Agorapulse vs Facelift
Agorapulse
- Platform: Multi-network (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.)
- Best For: Teams and agencies needing ROI and collaboration
- Strength: Unified inbox and ROI analytics
- Users: 2,011 users
Starting at $79/month
Facelift
- Platform: Multi-channel including WhatsApp and Threads
- Best For: Enterprises with governance and advocacy needs
- Strength: Unlimited users and employee amplification
- Users: 1,000 brands
Starting at on request
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Facelift |
|---|---|---|
| Facebook & Instagram | ✓ Full support with product tagging and grid preview | ✓ Multi-channel publishing including Instagram and Threads |
| Twitter/X & LinkedIn | ✓ Unlimited scheduling across networks | ✓ Integrated with major networks for orchestration |
| YouTube & TikTok | ✓ Multi-network publishing | ✓ Support for video platforms in unified workspace |
| WhatsApp & Messaging | ✗ Social networks only | ✓ Includes WhatsApp and Threads for communication |
| Emerging Platforms (Threads) | ✓ Supports major emerging networks | ✓ Explicit support for Threads |
Publishing & Scheduling
| Feature | Agorapulse | Facelift |
|---|---|---|
| Unlimited Post Scheduling | ✓ Bulk scheduling via CSV and publishing queues | ✓ Quickfill and multi-network publishing |
| Shared Content Calendars | ✓ With internal comments and approval workflows | ✓ Editorial calendar with list-to-month views and storyboards |
| AI Writing Assistant | ✓ AI Writing Assistant and alt-text generator | ✓ AI-assisted content creation through Facelift AI |
| Link-in-Bio Tool | ✓ PulseLink for Instagram and other channels | ✗ No dedicated link-in-bio |
| Bulk Scheduling | ✓ Via CSV | ✓ Efficient cross-platform distribution |
Inbox & Engagement
| Feature | Agorapulse | Facelift |
|---|---|---|
| Unified Social Inbox | ✓ For comments, messages, reviews, and ad comments | ✓ For community management across networks |
| Advanced Moderation | ✓ Rules, labels, and bulk actions | ✗ Role-based permissions but no specific moderation rules |
| Social Listening | ✓ Across networks, news sites, and blogs | ✓ Integrated in Analyze module |
| Assignment & Saved Replies | ✓ Post and inbox assignments, saved replies in higher tiers | ✓ Workflow support in Engage module |
| Ad Comments Management | ✓ Monitoring and replying to ad comments | ✗ Analytics include ads but no specific inbox |
Analytics & Reporting
| Feature | Agorapulse | Facelift |
|---|---|---|
| ROI Tracking | ✓ Connects social to leads, sales, and traffic | ✗ Advanced analytics but no explicit ROI |
| Advanced Reports | ✓ Profile-level, post-level, branded exports | ✓ Dedicated Data Layer, customizable dashboards |
| Competitor Benchmarking | ✓ In Advanced tier | ✓ For strategic optimization |
| Sentiment Analysis | ✗ No sentiment | ✓ For deeper conversation insights in Enterprise |
| Branded Exports | ✓ Standard feature | ✓ Customizable in dashboards |
Collaboration & Governance
| Feature | Agorapulse | Facelift |
|---|---|---|
| Team Collaboration | ✓ Shared calendars, approvals, assignments | ✓ Unlimited users, role-based permissions |
| Approval Workflows | ✓ Internal comments and multi-step in Enterprise | ✓ Custom multi-level strategies |
| Unlimited Users | ✗ Per-user pricing | ✓ Unlimited on all plans |
| Content Access Control | ✓ Governance for profiles and users | ✓ For distributed stakeholders |
| SSO & Audit Log | ✓ In Custom Enterprise | ✓ In Enterprise tier |
Additional Modules
| Feature | Agorapulse | Facelift |
|---|---|---|
| Employee Advocacy | ✗ No advocacy tools | ✓ Amplify module with advocate analytics |
| Strategic Planning Tools | ✗ Basic calendars | ✓ Frames, taskboards, storyboards |
| API Integrations | ✓ For data and workflows in Enterprise | ✓ For enterprise connectivity |
| Mobile App | ✓ iOS and Android | ✗ Web-focused |
Pricing Comparison
Agorapulse offers transparent per-user pricing starting at $79/month (yearly), with a free tier for basics, making it accessible for small teams. Facelift's pricing is custom on request across all tiers, suiting enterprises but complicating budgeting for smaller users.
Agorapulse
Free
Free
Solo users testing core features
- 1 user and 3 social profiles
- Access to core publishing and inbox features on a limited scale
- Ongoing free usage with option to upgrade
Standard (Yearly)
$79/month per user
Social media managers handling it themselves
- Schedule and publish unlimited posts across supported networks
- Manage all messages and organic comments from one unified inbox
- Access basic reports on audience and top content
- Export branded reports for stakeholders
- Support for up to 10 social profiles
- Mobile app access
Professional (Yearly)
$119/month per user
Growing teams needing faster collaboration
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Calendar notes
- Ad comments monitoring
- Post and inbox assignments
- Team performance reports
- Up to 10 social profiles
Advanced (Yearly)
$149/month per user
Teams needing structure and insights
- Everything in Professional
- Labels and saved replies
- Automated moderation rules
- Shared content calendars
- Advanced reports and ROI analysis
- Competitor benchmarking
- Up to 10 social profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited social profiles
- AI-powered reply suggestions
- SSO and custom roles
- Multi-step approvals
- Full reporting with historical import
- API integrations
- Sentiment analysis
- Priority support
Facelift
Professional
on request
Mid-sized teams starting orchestration
- Unlimited users
- Plan and publish across networks
- Unified inbox for engagement
- Core analytics
- Employee advocacy tools
- Competitive benchmarking
- Strategic planning with frames and taskboards
Business
on request
Complex organizations with multi-team needs
- Everything in Professional
- Advanced user and team management
- Custom approval processes
- Content access control
- Multiple frames, content types, taskboards, storyboards
- Dedicated Success Manager
Enterprise
on request
Large-scale enterprises with compliance
- Everything in Business
- SSO for authentication
- Audit log and custom data retention
- Company notifications
- Hundreds of customizable frames, types, boards
- Project & Solutions Consultant
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited post scheduling with multi-network and multi-profile publishing
- Bulk scheduling via CSV and automated publishing queues
- Shared content calendars with internal comments and approval workflows
- AI Writing Assistant and alt-text generator for efficient creation
- PulseLink in Bio tool and Instagram product tagging with grid preview
Workflow
Plan in shared calendar → Add internal notes/approvals → Use AI for content → Bulk schedule via CSV → Publish across queues
Facelift
Strengths
- Multi-channel post creation and scheduling with Quickfill for efficiency
- Editorial calendar supporting list-to-month views and strategic frames
- AI-assisted content creation via Facelift AI for ideation and support
- Role-based permissions and custom workflows for governed publishing
- Storyboards and taskboards for campaign planning
Workflow
Set up frames for campaigns → Create content with AI assistance → Assign tasks in boards → Approve via multi-level workflows → Publish multi-network
Agorapulse shines in intuitive, bulk-focused scheduling for teams, with unique tools like PulseLink and AI alt-text ideal for visual-heavy brands. Facelift emphasizes strategic orchestration with planning tools like storyboards, better for enterprises needing governance over creativity. Agorapulse is faster for day-to-day publishing; Facelift for structured campaigns.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox centralizing comments, messages, reviews, and ad comments
- Advanced moderation with rules, labels, bulk actions, and saved replies
- Post and inbox assignments for team efficiency
- Social listening across networks, news, and blogs
- AI-powered reply suggestions in Enterprise
Limitations
- Ad comments in Professional+
- Sentiment analysis only in Enterprise
Facelift
Strengths
- Unified social inbox for community management across major networks
- Engage module with workflow support and role-based access
- Social listening integrated into analytics
- Content access control for distributed engagement
- Support for messaging like WhatsApp
Limitations
- Less emphasis on moderation rules compared to Agorapulse
- No specific ad comments or AI replies mentioned
Agorapulse leads in comprehensive inbox features, especially moderation and ad comments, making it superior for customer service-heavy teams. Facelift's inbox is solid but more governance-oriented, with strengths in multi-channel like WhatsApp. For efficient, rule-based engagement, Agorapulse wins; for controlled, enterprise-scale, Facelift.
Analytics & Reporting
Agorapulse
Strengths
- Profile-level and post-level reporting with branded exports
- ROI analysis tying social to revenue, leads, and traffic
- Advanced reports including ads and competitor benchmarking
- Team performance insights
- Historical data import in Enterprise
Limitations
- Full ROI in Advanced+
- No dedicated Data Layer
Facelift
Strengths
- Advanced analytics via dedicated Data Layer for detailed insights
- Competitive benchmarking and customizable dashboards
- Performance tracking across modules (Orchestrate, Analyze)
- Sentiment analysis in Enterprise
- Advocate analytics for employee amplification
Limitations
- No explicit ROI tracking
- Custom dashboards require setup
Agorapulse's standout ROI features make it ideal for business-impact measurement, with user-friendly branded reports. Facelift offers deeper, data-layer analytics and benchmarking for strategic decisions, plus sentiment for conversations. Choose Agorapulse for ROI-focused reporting; Facelift for enterprise-level insights.
Collaboration & Governance
Agorapulse
Strengths
- Shared calendars with approvals and internal comments
- Team assignments and performance reports
- Custom roles, SSO, and multi-step workflows in Enterprise
- Profile governance for multiple brands
- API for integrations
Limitations
- Per-user pricing limits scalability
- Unlimited profiles only in Enterprise
Facelift
Strengths
- Unlimited users with role-based permissions and custom approvals
- Content access control and multi-level strategies
- Advanced team management for multi-structures
- SSO, audit logs, and data retention in Enterprise
- Taskboards and storyboards for alignment
Limitations
- Heavy implementation for onboarding
- No mobile app for on-the-go collaboration
Facelift dominates in enterprise governance with unlimited users, SSO, and audit logs, perfect for regulated orgs. Agorapulse provides solid collaboration for agencies but per-user costs hinder large teams. Facelift for complex governance; Agorapulse for straightforward team workflows.
Use Case Comparison
Marketing Team Managing Multiple Profiles
Agorapulse 🏆
Excellent
Intuitive interface, unified inbox, and shared calendars handle multi-profile chaos efficiently for growing teams.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Facelift
Good
Strong orchestration but heavier setup may slow small teams; unlimited users help scalability.
Best Plan: Professional (on request)
Score: 7/10
Digital Agency Handling Multiple Clients
Agorapulse
Excellent
Agency tools like approvals, branded reports, and ROI tracking support client work; per-user pricing scales.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
Facelift 🏆
Excellent
Unlimited users and governance ideal for client workspaces; custom approvals for multi-client control.
Best Plan: Business (on request)
Score: 10/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
ROI analytics connect social to sales/leads, with structured approvals for compliance.
Best Plan: Advanced ($149/month per user yearly)
Score: 10/10
Facelift
Fair
Advanced analytics but no dedicated ROI; better for benchmarking than revenue tying.
Best Plan: Business (on request)
Score: 6/10
E-commerce Brand Relying on Social Sales
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for service, and ROI for sales tracking; PulseLink boosts traffic.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Facelift
Good
Multi-channel publishing and analytics support sales, but lacks specific e-com tools like tagging.
Best Plan: Professional (on request)
Score: 7/10
Enterprise Managing Multiple Brands/Regions
Agorapulse
Good
Unlimited profiles in Enterprise, but per-user costs add up; solid governance.
Best Plan: Custom Enterprise
Score: 7/10
Facelift 🏆
Excellent
Unlimited users, content control, and multiple frames for brands; SSO for security.
Best Plan: Enterprise (on request)
Score: 10/10
Company in Regulated Industry (Compliance Focus)
Agorapulse
Good
Enterprise SSO and approvals, but limited audit logs compared to Facelift.
Best Plan: Custom Enterprise
Score: 7/10
Facelift 🏆
Excellent
Audit logs, data retention, and strong governance for privacy-sensitive sectors.
Best Plan: Enterprise (on request)
Score: 10/10
Organization with Employee Advocacy Program
Agorapulse
Poor
No dedicated advocacy tools; focuses on internal team collab.
Best Plan: Not suitable
Score: 3/10
Facelift 🏆
Excellent
Amplify module with content distribution and analytics for advocates.
Best Plan: Professional (on request)
Score: 10/10
Small Business with Solo Social Manager
Agorapulse 🏆
Good
Free tier and Standard plan for basics, but feature-heavy for solos.
Best Plan: Standard ($79/month yearly)
Score: 6/10
Facelift
Poor
Enterprise focus feels overpowered; custom pricing not ideal for small ops.
Best Plan: Not suitable
Score: 4/10
Retail/Franchise Managing Local Locations
Agorapulse
Good
Multi-profile support and inbox for customer service, but governance limited.
Best Plan: Advanced ($149/month per user yearly)
Score: 7/10
Facelift 🏆
Excellent
Centralized control with access permissions for locations; unlimited users scale.
Best Plan: Business (on request)
Score: 9/10
Higher Education Managing Student/Alumni Engagement
Agorapulse 🏆
Excellent
Unified inbox and listening for interactions; ROI for campaign impact.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Facelift
Good
Orchestration for campaigns, but less focused on ROI or simple engagement.
Best Plan: Professional (on request)
Score: 7/10
Mid-Sized Communications Team Needing Structure
Agorapulse
Excellent
Approvals, reports, and mobile app for structured yet flexible workflows.
Best Plan: Advanced ($149/month per user yearly)
Score: 8/10
Facelift 🏆
Excellent
Unlimited collab and planning tools provide structure; Success Manager aids onboarding.
Best Plan: Business (on request)
Score: 9/10
Budget-Conscious Agency
Agorapulse 🏆
Excellent
Transparent pricing and free trial allow easy scaling without surprises.
Best Plan: Standard ($79/month per user yearly)
Score: 9/10
Facelift
Fair
Custom pricing may exceed budgets; better for well-funded agencies.
Best Plan: Professional (on request)
Score: 5/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions including ad comments
- Intuitive interface easier to learn than legacy tools
- Robust publishing with shared calendars, approvals, and bulk scheduling
- Strong ROI features connecting social to business outcomes
- Advanced moderation for efficient inbox handling
- Transparent per-user pricing with free tier and annual discounts
- Mobile app for on-the-go management
- AI tools like writing assistant enhance productivity
Cons
- Per-user pricing expensive for large teams
- Feature set heavy for solo or small businesses
- Advanced analytics and ROI locked in higher plans
- Requires configuration for many profiles/users
- Less AI-driven ideation than specialized tools
- No employee advocacy or unlimited users
- Limited to social networks, no messaging like WhatsApp
Facelift
Pros
- Comprehensive suite unifying planning, publishing, engagement, analytics, and advocacy
- Unlimited users ideal for cross-functional collaboration
- Strong governance with roles, approvals, and access controls
- Advanced Data Layer analytics with benchmarking and sentiment
- Employee advocacy via Amplify for brand amplification
- AI assistance for content and workflows
- European data protection for privacy compliance
- Strategic tools like frames and storyboards for orchestration
Cons
- No public pricing; custom quotes complicate budgeting
- Platform heavy for small teams or single-channel use
- Onboarding requires significant time and training
- AI more assistive than autonomous
- Interface demands learning for advanced features
- No dedicated ROI tracking or mobile app
- Less focus on moderation or ad-specific tools
Final Verdict
Agorapulse and Facelift both deliver powerful social media management, but Agorapulse is the intuitive choice for teams prioritizing ROI, unified inboxes, and efficient publishing. Facelift targets enterprises with its orchestration suite, unlimited users, governance, and advocacy, though at the cost of pricing opacity and complexity.
Opt for Agorapulse if you're a growing team or agency seeking straightforward, value-driven management with clear ROI. Choose Facelift for enterprise-scale operations needing robust governance and unlimited collaboration. For hybrids, integrate Agorapulse's tactical tools with Facelift's strategic oversight.
Overall Scores
Agorapulse
Value: 9/10
Facelift
Value: 7/10
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