GrowthLead vs AuthoredUp
GrowthLead
- Platform: B2B SaaS GTM and PLG
- Best For: Funnel optimization and lead generation consulting
- Strength: End-to-end growth engine fixes
- Users: Not specified
Starting at €2400
AuthoredUp
- Platform: LinkedIn only
- Best For: Content creation and performance tracking
- Strength: Deep LinkedIn editor and insights
- Users: 2011 professionals
Starting at $12.46/month
Table of Contents
At a Glance
Core Focus
| Feature | GrowthLead | AuthoredUp |
|---|---|---|
| B2B SaaS GTM Automation | ✓ Multi-channel outbound campaigns and email workflows | ✗ Not applicable; LinkedIn-focused only |
| Product-Led Growth (PLG) | ✓ Tactics for acquisition, activation, retention | ✗ Not supported |
| LinkedIn Content Creation | ✗ No content tools | ✓ Rich editor with formatting, previews, templates |
| Funnel and Conversion Analysis | ✓ Deep dive audits and benchmarking | ✗ Limited to post-level analytics |
| Consulting Services | ✓ Audit packages and custom overhauls | ✗ Self-serve SaaS only |
Lead Management
| Feature | GrowthLead | AuthoredUp |
|---|---|---|
| Prospect Sourcing and Enrichment | ✓ Target sourcing, contact data enrichment | ✗ No lead sourcing |
| Lead Scoring | ✓ Based on ICP fit and intent signals | ✗ Not available |
| Outbound Campaign Automation | ✓ Multi-channel campaigns setup | ✗ No automation beyond scheduling |
| LinkedIn Engagement Tracking | ✗ Not LinkedIn-specific | ✓ Impressions, engagement, follower growth |
Content and Scheduling
| Feature | GrowthLead | AuthoredUp |
|---|---|---|
| Post Editor and Formatting | ✗ No content tools | ✓ Bold, italics, bullets, emojis, live preview |
| Drafts and Snippets Library | ✗ Not applicable | ✓ Unlimited drafts, reusable snippets |
| Content Calendar | ✗ No scheduling | ✓ Centralized calendar for posts |
| Template Library | ✗ Not available | ✓ 300+ hooks, endings, CTAs |
| Signup Funnel Audits | ✓ Activation journey reviews | ✗ No funnel tools |
Analytics and Insights
| Feature | GrowthLead | AuthoredUp |
|---|---|---|
| Conversion Rate Analysis | ✓ End-to-end CVR benchmarking | ✗ Post-level only |
| Signal Tracking | ✓ Across tools and channels | ✗ Limited to LinkedIn posts |
| Post Performance Analytics | ✗ Not content-focused | ✓ Impressions, engagement, timelines |
| Historical Post Analysis | ✗ No historical tracking | ✓ Filters, CSV export, reuse suggestions |
| Best Time to Post Recommendations | ✗ Not applicable | ✓ Based on analytics |
Pricing and Model
| Feature | GrowthLead | AuthoredUp |
|---|---|---|
| Self-Serve SaaS | ✗ Service-based consulting | ✓ Monthly/yearly subscriptions |
| Custom Consulting | ✓ Growth Engine Overhaul package | ✗ Custom Growth Plan for teams |
| Team Collaboration | ✗ One-on-one consulting | ✓ Sub-accounts, draft collaboration |
| Multi-Profile Support | ✗ Not applicable | ✓ Multiple LinkedIn pages/profiles |
Integrations and Accessibility
| Feature | GrowthLead | AuthoredUp |
|---|---|---|
| Chrome Extension | ✗ No extensions | ✓ Directly in LinkedIn |
| CRM and Tool Integration | ✓ Signal tracking across tools | ✗ LinkedIn-native only |
| Actionable Roadmaps | ✓ Prioritized quick wins | ✗ No roadmaps |
| CSV Export | ✗ Not specified | ✓ For saved-post analysis |
Pricing Comparison
GrowthLead operates on a service-based model starting at €2400 for audits, ideal for committed B2B teams needing expert intervention. AuthoredUp is a scalable SaaS tool starting at $12.46/month per profile, offering affordable access for LinkedIn creators and teams.
GrowthLead
Growth Audit
€2400
Startups needing funnel diagnostics
- Signup funnel audit
- Activation journey review
- End-to-end conversion rate (CVR) analysis
- Benchmarking against relevant peers or standards
- Prioritized list of quick wins
- Actionable roadmap for implementation
Growth Engine Overhaul
Custom
Companies requiring full implementation
- Lead and contact sourcing
- Lead enrichment and scoring
- Signal tracking implementation
- Outbound automation setup
- Growth and conversion rate audit
- Product-led growth tactics and experimentation
AuthoredUp
Individual (Monthly)
$19.95/month
Solo creators
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams and agencies
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Committed solo users
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams and agencies
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Feature Deep Dive
Content Creation Capabilities
GrowthLead
Workflow
Not applicable; focuses on strategy rather than content tools
AuthoredUp
Strengths
- Rich editor supporting advanced formatting, emojis, and live LinkedIn previews
- Unlimited drafts and snippets for efficient idea management
- 300+ templates for hooks, endings, and CTAs to inspire high-engagement posts
- 1-click reuse of historical top-performing content
- Support for multiple company pages under one profile
Workflow
Save ideas as snippets → Use templates for drafting → Format and preview in editor → Schedule via calendar
AuthoredUp is purpose-built for LinkedIn content creation, offering a full studio for ideation, editing, and reuse. GrowthLead does not provide content tools, instead emphasizing strategic funnel optimization. Choose AuthoredUp for tactical content needs; GrowthLead for overarching growth strategy.
Scheduling & Automation
GrowthLead
Strengths
- GTM automation setup including multi-channel outbound and email workflows
- Lead management automation with scoring and enrichment
Limitations
- No post scheduling; service-based implementation only
- Requires custom overhaul for full automation
AuthoredUp
Strengths
- Centralized content calendar for planning and scheduling LinkedIn posts
- Best-time-to-post recommendations based on analytics
- Draft collaboration for teams in Business plans
- Chrome extension for seamless in-platform scheduling
Limitations
- LinkedIn-only; no multi-channel outbound
- No advanced automation like recurring queues
GrowthLead excels in strategic GTM automation for leads and funnels, implemented via consulting. AuthoredUp provides straightforward LinkedIn post scheduling with calendar and timing insights. GrowthLead suits B2B automation needs; AuthoredUp is better for content scheduling.
Lead Generation & Funnel Optimization
GrowthLead
Strengths
- Prospect sourcing, contact enrichment, and lead scoring based on ICP and signals
- Funnel deep dives to identify and fix drop-offs
- Multi-channel outbound campaigns and automated workflows
- End-to-end conversion analysis with benchmarking and roadmaps
- PLG tactics for acquisition, activation, retention
Workflow
Audit funnel → Source and enrich leads → Score and prioritize → Implement automation → Track signals and optimize
AuthoredUp
Strengths
- Indirect lead gen via high-engagement LinkedIn posts and analytics
- Follower growth tracking to identify audience expansion
Limitations
- No direct sourcing, enrichment, or scoring
- No funnel audits or outbound automation
GrowthLead dominates in comprehensive B2B lead generation and funnel optimization through expert services. AuthoredUp supports lead gen indirectly via LinkedIn content performance but lacks depth. For robust lead systems, GrowthLead is superior; for content-driven visibility, AuthoredUp fits.
Analytics & Reporting
GrowthLead
Strengths
- Conversion rate analysis and benchmarking against peers
- Signal tracking across channels to inform decisions
- Actionable roadmaps with prioritized quick wins
- Case-style outcomes like improved signup conversions
Limitations
- Service-delivered reports; no self-serve dashboard
- Focused on funnels, not post-level metrics
AuthoredUp
Strengths
- In-depth post analytics: impressions, engagement, growth timelines
- Posts table with filters for patterns and insights
- Saved-post analysis with keywords, authors, CSV export
- Team analytics across profiles in Business plans
- Best-time recommendations and reuse suggestions
Limitations
- LinkedIn-specific; no cross-channel or funnel views
- No benchmarking against industry standards
GrowthLead provides strategic, funnel-focused analytics via consulting, emphasizing measurable growth outcomes. AuthoredUp offers tactical, self-serve LinkedIn post analytics for creators. GrowthLead is ideal for B2B diagnostics; AuthoredUp for ongoing content performance tracking.
Use Case Comparison
B2B SaaS Startup with Inconsistent Growth
GrowthLead 🏆
Excellent
Tailored audits and overhauls fix funnel leaks, enrich leads, and implement GTM automation for scalable growth.
Best Plan: Growth Audit (€2400) or Overhaul (Custom)
Score: 10/10
AuthoredUp
Fair
Useful for LinkedIn visibility but doesn't address core funnel or lead issues.
Best Plan: Individual ($19.95/month)
Score: 4/10
Solo Founder Building LinkedIn Presence
GrowthLead
Poor
Overkill for individuals; service model not suited for solo content needs.
Best Plan: Not suitable
Score: 2/10
AuthoredUp 🏆
Excellent
Affordable editor, templates, and analytics perfect for consistent LinkedIn posting and branding.
Best Plan: Individual ($16.63/month yearly)
Score: 10/10
Marketing Team Fixing Leaky Funnels
GrowthLead 🏆
Excellent
Deep audits, CVR analysis, and roadmaps provide expert guidance for optimization.
Best Plan: Growth Engine Overhaul (Custom)
Score: 9/10
AuthoredUp
Poor
No funnel tools; limited to top-of-funnel content.
Best Plan: Not suitable
Score: 1/10
B2B Consultant Personal Branding on LinkedIn
GrowthLead
Fair
PLG tactics may help, but lacks content-specific tools.
Best Plan: Growth Audit (€2400)
Score: 5/10
AuthoredUp 🏆
Excellent
Drafts, templates, and historical analysis streamline branding content.
Best Plan: Individual ($19.95/month)
Score: 9/10
Growth Team Needing Outbound Leads
GrowthLead 🏆
Excellent
Lead sourcing, scoring, and automation setup drive targeted outbound.
Best Plan: Growth Engine Overhaul (Custom)
Score: 10/10
AuthoredUp
Good
Engagement analytics can inform outreach, but no direct lead tools.
Best Plan: Business ($14.95/month per profile)
Score: 6/10
Agency Managing LinkedIn for Clients
GrowthLead
Poor
Consulting not scalable for multiple clients; no team features.
Best Plan: Not suitable
Score: 3/10
AuthoredUp 🏆
Excellent
Multi-profile support, sub-accounts, and team analytics ideal for agencies.
Best Plan: Business ($12.46/month per profile yearly)
Score: 10/10
Early-Stage Bootstrapped Startup
GrowthLead
Poor
High cost and commitment too much for limited budgets.
Best Plan: Not suitable
Score: 2/10
AuthoredUp 🏆
Excellent
Low-cost entry for LinkedIn growth without big investments.
Best Plan: Individual ($16.63/month yearly)
Score: 8/10
Product-Led Business Seeking Retention
GrowthLead 🏆
Excellent
PLG tactics, activation reviews, and retention strategies directly addressed.
Best Plan: Growth Audit (€2400)
Score: 9/10
AuthoredUp
Fair
Content can aid acquisition but not deeper PLG.
Best Plan: Individual ($19.95/month)
Score: 4/10
Sales Team Building LinkedIn Pipeline
GrowthLead
Good
Lead enrichment and scoring help, but not LinkedIn-specific.
Best Plan: Growth Engine Overhaul (Custom)
Score: 7/10
AuthoredUp 🏆
Excellent
Post analytics and engagement tracking support social selling.
Best Plan: Business ($14.95/month per profile)
Score: 8/10
Founder Designing GTM Systems
GrowthLead 🏆
Excellent
Partner for automation and funnel design with roadmaps.
Best Plan: Growth Engine Overhaul (Custom)
Score: 10/10
AuthoredUp
Poor
Limited to LinkedIn content; no GTM scope.
Best Plan: Not suitable
Score: 2/10
In-House Evangelist for Personal Brand
GrowthLead
Fair
Growth tactics may indirectly help, but no content focus.
Best Plan: Growth Audit (€2400)
Score: 4/10
AuthoredUp 🏆
Excellent
Tailored for evangelists with editor, calendar, and insights.
Best Plan: Individual ($16.63/month yearly)
Score: 10/10
Team with Outdated CRM Data
GrowthLead 🏆
Excellent
Enrichment and signal tracking update and optimize CRM.
Best Plan: Growth Engine Overhaul (Custom)
Score: 9/10
AuthoredUp
Poor
No CRM integration or data enrichment.
Best Plan: Not suitable
Score: 1/10
Pros and Cons
GrowthLead
Pros
- Clear focus on fixing the entire growth engine rather than isolated tactics
- Well-defined Growth Audit package with transparent one-time pricing
- Strong emphasis on data, analytics, and measurable outcomes
- Combination of lead management, GTM automation, and PLG tactics in one offering
- Case-style examples showing doubled acquisition and improved signup conversion
- Actionable roadmaps with prioritized quick wins for immediate impact
- Tailored for B2B SaaS with expertise in funnel optimization and outbound
Cons
- Service-based model requires higher commitment than self-serve tools
- Custom pricing for the Growth Engine Overhaul is not transparent upfront
- Likely overkill for very early-stage startups or solo founders
- Limited publicly available testimonials and detailed case studies on the site
- No self-serve product for teams that want to experiment independently
- Lacks ongoing support or tools for daily operations
- High entry cost may deter budget-conscious teams
AuthoredUp
Pros
- Purpose‑built for LinkedIn, with features tailored to the platform’s nuances
- Powerful editor with formatting, readability, and preview directly in LinkedIn
- Unlimited drafts, snippets, and hooks make content ideation and reuse easier
- Deep analytics and dashboards with CSV export for advanced analysis
- Saved‑post analysis and historical posts help you study and repurpose winning content
- Affordable pricing with per-profile scaling for teams
- Chrome extension and multi-profile support enhance usability for professionals
Cons
- Feature‑rich interface can feel complex for users who only need basic posting
- No native AI post generator, so drafting still relies on user input and templates
- Chrome‑centric experience may be limiting for users on other browsers without extensions
- Pricing is per profile for business plans, which can add up for large teams
- Focused only on LinkedIn, so it is not suitable if you need multi‑platform scheduling
- Lacks broader GTM or lead automation features
- No funnel optimization or consulting elements
Final Verdict
GrowthLead and AuthoredUp target distinct aspects of growth: GrowthLead as a consulting service for B2B SaaS GTM overhauls, and AuthoredUp as a SaaS tool for LinkedIn content mastery. GrowthLead fixes systemic issues in funnels and leads, while AuthoredUp optimizes tactical content and analytics on one platform.
Opt for GrowthLead if you're a B2B SaaS team requiring strategic consulting to overhaul your growth infrastructure. Choose AuthoredUp for hands-on LinkedIn content creation and insights, especially for individuals or small teams. They can complement each other: use GrowthLead for backend fixes and AuthoredUp for frontend LinkedIn execution.
Overall Scores
GrowthLead
LinkedIn Focus: 4/10
Lead Generation: 10/10
Value: 6/10
AuthoredUp
LinkedIn Focus: 10/10
Lead Generation: 5/10
Content Creation: 10/10
Value: 9/10
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