AuthoredUp vs lemlist
AuthoredUp
- Platform: LinkedIn only
- Best For: Content creators and B2B marketers on LinkedIn
- Strength: Deep LinkedIn post editing and performance insights
- Users: 2011 professionals
Starting at $12.46/month
lemlist
- Platform: Email, LinkedIn, WhatsApp, Calls
- Best For: B2B sales teams and outbound prospecting
- Strength: Lead database and AI personalization for outreach
- Users: Not specified
Starting at $55/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | lemlist |
|---|---|---|
| ✓ Deep integration for content creation and analytics | ✓ Support for profile visits, invites, and messages in sequences | |
| Email Outreach | ✗ Not supported | ✓ Core feature with unlimited campaigns and warm-up |
| WhatsApp & Calls | ✗ Not supported | ✓ Multichannel sequences with add-ons for WhatsApp |
| Other Social Platforms | ✗ LinkedIn-focused only | ✗ Primarily email and LinkedIn; no broad social scheduling |
Content & Outreach Creation
| Feature | AuthoredUp | lemlist |
|---|---|---|
| Post/Email Editor | ✓ Rich LinkedIn editor with formatting, previews, and templates | ✓ AI-powered personalization for text, images, videos |
| AI Generation/Personalization | ✗ No native AI; relies on templates and user input | ✓ AI for dynamic content across channels |
| Templates & Snippets | ✓ 300+ hooks, endings, CTAs for LinkedIn posts | ✓ Unlimited campaigns with personalization variables |
| Drafts & Reuse | ✓ Unlimited drafts, snippets, historical post reuse | ✓ Sequence building with reusable steps |
Scheduling & Automation
| Feature | AuthoredUp | lemlist |
|---|---|---|
| Content Calendar | ✓ Centralized calendar for LinkedIn posts | ✗ No calendar; focuses on sequence automation |
| Multichannel Sequences | ✗ Not supported | ✓ Automated follow-ups across email, LinkedIn, etc. |
| Best Time Recommendations | ✓ Recommendations based on analytics | ✗ No posting calendar |
| Warm-up & Deliverability | ✗ Not applicable | ✓ lemwarm auto warm-up, inbox rotation, DNS tests |
Lead Generation & Prospecting
| Feature | AuthoredUp | lemlist |
|---|---|---|
| Lead Database | ✗ No database | ✓ 600M+ B2B leads with enrichment |
| Lead Scoring & Intent | ✗ Not supported | ✓ Scoring, intent signals, website visitor detection |
| Engagement Tracking | ✓ LinkedIn post engagement and follower growth | ✓ Centralized inbox for prospect interactions |
| CRM Integrations | ✗ No native CRM | ✓ HubSpot, Salesforce, Pipedrive |
Analytics & Reporting
| Feature | AuthoredUp | lemlist |
|---|---|---|
| Performance Analytics | ✓ Impressions, engagement, growth timelines, CSV export | ✓ Campaign performance, deliverability metrics |
| Historical Analysis | ✓ Saved-post analysis with filters and reuse suggestions | ✗ No historical content focus |
| Team Reporting | ✓ Team analytics across profiles | ✓ Campaign insights with integrations |
| Chrome Extension Insights | ✓ Directly in LinkedIn for editing | ✓ For LinkedIn, Gmail, CRM workflows |
Collaboration & Integrations
| Feature | AuthoredUp | lemlist |
|---|---|---|
| Team Collaboration | ✓ Draft collaboration, sub-accounts | ✓ Per-seat access, shared inboxes |
| Multi-Profile/Account Management | ✓ Multiple LinkedIn company pages | ✓ Multiple inboxes and profiles per user |
| Native Integrations | ✗ Chrome extension only | ✓ HubSpot, Salesforce, Zapier, etc. |
| Agency Features | ✓ Sub-accounts for clients, organization management | ✓ Custom plans for agencies, SSO in Enterprise |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business plan) with a focus on LinkedIn content tools, offering strong value for solo creators. lemlist begins at $55/month for email outreach, scaling up for multichannel features, making it pricier but comprehensive for sales teams.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams and agencies managing multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Cost-conscious solo users committing long-term
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams seeking discounts
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large agencies needing tailored support
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
lemlist
Email Pro
$55/month
Sales reps focusing on email outreach
- Automated outreach with unlimited email follow-ups
- AI-powered personalization for messages and visuals
- Up to 3 sending emails per user
- Email warm-up and deliverability boost via lemwarm
- Inbox rotation and in-app domain purchase
- Access to 600M+ leads database
- 1,000 free enrichment credits per month
- Lead scoring and basic intent targeting
- Integrations with HubSpot, Salesforce, and Pipedrive
- lemlist Chrome extension
Multichannel Expert
$79/month
Teams needing LinkedIn and WhatsApp integration
- Automated outreach with unlimited multichannel follow-ups
- Auto LinkedIn profile visits, invites, and messages
- WhatsApp messages as paid add-on ($20/seat/month)
- In-app calling with bundled call minutes
- AI-powered personalization for text and visuals
- Centralized multichannel inbox
- Up to 5 sending emails per user
- Email warm-up and deliverability boost via lemwarm
- Inbox rotation and in-app domain purchase
- Access to 600M+ leads database
Enterprise
Custom
Large sales organizations
- All Multichannel Expert features
- Unlimited multichannel follow-ups with LinkedIn and WhatsApp steps
- In-app calling with higher call minute allowances
- AI-powered personalization and centralized multichannel inbox
- Up to 5 sending emails per user with additional add-ons
- Email warm-up and deliverability boost via lemwarm
- Inbox rotation and in-app domain purchase
- Access to 600M+ leads database
- 2,500 free enrichment credits per month
- Lead scoring plus intents and signals targeting
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich editor with bold, italics, bullets, emojis, and live LinkedIn preview
- Unlimited drafts, snippets, and 300+ templates for hooks/CTAs
- Historical post collection with reuse suggestions for top performers
- Saved-post analysis with keyword/author filters
- Chrome extension for in-platform editing
Workflow
Save ideas as snippets → Use templates for drafting → Preview and edit → Schedule or publish
lemlist
Strengths
- AI-powered personalization for text, images, videos, and dynamic landing pages
- Unlimited campaigns with variables for scale
- Waterfall enrichment for verified contacts
- Chrome extension for quick LinkedIn/Gmail actions
- Focus on outreach rather than organic content
Workflow
Enrich leads → Personalize with AI → Build sequence → Automate delivery
AuthoredUp is superior for organic LinkedIn content creation with its specialized editor and templates, ideal for building personal brands. lemlist shines in sales-oriented personalization for outreach, using AI for scalable, customized messages but lacks depth in pure content tools. Choose AuthoredUp for posting, lemlist for prospecting emails/LinkedIn messages.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for published/scheduled posts
- Posts table with filters for patterns
- Best times to post recommendations from analytics
- 1-click reuse from historical content
- Support for multiple company pages
Limitations
- LinkedIn-only; no multichannel automation
- No sequence-based follow-ups
lemlist
Strengths
- Unlimited multichannel sequences across email, LinkedIn, WhatsApp, calls
- Auto warm-up with lemwarm and inbox rotation
- Automated profile visits, invites, messages
- In-app calling and follow-up automation
- Unsubscribe management and sending limits
Limitations
- No visual calendar for content planning
- Focused on outreach, not ongoing posting schedules
lemlist dominates in sales automation with multichannel sequences and deliverability tools, perfect for outbound campaigns. AuthoredUp offers solid LinkedIn scheduling and calendars for content creators but lacks broad automation. For sales pipelines, lemlist wins; for consistent LinkedIn posting, AuthoredUp is better.
Lead Generation & Relationship Building
AuthoredUp
Strengths
- Follower growth tracking and engagement analytics to identify patterns
- Historical posts and saved analysis for content-driven leads
- Indirect lead gen via better content for personal branding/sales
- Chrome extension for quick profile insights
Workflow
Analyze top posts → Reuse winning content → Track growth → Engage manually
lemlist
Strengths
- 600M+ B2B lead database with 35+ filters and enrichment
- Lead scoring, intent signals, website visitor detection
- Centralized inbox for all interactions
- Auto actions like LinkedIn visits/invites
- CRM sync for pipeline building
Workflow
Search/enrich leads → Score and target → Launch multichannel sequence → Monitor responses in inbox
lemlist is the standout for direct lead generation with its massive database, scoring, and automation, tailored for sales teams. AuthoredUp supports indirect leads through content performance but doesn't provide prospecting tools. If building a sales pipeline is key, lemlist is essential; for content-fueled organic growth, AuthoredUp suffices.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn analytics: impressions, engagement, growth timelines
- Posts table with filters by type/account/tags
- Follower growth and best post times
- CSV export and saved-post analysis
- Team dashboards across profiles
Limitations
- LinkedIn-specific; no multichannel data
- No advanced CRM reporting
lemlist
Strengths
- Campaign analytics for open rates, replies, conversions
- Deliverability metrics: warm-up status, bounce rates
- Lead enrichment credits tracking
- Intent and signal-based performance
- Integrated with CRMs for full-funnel reporting
Limitations
- Less focus on organic content metrics
- No historical post analysis
AuthoredUp provides deeper LinkedIn-specific analytics for content optimization and growth tracking. lemlist excels in outreach performance and deliverability reporting, integrated with sales tools. For content creators, AuthoredUp's insights are more relevant; for sales pros, lemlist's metrics drive pipeline efficiency.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and analytics streamline solo content workflows without complexity.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
lemlist
Poor
Overkill for content; focused on sales outreach, not organic posting.
Best Plan: Not suitable
Score: 2/10
B2B Sales Team
AuthoredUp
Fair
Supports LinkedIn content for social selling but lacks lead databases or automation.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 5/10
lemlist 🏆
Excellent
Multichannel outreach, lead database, and CRM integrations build pipelines efficiently.
Best Plan: Multichannel Expert ($79/month)
Score: 10/10
Personal Branding Consultant
AuthoredUp 🏆
Excellent
Deep analytics, post reuse, and editor help craft and analyze brand-building content.
Best Plan: Individual Monthly ($19.95/month)
Score: 9/10
lemlist
Fair
LinkedIn actions useful but no content focus; better for client outreach.
Best Plan: Email Pro ($55/month)
Score: 4/10
Outbound Sales Agency
AuthoredUp
Poor
Limited to LinkedIn content; no prospecting or multichannel tools.
Best Plan: Not suitable
Score: 3/10
lemlist 🏆
Excellent
Scalable for clients with sub-accounts, custom plans, and agency integrations.
Best Plan: Enterprise (Custom)
Score: 10/10
Founder Using LinkedIn for Social Selling
AuthoredUp
Good
Content tools enhance visibility; analytics inform strategy, but no direct outreach.
Best Plan: Individual Yearly ($16.63/month)
Score: 7/10
lemlist 🏆
Excellent
Combines content signals with automated outreach for pipeline generation.
Best Plan: Multichannel Expert ($79/month)
Score: 9/10
Marketing Team Focused on LinkedIn
AuthoredUp 🏆
Excellent
Team collaboration, multi-profile management, and deep insights for B2B campaigns.
Best Plan: Business Monthly ($14.95/month per profile)
Score: 9/10
lemlist
Good
Useful for LinkedIn outreach but lacks content calendar and analytics depth.
Best Plan: Multichannel Expert ($79/month)
Score: 6/10
RevOps Leader Standardizing Outbound
AuthoredUp
Poor
No standardization for sales processes; content-only.
Best Plan: Not suitable
Score: 2/10
lemlist 🏆
Excellent
Centralized workflows, integrations, and deliverability unify outbound efforts.
Best Plan: Enterprise (Custom)
Score: 10/10
Small Team Reusing Winning Content
AuthoredUp 🏆
Excellent
Historical analysis, reuse suggestions, and unlimited snippets optimize content.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 10/10
lemlist
Fair
Reusable sequences but no content-focused reuse tools.
Best Plan: Email Pro ($55/month)
Score: 4/10
Lead Generation Agency
AuthoredUp
Fair
Analytics help client content strategies but no lead sourcing.
Best Plan: Custom Growth Plan
Score: 5/10
lemlist 🏆
Excellent
Database, enrichment, and multichannel for client campaigns.
Best Plan: Enterprise (Custom)
Score: 10/10
Budget-Conscious B2B Marketer
AuthoredUp 🏆
Excellent
Low entry price for robust LinkedIn tools without extras.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
lemlist
Fair
Higher cost; value only if sales-focused.
Best Plan: Email Pro ($55/month)
Score: 5/10
Sales Development Representative
AuthoredUp
Poor
Content aids visibility but no prospecting automation.
Best Plan: Not suitable
Score: 3/10
lemlist 🏆
Excellent
Daily outreach with leads, AI, and inbox for reps.
Best Plan: Multichannel Expert ($79/month)
Score: 10/10
In-House Brand Evangelist
AuthoredUp 🏆
Excellent
Perfect for personal branding with analytics and editor.
Best Plan: Individual Monthly ($19.95/month)
Score: 10/10
lemlist
Good
Outreach tools for evangelizing but not content-centric.
Best Plan: Email Pro ($55/month)
Score: 6/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced platform features
- Powerful editor including formatting, readability, and preview
- Unlimited drafts, snippets, and 300+ templates for efficiency
- Deep analytics with CSV export and historical reuse
- Saved-post analysis to study and repurpose winners
- Chrome extension for seamless in-platform use
- Affordable scaling for teams and agencies
- Strong privacy with EU hosting
Cons
- Interface can be complex for basic users
- No native AI for post generation
- Chrome-centric; limited on other browsers
- Per-profile pricing for business can accumulate
- LinkedIn-only; no multi-platform support
- No free trial or money-back guarantee specified
lemlist
Pros
- All-in-one for prospecting: database, outreach, deliverability
- Multichannel across email, LinkedIn, WhatsApp, calls
- AI personalization for scalable, engaging messages
- Built-in lemwarm reduces need for external tools
- 600M+ leads with enrichment and intent targeting
- Centralized inbox and CRM integrations
- Chrome extension enhances workflows
- Custom enterprise options for large teams
Cons
- Steep learning curve due to feature density
- Per-seat pricing expensive for big teams
- Add-ons like WhatsApp increase costs
- Overkill for non-sales or simple outreach
- No focus on organic content creation
- Enterprise features behind custom pricing
- No free trial specified
Final Verdict
AuthoredUp and lemlist target different stages of B2B LinkedIn usage: AuthoredUp for content creation and organic growth analytics, lemlist for proactive sales prospecting and multichannel automation. AuthoredUp suits creators building presence, while lemlist empowers sales teams generating leads.
Select AuthoredUp if your goal is consistent LinkedIn content and insights to drive organic growth. Opt for lemlist if outbound sales and lead generation are core. For hybrid needs, combine them: AuthoredUp for content, lemlist for outreach.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Lead Generation: 4/10
Content Creation: 9/10
Value: 9/10
lemlist
LinkedIn Focus: 7/10
Lead Generation: 10/10
Content Creation: 5/10
Multi-Platform: 9/10
Value: 7/10
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