Agorapulse vs Adobe
Agorapulse
- Platform: Social media networks (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Social media teams and agencies
- Strength: ROI tracking and team collaboration
- Users: Over 2,000 users
Starting at $79/month
Adobe
- Platform: Creative, document, and experience management
- Best For: Designers, marketers, and enterprises
- Strength: Industry-standard creative apps with AI integration
- Users: Millions of professionals worldwide
Starting at $9.99/month
Table of Contents
At a Glance
Social Media Management
| Feature | Agorapulse | Adobe |
|---|---|---|
| Unified social inbox | ✓ Centralizes comments, messages, reviews, and ad comments across networks | ✗ No dedicated social inbox; focuses on content creation |
| Post scheduling and publishing | ✓ Unlimited scheduling with multi-network support and queues | ✗ No native scheduling; integrates with third-party tools via APIs |
| Social listening | ✓ Across networks, news sites, and blogs | ✓ Via Experience Cloud for customer journey analytics |
| ROI tracking | ✓ Connects social activity to leads, sales, and traffic | ✓ Advanced analytics in Experience Cloud tying content to revenue |
Content Creation
| Feature | Agorapulse | Adobe |
|---|---|---|
| AI writing assistant | ✓ For social posts and alt-text generation | ✓ Adobe Firefly for generative AI in images, text effects across apps |
| Visual design tools | ✗ Basic composer; no advanced design | ✓ Photoshop, Illustrator, Premiere Pro for professional graphics and video |
| Bulk scheduling via CSV | ✓ Supports automation for social posts | ✗ Asset management but no social bulk scheduling |
| Link-in-bio tools | ✓ PulseLink for Instagram and other channels | ✗ No specific social link tools |
Analytics & Reporting
| Feature | Agorapulse | Adobe |
|---|---|---|
| Profile-level reporting | ✓ Post-level and branded exports for social | ✓ Customer journey and personalization analytics |
| Competitor benchmarking | ✓ For social performance comparison | ✓ In Experience Cloud for market insights |
| Branded report exports | ✓ Custom social reports | ✓ Advanced dashboards and exports in Analytics |
| Sentiment analysis | ✓ For social conversations | ✓ In Experience Cloud for customer feedback |
Collaboration & Team Features
| Feature | Agorapulse | Adobe |
|---|---|---|
| Shared content calendars | ✓ With approvals and internal comments for social | ✓ Shared libraries and review workflows across apps |
| Approval workflows | ✓ Multi-step for social posts | ✓ For creative assets and documents |
| Team performance reports | ✓ Collaboration insights for social teams | ✗ Admin controls but no social-specific team reports |
| SSO and custom roles | ✓ Enterprise collaboration | ✓ Enterprise-grade governance |
Integrations & Additional Tools
| Feature | Agorapulse | Adobe |
|---|---|---|
| API integrations | ✓ For data and workflow connectivity in social | ✓ Extensive APIs across Creative and Experience Clouds |
| Mobile app support | ✓ iOS and Android for social management | ✓ Mobile versions of apps like Photoshop and Lightroom |
| PDF and document management | ✗ No document tools | ✓ Acrobat Pro for editing, signing, and workflows |
| Cloud storage and asset sharing | ✗ Limited to social assets | ✓ Creative Cloud libraries for cross-app sharing |
Pricing Comparison
Agorapulse starts at $79/month (yearly) per user for social management, scaling with team size. Adobe offers entry-level plans from $9.99/month for photography but comprehensive suites at $59.99/month, with enterprise custom pricing. Agorapulse is more affordable for social-focused teams, while Adobe's value shines in creative breadth.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox features on limited scale
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited post scheduling across networks
- Unified inbox for messages and comments
- Basic audience and content reports
- Branded report exports
- Up to 10 social profiles
- Mobile app access
Professional (Yearly)
$119/month per user
Growing teams needing collaboration
- Everything in Standard
- PulseLink in-bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 social profiles
Advanced (Yearly)
$149/month per user
Teams requiring structure and insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars and bulk actions
- Advanced reports, ads reports, ROI analysis
- Competitor benchmarking
- Up to 10 social profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited social profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations, sentiment analysis
- Priority support
Adobe
Photography Plan (20GB)
$9.99/month
Photographers starting out
- Photoshop and Lightroom
- 20GB cloud storage
- Mobile and web access
- Basic sharing
Photoshop Single App
$22.99/month
Photoshop-focused users
- Desktop and iPad access
- Firefly AI features
- Cloud storage
- Adobe Fonts integration
Creative Cloud All Apps (Individual)
$59.99/month
Creative professionals needing full suite
- 20+ apps including Photoshop, Illustrator, Premiere Pro
- Firefly AI across apps
- Cloud storage, Fonts, Libraries
Acrobat Pro (Individual)
$19.99/month
PDF-heavy workflows
- Advanced editing, OCR, forms
- Security and e-signatures
- Desktop and web access
Creative Cloud for Teams (All Apps)
$84.99/month per license
Teams in creative agencies
- All apps per user
- Admin Console, team libraries
- Collaboration tools
- Business support
Adobe Experience Cloud (Enterprise)
Custom
Enterprises in marketing
- Experience Manager, Analytics, Target, Campaign
- Journey analytics, personalization
- Content management
- Enterprise support
Feature Deep Dive
Content Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant for social posts
- AI alt-text generator
- Instagram product tagging and grid preview
- Bulk scheduling for efficiency
- PulseLink for link-in-bio
Workflow
Ideate with AI → Compose post → Tag products → Schedule in calendar
Adobe
Strengths
- Adobe Firefly generative AI for images and text
- Professional apps: Photoshop for editing, Illustrator for graphics
- Premiere Pro for video, Express for quick social assets
- Integrated libraries for asset reuse
- Cross-app collaboration
Workflow
Generate assets with Firefly → Edit in Photoshop/Illustrator → Export for social → Share via libraries
Adobe vastly outshines Agorapulse in creative content production with industry-standard tools and advanced AI. Agorapulse is tailored for quick social post creation but lacks depth in design. Choose Adobe for visual-heavy content; Agorapulse for social-specific writing and scheduling.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited post scheduling across networks
- Publishing queues and bulk CSV upload
- Shared calendars with approvals
- Automation rules for moderation
Limitations
- Per-user pricing limits scalability
- No creative automation beyond social
Adobe
Strengths
- Asset automation via Firefly and scripts
- Workflow automation in Experience Cloud
- No direct social scheduling
Limitations
- Requires integrations for social posting
- Focus on creative pipelines, not social calendars
Agorapulse is purpose-built for social scheduling and automation, making it superior for teams managing posts. Adobe excels in creative workflow automation but falls short in social-specific tools. For social media ops, Agorapulse wins; for design automation, Adobe.
Analytics & Reporting
Agorapulse
Strengths
- Profile and post-level social reporting
- ROI analysis linking to business outcomes
- Branded exports and competitor benchmarking
- Ad comments and moderation insights
Limitations
- Social-focused; no broad marketing analytics
- Higher tiers for advanced ROI
Adobe
Strengths
- Experience Cloud for customer journey analytics
- Personalization and A/B testing insights
- Cross-channel reporting with sentiment analysis
- Integration with creative performance metrics
Limitations
- Complex setup for non-enterprises
- Less focus on social-specific metrics
Agorapulse provides targeted social ROI and inbox analytics, ideal for social teams. Adobe offers enterprise-level marketing analytics across channels. For social impact measurement, Agorapulse; for holistic customer insights, Adobe.
Use Case Comparison
Social Media Marketing Team
Agorapulse 🏆
Excellent
Unified inbox, scheduling, and ROI tracking streamline multi-profile management for teams.
Best Plan: Professional ($119/month per user)
Score: 10/10
Adobe
Fair
Strong for content creation but lacks social scheduling and inbox tools.
Best Plan: Creative Cloud All Apps ($59.99/month)
Score: 5/10
Digital Agency Managing Clients
Agorapulse 🏆
Excellent
Agency tools like shared calendars, approvals, and branded reports support client workflows.
Best Plan: Advanced ($149/month per user)
Score: 9/10
Adobe
Good
Creative collaboration shines, but no client-specific social management.
Best Plan: Creative Cloud for Teams ($84.99/month per license)
Score: 7/10
E-commerce Brand for Sales and Service
Agorapulse 🏆
Excellent
Instagram tagging, inbox for customer service, ROI to track sales impact.
Best Plan: Advanced ($149/month per user)
Score: 9/10
Adobe
Good
Design tools for product visuals; Experience Cloud for personalization.
Best Plan: Creative Cloud All Apps + Experience Cloud (Custom)
Score: 8/10
Professional Designer or Photographer
Agorapulse
Poor
Limited to social posting; no advanced design capabilities.
Best Plan: Not suitable
Score: 2/10
Adobe 🏆
Excellent
Industry-standard tools like Photoshop and Lightroom for pro workflows.
Best Plan: Photography Plan ($9.99/month)
Score: 10/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
Structured approvals, ROI analytics connect social to leads and sales.
Best Plan: Advanced ($149/month per user)
Score: 9/10
Adobe
Good
Experience Cloud for analytics, but broader than social focus.
Best Plan: Experience Cloud (Custom)
Score: 7/10
Higher Education Institution Managing Engagement
Agorapulse 🏆
Excellent
Team collaboration for student/alumni engagement via inbox and scheduling.
Best Plan: Professional ($119/month per user)
Score: 8/10
Adobe
Fair
Creative tools for promotional materials; limited engagement management.
Best Plan: Creative Cloud for Teams ($84.99/month)
Score: 5/10
Solo Content Creator
Agorapulse
Good
Free tier and basic scheduling, but per-user cost adds up.
Best Plan: Free or Standard ($79/month)
Score: 6/10
Adobe 🏆
Good
Affordable entry for creative tools, but overwhelming for simple social needs.
Best Plan: Photography Plan ($9.99/month)
Score: 7/10
Enterprise Marketing Department
Agorapulse
Good
Enterprise features like SSO, but limited to social.
Best Plan: Custom Enterprise
Score: 7/10
Adobe 🏆
Excellent
Integrated Experience Cloud for full customer journey management.
Best Plan: Experience Cloud (Custom)
Score: 10/10
Retail Brand Relying on Social Sales
Agorapulse 🏆
Excellent
Product tagging, inbox for service, ROI for sales tracking.
Best Plan: Advanced ($149/month per user)
Score: 9/10
Adobe
Good
Design for visuals; analytics for campaigns.
Best Plan: Creative Cloud All Apps ($59.99/month)
Score: 7/10
Video Content Producer for Social
Agorapulse
Fair
Scheduling for social, but no video editing.
Best Plan: Standard ($79/month)
Score: 4/10
Adobe 🏆
Excellent
Premiere Pro and After Effects for professional video.
Best Plan: Creative Cloud All Apps ($59.99/month)
Score: 10/10
Small Business with Limited Budget
Agorapulse
Good
Free tier viable, but paid plans per user expensive.
Best Plan: Free
Score: 6/10
Adobe 🏆
Excellent
Low starting price for essential creative tools.
Best Plan: Photography Plan ($9.99/month)
Score: 8/10
Content Marketing Agency
Agorapulse
Good
Social management for distribution, collaboration tools.
Best Plan: Professional ($119/month per user)
Score: 7/10
Adobe 🏆
Excellent
Full creative suite for production, team sharing.
Best Plan: Creative Cloud for Teams ($84.99/month)
Score: 9/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizes all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with calendars and bulk scheduling
- Strong ROI features linking social to business outcomes
- Advanced moderation and labels for efficient management
- AI tools for writing and replies
- Transparent per-user pricing with free tier
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelming for solos
- Advanced analytics and ROI in higher plans
- Configuration needed for many profiles
- Less AI-driven ideation than specialized tools
- Limited to social; no creative suite
Adobe
Pros
- Comprehensive suite for creative, docs, and marketing
- Industry-standard apps like Photoshop and Acrobat
- Firefly AI integrated for generative content
- Strong cross-app integration and cloud sync
- Enterprise security and collaboration
- Cross-platform availability
- Low entry pricing for basics
Cons
- Subscription costs add up for full access
- Steep learning curve for pro apps
- Overwhelming for simple needs
- Operational complexity with multiple licenses
- Regional pricing variations
- No dedicated social management tools
Final Verdict
Agorapulse and Adobe cater to different aspects of digital workflows. Agorapulse is a specialized social media platform for management, engagement, and ROI. Adobe is a versatile suite for creative production, document handling, and enterprise marketing, with AI enhancements.
Select Agorapulse for streamlined social operations and ROI measurement. Opt for Adobe if creative tools and marketing breadth are priorities. Combine them for end-to-end workflows: Adobe for creation, Agorapulse for distribution and engagement.
Overall Scores
Agorapulse
Content Creation: 6/10
Value: 7/10
Adobe
Content Creation: 10/10
Value: 8/10
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