Agorapulse vs Later
Agorapulse
- Platform: Multi-platform with strong inbox and reporting
- Best For: Teams and agencies needing structure and ROI
- Strength: Unified inbox and advanced analytics
- Users: Thousands of teams and agencies
Starting at $79/month
Later
- Platform: Visual-first multi-platform including emerging networks
- Best For: Brands and creators focused on influencers and AI
- Strength: AI content tools and UGC discovery
- Users: Millions of brands and creators
Starting at $18.75/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Later |
|---|---|---|
| ✓ Full support with product tagging and grid preview | ✓ Visual calendar with best time to post recommendations | |
| ✓ Unified inbox for messages and ad comments | ✓ Multi-profile scheduling and analytics | |
| TikTok | ✓ Social listening and scheduling | ✓ Best time to post and unlimited storage |
| ✓ Profile-level reporting | ✓ Scheduling and analytics up to 2 years | |
| YouTube, Pinterest, Snapchat, Threads | ✓ Multi-network publishing | ✓ Full support including emerging platforms like Threads |
Content Creation & Scheduling
| Feature | Agorapulse | Later |
|---|---|---|
| AI Writing Assistant | ✓ AI for posts and alt-text generation | ✓ AI Caption Writer and Ideas with monthly credits |
| Visual Content Calendar | ✓ Shared calendars with approvals | ✓ Drag-and-drop with auto-publish |
| Bulk Scheduling | ✓ CSV upload and publishing queues | ✓ Unlimited posts on higher tiers |
| Link in Bio Tool | ✓ PulseLink for Instagram and channels | ✓ With analytics and location insights |
| Best Time to Post | ✗ Manual optimization | ✓ Recommendations for Instagram and TikTok |
Inbox & Engagement
| Feature | Agorapulse | Later |
|---|---|---|
| Unified Social Inbox | ✓ For comments, messages, reviews, ad comments | ✓ For managing conversations on Growth+ |
| Advanced Moderation | ✓ Rules, labels, bulk actions | ✗ Basic inbox only |
| Social Listening | ✓ Across networks, news, blogs | ✓ UGC discovery by profile, hashtag, mentions |
| Team Assignments | ✓ Post and inbox assignments | ✓ Access groups and notifications |
Analytics & Reporting
| Feature | Agorapulse | Later |
|---|---|---|
| ROI Tracking | ✓ Connects to leads, sales, traffic | ✗ Platform analytics only |
| Competitor Benchmarking | ✓ On Advanced+ | ✓ Up to 20 competitors on Scale |
| Branded Reports | ✓ Profile and post-level exports | ✓ Custom analytics with filters |
| Historical Data | ✓ Full reporting on higher tiers | ✓ Up to 2 years on Scale |
| Industry Insights | ✗ Not available | ✓ Future trends, hashtags on Scale |
Collaboration & Agency Features
| Feature | Agorapulse | Later |
|---|---|---|
| Approval Workflows | ✓ Multi-step with internal comments | ✓ Internal/external with roles |
| Team Performance Reports | ✓ Collaboration insights | ✗ Basic team access |
| Unlimited Profiles | ✓ On Enterprise | ✗ Limited by social sets (up to 48) |
| Influencer/UGC Tools | ✗ Not available | ✓ Discovery and Mavely integration |
Integrations & Extras
| Feature | Agorapulse | Later |
|---|---|---|
| Canva Integration | ✗ Not available | ✓ Unlimited media storage with Canva |
| API/SSO | ✓ Enterprise integrations | ✗ Chrome extension for capture |
| AI Credits | ✗ Unlimited AI on higher tiers | ✓ Monthly credits (5-100) |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing for teams, emphasizing collaboration and ROI. Later starts at $18.75/month, offering better entry-level value for solo users and scaling with social sets, but advanced features like influencer tools require higher tiers.
Agorapulse
Free
Free
Testing core features
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Option to upgrade
Standard (Yearly)
$79/month per user
Solo managers handling basic needs
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing collaboration
- Everything in Standard
- PulseLink in Bio, Instagram tagging
- Post/inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring insights and structure
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars, advanced reports
- ROI analysis, competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions, SSO, custom roles
- Multi-step approvals, API integrations
- Sentiment analysis, priority support
Later
Starter
$18.75/month
Solo creators starting out
- 1 social set (8 profiles)
- 1 user
- Up to 30 posts/profile/month
- 5 AI credits/month
- Basic analytics (3 months data)
- Link in Bio
Growth
$37.50/month
Small teams with collaboration
- 2 social sets (16 profiles)
- 2 users
- Everything in Starter
- Smart scheduling, approvals
- Social inbox
- Up to 180 posts/profile/month
- 50 AI credits/month
- 1 year analytics
Scale
$82.50/month
Brands needing advanced insights
- 6 social sets (48 profiles)
- 4 users
- Everything in Growth
- Custom analytics, benchmarking (20 competitors)
- Industry insights
- Unlimited posts
- 100 AI credits/month
- 2 years analytics
- Priority support
Feature Deep Dive
Content Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant for posts and alt-text
- Bulk scheduling via CSV and queues
- Instagram product tagging and grid preview
- PulseLink in Bio for multi-channel links
- Unlimited post scheduling across networks
Workflow
Brainstorm with AI → Create and tag content → Bulk upload to queue → Schedule with approvals
Later
Strengths
- AI Caption Writer and Ideas with credits
- Visual calendar for planning
- Unlimited media storage and Canva integration
- Chrome extension for quick capture
- Best time to post for optimization
Workflow
Capture ideas with extension → Use AI for captions → Drag to visual calendar → Auto-publish at best time
Agorapulse provides robust, team-oriented creation with bulk tools and approvals, ideal for structured workflows. Later shines in visual, AI-assisted ideation for creators, with better media handling but credit limits. Choose Agorapulse for agency-scale creation; Later for solo visual planning.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited multi-network scheduling
- Publishing queues for automation
- Shared calendars with workflows
- Bulk CSV imports
Limitations
- No built-in best time recommendations
- Manual optimization for timing
Later
Strengths
- Visual drag-and-drop calendar
- Auto-publish and best time scheduling
- Unlimited posts on Scale
- Smart scheduling with trends
Limitations
- Post limits on lower tiers
- Social sets cap profiles
Later leads in visual automation and timing optimization, making it user-friendly for creators. Agorapulse offers more flexible bulk and queue-based automation for teams. Later wins for ease; Agorapulse for scale.
Inbox & Engagement Management
Agorapulse
Strengths
- Unified inbox for all interactions including ad comments
- Advanced moderation rules, labels, bulk actions
- Social listening across networks and blogs
- Assignments and saved replies
Workflow
Centralize messages → Apply rules/labels → Assign to team → Bulk respond and moderate
Later
Strengths
- Social inbox for conversations (Growth+)
- UGC discovery via search tools
- Team notifications and access groups
Limitations
- No advanced moderation or listening
- Basic compared to Agorapulse
Agorapulse dominates with comprehensive inbox tools for efficient team management. Later's inbox is functional but lacks depth, focusing more on discovery. Agorapulse is superior for engagement-heavy teams.
Analytics & Reporting
Agorapulse
Strengths
- ROI analysis tying to revenue
- Profile/post-level reports with branded exports
- Competitor benchmarking
- Team performance insights
Limitations
- Advanced features on higher tiers
- No industry trends
Later
Strengths
- Custom analytics with filters and 2-year history
- Competitive benchmarking (20 competitors)
- Future industry insights and trends
- Shareable reports
Limitations
- No ROI tracking
- Locked to Scale plan
Agorapulse excels in ROI-focused reporting for business impact. Later provides broader competitive and trend insights. Choose Agorapulse for revenue ties; Later for market benchmarking.
Use Case Comparison
Marketing Teams Managing Multiple Profiles
Agorapulse 🏆
Excellent
Strong collaboration, shared calendars, and unlimited scheduling handle multi-profile needs with structure.
Best Plan: Professional ($119/month per user)
Score: 9/10
Later
Good
Visual planning and social sets support multiples, but caps on profiles limit scale.
Best Plan: Growth ($37.50/month)
Score: 7/10
Digital Agencies Handling Clients
Agorapulse 🏆
Excellent
Agency tools like approvals, SSO, and unlimited profiles on Enterprise fit client workflows perfectly.
Best Plan: Advanced ($149/month per user)
Score: 10/10
Later
Good
Collaboration and approvals work, but no unlimited profiles or SSO; influencer focus adds value for some clients.
Best Plan: Scale ($82.50/month)
Score: 8/10
E-commerce Brands Relying on Social Sales
Agorapulse
Excellent
ROI tracking and inbox for customer service connect social to sales effectively.
Best Plan: Advanced ($149/month per user)
Score: 9/10
Later
Excellent
Link in Bio, product tagging, and UGC discovery boost commerce via influencers.
Best Plan: Scale ($82.50/month)
Score: 9/10
Solo Creators Planning Content
Agorapulse
Fair
Feature-heavy for solos; per-user pricing starts high without full value.
Best Plan: Standard ($79/month)
Score: 5/10
Later 🏆
Excellent
Affordable Starter, visual calendar, and AI tools tailored for individual creators.
Best Plan: Starter ($18.75/month)
Score: 9/10
B2B Companies Needing ROI Reporting
Agorapulse 🏆
Excellent
Advanced ROI analytics and approvals align with structured B2B needs.
Best Plan: Advanced ($149/month per user)
Score: 10/10
Later
Fair
Good analytics but no ROI tying to business metrics.
Best Plan: Scale ($82.50/month)
Score: 6/10
Brands Running Influencer Campaigns
Agorapulse
Good
Listening and inbox help monitor, but no dedicated influencer tools.
Best Plan: Professional ($119/month per user)
Score: 7/10
Later 🏆
Excellent
UGC discovery, Mavely integration, and AI for strategy make it influencer-focused.
Best Plan: Scale ($82.50/month)
Score: 10/10
Higher Education Institutions Managing Engagement
Agorapulse 🏆
Excellent
Unified inbox and moderation for student/alumni interactions; ROI for campaigns.
Best Plan: Advanced ($149/month per user)
Score: 9/10
Later
Good
Visual tools for events, but less emphasis on inbox depth.
Best Plan: Growth ($37.50/month)
Score: 7/10
SMB Social Media Managers
Agorapulse
Good
Comprehensive but pricey for small budgets; Free plan helps test.
Best Plan: Standard ($79/month)
Score: 7/10
Later 🏆
Excellent
Affordable, robust scheduling and analytics for SMB scale.
Best Plan: Growth ($37.50/month)
Score: 9/10
Retail Brands with Customer Service Focus
Agorapulse 🏆
Excellent
Advanced inbox moderation and bulk actions streamline service.
Best Plan: Professional ($119/month per user)
Score: 9/10
Later
Good
Inbox available, plus Link in Bio for sales, but less moderation.
Best Plan: Growth ($37.50/month)
Score: 7/10
Agencies Managing Multi-Region Brands
Agorapulse 🏆
Excellent
Unlimited profiles on Enterprise, governance for regions.
Best Plan: Custom Enterprise
Score: 10/10
Later
Fair
Social sets limit scale; good for visuals but not governance.
Best Plan: Scale ($82.50/month)
Score: 6/10
Creators Monetizing via Affiliates
Agorapulse
Fair
Scheduling and ROI help track, but no affiliate-specific tools.
Best Plan: Standard ($79/month)
Score: 5/10
Later 🏆
Excellent
Mavely integration and Link in Bio optimize affiliate commerce.
Best Plan: Growth ($37.50/month)
Score: 9/10
Nonprofits Running Engagement Campaigns
Agorapulse
Good
Listening and reporting for impact measurement.
Best Plan: Professional ($119/month per user)
Score: 8/10
Later
Good
Visual tools and trends for campaigns, affordable.
Best Plan: Starter ($18.75/month)
Score: 8/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizes all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars, approvals, and bulk scheduling
- Strong ROI features connecting to business outcomes
- Advanced moderation, labels, and bulk actions for inbox efficiency
- Enterprise tools like SSO, API, and unlimited profiles
- Transparent per-user pricing with free trial
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelming for solos or small businesses
- Advanced analytics and ROI behind higher plans
- Requires configuration for many profiles/users
- Less AI-focused content ideation than specialized tools
Later
Pros
- Unified platform for scheduling, influencers, and link in bio
- Strong analytics with historical data and benchmarking on Scale
- AI features like Caption Writer and best time to post
- Support for major platforms including Threads and Snapchat
- Robust collaboration with approvals and external workflows
- Affordable starting price with unlimited media storage
- UGC and influencer discovery tools for campaigns
Cons
- Advanced analytics and benchmarking locked to Scale plan
- Influencer pricing opaque, requires sales
- AI limited by monthly credits
- Learning curve from feature breadth for small teams
- Additional costs for users, sets, and credits increase spend
- No ROI tracking or advanced moderation
Final Verdict
Agorapulse and Later both streamline social media but target different users. Agorapulse is an all-in-one powerhouse for teams emphasizing collaboration, inbox management, and ROI. Later is a visual, AI-driven tool ideal for creators and brands focused on planning, influencers, and trends.
Select Agorapulse for structured team workflows and ROI measurement. Opt for Later if visual planning, AI content, and influencer tools align with your goals. For hybrid needs, use Agorapulse for engagement/reporting and Later for creation/scheduling.
Overall Scores
Agorapulse
Value: 7/10
Later
Value: 9/10
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