B2Brain vs Facelift
B2Brain
- Platform: Trade shows and events
- Best For: Converting offline conversations to pipeline
- Strength: Contextual account intelligence at events
- Users: Not specified
Starting at $1,000/show
Facelift
- Platform: Social media and communication channels
- Best For: Enterprise social orchestration and analytics
- Strength: Unified workspace with unlimited users
- Users: 1,000+ brands
Starting at on request
Table of Contents
At a Glance
Core Functionality
| Feature | B2Brain | Facelift |
|---|---|---|
| Trade show lead scanning | ✓ Mobile-first badge, booth, and business card scanning with unlimited scans | ✗ Not applicable; focused on digital social channels |
| Social media scheduling | ✗ Not supported; event-focused only | ✓ Multi-channel post creation, scheduling, and editorial calendar |
| Contextual intelligence | ✓ Pitch angles, talking points, and account signals for events | ✓ AI-assisted content creation and strategic planning tools |
| Voice-to-text capture | ✓ For faster data entry at busy booths | ✗ Not applicable |
| Unified social inbox | ✗ Event dashboard only | ✓ Community management across major networks |
Integrations & Collaboration
| Feature | B2Brain | Facelift |
|---|---|---|
| CRM integrations | ✓ Deep integrations with HubSpot, Salesforce, Freshworks | ✗ Focuses on social platforms; no CRM mentioned |
| Slack/MS Teams integration | ✓ For internal collaboration on leads | ✗ Not specified |
| Role-based permissions | ✗ Unlimited users at events but no detailed governance | ✓ Custom approval workflows and content access control |
| Employee advocacy tools | ✗ Not applicable | ✓ Facelift Amplify app with analytics |
| Browser-based access | ✓ No heavy installs required | ✓ Unified workspace access |
Analytics & Reporting
| Feature | B2Brain | Facelift |
|---|---|---|
| Post-event analytics | ✓ Prioritization of valuable prospects | ✗ Social-focused only |
| Social media analytics | ✗ Not supported | ✓ Advanced analytics with Data Layer, competitive benchmarking |
| Customizable dashboards | ✓ Central dashboard for accounts and team monitoring | ✓ For strategic optimization |
| Competitive benchmarking | ✗ Account intelligence but not competitive | ✓ Detailed performance insights |
User Management
| Feature | B2Brain | Facelift |
|---|---|---|
| Unlimited users | ✓ On show days for event plans | ✓ Across all plans for collaboration |
| Approval workflows | ✗ Not specified | ✓ Custom multi-level strategies |
| SSO and audit logs | ✗ Not applicable | ✓ Enterprise security features |
| Taskboards and storyboards | ✗ Event dashboard only | ✓ For strategic planning and campaigns |
AI & Automation
| Feature | B2Brain | Facelift |
|---|---|---|
| AI content creation | ✗ Not supported | ✓ Facelift AI for assistive content and workflows |
| Lead enrichment automation | ✓ Enriched leads sync to CRM | ✗ Social engagement focus |
| Multi-network publishing | ✗ Event capture only | ✓ Quickfill for cross-platform distribution |
Pricing Comparison
B2Brain offers transparent, event-based pricing starting at $1,000 per show, ideal for targeted event investments, while Facelift's custom pricing (on request) suits enterprise needs but requires sales discussions for budgeting.
B2Brain
Trade Show Solution
$1,000/show
Single event teams capturing leads
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Organizations managing multiple events
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Evaluating core features
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Facelift
Professional
on request
Mid-sized teams starting orchestration
- Unlimited users under the Unlimited Promise
- Plan and publish social media content across integrated networks
- Engage with community via unified inbox
- Analyze social media impact with core analytics
- Amplify employee advocacy through Social Share and Amplify tools
- Competitive benchmarking for performance comparison
- Strategic thematic planning for campaigns and communication
- Frames to structure campaigns and communication initiatives
- Fixed content types to standardize content formats
- Kanban-style taskboard for task management and collaboration
Business
on request
Complex organizations with multi-team needs
- All features included in the Professional plan
- Advanced user management for complex organizations
- Advanced team management for multi-team structures
- Custom approval processes with multi-level strategies
- Content access control for distributed stakeholders and partners
- Multiple customizable frames for different campaigns and regions
- Multiple customizable content types for varied communication needs
- Multiple taskboards to manage parallel projects and workflows
- Multiple storyboards to support diverse narratives and campaigns
- Dedicated Success Manager for onboarding and ongoing optimization
Enterprise
on request
Large-scale operations with compliance needs
- All features included in the Business plan
- Single Sign-On (SSO) for secure enterprise authentication
- Audit log for compliance and activity tracking
- Custom data retention policies for regulatory requirements
- Company notifications for organization-wide communication
- Hundreds of customizable frames for large-scale orchestration
- Hundreds of customizable content types for complex structures
- Hundreds of taskboards for extensive project management
- Hundreds of storyboards for multi-layered narratives
- Project & Solutions Consultant for tailored implementation
Feature Deep Dive
Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and cards with unlimited capacity
- Contextual account intelligence including pitch angles and signals
- Voice-to-text notes for quick capture during interactions
- Enriched lead sync to CRMs like HubSpot and Salesforce
- Post-event prioritization to focus on high-value prospects
Workflow
Scan at event → Capture notes and intel → Enrich data → Sync to CRM → Analyze ROI
Facelift
Strengths
- Unified inbox for social engagement capture
- Employee advocacy amplification for lead generation via shares
- AI-assisted content to drive interactions
- Competitive benchmarking to identify engagement opportunities
Workflow
Plan content → Publish and engage → Capture interactions in inbox → Analyze for leads
B2Brain dominates offline event lead capture with specialized scanning and CRM enrichment, ideal for trade shows. Facelift supports digital lead gen through social engagement but lacks event-specific tools. Choose B2Brain for in-person events, Facelift for ongoing social interactions.
Analytics and Reporting
B2Brain
Strengths
- Central dashboard for real-time account tracking
- Post-event analytics for prospect prioritization
- Team usage monitoring to optimize processes
- ROI measurement from events to pipeline
Limitations
- Event-focused; no broad social metrics
- Limited public documentation
Facelift
Strengths
- Dedicated Data Layer for advanced performance insights
- Customizable dashboards and competitive benchmarking
- Analytics across planning, engagement, and advocacy
- Strategic tools like frames and storyboards for optimization
Limitations
- Heavier for simple reporting needs
- Requires training for full utilization
Facelift offers deeper, multi-faceted social analytics with benchmarking, suiting enterprise strategy. B2Brain provides targeted event ROI tracking. Facelift wins for comprehensive digital insights, B2Brain for event-specific outcomes.
Collaboration and Governance
B2Brain
Strengths
- Unlimited users on event days for large teams
- Slack and MS Teams integrations for real-time sharing
- Central dashboard for team lead monitoring
- Browser-based for easy deployment
Limitations
- Limited to event contexts; no advanced workflows
- No role-based permissions or approvals
Facelift
Strengths
- Unlimited users with role-based permissions
- Custom approval workflows and content controls
- Taskboards, storyboards for cross-team planning
- SSO, audit logs for enterprise compliance
Limitations
- Onboarding can be time-intensive
- Overkill for small teams
Facelift excels in structured enterprise collaboration with governance, perfect for distributed teams. B2Brain supports event teams simply but lacks depth. Facelift is better for ongoing social ops, B2Brain for ad-hoc events.
Integrations and Automation
B2Brain
Strengths
- Deep CRM sync (HubSpot, Salesforce, etc.)
- SEP integrations like Salesloft
- Automated lead enrichment and pipeline handoff
- Slack/Teams for collaboration alerts
Workflow
Capture at event → Auto-enrich → Sync to CRM → Notify team
Facelift
Strengths
- Multi-network publishing automation
- AI for content and workflow assistance
- Employee advocacy distribution
- Strategic planning automation via frames
Limitations
- No CRM focus; social-centric
- AI assistive, not fully autonomous
B2Brain's CRM and sales integrations automate event-to-pipeline flow uniquely. Facelift automates social workflows but not sales handoffs. B2Brain for sales alignment, Facelift for social efficiency.
Use Case Comparison
Trade Show Booth Team
B2Brain 🏆
Excellent
Unlimited scanning and users, contextual intel, and CRM sync turn interactions into qualified leads seamlessly.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Facelift
Poor
No event capture tools; social focus doesn't apply to offline leads.
Best Plan: Not suitable
Score: 1/10
Enterprise Social Media Team
B2Brain
Poor
Event-only; lacks social publishing and analytics.
Best Plan: Not suitable
Score: 2/10
Facelift 🏆
Excellent
Unified orchestration, governance, and unlimited users for multi-brand management.
Best Plan: Enterprise (on request)
Score: 10/10
B2B Sales Team Building Pipeline
B2Brain 🏆
Excellent
Event intel and CRM integrations qualify leads directly into pipeline.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Facelift
Fair
Advocacy and engagement tools help, but no direct CRM pipeline focus.
Best Plan: Business (on request)
Score: 5/10
Field Marketing Proving Event ROI
B2Brain 🏆
Excellent
Post-event analytics and prioritization demonstrate value from shows.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Facelift
Poor
Social analytics strong, but no event ROI tracking.
Best Plan: Not suitable
Score: 2/10
Regulated Industry Communications
B2Brain
Fair
Basic event tools, but limited governance.
Best Plan: Platform Pricing ($5,000/year)
Score: 4/10
Facelift 🏆
Excellent
Strong compliance with SSO, audits, and data retention.
Best Plan: Enterprise (on request)
Score: 10/10
Employee Advocacy Program
B2Brain
Poor
No advocacy features; event-focused.
Best Plan: Not suitable
Score: 1/10
Facelift 🏆
Excellent
Dedicated Amplify tools for content distribution and analytics.
Best Plan: Professional (on request)
Score: 9/10
Small Team with Occasional Events
B2Brain 🏆
Good
Per-show pricing works, but $1,000 may be steep without volume.
Best Plan: Trade Show Solution ($1,000/show)
Score: 7/10
Facelift
Poor
Overpowered for small, event-only needs.
Best Plan: Not suitable
Score: 2/10
Multi-Brand Retail Network
B2Brain
Fair
Event support for franchise events, but no multi-brand social.
Best Plan: Platform Pricing ($5,000/year)
Score: 5/10
Facelift 🏆
Excellent
Centralized management for locations with governance.
Best Plan: Business (on request)
Score: 10/10
Account-Based Marketing at Events
B2Brain 🏆
Excellent
Contextual intel tailored for ABM pitches.
Best Plan: Platform Pricing ($5,000/year)
Score: 10/10
Facelift
Good
Social ABM via targeted content, but no event intel.
Best Plan: Business (on request)
Score: 6/10
Teams Needing Social Governance
B2Brain
Poor
No governance tools.
Best Plan: Not suitable
Score: 1/10
Facelift 🏆
Excellent
Advanced permissions, approvals, and compliance.
Best Plan: Business (on request)
Score: 10/10
Budget-Conscious Event Users
B2Brain 🏆
Fair
Free trial helps, but $1,000/show adds up for few events.
Best Plan: Free Trial then Trade Show Solution
Score: 5/10
Facelift
Poor
Custom pricing likely too high for small budgets.
Best Plan: Not suitable
Score: 3/10
Integrated Sales and Marketing Teams
B2Brain 🏆
Excellent
Bridges events to CRM for unified pipeline.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Facelift
Good
Social orchestration aids marketing, but sales integration limited.
Best Plan: Professional (on request)
Score: 7/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event activity into qualified pipeline
- Unlimited users on event plans for large teams
- Contextual pitch angles and talking points for personalized interactions
- Strong CRM integrations (HubSpot, Salesforce) and collaboration (Slack, Teams)
- Mobile-first, browser-based for easy adoption
- Post-event analytics to prove ROI
- Transparent pricing with free trial
Cons
- High starting price ($1,000/show) for small or infrequent users
- No public monthly tiers; requires contact for details
- Value depends on CRM integration and sales processes
- Limited to events/trade shows; not a full suite
- Incomplete public docs (e.g., 404 on FAQs)
- No social media or digital marketing features
Facelift
Pros
- Comprehensive social orchestration covering planning to advocacy
- Unlimited users ideal for cross-functional teams
- Advanced governance with approvals and access controls
- Deep analytics with Data Layer and benchmarking
- Support for major networks including WhatsApp and Threads
- AI assistance for content and workflows
- Enterprise compliance (SSO, audits) for regulated industries
- Scalable for multi-brand or regional management
Cons
- No public pricing; custom quotes complicate decisions
- Heavy platform may overwhelm small teams
- Significant onboarding and training required
- AI is assistive, not fully automated
- Interface demands learning for advanced features
- No event or CRM lead capture focus
Final Verdict
B2Brain and Facelift target distinct B2B challenges: B2Brain bridges offline events to digital pipelines with specialized intelligence, while Facelift orchestrates enterprise social media with robust governance. They complement rather than compete directly.
Select B2Brain if events drive your lead gen; opt for Facelift for social media scale. For hybrid strategies, integrate both: capture at events with B2Brain, nurture via Facelift's social tools.
Overall Scores
B2Brain
Value: 7/10
Facelift
Value: 6/10
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