HeyReach vs Appy Pie
HeyReach
- Platform: LinkedIn only
- Best For: Outbound sales and lead generation
- Strength: Multi-account automation and AI integrations
- Users: Not specified
Starting at $59/month
Appy Pie
- Platform: Apps, websites, automations
- Best For: No-code development for SMBs
- Strength: AI-driven builders and compliance features
- Users: Not specified
Starting at €14/app/month
Table of Contents
At a Glance
Core Functionality
| Feature | HeyReach | Appy Pie |
|---|---|---|
| LinkedIn Automation | ✓ Multi-account automation with connection requests, messages, follows, and views | ✗ No social media automation support |
| App Building | ✗ Not applicable | ✓ AI App Generator and no-code builders for Android/iOS |
| Website Building | ✗ Not applicable | ✓ AI Website Builder with templates |
| Workflow Automation | ✓ Outbound campaigns and AI agent connections via MCP | ✓ Appy Pie Automate for no-code integrations |
| AI Tools | ✓ MCP for Claude/ChatGPT in outbound workflows | ✓ AI for apps, content, images, videos, and agents |
Lead Generation & Outreach
| Feature | HeyReach | Appy Pie |
|---|---|---|
| Multi-Account Management | ✓ Auto-rotating senders and unified inbox for multiple LinkedIn accounts | ✗ Not applicable |
| Campaign Automation | ✓ Unlimited campaigns with A/B testing and analytics | ✗ No campaign tools |
| AI Chatbots/Agents | ✓ MCP connects AI to outbound sequences | ✓ Appy Pie Agents for conversational AI |
| Lead Enrichment | ✗ Integrates with tools like Clay for enrichment | ✗ No built-in lead tools |
Integrations & Extensibility
| Feature | HeyReach | Appy Pie |
|---|---|---|
| Native Integrations | ✓ Clay, RB2B, Trigify, HubSpot, Make, Zapier, Slack | ✓ Appy Pie Automate connects 300+ apps |
| API/Webhooks | ✓ For custom outbound orchestration | ✓ For advanced no-code workflows |
| Zapier Support | ✓ One-click integration | ✓ Core to automation features |
| AI Model Connections | ✓ MCP for Claude/ChatGPT | ✓ Built-in AI for content and design |
Analytics & Reporting
| Feature | HeyReach | Appy Pie |
|---|---|---|
| Campaign Analytics | ✓ Detailed stats on campaigns, senders, A/B tests | ✗ App analytics via Google Analytics |
| App Performance Tracking | ✗ Not applicable | ✓ Downloads, push notifications, user analytics |
| Unified Inbox/Monitoring | ✓ For LinkedIn replies across accounts | ✗ No social inbox |
| Compliance Reporting | ✗ Account safety features but no formal compliance | ✓ SOC 2, GDPR, HIPAA certifications |
Team & Agency Features
| Feature | HeyReach | Appy Pie |
|---|---|---|
| Workspaces/Permissions | ✓ For managing multiple clients/teams | ✗ Individual app focus, no multi-client workspaces |
| Whitelabel Options | ✓ For agencies on higher plans | ✗ No whitelabel |
| Onboarding Support | ✓ Done-for-you onboarding for agencies | ✗ Self-service with templates |
| Unlimited Bandwidth/Hosting | ✗ Not applicable | ✓ Across all app builder plans |
Pricing Comparison
HeyReach starts at $59/month per seat for LinkedIn automation, optimized for teams and agencies, while Appy Pie starts at €14/app/month for no-code app building. HeyReach's pricing scales with senders and workspaces, ideal for outbound scale, whereas Appy Pie's tiers focus on app downloads and platforms, suiting digital product creators.
HeyReach
Growth Monthly
$79/seat/month
Small teams starting with LinkedIn outreach
- Unlimited campaigns with safe daily limits per sender
- All LinkedIn actions: connection requests, messages, follows, profile views
- “If Connected” logic to segment existing vs new connections
- Unified Inbox for all LinkedIn replies across accounts
- HeyReach MCP to connect AI agents for list splitting and messaging
- Integrations with Clay, RB2B, Trigify, Make, Zapier, HubSpot, Twain, Persana, and more
- API and webhooks for custom workflows
- Workspaces and permissions for managing multiple clients or teams
Growth Quarterly
$67/seat/month
Teams committing to quarterly billing for savings
- All Growth Monthly features
- Discounted effective price when billed quarterly
- Example pricing: $1,005 billed quarterly for 5 senders
- Same access to MCP, integrations, and Unified Inbox
Growth Yearly
$59/seat/month
Long-term teams seeking lowest per-seat cost
- All Growth Monthly features
- Lowest effective per-seat price with annual billing
- Example pricing: $708 billed annually for 10 senders bundle on site
- Full access to MCP, integrations, analytics, and Unified Inbox
Agency Monthly
$999/month
Agencies managing up to 50 senders
- 50 LinkedIn senders included under one workspace
- Unlimited campaigns with safe daily limits per sender
- All LinkedIn actions and Growth features
- Whitelabel included for agency branding
- Done-for-you onboarding with a HeyReach expert
- Bring your own proxies for increased control and security
- Access to MCP, integrations, API, and webhooks
Agency Quarterly
$849/month
Agencies with quarterly commitments
- All Agency Monthly features
- Discounted effective price when billed quarterly
- Example pricing: $2,547 billed quarterly for 50 senders
- Whitelabel and onboarding included
Agency Yearly
$749/month
Scaling agencies with annual plans
- All Agency Monthly features
- Lowest effective monthly price with annual commitment
- Example pricing: $8,988 billed yearly for 50 senders
- Whitelabel, onboarding, and BYO proxies included
Unlimited Monthly
$1,999/month
Large agencies or enterprises with unlimited senders
- Unlimited LinkedIn senders under one account
- Unlimited campaigns and all LinkedIn actions
- All Agency features including whitelabel and onboarding
- AW brandings add-on for multiple client brandings ($500 per add-on)
- Done-for-you migration from other LinkedIn tools
- Priority support with fast, step-by-step assistance
- Full access to MCP, integrations, API, and webhooks
Unlimited Quarterly
$1,699/month
Enterprises with quarterly unlimited needs
- All Unlimited Monthly features
- Discounted effective price when billed quarterly
- Example pricing: $5,097 billed quarterly for unlimited senders
- Priority support and migration included
Appy Pie
Basic (Gold)
€14/app/month
Solo creators building simple Android apps
- Supports Android apps
- App distribution to Google Play Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 500 app downloads per month on Android
- Up to 500 push notifications
- Go live under your own developer account
- Ad-free PWA and Android app (no Appy Pie ads)
- App analytics with Google Analytics
- Earn money through advertising with Appy Jump and Google AdMob
Gold (Best Value)
€36/app/month
Small businesses needing moderate app scale
- Supports Android platforms
- App distribution to Google Play Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 1000 app downloads per month on Android
- Up to 1000 push notifications
- Go live under your own developer account
- Ad-free mobile apps for supported platforms
- App analytics with Google Analytics
- Earn money through advertising with Appy Jump and Google AdMob
Platinum (Most Popular)
€60/app/month
Businesses requiring cross-platform apps
- Supports Android and Apple platforms
- App distribution to Google Play Store and Apple App Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 2000 app downloads per month on Android and iOS
- Up to 2000 push notifications
- Go live under your own developer accounts
- Ad-free mobile apps for different platforms
- App analytics with Google Analytics
- Earn money through advertising with Appy Jump and Google AdMob
Enterprise
Custom
Large organizations with compliance needs
- Includes all Platinum (SMB Plan) features
- Enterprise-grade security and data privacy tools
- Dedicated account manager
- Data Security Officer involvement
- Active Directory and Single Sign-On support
- PCI DSS compliant infrastructure
- Regulatory compliance including GDPR, HIPAA, SOC 2, and PCI DSS
- Custom data retention policies
- Account capture and governance controls
- Unlimited app creation
Feature Deep Dive
Automation Capabilities
HeyReach
Strengths
- Multi-account LinkedIn automation with sender rotation for safety
- Unlimited campaigns including connection requests, messages, and follows
- HeyReach MCP for integrating AI agents like Claude into outbound workflows
- Unified Inbox for centralized reply management
- API and webhooks for custom orchestration
Workflow
Connect accounts → Build campaigns with AI logic → Rotate senders → Monitor inbox and analytics
Appy Pie
Strengths
- Appy Pie Automate for no-code workflows between 300+ apps
- AI App Generator builds apps from natural language
- Push notifications and app updates automated
- AI Agents for chatbots and voice assistants
- Convert Website to App tool for quick mobile extensions
Workflow
Describe app idea → AI generates prototype → Customize with no-code → Automate workflows → Deploy to stores
HeyReach is superior for social outbound automation on LinkedIn, with safety-focused multi-account features. Appy Pie shines in no-code app and workflow automation, ideal for digital product builders. Choose HeyReach for sales outreach; Appy Pie for app-centric automations.
Lead Generation & Outreach
HeyReach
Strengths
- Outbound campaigns with connection requests and messaging sequences
- A/B testing and detailed analytics on campaign performance
- Integrations with lead tools like Clay and HubSpot for enrichment
- AI-powered list splitting and personalized messaging via MCP
- Workspaces for team-based outreach management
Workflow
Import leads → Set up sequences with AI → Automate sends → Track replies in unified inbox → Integrate to CRM
Appy Pie
Strengths
- AI chatbots and agents for customer engagement in apps
- Push notifications for user re-engagement
- App analytics to identify high-value users
- Monetization tools like AdMob for indirect lead gen
Limitations
- No direct outbound sales or social lead generation
- Focuses on in-app engagement rather than external outreach
HeyReach dominates lead generation with LinkedIn-specific outbound tools and AI integrations. Appy Pie supports engagement within built apps but lacks sales automation. For B2B outbound, HeyReach is essential; for app-based customer retention, Appy Pie suffices.
AI & Content Tools
HeyReach
Strengths
- HeyReach MCP connects AI for dynamic messaging and list management
- Content Hub with GTM playbooks and templates
- Integrations enable AI-generated content in campaigns
Limitations
- AI focused on outbound rather than broad content creation
- No built-in image/video generation
Appy Pie
Strengths
- Appy Pie Copy for AI-generated text, images, videos, music, logos
- Pixazo AI for design assets
- AI Website and App Builders from natural language
- Vertical-specific templates for quick content adaptation
Limitations
- AI tools geared toward app/website content, not sales outreach
Appy Pie offers broader AI content creation for apps and websites, including multimedia. HeyReach's AI is specialized for outbound personalization. Appy Pie wins for creative no-code projects; HeyReach for sales AI automation.
Compliance & Security
HeyReach
Strengths
- Account safety with daily limits and sender rotation to avoid LinkedIn bans
- BYO proxies for enhanced security in agency plans
- Secure API and integrations
Limitations
- No formal certifications like SOC 2 or HIPAA
- Focus on platform compliance rather than data privacy standards
Appy Pie
Strengths
- SOC 2 Type II, GDPR, CCPA, HIPAA, ISO 27001 compliance
- DDoS protection and enterprise security in higher tiers
- Custom data retention and SSO for enterprises
Limitations
- Lower tiers lack advanced security features
Appy Pie provides robust, certified compliance for regulated industries building apps. HeyReach emphasizes LinkedIn account safety but lacks broad certifications. For data-sensitive app development, Appy Pie is better; for safe social automation, HeyReach suffices.
Use Case Comparison
B2B Sales Team Using LinkedIn
HeyReach 🏆
Excellent
Multi-account automation, unified inbox, and AI integrations perfect for scaled outbound sales on LinkedIn.
Best Plan: Growth Yearly ($59/seat/month)
Score: 10/10
Appy Pie
Poor
No LinkedIn or sales automation; focuses on app building unrelated to outbound.
Best Plan: Not suitable
Score: 1/10
Digital Agency Managing Multiple Clients
HeyReach 🏆
Excellent
Workspaces, whitelabel, and multi-sender support ideal for client LinkedIn outreach services.
Best Plan: Agency Yearly ($749/month)
Score: 9/10
Appy Pie
Good
Templates for quick app/website builds for clients, but no multi-client management tools.
Best Plan: Platinum (€60/app/month)
Score: 6/10
Solo Entrepreneur Building an App
HeyReach
Poor
LinkedIn-focused; no app building capabilities.
Best Plan: Not suitable
Score: 1/10
Appy Pie 🏆
Excellent
AI App Generator and no-code tools enable quick launches without coding expertise.
Best Plan: Basic (Gold) (€14/app/month)
Score: 10/10
Startup GTM Operator Orchestrating Outbound
HeyReach 🏆
Excellent
GTM playbooks, integrations, and signal-based automation fit startup growth needs.
Best Plan: Growth Monthly ($79/seat/month)
Score: 9/10
Appy Pie
Fair
Automations useful for internal workflows, but not for external GTM outbound.
Best Plan: Gold (€36/app/month)
Score: 4/10
Small Business Needing a Website
HeyReach
Poor
No website building; only LinkedIn tools.
Best Plan: Not suitable
Score: 1/10
Appy Pie 🏆
Excellent
AI Website Builder creates professional sites quickly with templates.
Best Plan: Platinum (€60/app/month)
Score: 9/10
RevOps Engineer Building Outbound Systems
HeyReach 🏆
Excellent
API, webhooks, and deep integrations with HubSpot/Make enable complex signal-based systems.
Best Plan: Agency Monthly ($999/month)
Score: 10/10
Appy Pie
Good
No-code automations useful for internal ops, but lacks sales-specific tools.
Best Plan: Enterprise (Custom)
Score: 5/10
Non-Technical Founder Validating Ideas
HeyReach
Fair
Useful for LinkedIn lead gen to validate B2B ideas, but learning curve for setup.
Best Plan: Growth Yearly ($59/seat/month)
Score: 6/10
Appy Pie 🏆
Excellent
AI tools and templates allow rapid prototyping of apps/websites without tech skills.
Best Plan: Gold (€36/app/month)
Score: 10/10
Growth Marketer with Multi-Channel Stack
HeyReach 🏆
Good
Strong LinkedIn component with integrations to other tools for multichannel.
Best Plan: Growth Quarterly ($67/seat/month)
Score: 7/10
Appy Pie
Fair
App/website focus; automations can link to channels but not core social marketing.
Best Plan: Platinum (€60/app/month)
Score: 4/10
Consultant Offering LinkedIn Services
HeyReach 🏆
Excellent
Whitelabel and onboarding support client services effectively.
Best Plan: Agency Yearly ($749/month)
Score: 9/10
Appy Pie
Good
Can build client apps/websites, but no service-specific tools.
Best Plan: Enterprise (Custom)
Score: 5/10
Organization in Regulated Industry
HeyReach
Fair
Safe automation but no HIPAA/GDPR certifications.
Best Plan: Unlimited Monthly ($1,999/month)
Score: 4/10
Appy Pie 🏆
Excellent
Full compliance suite including HIPAA and SOC 2 for secure app development.
Best Plan: Enterprise (Custom)
Score: 10/10
AI-Powered Outbound Workflows
HeyReach 🏆
Excellent
MCP directly connects AI agents to LinkedIn campaigns for advanced personalization.
Best Plan: Growth Monthly ($79/seat/month)
Score: 10/10
Appy Pie
Good
AI agents for chat, but not integrated with outbound sales.
Best Plan: Platinum (€60/app/month)
Score: 6/10
Budget-Conscious SMB
HeyReach
Fair
Starts at $59/seat; valuable for LinkedIn but pricey for light use.
Best Plan: Growth Yearly ($59/seat/month)
Score: 5/10
Appy Pie 🏆
Excellent
Low €14 entry for basic apps/websites with unlimited hosting.
Best Plan: Basic (Gold) (€14/app/month)
Score: 9/10
Pros and Cons
HeyReach
Pros
- Built for multi-account, agency-grade LinkedIn automation rather than single-seat usage
- Strong focus on account safety with daily limits and sender rotation
- Unified Inbox simplifies managing replies across many accounts
- HeyReach MCP connects AI agents directly to campaigns for advanced automation
- Deep integrations with Clay, n8n, Make, HubSpot, Zapier, Slack, and more
- Workspaces, whitelabel, and onboarding for team and client management
- Detailed analytics on campaigns, A/B tests, and sequence steps
Cons
- Pricing is optimized for teams and agencies, which may be overkill for solo users
- Feature depth and integrations can introduce a learning curve for non-technical users
- Focused specifically on LinkedIn, so multichannel outreach requires additional tools
- No dedicated public contact page; support is primarily via in-app and community channels
- Advanced features like MCP and webhooks require thoughtful setup to realize full value
- No free trial or money-back guarantee specified
Appy Pie
Pros
- Extensive no-code ecosystem covering apps, websites, automation, and AI content
- AI App Generator and AI Website Builder significantly speed up initial creation
- Vertical-specific builders and templates reduce setup time for common use cases
- Strong security posture with SOC 2 Type II, GDPR, CCPA, HIPAA, ISO 27001, and DDoS protection
- Unlimited bandwidth and hosting across app builder plans
- Appy Pie Automate for seamless no-code integrations
- Support for monetization and analytics out-of-the-box
Cons
- Breadth of products and options can feel overwhelming for new users
- Pricing may be high for users who only need simple content or a single small app
- Download and push notification limits on non-enterprise plans may constrain high-growth apps
- Some advanced features and multi-platform support are locked behind higher tiers
- Separate app store developer fees add to the total cost of ownership
- No free trial or money-back guarantee specified
Final Verdict
HeyReach and Appy Pie target different domains: HeyReach is a powerhouse for LinkedIn automation and outbound sales, enabling scaled lead generation with AI and agency tools. Appy Pie is a versatile no-code platform for creating apps, websites, and automations, emphasizing AI-driven development and compliance for non-technical users.
Choose HeyReach if your priority is LinkedIn outbound and sales automation. Opt for Appy Pie if you need to build digital products like apps or websites without coding. For hybrid needs, integrate HeyReach's leads into Appy Pie-built apps for end-to-end funnels.
Overall Scores
HeyReach
Lead Generation: 10/10
Value: 7/10
Appy Pie
Lead Generation: 2/10
Value: 9/10
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