AuthoredUp vs Later
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn personal branding and B2B marketing
- Strength: Tailored LinkedIn editor and historical post analysis
- Users: 20k+ professionals
Starting at $12.46/month
Later
- Platform: 8+ platforms including Instagram, TikTok, LinkedIn
- Best For: Brands and agencies with influencer campaigns
- Strength: AI captioning and UGC discovery
- Users: 20k+ brands
Starting at $18.75/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Later |
|---|---|---|
| ✓ Deep LinkedIn specialization with company page support | ✓ Supported alongside other platforms | |
| ✗ LinkedIn-only focus | ✓ Full support with visual planning | |
| Facebook, TikTok, Threads | ✗ Not supported | ✓ Comprehensive support for major visual platforms |
| Pinterest, YouTube, Snapchat | ✗ Not supported | ✓ Broad platform coverage including video and visual networks |
| Emerging platforms (Threads, Snapchat) | ✗ LinkedIn-centric | ✓ Includes Threads and Snapchat for modern reach |
Content Creation
| Feature | AuthoredUp | Later |
|---|---|---|
| Rich post editor | ✓ Advanced formatting, emojis, live preview for LinkedIn | ✗ Basic editing; relies on external tools like Canva |
| AI caption/post generation | ✗ No native AI; uses templates and snippets | ✓ AI Caption Writer and Ideas with monthly credits |
| Templates and libraries | ✓ 300+ hooks, endings, CTAs; unlimited drafts and snippets | ✗ No built-in templates; focuses on AI generation |
| Media storage and integration | ✗ Text-focused; no media library | ✓ Unlimited media storage with Canva and Chrome extension |
| Content reuse suggestions | ✓ Historical posts and top-performer reuse | ✗ No specific reuse tools |
Scheduling & Automation
| Feature | AuthoredUp | Later |
|---|---|---|
| Visual content calendar | ✓ LinkedIn-focused calendar for published/scheduled posts | ✓ Multi-platform visual calendar with auto-publish |
| Best time to post | ✓ LinkedIn-specific recommendations | ✓ For Instagram and TikTok |
| Multi-profile scheduling | ✓ Multiple LinkedIn profiles and company pages | ✓ Up to 48 profiles across platforms on Scale |
| Post limits per profile | ✗ Unlimited scheduling | ✓ Tiered limits (30- unlimited posts/month) |
| AI scheduling insights | ✗ Manual best times | ✓ Smart Scheduling with future trends |
Analytics & Reporting
| Feature | AuthoredUp | Later |
|---|---|---|
| Platform analytics | ✓ Deep LinkedIn impressions, engagement, growth timelines | ✓ Up to 2 years historical data on Scale |
| Follower growth tracking | ✓ LinkedIn-specific tracking | ✗ Basic profile analytics |
| Custom reporting and export | ✓ CSV export, keyword/author filters for saved posts | ✓ Shareable reports with filters on Scale |
| Competitive benchmarking | ✗ No competitor tools | ✓ Up to 20 competitors on Scale |
| Industry insights | ✗ LinkedIn pattern analysis via posts table | ✓ Future hashtags, trends on Scale |
Influencer & Collaboration
| Feature | AuthoredUp | Later |
|---|---|---|
| UGC and influencer discovery | ✗ Not available | ✓ Search by profile, hashtag, mentions |
| Team collaboration | ✓ Draft collaboration, sub-accounts for teams | ✓ Access groups, approvals, comments workflows |
| Link in Bio tools | ✗ Not available | ✓ With analytics and location insights |
| Social inbox | ✗ No inbox | ✓ For managing conversations |
Integrations & Extensions
| Feature | AuthoredUp | Later |
|---|---|---|
| Chrome extension | ✓ In-LinkedIn editing and preview | ✓ For media capture and quick scheduling |
| Canva integration | ✗ No integrations mentioned | ✓ Direct media import |
| AI credits system | ✗ Template-based, no AI | ✓ Monthly credits for AI tools |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business per profile, min 3), focused on LinkedIn with unlimited features. Later begins at $18.75/month for multi-platform basics, scaling to $82.50 for advanced analytics and collaboration. AuthoredUp offers better value for LinkedIn-only users; Later for broad platform needs.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile
- Full editor with styling and preview
- Unlimited drafts, snippets, templates
- Content analytics
Business (Monthly)
$14.95/month per profile
Teams managing multiple profiles
- Min 3 profiles
- Sub-accounts, team analytics
- Draft collaboration
Individual (Yearly)
$16.63/month
Committed solo users
- Billed $199.50/year
- All Individual features
Business (Yearly)
$12.46/month per profile
Scaling teams
- Billed $149.50/profile/year
- All Business features
Custom Growth Plan
Custom
Agencies and large teams
- Personalized onboarding
- Dedicated training
- Flexible invoicing
Later
Starter
$18.75/month
Solo creators starting out
- 1 Social Set (8 profiles)
- 1 user
- 30 posts/profile/month
- 5 AI credits
- Basic analytics (3 months)
Growth
$37.50/month
Small teams
- 2 Social Sets (16 profiles)
- 2 users
- 180 posts/profile/month
- 50 AI credits
- 1 year analytics
- Collaboration tools
Scale
$82.50/month
Brands and agencies
- 6 Social Sets (48 profiles)
- 4 users
- Unlimited posts
- 100 AI credits
- 2 years analytics
- Competitive benchmarking
- Priority support
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich editor with bold, italics, bullets, emojis, live LinkedIn preview
- Unlimited drafts, snippets for reusable copy
- 300+ hooks, endings, CTA templates
- Historical post collection and reuse suggestions
- Saved-post analysis with filters
Workflow
Save ideas as snippets → Use templates/hooks → Edit in rich editor → Preview and schedule
Later
Strengths
- AI Caption Writer and Ideas for generation
- Unlimited media storage with Canva integration
- Chrome extension for quick capture
- Visual planning for multi-platform content
- Monthly AI credits for heavy use
Workflow
Capture media → Generate captions with AI → Plan visually → Schedule across platforms
AuthoredUp shines in LinkedIn-specific text editing and templating for professional posts, ideal for B2B creators. Later excels in AI-driven, visual content for social platforms, better for brands needing quick generation across Instagram/TikTok. Choose AuthoredUp for polished LinkedIn writing; Later for multimedia and AI assistance.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized calendar for LinkedIn posts
- Posts table with filters for patterns
- Support for multiple company pages
- Best time recommendations
- Unlimited scheduling
Limitations
- LinkedIn-only
- No auto-publish across platforms
- Manual best times
Later
Strengths
- Visual calendar with drag-and-drop auto-publish
- Smart Scheduling with trends
- Multi-profile across 8+ platforms
- Best times for Instagram/TikTok
- Unlimited posts on Scale
Limitations
- Post limits on lower tiers
- Less LinkedIn depth
Later dominates multi-platform scheduling with automation and visual tools, perfect for diverse strategies. AuthoredUp offers focused LinkedIn scheduling with pattern insights but lacks breadth. For cross-platform efficiency, Later wins; for LinkedIn precision, AuthoredUp.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn metrics: impressions, engagement, growth
- Follower tracking and timelines
- Posts table filters, CSV export
- Saved-post analysis by keyword/author
- Top-performer reuse insights
Limitations
- LinkedIn-only
- No benchmarking
Later
Strengths
- Platform analytics up to 2 years
- Custom reports with filters
- Competitive benchmarking (20 competitors)
- Industry insights: trends, hashtags
- Link in Bio analytics
Limitations
- Advanced features Scale-only
- Less depth for single platforms like LinkedIn
AuthoredUp provides superior LinkedIn-specific analytics for content optimization and reuse. Later offers broader, competitive insights across platforms, ideal for strategic planning. AuthoredUp for tactical LinkedIn performance; Later for holistic, multi-channel reporting.
Influencer Marketing & Collaboration
AuthoredUp
Strengths
- Team sub-accounts and draft collaboration
- Organization management for multiple profiles
- Centralized control for agencies
Limitations
- No influencer discovery or UGC tools
- LinkedIn-focused collaboration only
Later
Strengths
- UGC discovery by search criteria
- Team workflows: approvals, comments, roles
- External reviewer access
- Social inbox for engagement
- Mavely for affiliate monetization
Limitations
- Influencer pricing custom/sales-required
- Collaboration scales with tiers
Later is built for influencer campaigns and team workflows across platforms, with discovery and approvals. AuthoredUp supports basic team collaboration for LinkedIn but lacks marketing breadth. Later wins for brands/agencies; AuthoredUp for simple LinkedIn teams.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and analytics streamline solo LinkedIn publishing.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
Later
Fair
Supports LinkedIn but overkill for solo with multi-platform focus and limits.
Best Plan: Starter ($18.75/month)
Score: 5/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Deep analytics, post reuse, and editor optimize B2B content for growth.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
Later
Good
LinkedIn support with AI, but less specialized than AuthoredUp.
Best Plan: Growth ($37.50/month)
Score: 6/10
Multi-Platform Brand Manager
AuthoredUp
Poor
LinkedIn-only; no support for Instagram/TikTok.
Best Plan: Not suitable
Score: 2/10
Later 🏆
Excellent
Broad platform scheduling, AI, and visual calendar ideal for brands.
Best Plan: Scale ($82.50/month)
Score: 10/10
Agency Running Influencer Campaigns
AuthoredUp
Poor
No UGC discovery or multi-platform tools.
Best Plan: Not suitable
Score: 3/10
Later 🏆
Excellent
UGC search, collaboration, benchmarking for campaigns.
Best Plan: Scale ($82.50/month)
Score: 10/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Editor, templates, analytics for consistent branding.
Best Plan: Individual ($19.95/month)
Score: 10/10
Later
Good
AI helps, but LinkedIn is secondary.
Best Plan: Starter ($18.75/month)
Score: 6/10
Small Team Needing Collaboration
AuthoredUp
Good
Sub-accounts and drafts work for LinkedIn teams.
Best Plan: Business ($14.95/month per profile)
Score: 7/10
Later 🏆
Excellent
Approvals, roles, inbox for multi-platform teams.
Best Plan: Growth ($37.50/month)
Score: 9/10
Expert Repurposing Winning Content
AuthoredUp 🏆
Excellent
Historical analysis, reuse suggestions for LinkedIn.
Best Plan: Individual Yearly ($16.63/month)
Score: 9/10
Later
Fair
No specific reuse; focuses on new creation.
Best Plan: Growth ($37.50/month)
Score: 4/10
Budget-Conscious SMB
AuthoredUp 🏆
Good
Low starting price for LinkedIn needs.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 8/10
Later
Good
Affordable starter, but limits may constrain.
Best Plan: Starter ($18.75/month)
Score: 7/10
Sales Team Using LinkedIn
AuthoredUp 🏆
Excellent
Analytics and patterns for social selling.
Best Plan: Business ($14.95/month per profile)
Score: 9/10
Later
Fair
Basic LinkedIn scheduling, no sales focus.
Best Plan: Growth ($37.50/month)
Score: 5/10
Creator Monetizing via Affiliates
AuthoredUp
Fair
LinkedIn CTAs help, but no affiliate tools.
Best Plan: Individual ($19.95/month)
Score: 5/10
Later 🏆
Excellent
Mavely integration for commerce.
Best Plan: Scale ($82.50/month)
Score: 9/10
Agency Managing Multiple Clients
AuthoredUp
Good
Sub-accounts for LinkedIn clients.
Best Plan: Custom Growth
Score: 7/10
Later 🏆
Excellent
Social Sets, workflows for clients.
Best Plan: Scale ($82.50/month)
Score: 10/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced features
- Powerful editor with formatting and preview
- Unlimited drafts, snippets, hooks for ideation
- Deep analytics with CSV export and reuse suggestions
- Saved-post analysis for patterns
- Support for multiple company pages
- Strong privacy and EU hosting
- Chrome extension integrates directly into LinkedIn
Cons
- Complex interface for basic users
- No native AI post generator
- Chrome-centric, limiting for other browsers
- Per-profile pricing for business
- LinkedIn-only, no multi-platform
- No free trial or money-back
Later
Pros
- Unified platform for scheduling, AI, influencers
- Strong multi-platform support including emerging ones
- AI Caption Writer and Ideas with credits
- Unlimited media and Canva integration
- UGC discovery and Link in Bio analytics
- Robust team collaboration and approvals
- Advanced analytics with benchmarking on Scale
- Social inbox for engagement management
Cons
- Advanced features locked to Scale plan
- Influencer pricing not transparent
- AI limited by monthly credits
- Learning curve from feature breadth
- Extra costs for users, sets, AI
- Less depth for single platforms like LinkedIn
Final Verdict
AuthoredUp and Later cater to different social media needs. AuthoredUp is a LinkedIn powerhouse for content creation, reuse, and analytics, perfect for professionals and B2B. Later is a versatile multi-platform tool with AI, scheduling, and influencer features for brands and teams seeking broad reach and collaboration.
Opt for AuthoredUp if LinkedIn drives your growth with needs for specialized creation and insights. Choose Later for diverse platforms, AI assistance, and marketing automation. Combine them for LinkedIn depth plus multi-channel breadth in agency settings.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Value: 9/10
Later
LinkedIn Focus: 6/10
Content Creation: 8/10
Multi-Platform: 10/10
Value: 7/10
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