HeyReach vs Socialinsider
HeyReach
- Platform: LinkedIn only
- Best For: Outbound sales and agency automation
- Strength: Multi-account safety and AI integrations
- Users: Not specified
Starting at $59/month
Socialinsider
- Platform: Multi-platform (TikTok, Instagram, LinkedIn, Facebook, Twitter, YouTube)
- Best For: Analytics, benchmarking, and reporting
- Strength: AI-powered insights and automated reports
- Users: Not specified
Starting at $82/month
Table of Contents
At a Glance
Platform Support
| Feature | HeyReach | Socialinsider |
|---|---|---|
| ✓ Deep automation and multi-account support | ✓ Analytics and benchmarking across networks | |
| ✗ LinkedIn-focused only | ✓ Full analytics including historical metrics | |
| ✗ Not supported | ✓ Cross-network benchmarking | |
| Twitter (X) | ✗ Not supported | ✓ Competitor analysis and reports |
| TikTok & YouTube | ✗ Not supported | ✓ Multi-platform coverage with AI content analysis |
Automation & Outreach
| Feature | HeyReach | Socialinsider |
|---|---|---|
| Multi-account automation | ✓ Auto-rotating senders with safety limits | ✗ No automation features |
| Connection requests & messaging | ✓ Unlimited campaigns with follows and views | ✗ Not available |
| Unified inbox for replies | ✓ Manages replies across multiple accounts | ✗ No inbox or outreach |
| AI agent integration for workflows | ✓ HeyReach MCP for Claude/ChatGPT | ✗ AI for content analysis only |
Analytics & Insights
| Feature | HeyReach | Socialinsider |
|---|---|---|
| Campaign analytics | ✓ Detailed on senders, A/B tests, sequences | ✗ No campaign tracking |
| Competitor benchmarking | ✗ Not available | ✓ Cross-industry and platform-specific benchmarks |
| Historical data analysis | ✗ Limited to campaign performance | ✓ Up to 12 months+ on higher tiers |
| AI content pillar analysis | ✗ No content analysis | ✓ For brand, competitor, and industry |
Reporting & Collaboration
| Feature | HeyReach | Socialinsider |
|---|---|---|
| Automated reports | ✗ Basic analytics export | ✓ Unlimited white-labeled exports |
| Team workspaces & permissions | ✓ For multi-client management | ✓ Role-based access for teams |
| White-label options | ✓ For agencies on higher plans | ✓ Included in all tiers for reports |
Integrations
| Feature | HeyReach | Socialinsider |
|---|---|---|
| CRM & Workflow tools (HubSpot, Zapier) | ✓ Native with Clay, RB2B, Make, Slack | ✓ Social Media API and Looker Studio |
| API & Webhooks | ✓ For custom outbound | ✓ For advanced reporting (add-on fees) |
| AI & Data tools | ✓ MCP for AI agents | ✗ Internal AI only |
Pricing Comparison
HeyReach starts at $59/month (yearly Growth) optimized for teams and agencies with per-seat or bundle pricing, while Socialinsider begins at $82/month for basic analytics. HeyReach's tiers emphasize scalable automation, whereas Socialinsider scales with account limits and historical data depth.
HeyReach
Growth Yearly
$59/seat/month
Small teams or solo users scaling LinkedIn outreach
- Unlimited campaigns with safe limits
- All LinkedIn actions
- Unified Inbox
- HeyReach MCP for AI
- Integrations and API
- Workspaces and permissions
Agency Yearly
$749/month
Agencies managing 50+ accounts
- 50 senders included
- Whitelabel and onboarding
- BYO proxies
- All Growth features
Unlimited Yearly
$1,999/month (implied from monthly)
Large agencies with unlimited needs
- Unlimited senders
- Migration support
- Priority support
- AW brandings add-on
Socialinsider
Adapt
$82/month
Freelancers or small teams with basic needs
- Up to 20 social accounts
- Cross-network analytics
- Competitor benchmarking
- Automated reports with white-labeling
- 3 months historical data
Optimize
$124/month
Growing teams needing more accounts
- Up to 30 social accounts
- 6 months historical data
- All Adapt features
Predict
$199/month
Mid-sized brands with deeper insights
- Up to 40 social accounts
- 12 months historical data
- AI content pillar analysis
Enterprise
Custom
Large organizations
- Custom profiles and data depth
- Priority support
- Advanced API access
Feature Deep Dive
Automation & Outreach Capabilities
HeyReach
Strengths
- Multi-account rotation with safety limits
- Unlimited campaigns for connections, messages, follows, views
- Unified Inbox for cross-account replies
- HeyReach MCP for AI-driven list splitting and messaging
- Deep integrations with sales tools like HubSpot and Clay
Workflow
Connect accounts → Build campaigns → Rotate senders → Monitor inbox → Integrate AI for personalization
Socialinsider
Strengths
- No direct automation
- Focus on data for informed outreach strategies
Workflow
N/A - Analytics tool, not automation
HeyReach dominates in LinkedIn automation for outbound sales, offering end-to-end campaign management and AI enhancements. Socialinsider lacks automation, focusing instead on providing data to inform manual outreach. Choose HeyReach for active prospecting; Socialinsider for strategy based on insights.
Analytics & Benchmarking
HeyReach
Strengths
- Campaign-specific analytics on senders, A/B tests, sequences
- Basic performance tracking for outreach
Limitations
- Limited to LinkedIn campaigns, no competitor benchmarking
- No historical social metrics
Socialinsider
Strengths
- Cross-network analytics for major platforms
- Competitor and industry benchmarking
- AI-powered content pillar analysis
- Historical posts and follower data
- Global Brand Benchmark Directory
Limitations
- No outbound campaign tracking
- Depth varies by tier
Socialinsider excels in comprehensive multi-platform analytics and competitor insights, ideal for strategic planning. HeyReach provides targeted campaign analytics but lacks breadth. For deep benchmarking, Socialinsider wins; for outreach metrics, HeyReach is sufficient.
Reporting & Team Collaboration
HeyReach
Strengths
- Workspaces and permissions for teams/clients
- Whitelabel for agencies
- API for custom reporting
Limitations
- No automated white-labeled reports
- Support via in-app and community
Socialinsider
Strengths
- Automated, white-labeled reports with unlimited exports
- Team collaboration with role-based access
- Help Center, podcast, and live sessions for education
- Looker Studio integration
Limitations
- No whitelabel for platform itself, only reports
Both support agency needs, but Socialinsider's automated reporting saves time for stakeholders, while HeyReach's workspaces facilitate multi-client automation. Socialinsider is better for report-heavy teams; HeyReach for collaborative outbound management.
Integrations & AI Capabilities
HeyReach
Strengths
- Native integrations with Clay, HubSpot, Zapier, Make, Slack
- HeyReach MCP for connecting AI agents like ChatGPT
- API and webhooks for custom orchestration
Workflow
Integrate data sources → Automate with AI → Trigger workflows via API
Socialinsider
Strengths
- Social Media API for BI tools
- Looker Studio integration
- Internal AI for content analysis
Limitations
- Fewer outbound-focused integrations
- API access may incur fees
HeyReach offers superior integrations for sales and AI-driven outbound, making it ideal for GTM stacks. Socialinsider's integrations support analytics pipelines but are less automation-oriented. HeyReach wins for AI-enhanced workflows; Socialinsider for data export.
Use Case Comparison
B2B Sales Team Managing LinkedIn Outreach
HeyReach 🏆
Excellent
Multi-account automation, unified inbox, and AI integrations streamline high-volume prospecting and follow-ups.
Best Plan: Growth Yearly ($59/seat/month)
Score: 10/10
Socialinsider
Poor
Lacks automation; useful only for benchmarking competitors' social performance.
Best Plan: Not suitable
Score: 2/10
Marketing Agency Managing Multiple Clients
HeyReach
Good
Workspaces, whitelabel, and multi-account support for LinkedIn services, but limited to one platform.
Best Plan: Agency Yearly ($749/month)
Score: 8/10
Socialinsider 🏆
Excellent
White-labeled reports, team access, and multi-platform analytics perfect for client reporting across networks.
Best Plan: Predict ($199/month)
Score: 10/10
GTM Operator Building Signal-Based Outbound
HeyReach 🏆
Excellent
API, webhooks, and MCP for AI agents enable custom, data-driven LinkedIn workflows.
Best Plan: Growth Yearly ($59/seat/month)
Score: 10/10
Socialinsider
Fair
Provides signals via benchmarking but no automation to act on them.
Best Plan: Optimize ($124/month)
Score: 5/10
In-House Social Media Team at Mid-Sized Brand
HeyReach
Poor
LinkedIn-only; insufficient for multi-platform needs.
Best Plan: Not suitable
Score: 3/10
Socialinsider 🏆
Excellent
Cross-network analytics, benchmarking, and reports support comprehensive strategy.
Best Plan: Optimize ($124/month)
Score: 9/10
Data-Driven Marketer Analyzing Competitors
HeyReach
Fair
Basic campaign insights but no competitor tools.
Best Plan: Growth ($59/month)
Score: 4/10
Socialinsider 🏆
Excellent
AI content analysis, benchmarking, and industry reports uncover actionable insights.
Best Plan: Predict ($199/month)
Score: 10/10
RevOps Engineer Orchestrating Outbound
HeyReach 🏆
Excellent
Integrations with Clay, HubSpot, and API for signal-based systems.
Best Plan: Growth Yearly ($59/seat/month)
Score: 10/10
Socialinsider
Good
API for data integration but no outbound execution.
Best Plan: Enterprise (Custom)
Score: 6/10
Growth Marketer in Multi-Channel Stack
HeyReach
Good
Strong LinkedIn component with integrations, but requires additional tools for other channels.
Best Plan: Growth ($59/month)
Score: 7/10
Socialinsider 🏆
Excellent
Multi-platform insights fit seamlessly into broader stacks.
Best Plan: Adapt ($82/month)
Score: 9/10
Consultant Offering LinkedIn Outreach Services
HeyReach 🏆
Excellent
Agency features like whitelabel and onboarding for client delivery.
Best Plan: Agency ($749/month)
Score: 10/10
Socialinsider
Fair
Reports useful for strategy consulting but no service delivery tools.
Best Plan: Adapt ($82/month)
Score: 5/10
Enterprise Team Needing Social Reporting
HeyReach
Poor
Limited reporting; focused on automation.
Best Plan: Not suitable
Score: 2/10
Socialinsider 🏆
Excellent
Custom Enterprise plan with deep data and priority support.
Best Plan: Enterprise (Custom)
Score: 10/10
Solo User Running LinkedIn Outbound
HeyReach 🏆
Good
Growth plan works but pricing per-seat may be overkill.
Best Plan: Growth Yearly ($59/month)
Score: 7/10
Socialinsider
Poor
Analytics without automation not ideal for solo outbound.
Best Plan: Not suitable
Score: 3/10
Agency Focused on Social Analytics
HeyReach
Fair
Useful for LinkedIn clients but lacks multi-platform depth.
Best Plan: Agency ($749/month)
Score: 5/10
Socialinsider 🏆
Excellent
White-label reports and benchmarking for client deliverables.
Best Plan: Predict ($199/month)
Score: 10/10
Sales Team Scaling Multi-Rep Outreach
HeyReach 🏆
Excellent
Sender rotation and unlimited campaigns for team-scale.
Best Plan: Agency ($749/month)
Score: 10/10
Socialinsider
Poor
No scaling for outreach automation.
Best Plan: Not suitable
Score: 1/10
Pros and Cons
HeyReach
Pros
- Built for multi-account, agency-grade LinkedIn automation
- Strong focus on account safety with daily limits and sender rotation
- Unified Inbox simplifies managing replies across many accounts
- HeyReach MCP connects AI agents directly to campaigns for advanced automation
- Deep integrations with Clay, n8n, Make, HubSpot, Zapier, Slack, and more
- Workspaces, whitelabel, and detailed analytics for teams
Cons
- Pricing optimized for teams and agencies, overkill for solo users
- Feature depth and integrations introduce learning curve for non-technical users
- Focused specifically on LinkedIn, multichannel requires additional tools
- No dedicated public contact page; support via in-app and community
- Advanced features like MCP and webhooks require setup
Socialinsider
Pros
- Strong cross-network analytics covering major social platforms in one dashboard
- Powerful competitor analysis and benchmarking across industries
- AI-powered content pillar analysis for brand, competitor, and industry content
- Automated, white-labeled reports with unlimited exports ideal for agencies
- Flexible pricing tiers that scale from freelancers to enterprise teams
- Social Media API and integrations for advanced reporting
Cons
- More complex and feature-heavy than needed for solo creators or small businesses
- Pricing can feel high if only basic analytics or occasional reports are needed
- Focuses on analytics and benchmarking rather than content creation or publishing
- Historical data depth limited on lower tiers, requiring upgrades
- Some advanced capabilities like API access require additional fees
Final Verdict
HeyReach and Socialinsider target different aspects of social media management. HeyReach is a powerhouse for LinkedIn automation, enabling scalable outbound sales and agency operations with AI enhancements. Socialinsider shines in analytics, providing multi-platform benchmarking and reporting to inform strategies without execution tools.
Select HeyReach if your priority is executing LinkedIn outbound campaigns at scale. Opt for Socialinsider if you need robust analytics to guide social strategies across platforms. For comprehensive needs, combine them: HeyReach for action, Socialinsider for intelligence.
Overall Scores
HeyReach
Value: 7/10
Socialinsider
Multi-Platform: 10/10
Value: 8/10
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