B2Brain vs Later
B2Brain
- Platform: Trade shows and events
- Best For: B2B event lead generation
- Strength: Offline to online pipeline conversion
- Users: Not specified
Starting at $1,000/show
Later
- Platform: 8+ social platforms
- Best For: Social media and influencer management
- Strength: AI-driven content and analytics
- Users: 2M+ brands
Starting at $18.75/month
Table of Contents
At a Glance
Core Focus
| Feature | B2Brain | Later |
|---|---|---|
| Trade show lead capture | ✓ Mobile badge scanning and voice-to-text notes | ✗ Not applicable |
| Social media scheduling | ✗ Not supported | ✓ Visual calendar for 8+ platforms |
| Influencer discovery and management | ✗ Not supported | ✓ UGC search and creator network |
| Event analytics and ROI tracking | ✓ Post-event prioritization | ✗ Social platform analytics only |
Lead Generation
| Feature | B2Brain | Later |
|---|---|---|
| Badge and business card scanning | ✓ Unlimited scans on show days | ✗ Not applicable |
| Contextual account intelligence | ✓ Pitch angles and signals | ✗ Not applicable |
| AI caption and content ideas | ✗ Not supported | ✓ Monthly AI credits included |
| UGC and influencer lead discovery | ✗ Not supported | ✓ Search by hashtag, profile, mentions |
Integrations
| Feature | B2Brain | Later |
|---|---|---|
| CRM integrations (HubSpot, Salesforce) | ✓ Deep sync with enriched leads | ✗ Limited CRM support |
| Collaboration tools (Slack, MS Teams) | ✓ Internal team notifications | ✗ Not directly supported |
| Canva and media storage integration | ✗ Not supported | ✓ Unlimited storage with Canva |
| Link in Bio with analytics | ✗ Not supported | ✓ Custom pages and insights |
Analytics and Reporting
| Feature | B2Brain | Later |
|---|---|---|
| Post-event lead prioritization | ✓ Focus on valuable prospects | ✗ Not applicable |
| Platform analytics (up to 2 years data) | ✗ Event-specific only | ✓ Historical data on Scale plan |
| Competitive benchmarking | ✗ Account intelligence only | ✓ Up to 20 competitors on Scale |
| Custom reports and filters | ✗ Dashboard tracking | ✓ Shareable reports on Scale |
Collaboration
| Feature | B2Brain | Later |
|---|---|---|
| Unlimited users on event days | ✓ For booth teams | ✗ User limits by plan |
| Approval workflows and comments | ✗ Basic dashboard sharing | ✓ Internal/external approvals |
| Access groups and roles | ✗ Organization-wide access | ✓ Team collaboration on Growth+ |
| Social inbox for conversations | ✗ Voice-to-text notes only | ✓ Manage DMs and comments |
AI and Automation
| Feature | B2Brain | Later |
|---|---|---|
| Voice-to-text note capture | ✓ For busy booths | ✗ Not applicable |
| AI Caption Writer and Ideas | ✗ Not supported | ✓ Credit-based AI tools |
| Best time to post recommendations | ✗ Not applicable | ✓ For Instagram and TikTok |
| Auto-publish scheduling | ✗ Manual CRM sync | ✓ Multi-profile automation |
Pricing Comparison
B2Brain's pricing is event-focused starting at $1,000 per show, ideal for targeted investments, while Later offers scalable monthly plans from $18.75, better for ongoing social media operations. B2Brain suits high-value events, Later provides flexible value for digital teams.
B2Brain
Trade Show Solution
$1,000/show
Single event teams
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Initial evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Later
Starter
$18.75/month
Solo creators or small teams
- 1 Social Set (8 profiles total, 1 of each supported platform)
- 1 user account
- Schedule up to 30 posts per profile per month
- AI content tools with 5 AI credits per month
- Platform analytics with up to 3 months of data
- Link in Bio functionality
- Basic customer support
- Support for Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat
Growth
$37.50/month
Growing teams with collaboration needs
- 2 Social Sets (16 profiles total, 2 of each supported platform)
- 2 user accounts
- Everything in Starter
- Smart Scheduling with Future Trends in the calendar
- Internal collaboration and approvals with roles, feedback, and notifications
- External workflow and approvals for reviewers without Later logins
- Social inbox for managing conversations
- Schedule up to 180 posts per profile per month
- AI content tools with 50 AI credits per month
- Platform analytics with up to 1 year of data
Scale
$82.50/month
Agencies and large brands
- 6 Social Sets (48 profiles total, 6 of each supported platform)
- 4 user accounts
- Everything in Growth
- Custom analytics across all connected social profiles with filters and shareable reports
- Competitive benchmarking for up to 20 competitors
- Future industry insights including upcoming hashtags and trending topics
- Unlimited scheduled posts
- AI content tools with 100 AI credits per month
- Platform analytics with up to 2 years of data
- Priority customer support
Feature Deep Dive
Lead Generation Capabilities
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and cards with unlimited capacity
- Contextual intelligence including pitch angles, talking points, and signals
- Voice-to-text for quick note capture during interactions
- Enriched lead sync to CRMs like HubSpot and Salesforce
- Post-event analytics to prioritize high-value prospects
Workflow
Scan at booth → Capture notes and intel → Enrich data → Sync to CRM → Prioritize follow-up
Later
Strengths
- UGC discovery via search by profile, hashtag, tags, and mentions
- Influencer network for campaign leads and collaborations
- Link in Bio tools to drive traffic and capture insights
- Social inbox for engaging potential leads from comments/DMs
- Competitive benchmarking to identify influencer opportunities
Workflow
Search UGC/influencers → Schedule content → Monitor engagement → Analyze conversions via Link in Bio
B2Brain dominates offline event lead capture with scanning and CRM enrichment, ideal for trade shows. Later focuses on digital influencer and UGC leads through social discovery. Choose B2Brain for events, Later for online social prospecting.
Scheduling & Automation
B2Brain
Strengths
- Central dashboard for real-time lead tracking during events
- Browser-based access for quick deployment
- Automated CRM sync post-event
Limitations
- No content scheduling; event-day focused only
- Manual note entry beyond voice-to-text
- No multi-platform automation
Later
Strengths
- Visual calendar with auto-publish for multiple profiles
- Smart scheduling and best-time recommendations
- Unlimited posts on Scale with AI-assisted planning
- Cross-platform support including emerging ones like Threads
Limitations
- Post limits on lower tiers
- No event-specific automation
Later is superior for social content scheduling and automation across platforms. B2Brain lacks scheduling but automates event lead flows. Later wins for digital workflows, B2Brain for event ops.
Analytics & Reporting
B2Brain
Strengths
- Post-event analytics for lead prioritization and ROI
- Dashboard to monitor team usage and account progress
- Contextual signals for sales intelligence
Limitations
- Event-centric; no long-term social data
- No competitive benchmarking
Later
Strengths
- Up to 2 years of historical platform data
- Custom analytics with filters and shareable reports
- Competitive benchmarking and industry insights
- Location and Link in Bio performance tracking
Limitations
- Advanced features on Scale plan only
- No event ROI focus
Later provides deeper, historical social analytics with benchmarking. B2Brain offers targeted event ROI tracking. Later for ongoing digital insights, B2Brain for event impact measurement.
Integrations & Collaboration
B2Brain
Strengths
- Deep CRM integrations (HubSpot, Salesforce, Freshworks)
- Slack and MS Teams for team alerts
- Unlimited users for large booth teams
- Central dashboard for monitoring
Limitations
- Limited to sales/marketing tools
- No approval workflows
Later
Strengths
- Canva integration and unlimited media storage
- Team roles, approvals, and external reviewer access
- Social inbox for collaborative engagement
- Chrome extension for content capture
Limitations
- Fewer CRM options
- User limits on lower plans
B2Brain excels in CRM and sales integrations for pipeline handoff. Later shines in creative and team collaboration for social content. B2Brain for sales teams, Later for marketing agencies.
Use Case Comparison
B2B Trade Show Team
B2Brain 🏆
Excellent
Unlimited scanning and CRM sync turn booth interactions into pipeline, with contextual intel for better pitches.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Later
Poor
No event tools; focused on social, not offline leads.
Best Plan: Not suitable
Score: 1/10
SMB Social Media Manager
B2Brain
Poor
Event-only; no social scheduling or analytics.
Best Plan: Not suitable
Score: 2/10
Later 🏆
Excellent
Affordable scheduling, AI tools, and analytics for multi-platform management.
Best Plan: Starter ($18.75/month)
Score: 9/10
Influencer Marketing Agency
B2Brain
Fair
Some lead capture but no UGC or creator tools.
Best Plan: Platform ($5,000/year)
Score: 4/10
Later 🏆
Excellent
UGC discovery, collaboration workflows, and benchmarking for client campaigns.
Best Plan: Scale ($82.50/month)
Score: 10/10
Sales Team at Conferences
B2Brain 🏆
Excellent
Contextual pitches and unlimited users boost on-site conversions.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Later
Poor
No sales intelligence or event features.
Best Plan: Not suitable
Score: 1/10
Field Marketing Leader Proving ROI
B2Brain 🏆
Excellent
Post-event analytics and prioritization demonstrate event value.
Best Plan: Platform ($5,000/year)
Score: 9/10
Later
Good
Social analytics help, but not event-specific.
Best Plan: Growth ($37.50/month)
Score: 6/10
Content Creator or Influencer
B2Brain
Poor
No content tools or social focus.
Best Plan: Not suitable
Score: 2/10
Later 🏆
Excellent
AI captions, scheduling, and Link in Bio for monetization.
Best Plan: Starter ($18.75/month)
Score: 9/10
Account-Based Marketing Team
B2Brain 🏆
Excellent
Account intelligence and CRM sync align with ABM strategies at events.
Best Plan: Platform ($5,000/year)
Score: 9/10
Later
Fair
Social targeting possible but lacks account depth.
Best Plan: Scale ($82.50/month)
Score: 5/10
Agency Managing Multiple Clients
B2Brain
Fair
Unlimited users help, but no client workspaces.
Best Plan: Platform ($5,000/year)
Score: 5/10
Later 🏆
Excellent
Social sets, approvals, and reports for client management.
Best Plan: Scale ($82.50/month)
Score: 10/10
Budget-Conscious Marketer
B2Brain
Poor
High per-show cost not ideal for low budgets.
Best Plan: Free Trial
Score: 3/10
Later 🏆
Excellent
Low entry price with scalable features.
Best Plan: Starter ($18.75/month)
Score: 8/10
Team Blending Events and Social
B2Brain
Good
Strong for events, but needs social complement.
Best Plan: Platform ($5,000/year)
Score: 7/10
Later
Good
Social strength, but no event tools.
Best Plan: Growth ($37.50/month)
Score: 7/10
Large Trade Show Booth Team
B2Brain 🏆
Excellent
Unlimited users and mobile access reduce friction.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Later
Poor
User limits and no scanning.
Best Plan: Not suitable
Score: 2/10
Digital Influencer Campaign Manager
B2Brain
Poor
Offline focus doesn't fit digital campaigns.
Best Plan: Not suitable
Score: 1/10
Later 🏆
Excellent
AI tools, discovery, and ROI tracking for influencers.
Best Plan: Scale ($82.50/month)
Score: 10/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event and trade show activity into qualified pipeline
- Unlimited users on event plans remove friction for large booth teams
- Contextual pitch angles and talking points differentiate it from basic lead scanners
- Strong CRM and collaboration integrations, including HubSpot, Salesforce, Slack, and MS Teams
- Mobile-first and browser-based experience is easy to deploy and adopt
- Post-event analytics prove ROI and prioritize prospects
Cons
- Pricing starts at levels that may be high for very small teams or occasional event users
- No detailed self-serve monthly tiers are listed publicly, requiring contact for advanced pricing
- Best value is realized only when integrated with a CRM and structured sales process
- Focused primarily on events and trade shows, not a full marketing automation or sales engagement suite
- Some pages like FAQs and Customers currently resolve to generic or 404-style templates, which may limit publicly available documentation
Later
Pros
- Unified platform for influencer marketing, social media management, and link in bio
- Strong analytics with extended historical data and custom reporting on higher tiers
- AI‑powered features like Caption Writer, Ideas, and EdgeAI for influencer strategy
- Support for all major social platforms including Threads and Snapchat
- Robust collaboration tools for teams and agencies, including approvals and comments
- Unlimited media storage and Canva integration streamline content creation
Cons
- Most advanced analytics and benchmarking features are locked to the highest‑priced Scale plan
- Influencer marketing pricing is not transparent and requires contacting sales
- AI features depend on monthly credits, which may feel limiting for heavy users
- The breadth of features can introduce a learning curve for smaller teams or solo creators
- Additional costs for extra users, social sets, and AI credits can increase total spend
Final Verdict
B2Brain and Later target distinct areas of B2B marketing: B2Brain bridges offline events to online sales pipelines, while Later streamlines digital social and influencer efforts. They complement rather than compete directly.
Choose B2Brain if events drive your leads and pipeline. Opt for Later for social media management and influencer strategies. For hybrid needs, integrate both: capture at events with B2Brain, nurture digitally with Later.
Overall Scores
B2Brain
Value: 6/10
Later
Value: 8/10
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