Brandwatch vs HeyReach
Brandwatch
- Platform: Multi-platform (social listening across 100+ sources)
- Best For: Enterprise consumer intelligence and brand monitoring
- Strength: AI-powered insights from 1.4+ trillion posts
- Users: Not specified
Starting at Custom (no public pricing; all plans via sales)
HeyReach
- Platform: LinkedIn only
- Best For: LinkedIn outbound sales and agency automation
- Strength: Multi-account rotation and AI integrations
- Users: Not specified
Starting at $59/month
Table of Contents
At a Glance
Platform Support
| Feature | Brandwatch | HeyReach |
|---|---|---|
| ✓ Listening and management across social networks including LinkedIn | ✓ Exclusive focus with full automation support | |
| Multi-platform Listening (Twitter, Facebook, Instagram, etc.) | ✓ Covers 100+ sources with 1.4+ trillion posts | ✗ LinkedIn-only |
| Non-Social Sources (News, Blogs, Forums) | ✓ Broad consumer intelligence beyond social | ✗ Not supported |
| Outbound Automation (Connections, Messages) | ✗ Focus on listening, not outbound actions | ✓ Unlimited campaigns with connection requests and messages |
Analytics & Intelligence
| Feature | Brandwatch | HeyReach |
|---|---|---|
| AI-Powered Insights | ✓ Iris AI for narrative insights, image analysis, custom classifiers | ✓ Campaign analytics, A/B tests, sequence performance |
| Historical Data Archive | ✓ 1.4+ trillion posts, 496M new daily | ✗ Real-time LinkedIn data only |
| Custom Dashboards & Reporting | ✓ Fully customizable with alerts and segmentation | ✓ Detailed analytics on senders, campaigns, and steps |
| Brand Monitoring & Alerts | ✓ Real-time monitoring with crisis alerts | ✗ Profile view tracking but no broad monitoring |
Automation & Management
| Feature | Brandwatch | HeyReach |
|---|---|---|
| Content Scheduling & Calendar | ✓ Collaborative calendar for organic/paid posts | ✗ Automation-focused, no content creation/scheduling |
| Unified Inbox | ✓ Centralized for community management across platforms | ✓ For LinkedIn replies across multiple accounts |
| Multi-Account Rotation | ✗ Enterprise governance but no rotation | ✓ Auto-rotating senders for safety |
| Workflow Automation | ✓ Custom workflows for listening and reporting | ✓ Campaign sequences with if-connected logic |
AI & Advanced Capabilities
| Feature | Brandwatch | HeyReach |
|---|---|---|
| AI Assistant | ✓ Iris AI for search and insights | ✓ MCP for connecting Claude/ChatGPT to workflows |
| Image/Video Analysis | ✓ Neural networks and deep learning for visuals | ✗ Not supported |
| Custom Machine Learning Classifiers | ✓ Categorize data with ML | ✗ Basic A/B testing only |
| Lead Generation Automation | ✗ Insights for strategy, not direct leads | ✓ Outbound sequences for connections and messages |
Integrations & Collaboration
| Feature | Brandwatch | HeyReach |
|---|---|---|
| API & Webhooks | ✓ With major social networks and enterprise tools | ✓ For custom outbound orchestration |
| Third-Party Integrations (HubSpot, Zapier, etc.) | ✓ Enterprise-level with CRM and analytics | ✓ Native with Clay, RB2B, Trigify, HubSpot, Make, Zapier, Slack |
| Workspaces & Permissions | ✓ For global teams and governance | ✓ For multiple clients or teams |
| Whitelabel Options | ✗ Enterprise services but no whitelabel | ✓ For agencies on higher tiers |
Enterprise & Support
| Feature | Brandwatch | HeyReach |
|---|---|---|
| Expert Analyst Support | ✓ Dedicated analysts and consultants | ✗ In-app and community support |
| Crisis Monitoring | ✓ Real-time alerts and reputation management | ✗ Not focused on monitoring |
| Influencer Database | ✓ 30M+ creators with campaign reporting | ✗ Not supported |
| Onboarding Support | ✓ Sales-led with multi-step demos | ✓ Done-for-you for agency plans |
Pricing Comparison
Brandwatch uses custom, sales-led pricing with no public tiers, suited for enterprises budgeting via consultation. HeyReach offers transparent, tiered pricing starting at $59/month per seat, optimized for teams and agencies with discounts for longer commitments.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social listening and AI insights
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Brands managing publishing and engagement
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Teams running influencer campaigns
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
Organizations needing strategic research
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
HeyReach
Growth Yearly
$59/seat/month
Small teams or individuals scaling LinkedIn outreach
- Unlimited campaigns with safe daily limits per sender
- All LinkedIn actions: connection requests, messages, follows, profile views
- “If Connected” logic to segment existing vs new connections
- Unified Inbox for all LinkedIn replies across accounts
- HeyReach MCP to connect AI agents for list splitting and messaging
- Integrations with Clay, RB2B, Trigify, Make, Zapier, HubSpot, Twain, Persana, and more
- API and webhooks for custom workflows
- Workspaces and permissions for managing multiple clients or teams
Agency Yearly
$749/month
Agencies managing 50+ accounts
- 50 LinkedIn senders included under one workspace
- Unlimited campaigns with safe daily limits per sender
- All LinkedIn actions and Growth features
- Whitelabel included for agency branding
- Done-for-you onboarding with a HeyReach expert
- Bring your own proxies for increased control and security
- Access to MCP, integrations, API, and webhooks
Unlimited Yearly
$1,999/month (effective with annual)
Large agencies or teams with unlimited needs
- Unlimited LinkedIn senders under one account
- Unlimited campaigns and all LinkedIn actions
- All Agency features including whitelabel and onboarding
- AW brandings add-on for multiple client brandings ($500 per add-on)
- Done-for-you migration from other LinkedIn tools
- Priority support with fast, step-by-step assistance
- Full access to MCP, integrations, API, and webhooks
Feature Deep Dive
Social Listening & Consumer Intelligence
Brandwatch
Strengths
- Access to 1.4+ trillion historical posts and 496M new daily
- Iris AI for narrative insights and AI-powered search
- Image analysis using neural networks and deep learning
- Custom classifiers to categorize data with machine learning
- Fully customizable dashboards, alerts, and reporting
Workflow
Set up queries and classifiers → Monitor real-time data → AI analyzes trends → Generate alerts and reports → Integrate first-party data
HeyReach
Strengths
- Campaign analytics on replies, connections, and engagement
- Sender performance tracking with rotation insights
- A/B testing for sequences and messages
- Basic profile views and follow analytics
Workflow
Launch campaigns → Track real-time replies in unified inbox → Analyze A/B results → Optimize sequences
Limitations
- No broad listening; focused on outbound actions only
- Lacks historical or multi-source data
Brandwatch dominates social listening with massive data archives, AI depth, and enterprise analytics, ideal for intelligence-driven strategies. HeyReach provides tactical outbound analytics but lacks comprehensive listening. Choose Brandwatch for broad insights; HeyReach for campaign-specific metrics.
Automation & Social Management
Brandwatch
Strengths
- Unified social inbox for community management and customer care
- Collaborative content calendar for organic and paid posts
- Brand monitoring and benchmarking dashboards
- Workflows for governance and multi-region support
Workflow
Plan content in calendar → Publish across networks → Manage responses in inbox → Monitor performance with alerts
Limitations
- No outbound automation like connections or DMs
- Focused on inbound management over proactive outreach
HeyReach
Strengths
- Multi-account automation with auto-rotating senders
- Unlimited campaigns: connection requests, messages, follows, profile views
- “If Connected” logic and sequence steps
- Unified Inbox for managing replies across accounts
- Safe daily limits to prevent account risks
Workflow
Connect accounts → Build campaigns with AI agents → Rotate senders → Monitor inbox and analytics → Iterate based on results
Limitations
- No content creation or publishing tools
- LinkedIn-exclusive
HeyReach shines in LinkedIn outbound automation with safe, scalable actions for sales. Brandwatch offers robust inbound management and publishing but no proactive outreach. For sales automation, HeyReach wins; for comprehensive management, Brandwatch.
AI Capabilities & Integrations
Brandwatch
Strengths
- Iris AI assistant for insights and search
- Custom ML classifiers and image analysis
- APIs for enterprise tools and social networks
- Support for first-party data uploads
Workflow
Upload data → Use Iris for queries → Apply classifiers → Export insights via API
HeyReach
Strengths
- HeyReach MCP connects AI agents like Claude/ChatGPT to workflows
- Native integrations with Clay, HubSpot, Zapier, Make, Slack
- API and webhooks for custom orchestration
- One-click setups for lead enrichment tools
Workflow
Integrate AI agents via MCP → Automate list splitting/messaging → Connect to CRM via Zapier → Trigger webhooks for custom flows
Limitations
- AI focused on outbound personalization, not broad analysis
- Requires technical setup for advanced use
Brandwatch's AI is geared toward deep intelligence and classification from vast data. HeyReach's AI enhances outbound automation through agent integrations. Brandwatch for analytical AI; HeyReach for workflow automation AI.
Enterprise & Collaboration Features
Brandwatch
Strengths
- Global offices, services, and analyst support
- Customizable governance and workflows
- Media Intelligence with expert consultants
- Integrated suite for intelligence, management, influencers
Limitations
- Sales-led process and complexity for smaller teams
- No whitelabel for agencies
HeyReach
Strengths
- Workspaces and permissions for teams/clients
- Whitelabel options for agencies
- Done-for-you onboarding and migration
- Priority support on higher plans
Limitations
- No dedicated analysts or crisis support
- Less suited for non-LinkedIn enterprise needs
Brandwatch is built for large enterprises with deep support and integration. HeyReach offers agency-friendly collaboration but at a smaller scale. For global enterprises, Brandwatch; for sales agencies, HeyReach.
Use Case Comparison
Enterprise Brand Monitoring
Brandwatch 🏆
Excellent
Deep listening, AI alerts, and historical data perfect for reputation and crisis management at scale.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
HeyReach
Poor
Limited to LinkedIn outbound; no broad monitoring capabilities.
Best Plan: Not suitable
Score: 2/10
B2B Sales Team Using LinkedIn
Brandwatch
Fair
Provides insights for strategy but no direct outbound automation.
Best Plan: Social Media Management (Custom)
Score: 5/10
HeyReach 🏆
Excellent
Scalable automation for connections, messages, and lead gen with AI integrations.
Best Plan: Growth Yearly ($59/seat/month)
Score: 10/10
Marketing Agency Managing Multiple Clients
Brandwatch
Good
Strong for intelligence and reporting but complex for multi-client without whitelabel.
Best Plan: Full Suite (Custom)
Score: 7/10
HeyReach 🏆
Excellent
Workspaces, whitelabel, and multi-account rotation ideal for client LinkedIn campaigns.
Best Plan: Agency Yearly ($749/month)
Score: 9/10
Influencer Campaign Manager
Brandwatch 🏆
Excellent
30M+ creator database, workflow management, and reporting tailored for influencers.
Best Plan: Influence (Custom)
Score: 10/10
HeyReach
Poor
No influencer tools; focused on outbound sales.
Best Plan: Not suitable
Score: 1/10
GTM Operator Building Outbound Systems
Brandwatch
Fair
Consumer insights inform GTM but lacks automation tools.
Best Plan: Consumer Intelligence (Custom)
Score: 6/10
HeyReach 🏆
Excellent
API, webhooks, and MCP for signal-based outbound with integrations.
Best Plan: Growth Yearly ($59/seat/month)
Score: 10/10
PR and Crisis Management Team
Brandwatch 🏆
Excellent
Real-time monitoring, alerts, and analyst support for reputation management.
Best Plan: Media Intelligence (Custom)
Score: 10/10
HeyReach
Poor
No monitoring or crisis features.
Best Plan: Not suitable
Score: 2/10
Solo Sales Professional
Brandwatch
Poor
Overkill with custom pricing and complexity for individual use.
Best Plan: Not suitable
Score: 3/10
HeyReach 🏆
Good
Affordable per-seat automation but optimized for teams.
Best Plan: Growth Yearly ($59/month)
Score: 8/10
Market Research Team
Brandwatch 🏆
Excellent
Massive data archive, AI search, and custom reporting for insights.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
HeyReach
Poor
No research or data archive features.
Best Plan: Not suitable
Score: 1/10
RevOps Engineer Integrating Outbound
Brandwatch
Fair
APIs for integration but no outbound focus.
Best Plan: Full Suite (Custom)
Score: 5/10
HeyReach 🏆
Excellent
Deep integrations with Clay, HubSpot, Zapier for automated pipelines.
Best Plan: Growth Yearly ($59/seat/month)
Score: 10/10
Global Enterprise Organization
Brandwatch 🏆
Excellent
Governance, multi-region support, and analyst services for large-scale ops.
Best Plan: Full Suite (Custom)
Score: 10/10
HeyReach
Good
Scalable for teams but LinkedIn-limited and no global intelligence.
Best Plan: Unlimited Yearly ($1,999/month)
Score: 6/10
LinkedIn-Focused Agency
Brandwatch
Good
Listening and management useful but no whitelabel or easy multi-client.
Best Plan: Social Media Management (Custom)
Score: 7/10
HeyReach 🏆
Excellent
Built for agencies with whitelabel, workspaces, and 50+ senders.
Best Plan: Agency Yearly ($749/month)
Score: 10/10
Content Marketer Needing Insights
Brandwatch 🏆
Excellent
Consumer research and AI for trend spotting and content strategy.
Best Plan: Consumer Intelligence (Custom)
Score: 9/10
HeyReach
Fair
No content tools; only outbound engagement.
Best Plan: Growth Yearly ($59/month)
Score: 4/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts and hundreds of millions of new posts daily
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite covering consumer intelligence, social media management, and influencer marketing
- Strong enterprise readiness with global offices, services, and analyst recognition
- Highly customizable dashboards, segmentation, and reporting for advanced users
- Unified inbox and collaborative tools for team efficiency
- APIs and integrations with major enterprise systems
Cons
- No public pricing or self-serve plans, making budgeting and comparison harder
- Sales-led onboarding and multi-step demo forms instead of instant access
- Complexity and breadth can create a steep learning curve for smaller teams
- Overkill for users who mainly need simple content creation and scheduling
- Heavier implementation and governance requirements compared to lightweight social tools
- No outbound automation features like LinkedIn connections
- Lacks whitelabel options for agencies
HeyReach
Pros
- Built for multi-account, agency-grade LinkedIn automation rather than single-seat usage
- Strong focus on account safety with daily limits and sender rotation
- Unified Inbox simplifies managing replies across many accounts
- HeyReach MCP connects AI agents directly to campaigns for advanced automation
- Deep integrations with Clay, n8n, Make, HubSpot, Zapier, Slack, and more
- Workspaces, permissions, and whitelabel for agency scalability
- Transparent pricing with discounts for quarterly/annual commitments
- Detailed analytics and community resources for optimization
Cons
- Pricing is optimized for teams and agencies, which may be overkill for solo users
- Feature depth and integrations can introduce a learning curve for non-technical users
- Focused specifically on LinkedIn, so multichannel outreach requires additional tools
- No dedicated public contact page; support is primarily via in-app and community channels
- Advanced features like MCP and webhooks require thoughtful setup to realize full value
- No broad social listening or consumer intelligence
- Limited to outbound; no content publishing or inbound management
Final Verdict
Brandwatch and HeyReach target different ends of social media tooling. Brandwatch is an enterprise powerhouse for intelligence, listening, and management across platforms, ideal for strategic insights. HeyReach is a specialized LinkedIn automation tool for sales-driven outbound at scale, perfect for agencies and GTM teams.
Choose Brandwatch for comprehensive enterprise social intelligence and management where data depth matters. Opt for HeyReach if LinkedIn sales automation is your core need, offering better accessibility and focus. For hybrid needs, combine Brandwatch's insights with HeyReach's execution on LinkedIn.
Overall Scores
Brandwatch
Multi-Platform: 9/10
Value: 6/10
HeyReach
Multi-Platform: 2/10
Value: 9/10
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