GrowthLead vs HeyReach
GrowthLead
- Platform: B2B SaaS GTM services
- Best For: Funnel optimization and growth audits
- Strength: Expert-led overhauls with measurable outcomes
- Users: Not specified
Starting at €2400
HeyReach
- Platform: LinkedIn automation
- Best For: Multi-account outbound sales at scale
- Strength: AI-integrated workflows and agency tools
- Users: Not specified
Starting at $59/month
Table of Contents
At a Glance
GTM & Growth Strategy
| Feature | GrowthLead | HeyReach |
|---|---|---|
| Funnel audits and optimization | ✓ Deep dive into signup, activation, and conversion funnels with benchmarking | ✗ No consulting or audit services |
| Product-led growth tactics | ✓ Focus on acquisition, activation, and retention strategies | ✗ Not applicable |
| Actionable roadmaps and quick wins | ✓ Prioritized implementation plans from audits | ✗ No strategy consulting |
| Signal tracking across channels | ✓ Integrates tools for outreach and product decisions | ✗ Limited to LinkedIn signals |
Lead Management
| Feature | GrowthLead | HeyReach |
|---|---|---|
| Prospect sourcing and enrichment | ✓ Target ICP sourcing with contact data enrichment | ✓ Integrates with Clay, RB2B for enrichment |
| Lead scoring models | ✓ Based on ICP fit and intent signals | ✗ No built-in scoring |
| Unified inbox for replies | ✗ No inbox management | ✓ Manages replies across multiple LinkedIn accounts |
| Warm lead capture | ✓ Through funnel analysis and signals | ✓ Via campaign engagement tracking |
Automation & Outreach
| Feature | GrowthLead | HeyReach |
|---|---|---|
| Multi-channel outbound campaigns | ✓ Custom setup including email workflows | ✗ LinkedIn-focused only |
| LinkedIn automation | ✗ No direct automation tool | ✓ Connection requests, messages, follows, views with rotation |
| AI agent integration (e.g., ChatGPT) | ✗ No AI integrations | ✓ HeyReach MCP for AI in workflows |
| Automated email workflows | ✓ Part of GTM setup | ✗ Integrates with HubSpot/Zapier for emails |
| A/B testing for campaigns | ✓ Through custom overhauls | ✓ Built-in analytics for sequences |
Analytics & Reporting
| Feature | GrowthLead | HeyReach |
|---|---|---|
| Conversion rate analysis | ✓ End-to-end CVR with benchmarking | ✗ Campaign-specific metrics |
| Campaign analytics | ✓ Holistic across funnels | ✓ Detailed on senders, steps, A/B tests |
| Signal-based insights | ✓ Across tools and channels | ✓ LinkedIn engagement signals |
| Custom reporting | ✓ Actionable roadmaps and outcomes | ✗ Standard analytics dashboard |
Integrations & Scalability
| Feature | GrowthLead | HeyReach |
|---|---|---|
| API and webhooks | ✗ Custom integrations via consulting | ✓ For custom outbound orchestration |
| Native integrations (HubSpot, Zapier) | ✗ Signal tracking across tools | ✓ One-click with Clay, Make, Slack, etc. |
| Multi-account/team management | ✗ Service-based, not multi-user tool | ✓ Workspaces, permissions for teams/clients |
| Whitelabel options | ✗ Not applicable | ✓ For agencies on higher plans |
Support & Community
| Feature | GrowthLead | HeyReach |
|---|---|---|
| Expert consulting/onboarding | ✓ Full service partnership | ✓ Done-for-you onboarding on agency plans |
| Community and playbooks | ✗ Case examples only | ✓ Outbound Outliers community with GTM templates |
| Priority support | ✓ Dedicated growth partner | ✓ On Unlimited plans |
Pricing Comparison
GrowthLead starts at €2400 for a one-time Growth Audit, with custom pricing for overhauls, reflecting its service-based model. HeyReach starts at $59/month per seat for scalable LinkedIn automation, offering better accessibility for ongoing use but focused on product features rather than consulting.
GrowthLead
Growth Audit
€2400
Startups needing a quick funnel diagnosis
- Signup funnel audit
- Activation journey review
- End-to-end conversion rate (CVR) analysis
- Benchmarking against relevant peers or standards
- Prioritized list of quick wins
- Actionable roadmap for implementation
Growth Engine Overhaul
Custom
Companies wanting full GTM implementation
- Lead and contact sourcing
- Lead enrichment and scoring
- Signal tracking implementation
- Outbound automation setup
- Growth and conversion rate audit
- Product-led growth tactics and experimentation
HeyReach
Growth Yearly
$59/seat/month
Teams committing annually for lowest cost
- Unlimited campaigns with safe daily limits
- All LinkedIn actions and Unified Inbox
- HeyReach MCP for AI agents
- Integrations with Clay, HubSpot, Zapier
- API and webhooks
- Workspaces and permissions
Growth Quarterly
$67/seat/month
Teams wanting flexibility with discount
- All Growth features
- Discounted quarterly billing
Growth Monthly
$79/seat/month
Short-term or testing users
- Unlimited campaigns and LinkedIn actions
- Unified Inbox and AI MCP
- Full integrations and workspaces
Agency Yearly
$749/month
Agencies scaling with 50 senders
- 50 LinkedIn senders
- Whitelabel branding
- Done-for-you onboarding
- BYO proxies
- All Growth features
Agency Quarterly
$849/month
Agencies with quarterly billing
- All Agency features
- Discounted quarterly
Agency Monthly
$999/month
Agencies starting out
- 50 senders and whitelabel
- Onboarding and full integrations
Unlimited Yearly
$1699/month (billed yearly)
High-volume agencies
- Unlimited senders
- AW brandings add-on
- Migration support
- Priority support
Unlimited Quarterly
$1699/month
Flexible unlimited access
- All Unlimited features
- Quarterly billing
Unlimited Monthly
$1999/month
Immediate unlimited needs
- Unlimited everything
- Priority support and migration
Feature Deep Dive
GTM Strategy & Consulting
GrowthLead
Strengths
- Comprehensive funnel deep dives to identify drop-offs
- Product-led growth tactics for acquisition and retention
- Benchmarking and prioritized quick wins
- End-to-end roadmaps tailored to B2B SaaS
- Focus on fixing the entire growth engine
Workflow
Audit funnel → Analyze CVR and signals → Develop roadmap → Implement quick wins → Track outcomes
HeyReach
Strengths
- GTM playbooks via community
- Signal-based outbound orchestration
- No direct strategy consulting
Workflow
Set up campaigns → Integrate signals → Automate outreach → Analyze results
GrowthLead excels in expert-led GTM strategy with audits and custom roadmaps, ideal for holistic fixes. HeyReach supports tactical GTM through automation and templates but lacks consulting depth. Choose GrowthLead for strategic overhauls; HeyReach for execution tools.
Lead Management & Enrichment
GrowthLead
Strengths
- Target prospect sourcing aligned to ICP
- Contact data enrichment and lead scoring
- Intent signal tracking for prioritization
- Integration with CRM for outdated data fixes
Workflow
Source prospects → Enrich and score leads → Track signals → Nurture via automated campaigns
HeyReach
Strengths
- Integrations with Clay/RB2B for enrichment
- Unified Inbox for reply management
- Campaign-based lead tracking
- AI for list splitting and personalization
Limitations
- No native scoring models
- LinkedIn-centric, less focus on multi-channel
GrowthLead provides deeper lead scoring and multi-channel enrichment via services. HeyReach offers practical enrichment through integrations but is more tactical. GrowthLead wins for comprehensive management; HeyReach for quick LinkedIn setups.
Automation & Outbound Workflows
GrowthLead
Strengths
- Multi-channel outbound setup (email, LinkedIn)
- Automated email workflows and GTM automation
- Custom implementation for safe, scalable campaigns
- PLG experimentation integrated
Limitations
- Requires service engagement, not self-serve
- No built-in multi-account rotation
HeyReach
Strengths
- Multi-account rotation for safety
- Unlimited campaigns with all LinkedIn actions
- HeyReach MCP for AI-driven messaging
- API/webhooks for custom orchestration
- A/B testing and sequence analytics
Limitations
- LinkedIn-only; multichannel needs add-ons
- Setup complexity for non-technical users
HeyReach is superior for self-serve LinkedIn automation with scale and AI. GrowthLead offers broader multichannel setup via experts but lacks instant access. HeyReach for product users; GrowthLead for customized strategies.
Analytics & Insights
GrowthLead
Strengths
- End-to-end CVR analysis and benchmarking
- Signal tracking across tools/channels
- Measurable outcomes from audits and overhauls
- Custom reporting in roadmaps
Limitations
- Service-dependent, no real-time dashboard
HeyReach
Strengths
- Detailed campaign, sender, and A/B analytics
- Sequence step performance tracking
- Integration with analytics tools
- Community insights via Content Hub
Limitations
- Focused on LinkedIn metrics, less holistic
GrowthLead provides strategic, funnel-wide insights through consulting. HeyReach offers tactical, real-time campaign analytics. GrowthLead for big-picture growth; HeyReach for outbound optimization.
Use Case Comparison
B2B SaaS Startup with Early Traction
GrowthLead 🏆
Excellent
Addresses inconsistent growth through funnel audits and PLG tactics, perfect for fixing leaks without internal expertise.
Best Plan: Growth Audit (€2400)
Score: 9/10
HeyReach
Good
Useful for LinkedIn outbound but lacks holistic funnel fixes; better as a tactical add-on.
Best Plan: Growth Yearly ($59/seat/month)
Score: 6/10
Sales Team Running Outbound
GrowthLead
Good
Lead enrichment and multichannel setup help, but service model may slow iteration.
Best Plan: Growth Engine Overhaul (Custom)
Score: 7/10
HeyReach 🏆
Excellent
Scalable LinkedIn automation with rotation and inbox suits high-volume sales outreach.
Best Plan: Growth Monthly ($79/seat/month)
Score: 10/10
Growth Marketing Team Fixing Funnels
GrowthLead 🏆
Excellent
Deep audits, roadmaps, and quick wins directly target funnel drop-offs and optimization.
Best Plan: Growth Audit (€2400)
Score: 10/10
HeyReach
Fair
Campaign analytics help but no funnel-wide strategy or PLG focus.
Best Plan: Agency Monthly ($999/month)
Score: 5/10
B2B Agency Managing Multiple Clients
GrowthLead
Fair
Custom services per client possible but not scaled for agency workflows; high per-engagement cost.
Best Plan: Growth Engine Overhaul (Custom)
Score: 5/10
HeyReach 🏆
Excellent
Workspaces, whitelabel, and multi-sender support ideal for client management at scale.
Best Plan: Agency Yearly ($749/month)
Score: 10/10
Product-Led B2B Business
GrowthLead 🏆
Excellent
Specialized PLG tactics for activation and retention, integrated with GTM automation.
Best Plan: Growth Engine Overhaul (Custom)
Score: 9/10
HeyReach
Poor
No PLG focus; limited to acquisition via LinkedIn.
Best Plan: Not suitable
Score: 3/10
RevOps/GTM Engineer Building Systems
GrowthLead
Good
Expert implementation of signal tracking and automation, but hands-off after setup.
Best Plan: Growth Engine Overhaul (Custom)
Score: 7/10
HeyReach 🏆
Excellent
API, webhooks, and MCP enable custom signal-based systems with self-serve control.
Best Plan: Growth Yearly ($59/seat/month)
Score: 9/10
Solo Founder Doing Outbound
GrowthLead
Fair
Overkill for solo use; high cost for custom services.
Best Plan: Growth Audit (€2400)
Score: 4/10
HeyReach 🏆
Good
Affordable single-seat automation, but learning curve for setup.
Best Plan: Growth Monthly ($79/month)
Score: 7/10
Consultant Offering Growth Services
GrowthLead
Good
Similar service model, but may compete; useful for own growth.
Best Plan: Growth Audit (€2400)
Score: 6/10
HeyReach 🏆
Excellent
Whitelabel and multi-client tools enhance service offerings.
Best Plan: Agency Monthly ($999/month)
Score: 8/10
Early-Stage Startup on Budget
GrowthLead
Poor
€2400 entry too high for pre-traction teams; overkill without revenue.
Best Plan: Not suitable
Score: 2/10
HeyReach 🏆
Good
Low starting price for testing LinkedIn outreach without commitment.
Best Plan: Growth Yearly ($59/month)
Score: 7/10
Enterprise Scaling Sales Outbound
GrowthLead
Good
Custom overhauls for complex GTM, but service limits speed.
Best Plan: Growth Engine Overhaul (Custom)
Score: 6/10
HeyReach 🏆
Excellent
Unlimited senders and integrations handle enterprise volume safely.
Best Plan: Unlimited Yearly ($1699/month)
Score: 9/10
Founder Seeking GTM Automation Partner
GrowthLead 🏆
Excellent
Full partnership for designing and implementing systems.
Best Plan: Growth Engine Overhaul (Custom)
Score: 10/10
HeyReach
Fair
Automation tool but no design expertise.
Best Plan: Growth Monthly ($79/month)
Score: 5/10
Marketing Agency Focused on LinkedIn
GrowthLead
Fair
Consulting for strategy, but not agency-scaled.
Best Plan: Growth Audit (€2400)
Score: 5/10
HeyReach 🏆
Excellent
Agency plans with whitelabel perfect for client LinkedIn services.
Best Plan: Agency Quarterly ($849/month)
Score: 10/10
Pros and Cons
GrowthLead
Pros
- Clear focus on entire growth engine with data-driven audits
- Transparent one-time pricing for Growth Audit
- Strong emphasis on analytics, benchmarking, and outcomes
- Combines lead management, GTM automation, and PLG in services
- Actionable roadmaps with quick wins for fast impact
- Ideal partner for B2B SaaS fixing inconsistent growth
- Case examples demonstrate doubled acquisition rates
Cons
- Service model demands higher commitment and cost than tools
- Custom Overhaul pricing lacks upfront transparency
- Overkill for early-stage or solo users without traction
- Limited testimonials and detailed case studies publicly
- No self-serve option for independent experimentation
- Currency in € may complicate for non-EU teams
- Ongoing maintenance requires repeat engagements
HeyReach
Pros
- Agency-grade multi-account LinkedIn automation with rotation
- Unified Inbox simplifies high-volume reply management
- HeyReach MCP enables AI agents for advanced personalization
- Deep integrations with Clay, HubSpot, Zapier for stack building
- Scalable pricing with unlimited campaigns and actions
- Whitelabel and onboarding for client services
- Community with playbooks and detailed analytics
Cons
- Pricing per-seat scales quickly for large teams
- Steep learning curve for MCP and integrations
- LinkedIn-only; multichannel requires extra tools
- No public contact page; support via app/community
- Advanced features need careful setup for value
- Overkill for solo users not needing multi-account
- Potential LinkedIn policy risks despite safety features
Final Verdict
GrowthLead and HeyReach target growth challenges uniquely: GrowthLead as a service partner for strategic GTM fixes in B2B SaaS, emphasizing audits and overhauls. HeyReach as a robust product for tactical LinkedIn automation, enabling scale for agencies and sales. They complement rather than compete directly.
Choose GrowthLead if you need strategic consulting to overhaul your growth engine. Opt for HeyReach if you're executing high-volume LinkedIn outbound with a team or agency. For best results, use GrowthLead for diagnosis and HeyReach for automated execution in LinkedIn-focused strategies.
Overall Scores
GrowthLead
Agency Features: 3/10
Value: 6/10
HeyReach
Agency Features: 10/10
Value: 8/10
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