for sales pipelines.
Lead Generation & Prospecting
Agorapulse
Strengths
- Social listening for mentions
- ROI tracking to connect social to leads
- Unified inbox for engagement capture
- Advanced moderation for efficient handling
Workflow
Monitor inbox and listening → Engage and assign → Track ROI from interactions → Report on conversions
lemlist
Strengths
- 600M+ lead database
- Waterfall enrichment
- Intent signals and scoring
- Website visitor detection
- Multichannel follow-ups
Limitations
- No social engagement capture
- Sales-focused, not marketing leads
lemlist is superior for proactive B2B lead prospecting with its database and enrichment. Agorapulse supports reactive social lead nurturing via engagement and ROI. lemlist wins for outbound sales, Agorapulse for inbound social.
Analytics & Reporting
Agorapulse
Strengths
- Profile/post-level reports
- Branded exports
- ROI analysis tying to revenue
- Competitor benchmarking
- Team performance insights
Limitations
- Social-only metrics
- Advanced in higher tiers
lemlist
Strengths
- Campaign performance tracking
- Lead scoring insights
- Team reports on outreach
- Integrations for CRM data
Limitations
- No ROI or social analytics
- Focused on sales metrics
Agorapulse provides deeper social and ROI analytics for marketing impact. lemlist offers sales-specific tracking for outreach efficiency. Agorapulse for business-aligned social reporting, lemlist for prospecting ROI.
Use Case Comparison
Social Media Manager Handling Multiple Profiles
Agorapulse 🏆
Excellent
Unified inbox, scheduling, and collaboration perfect for managing engagement and publishing across brands.
Best Plan: Professional ($119/month per user)
Score: 10/10
lemlist
Poor
No social management features; focused on sales outreach.
Best Plan: Not suitable
Score: 1/10
B2B Sales Rep Running Outbound
Agorapulse
Poor
Limited to social engagement; no lead database or email tools.
Best Plan: Not suitable
Score: 2/10
lemlist 🏆
Excellent
Lead database, personalization, and multichannel sequences ideal for cold outreach.
Best Plan: Email Pro ($55/month)
Score: 10/10
Digital Agency Managing Clients
Agorapulse 🏆
Excellent
Agency tools, approvals, unlimited profiles in enterprise, and branded reports for client work.
Best Plan: Advanced ($149/month per user) or Enterprise
Score: 9/10
lemlist
Fair
Good for sales client outreach but lacks social management for full-service agencies.
Best Plan: Multichannel Expert ($79/month)
Score: 5/10
E-commerce Brand Using Social for Sales
Agorapulse 🏆
Excellent
Product tagging, ROI tracking, and inbox for customer service drive social commerce.
Best Plan: Advanced ($149/month per user)
Score: 9/10
lemlist
Fair
Useful for B2B supplier outreach but not for social-driven retail sales.
Best Plan: Email Pro ($55/month)
Score: 4/10
RevOps Leader Standardizing Outbound
Agorapulse
Poor
No sales automation or CRM integrations for ops workflows.
Best Plan: Not suitable
Score: 2/10
lemlist 🏆
Excellent
Centralized platform with integrations and deliverability for standardized sales processes.
Best Plan: Enterprise (Custom)
Score: 10/10
Small Business Marketing Team
Agorapulse 🏆
Good
Intuitive for small teams but pricing per user adds up; free tier limited.
Best Plan: Standard ($79/month per user)
Score: 7/10
lemlist
Fair
Overkill unless doing B2B sales; better for growth-stage businesses.
Best Plan: Email Pro ($55/month)
Score: 5/10
Lead Generation Agency
Agorapulse
Fair
Social listening and ROI for inbound leads, but no outbound database.
Best Plan: Advanced ($149/month per user)
Score: 6/10
lemlist 🏆
Excellent
Lead database and multichannel for client outbound campaigns.
Best Plan: Multichannel Expert ($79/month)
Score: 9/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Unified inbox and moderation for community management; ROI for campaign impact.
Best Plan: Professional ($119/month per user)
Score: 9/10
lemlist
Poor
Sales-focused; not for educational engagement.
Best Plan: Not suitable
Score: 1/10
Startup Founder Building Sales Pipeline
Agorapulse
Fair
Social presence for brand, but no prospecting tools.
Best Plan: Standard ($79/month)
Score: 5/10
lemlist 🏆
Excellent
Affordable for solos; database and automation for quick pipeline growth.
Best Plan: Email Pro ($55/month)
Score: 9/10
B2B Team Integrating Marketing and Sales
Agorapulse
Good
Social ROI bridges to sales, but no direct outreach.
Best Plan: Advanced ($149/month per user)
Score: 7/10
lemlist 🏆
Good
Strong sales side with CRM integrations, but no social management.
Best Plan: Multichannel Expert ($79/month)
Score: 8/10
Solo Content Creator
Agorapulse 🏆
Fair
Heavy for solos; free tier limited, pricing per user high.
Best Plan: Free or Standard ($79/month)
Score: 4/10
lemlist
Fair
Not for content creation; only if doing personal outreach.
Best Plan: Email Pro ($55/month)
Score: 3/10
Enterprise Sales or Marketing Team
Agorapulse
Excellent
Enterprise features for governance and scale in social.
Best Plan: Custom Enterprise
Score: 9/10
lemlist
Excellent
Custom enterprise for secure, scaled outreach.
Best Plan: Enterprise (Custom)
Score: 9/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with calendars, approvals, bulk scheduling
- Strong ROI features connecting social to business outcomes
- Advanced moderation and labels for inbox efficiency
- Agency-ready with enterprise governance
- Transparent per-user pricing and strong support
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelming for small users
- Advanced analytics and ROI in higher plans only
- Requires configuration for many profiles
- Less AI-focused on content ideation than specialized tools
lemlist
Pros
- All-in-one prospecting with massive lead database
- Multichannel outreach across email, LinkedIn, WhatsApp, calls
- AI personalization for high engagement rates
- Built-in warm-up and deliverability tools
- Deep CRM integrations for sales workflows
- Chrome extension enhances productivity
- Scalable pricing for sales teams
Cons
- Learning curve for multichannel features
- Per-seat pricing costly for large teams
- Advanced channels like WhatsApp as paid add-ons
- Overkill for simple email needs
- Enterprise features like SSO behind custom plans
- No social media management capabilities
Final Verdict
Agorapulse and lemlist target distinct areas: Agorapulse is a comprehensive social media platform for publishing, engagement, and ROI, ideal for marketing teams. lemlist is a sales prospecting powerhouse for finding and outreaching to leads, perfect for B2B sales. They complement rather than compete directly.
Select Agorapulse for social media operations and engagement. Opt for lemlist if sales prospecting is your core need. For integrated marketing-sales, consider both to cover inbound social and outbound leads.
Overall Scores
Agorapulse
Lead Generation: 6/10
Content Creation: 8/10
Value: 7/10
lemlist
Lead Generation: 10/10
Content Creation: 7/10
Value: 8/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
