HeyReach vs Agorapulse
HeyReach
- Platform: LinkedIn only
- Best For: Agencies and sales teams doing LinkedIn outbound
- Strength: Safe, scalable automation with AI integrations
- Users: Not specified
Starting at $59/month
Agorapulse
- Platform: Multiple platforms (Facebook, Instagram, X, LinkedIn, etc.)
- Best For: Teams and agencies managing broad social engagement
- Strength: Unified inbox and ROI tracking
- Users: 20,000+ users
Starting at $79/month
Table of Contents
At a Glance
Platform Support
| Feature | HeyReach | Agorapulse |
|---|---|---|
| ✓ Deep automation for connections, messages, follows | ✓ Scheduling, publishing, and engagement management | |
| Facebook & Instagram | ✗ LinkedIn-focused only | ✓ Full support with product tagging and grid previews |
| X (Twitter), YouTube, TikTok | ✗ Not supported | ✓ Multi-network publishing and monitoring |
| Multi-account Management | ✓ Auto-rotating senders for safety | ✓ Profile-level access and governance |
Automation & Outreach
| Feature | HeyReach | Agorapulse |
|---|---|---|
| Connection Requests & Messaging | ✓ Unlimited campaigns with safe limits | ✗ No outbound automation |
| AI Agent Integration (e.g., Claude, ChatGPT) | ✓ HeyReach MCP for AI-driven workflows | ✗ AI writing assistant for posts only |
| Post Scheduling & Publishing | ✗ Not focused on content publishing | ✓ Unlimited scheduling with queues |
| Bulk Actions & Automation Rules | ✓ For campaigns and sequences | ✓ For inbox moderation and labels |
Inbox & Engagement
| Feature | HeyReach | Agorapulse |
|---|---|---|
| Unified Inbox | ✓ For LinkedIn replies across accounts | ✓ For comments, messages, reviews across networks |
| Ad Comments & Reviews Management | ✗ LinkedIn-only | ✓ Centralized handling including ads |
| Assignment & Collaboration in Inbox | ✗ Basic unified view | ✓ Post and inbox assignments with teams |
Integrations
| Feature | HeyReach | Agorapulse |
|---|---|---|
| CRM (HubSpot, etc.) | ✓ Native with HubSpot, Zapier | ✗ API but no native CRM focus |
| Automation Tools (Zapier, Make, n8n) | ✓ Deep API and webhooks | ✓ Zapier and API for workflows |
| AI & Data Tools (Clay, RB2B) | ✓ One-click with Clay, Trigify | ✗ No outbound AI integrations |
| Collaboration (Slack) | ✓ Slack notifications | ✓ Team workflows and Slack integration |
Analytics & Reporting
| Feature | HeyReach | Agorapulse |
|---|---|---|
| Campaign Analytics | ✓ A/B tests, sequence steps, sender performance | ✓ Post-level and profile-level reports |
| ROI Tracking | ✗ Lead-focused but no revenue tie-in | ✓ Connects social to leads, sales, traffic |
| Branded Exports | ✗ Detailed analytics but no branding | ✓ White-label reports |
| Social Listening | ✗ Not available | ✓ Across networks, news, blogs |
Team & Agency Features
| Feature | HeyReach | Agorapulse |
|---|---|---|
| Workspaces & Permissions | ✓ For multiple clients/teams | ✓ Shared calendars and approvals |
| White-label Options | ✓ On higher agency plans | ✓ Branded reports and exports |
| Approval Workflows | ✗ Permissions but no formal approvals | ✓ Internal comments and multi-step approvals |
| Onboarding Support | ✓ Done-for-you on agency plans | ✓ Priority support with CSM on enterprise |
Pricing Comparison
HeyReach starts at $59/month (yearly) per seat for LinkedIn automation, optimized for teams with agency tiers up to $1,999/month for unlimited. Agorapulse offers a free tier and starts at $79/month per user for multi-platform management, scaling to custom enterprise pricing. HeyReach provides better value for LinkedIn-focused teams, while Agorapulse suits broader social needs but can get costly per user.
HeyReach
Growth Yearly
$59/seat/month
Small teams starting with LinkedIn automation
- Unlimited campaigns with safe limits
- All LinkedIn actions
- Unified Inbox
- HeyReach MCP for AI
- Integrations with Clay, HubSpot, Zapier
- API and webhooks
- Workspaces and permissions
Agency Yearly
$749/month
Agencies managing multiple clients
- 50 LinkedIn senders
- Whitelabel branding
- Done-for-you onboarding
- BYO proxies
- All Growth features
Unlimited Yearly
$1,999/month (quarterly equivalent)
Large agencies with high volume
- Unlimited senders
- Migration support
- Priority support
- AW brandings add-on
- All Agency features
Agorapulse
Free
Free
Solo users testing basics
- 1 user, 3 profiles
- Core publishing and inbox
Standard Yearly
$79/month per user
Individual managers
- Unlimited posts, 10 profiles
- Unified inbox
- Basic reports
- Mobile app
Professional Yearly
$119/month per user
Growing teams
- PulseLink, Instagram tagging
- Ad comments, assignments
- Team reports
- Calendar notes
Advanced Yearly
$149/month per user
Teams needing insights
- Labels, saved replies
- Moderation rules
- ROI analysis
- Competitor benchmarking
Custom Enterprise
Tailored Pricing
Large teams
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles
- API, sentiment analysis
- Dedicated CSM
Feature Deep Dive
Automation & Outbound Capabilities
HeyReach
Strengths
- Multi-account rotation for safe high-volume outreach
- Unlimited campaigns with connection requests, messages, follows
- HeyReach MCP integrates AI agents like Claude for dynamic messaging
- If Connected logic for personalized sequences
- API/webhooks for custom orchestration
Workflow
Connect accounts → Build campaigns → Integrate AI/data tools → Launch with rotation → Monitor in unified inbox
Agorapulse
Strengths
- Unlimited post scheduling with bulk CSV and queues
- AI writing assistant for content creation
- Instagram product tagging and visual grid previews
- Publishing queues for automated release
- No outbound messaging automation
Workflow
Create/schedule posts → Use AI for alt-text → Bulk upload → Queue for timed publishing → Track performance
HeyReach dominates LinkedIn outbound automation with multi-account safety and AI integrations, ideal for sales pipelines. Agorapulse focuses on content publishing automation across platforms but lacks outreach tools. Choose HeyReach for lead generation, Agorapulse for broad scheduling.
Inbox & Engagement Management
HeyReach
Strengths
- Unified Inbox for all LinkedIn replies across accounts
- Centralized management of multi-account conversations
- Integration with AI for reply suggestions via MCP
- Basic labeling and actions
Limitations
- LinkedIn-only
- No advanced moderation or ad comments
Agorapulse
Strengths
- Unified inbox for comments, messages, reviews, ad comments across networks
- Advanced moderation rules, labels, bulk actions
- Assignments, saved replies, AI-powered suggestions
- Social listening integration
Limitations
- Less focused on outbound reply automation
Agorapulse offers superior multi-platform inbox management with moderation and collaboration tools. HeyReach provides a solid unified view for LinkedIn but is narrower. For comprehensive engagement, Agorapulse wins; for LinkedIn replies in outbound, HeyReach suffices.
Integrations & AI Features
HeyReach
Strengths
- Native integrations with Clay, RB2B, HubSpot, Zapier, Make, Slack
- HeyReach MCP for direct AI agent connection (Claude, ChatGPT)
- API/webhooks for custom outbound
- Content Hub with playbooks
Workflow
Enrich leads in Clay → Automate via Zapier → AI personalize messages → Track in HubSpot
Agorapulse
Strengths
- Zapier, Make, API for workflows
- AI writing assistant and alt-text generator
- PulseLink for bio links
- No deep outbound AI
Limitations
- Integrations more general, not sales-focused
HeyReach's integrations and AI are tailored for outbound sales stacks, enabling AI-driven lead workflows. Agorapulse's are broader for content and engagement but less specialized. HeyReach is better for GTM engineers; Agorapulse for general marketing automation.
Analytics & Reporting
HeyReach
Strengths
- Detailed campaign analytics: A/B tests, sender performance, sequence steps
- Outbound metrics focused on connections and replies
- Integration with analytics tools via API
Limitations
- No ROI tying to revenue
- LinkedIn-specific
Agorapulse
Strengths
- Profile and post-level reporting with branded exports
- ROI analysis linking social to leads/sales/traffic
- Competitor benchmarking, social listening insights
- Automated reports
Limitations
- Advanced ROI in higher tiers
Agorapulse provides deeper ROI and multi-platform analytics, ideal for proving business impact. HeyReach focuses on campaign performance for outbound. For revenue tracking, choose Agorapulse; for sequence optimization, HeyReach.
Use Case Comparison
B2B Agency Running LinkedIn Outbound for Clients
HeyReach 🏆
Excellent
Multi-account rotation, whitelabel, workspaces perfect for client management and safe scaling.
Best Plan: Agency Yearly ($749/month)
Score: 10/10
Agorapulse
Fair
Good for general social but lacks LinkedIn automation depth.
Best Plan: Advanced Yearly ($149/user/month)
Score: 5/10
Sales Team Managing Multi-Rep LinkedIn Outreach
HeyReach 🏆
Excellent
Sender rotation, unified inbox, AI integrations for efficient team outbound.
Best Plan: Growth Yearly ($59/seat/month)
Score: 10/10
Agorapulse
Poor
No outbound tools; better for engagement than sales automation.
Best Plan: Not suitable
Score: 2/10
Marketing Team Managing Multiple Social Profiles
HeyReach
Poor
LinkedIn-only; requires additional tools for other platforms.
Best Plan: Not suitable
Score: 2/10
Agorapulse 🏆
Excellent
Unified inbox, scheduling, ROI across networks with team collaboration.
Best Plan: Professional Yearly ($119/user/month)
Score: 10/10
RevOps/GTM Engineer Building Signal-Based Systems
HeyReach 🏆
Excellent
Deep integrations with Clay, API for custom workflows and AI outbound.
Best Plan: Growth Yearly ($59/seat/month)
Score: 9/10
Agorapulse
Fair
API available but not outbound-focused.
Best Plan: Advanced Yearly ($149/user/month)
Score: 4/10
Digital Agency Handling Social for Multiple Clients
HeyReach
Good
Whitelabel and workspaces for LinkedIn services, but platform-limited.
Best Plan: Agency Yearly ($749/month)
Score: 7/10
Agorapulse 🏆
Excellent
Unlimited profiles on enterprise, approvals, branded reports for full client management.
Best Plan: Custom Enterprise
Score: 10/10
E-commerce Brand Relying on Social for Sales and Service
HeyReach
Poor
No multi-platform or customer service tools.
Best Plan: Not suitable
Score: 1/10
Agorapulse 🏆
Excellent
Product tagging, inbox for reviews/DMs, ROI to sales tracking.
Best Plan: Advanced Yearly ($149/user/month)
Score: 9/10
Solo Consultant Offering LinkedIn Outreach Services
HeyReach 🏆
Good
Growth plan works but pricing per seat may be high for solo.
Best Plan: Growth Yearly ($59/month)
Score: 7/10
Agorapulse
Fair
Free/standard for basic, but no automation for services.
Best Plan: Standard Yearly ($79/month)
Score: 5/10
B2B Company Needing Social ROI Reporting
HeyReach
Fair
Campaign analytics but no revenue tie-in.
Best Plan: Growth Yearly ($59/seat/month)
Score: 5/10
Agorapulse 🏆
Excellent
Advanced ROI analysis connecting to leads/sales.
Best Plan: Advanced Yearly ($149/user/month)
Score: 10/10
Growth Marketer Orchestrating Multi-Channel Stack
HeyReach
Good
Integrates into stack for LinkedIn part, but single-channel.
Best Plan: Growth Yearly ($59/seat/month)
Score: 6/10
Agorapulse 🏆
Excellent
Handles multiple channels with listening and reporting.
Best Plan: Professional Yearly ($119/user/month)
Score: 9/10
Higher Education Managing Student/Alumni Engagement
HeyReach
Poor
Not suited for broad engagement.
Best Plan: Not suitable
Score: 2/10
Agorapulse 🏆
Excellent
Unified inbox, moderation for community management.
Best Plan: Advanced Yearly ($149/user/month)
Score: 9/10
RevOps Building AI-Powered Outbound Workflows
HeyReach 🏆
Excellent
MCP for AI agents directly in campaigns.
Best Plan: Growth Yearly ($59/seat/month)
Score: 10/10
Agorapulse
Poor
AI limited to content, no outbound.
Best Plan: Not suitable
Score: 3/10
Pros and Cons
HeyReach
Pros
- Built for multi-account, agency-grade LinkedIn automation
- Strong account safety with limits and rotation
- Unified Inbox for cross-account replies
- HeyReach MCP for AI agent integration in workflows
- Deep integrations with sales tools like Clay, HubSpot
- Workspaces, whitelabel, and detailed outbound analytics
- Scalable pricing with discounts for commitment
Cons
- Pricing optimized for teams, overkill for solos
- Learning curve for integrations and MCP
- LinkedIn-only, needs extra tools for multichannel
- No public contact; support via app/community
- Advanced setup required for full value
Agorapulse
Pros
- Unified inbox centralizes multi-platform engagement
- Intuitive interface with robust publishing workflows
- Strong ROI reporting tying social to business outcomes
- Advanced moderation, labels, and team assignments
- Free tier and transparent per-user pricing
- AI assistants for content and replies
- Enterprise features like SSO and custom support
Cons
- Per-user pricing expensive for large teams
- Heavy for solo or small businesses
- Advanced analytics/ROI locked to higher plans
- Configuration needed for many profiles/users
- Less AI depth for outbound or ideation than specialists
Final Verdict
HeyReach and Agorapulse target different social media challenges. HeyReach is a specialized LinkedIn automation tool for agencies and sales, emphasizing safe outbound, AI integrations, and multi-account management. Agorapulse is a versatile all-in-one platform for multi-platform teams, excelling in unified engagement, publishing, and ROI measurement.
Select HeyReach for LinkedIn-centric outbound automation and lead gen. Opt for Agorapulse for comprehensive multi-platform management and engagement. Combine them for agencies needing both specialized outreach and broad social oversight.
Overall Scores
HeyReach
Multi-Platform: 1/10
Agency Features: 9/10
Value: 8/10
Agorapulse
Multi-Platform: 10/10
Agency Features: 10/10
Value: 7/10
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